Sprinklr Marketing

Formerly Sprinklr Modern Marketing & Advertising

Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social Media department as well as the entire company rely on Sprinklr for content management, scheduling, advertising, and reporting. With Sprinklr, users can launch campaigns, evaluate their performance, and make real-time optimizations. The robust campaign dashboard enables users to track all their campaigns and make adjustments while ads are live. Additionally, Sprinklr's scheduling function allows users to plan and schedule posts, run engagement reports, keep track of comments, and stay informed about mentions.

One key benefit of using Sprinklr is the ability to generate comprehensive reports that help users keep track of their 30 social accounts. This feature not only saves time but also provides valuable insights into the effectiveness of their social media efforts. Furthermore, Sprinklr is widely used by marketing departments to collaborate with partner agencies, manage paid social media efforts, and handle social listening and organic social media activities. The platform's data-driven reporting dashboards summarize metrics from various social media platforms in one place, providing users with a holistic view of their social media performance.

Sprinklr's capabilities expand beyond marketing departments as well. It is also employed by healthcare companies for posting and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. In addition, it is utilized by the Marketing and Communications department of organizations like Shell to streamline social media content management, approve agency-created content, develop content calendars, schedule posts, report on performance, and manage communities.

Overall, Sprinklr simplifies and enhances social media management for businesses by centralizing various tasks such as content creation, scheduling, advertising, engagement monitoring, and reporting. Its versatility makes it a valuable tool in multiple industries including healthcare and energy sector where it assists in managing brand presence effectively across various social media platforms.