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Sprinklr Marketing

Sprinklr Marketing
Formerly Sprinklr Modern Marketing & Advertising

Overview

What is Sprinklr Marketing?

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on…

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Learn from top reviewers

More social, less distance

Rating: 9 out of 10
September 1, 2022
IncentivizedVetted ReviewVerified User
We use to schedule posts, run engagement reports and keep track of comments. We also use it to alert us of people mentioning us. The social team also generates reports from Sp...
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Fernando Mattos
Manager - Information Technology
Voice Content Manager
Wellstar Health System
Sprinklr Marketing6 years of experience

Sprinklr - An Effective Social Solution

Rating: 7 out of 10
March 4, 2021
IncentivizedVetted ReviewVerified User
We use Sprinklr across our entire office. It allows us to launch campaigns, evaluate performance, and optimize campaigns in real-time. It is extremely helpful to have a robust...
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Joseph Alleruzzo
Director - Marketing
Director, Client Lead
Havas Media Group
Sprinklr Marketing3 years of experience

Sprinklr: the tool your large organization needs

Rating: 8 out of 10
November 12, 2019
IncentivizedVetted ReviewVerified User
Sprinklr is used by one of my client's Marketing and Communications department to post, schedule, and manage content for their healthcare company. They also use it to create a...
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Corey Walker
Consultant - Marketing
Marketing Specialist
The Marketing Specialist
Sprinklr Marketing3 years of experience

Brandwatch = LEGO Duplo, Socialbakers = LEGO Classic, Sprinklr = LEGO Technic!

Rating: 7 out of 10
August 16, 2019
IncentivizedVetted ReviewVerified User
We are using Sprinklr Modern Advertising for our client to handle and report the whole editorial process of the EGGER Group and their different markets with different agencies...
Continue reading
Robert Lange
Consultant - Social Media
Head of Paid Media & Social Media Consultant, Strategist
neulandherzer (client: EGGER Group)
Sprinklr Marketing2 years of experience

Sprinklr Advertising has a Good User Interface

Rating: 6 out of 10
May 16, 2019
IncentivizedVetted ReviewVerified User
We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish and English language for the enterpris...
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Alissa Calomino
Strategist - Marketing
Senior Business Solutions Owner for Marketing Technology
Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas
Sprinklr Marketing2 years of experience
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Pricing

View all pricing
Sprinklr Marketing

Sprinklr Marketing

N/A
Unavailable

What is Sprinklr Marketing?

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/market…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Creation

Features related to the creation of content for marketing purposes.

7
Avg 8.0

Content Publishing

Features related to the organization and distribution of marketing content.

8
Avg 8.0

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8.5
Avg 7.7
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Product Details

What is Sprinklr Marketing?

Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.

  • Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market.

  • Content planning and scheduling across 30+ digital, social and traditional channels on a central editorial calendar, with a digital asset manager for storing media assets, and simultaneous publishing across channels at AI-recommended times with an omnichannel publisher.

  • Generates engaging, platform-specific content with Sprinklr AI+ — a combination of Sprinklr’s proprietary AI and Generative AI

  • Centralizes multichannel social advertising campaign management across 9+ channels, with AI-powered optimization and automation to boost ROAS

  • Offers a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources.

  • Integrates social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market.

  • Enables community managers to access, monitor and engage with comments on paid posts on social channels, closing the loop with audiences.

  • Unifies brand governance, enabling brand protection and brand activity management across global and local domains through a centralized governance console.


Sprinklr Marketing is presented as a comprehensive suite of products that allow marketing teams and agencies to work together on content marketing and campaign orchestration .

Sprinklr Marketing Features

  • Supported: Smart Alerts
  • Supported: Smart Content Intelligence
  • Supported: Suggestion Queues
  • Supported: AI Asset Filters
  • Supported: User Generated Content
  • Supported: Production Dashboards
  • Supported: Digital Asset Management
  • Supported: Global Editorial Calendar
  • Supported: Campaign Overview
  • Supported: Sub-Campaigns
  • Supported: Brief Templates
  • Supported: Content Templates
  • Supported: Smart Compliance
  • Supported: Asset / Campaign Expiry
  • Supported: Confidential Content
  • Supported: Intake Forms
  • Supported: Marketing Automation
  • Supported: Ads Manager
  • Supported: Ads Composer
  • Supported: Cross Channel Reporting
  • Supported: Smart Bidding
  • Supported: Smart Budget Allocation
  • Supported: Crisis Switch

Sprinklr Marketing Videos

This video takes a deep dive into Sprinklr Marketing to look at pricing, top features, use case, and user review sentiments.

Watch Sprinklr Marketing Overview

Sprinklr Marketing Competitors

Sprinklr Marketing Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web

Frequently Asked Questions

Percolate, now part of Seismic, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Marketing.

Reviewers rate Content calendar and Content performance analytics highest, with a score of 9.6.

The most common users of Sprinklr Marketing are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 16)

Sprinklr Marketing

Rating: 7 out of 10
Incentivized
May 17, 2019
MB
Marena Bitz
Social Media Strategist
MGM Resorts International (Online Media, 10,001+ employees)
Vetted Review
Verified User
Sprinklr Marketing
2 years of experience
Use Cases and Deployment Scope
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr Marketing is primarily used for social media (content management, engagement, analytics) and social care (third-party reviews).
Pros
  • Sprinklr Marketing is a useful content management tool
  • Sprinklr Marketing provides relevant social media data
  • Sprinklr Marketing is timely in social listening
Cons
  • Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
  • Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
  • Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
Likelihood to Recommend
Sprinklr Marketing is useful in social care, content management and community engagement. Sprinklr Marketing does not excel in publishing, and I find that I'd rather publish natively than use Sprinklr.

Brandwatch = LEGO Duplo, Socialbakers = LEGO Classic, Sprinklr = LEGO Technic!

Rating: 7 out of 10
Incentivized
August 16, 2019
RL
Robert Lange
Head of Paid Media & Social Media Consultant, Strategist
neulandherzer (client: EGGER Group) (Internet, 51-200 employees)
Vetted Review
Verified User
Sprinklr Marketing
2 years of experience
View profile
Use Cases and Deployment Scope
We are using Sprinklr Modern Advertising for our client to handle and report the whole editorial process of the EGGER Group and their different markets with different agencies. We set-up different data-driven reporting dashboards for EGGER's Facebook, Twitter, Instagram, YouTube, Pinterest, and VK.

The first global dashboard summarized all metrics coming through the Insights API and the Paid / Ad-manager APIs. We divided the dashboard into an "organic" and a "paid" side, where we show the organic/paid metrics coming through two different sources. Diagrams showed the growth of follower, the demographics and location of our following. In another dashboard, we display the reach and engagement in numbers and their change rate, and also the impressions and interactions per market/target groups are distributed.

We also showed data from community management and in a 4th "paid media" dashboard all costs are displayed. Lastly, in one of the paid modules, we included the impact a single paid post has to be transparent to the client.
Pros
  • Design of the dashboards diagrams
  • Amount of channels you can connect with Sprinklr
  • Customized metrics
Cons
  • The combination of paid versus organic
  • User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
  • Missing the combination of metrics of different social platforms. like the number of followers.
Likelihood to Recommend
It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.

Very robust and customizable tool that is a little time intensive

Rating: 6 out of 10
Incentivized
August 06, 2019
Verified User
Strategist in Marketing
Retail Company, 10,001+ employees
Vetted Review
Verified User
Sprinklr Marketing
1 year of experience
Use Cases and Deployment Scope
Sprinklr is used by my client for the entire marketing department and helps them to work with their partner agencies (such as myself). We use Sprinklr for all social media paid efforts and primarily use the Ads Composer, Ads Manager, Creative Library, Audience Manager, and Ads Reporting. We are working to use other features such as Segment Manager, Pacing Groups, and Ads Benchmarks. We also use Sprinkr for social listening and organic social media efforts.
Pros
  • Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
  • It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
  • The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
  • The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
Cons
  • We love how robust Sprinklr is but that has been overwhelming at times
  • There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
  • It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
  • During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
Likelihood to Recommend
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

Good potential but need to re-market and fix issues - Listen to your customers

Rating: 7 out of 10
Incentivized
August 06, 2019
Verified User
Director in Information Technology
Publishing Company, 10,001+ employees
Vetted Review
Verified User
Sprinklr Marketing
3 years of experience
Use Cases and Deployment Scope
It is being used by the social team/audience development team. The biggest reason for its use is to be able to have multiple accounts across regions into one dashboard. We have a large global team and implementation of global campaigns can be hard given multiple teams manage individual accounts.
Pros
  • As I said the ability to centralize your brands into one globally
  • Globally - ability to centralize a global team and have a better view of spending/performance etc
Cons
  • API connection to DOMO
  • User interface
  • Not keeping up with native new features
  • On going issues, things never work
Likelihood to Recommend
It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.

Great tool but it takes a lot of time and resources to get onboarded

Rating: 7 out of 10
Incentivized
September 09, 2022
Verified User
Manager in Corporate
Retail Company, 1001-5000 employees
Vetted Review
Verified User
Sprinklr Marketing
1 year of experience
Use Cases and Deployment Scope
The main advantage of this module is visibility on paid social media performance, with customizable, user-friendly reporting. It is challenging to onboard agencies in this category and increase the adoption of Sprinklr for paid but after a couple of months our adoption has increased significantly, particularly thanks to some POCs that we decided to run in order to prove the advantage of Sprinklr AI optimizations over Business Manager optimizations.
Pros
  • Reporting capabilities
  • Automated AI optimizations
  • Clear, user friendly editorial calendar for paid
Cons
  • Stories publishing - some features are not available, eg we cannot add some gifs, stickers, pools etc
  • Too many fields to complete when publishing a new post
  • Retrotagging (and also tagging) is quite time consuming
Likelihood to Recommend
Well suited for companies that have a significant spend in paid social media that are able to provide full time resources to drive adoption of the tool across all stakeholders.

Less appropriate if paid media spend is low and if there are no internal resources to look after adoption, advise users etc.
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