Sprinklr Modern Engagement (formerly Social + Messaging Suite) Reviews

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Score 7.6 out of 100

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Reviews (1-25 of 37)

Anonymous | TrustRadius Reviewer
Score 8 out of 10
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As I mentioned earlier, I enjoyed SproutSocial best, however, you are forced to use the publishing module if you want the paid module. I don't think the modern engagement module is bad, but it is not user-friendly and makes it difficult to engage with users. Plus, you can't search for other hashtags or users unless you spend another $60,000 per year buying their listening module.
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Aditya Gollakota | TrustRadius Reviewer
Score 8 out of 10
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Sprinklr has all the features and more integrated into one platform and with API access to all platforms and superior data visualization. Sprinklr is the best tool for enterprise-level clients.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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None of these tools are incredibly easy to use but I found Sprinklr to be the most robust. Moreover, Sprinklr's support and account teams are excellent. I believe this to be an additional benefit as they're always quick to help solve any questions or issues that may arise.
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Romain Vezirian | TrustRadius Reviewer
Score 7 out of 10
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Sprinklr is the preferred platform at my company. I used Social Bakers extensively at my previous company and liked it better. Even though the two have similar features (social publishing, content management, etc.), I found Social Bakers' user interface to be much clearer and easier to use. I also found Social Bakers' reporting capabilities to be more customizable.
Sprinklr remains a very strong platform so I would recommend testing out both before making a final decision.
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Christina Chen | TrustRadius Reviewer
January 14, 2019

Sprinklr review

Score 4 out of 10
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We also used Datorama for reporting and Sprinklr required less of a manual upload than Datorama. Datorama's API is not as robust as Sprinklr's hence why most in the social marketing side still chose to use Sprinklr over Datorama. The reporting functionality in Sprinklr was more automated than it was in Datorama.
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Kelcey Zacarese | TrustRadius Reviewer
Score 7 out of 10
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I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform.
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Daniela Belevan | TrustRadius Reviewer
Score 9 out of 10
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We chose Sprinklr because after testing out the others we realized this was the most efficient platform for our team to use. We also really appreciate the reporting, it's extremely useful for our marketing team when reporting to clients weekly.
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Anonymous | TrustRadius Reviewer
May 16, 2018

Sprinklr Review

Score 5 out of 10
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As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Alena Van Dalen | TrustRadius Reviewer
Score 10 out of 10
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I prefer Sprinklr above other social media tools because it has the most features of anything I've worked with. This can be complicated and overwhelming, but our customer success team has helped ensure that we effectively use the tools available.
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Rebecca Ruck | TrustRadius Reviewer
Score 10 out of 10
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I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey.
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Meg Ruggieri | TrustRadius Reviewer
Score 8 out of 10
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Shoutlet definitely has keyword options where you can pull through content to see how it's performing directly through Shoutlet, however, it's more complex in that it offers several components (posting on clients platforms, instead of just seeing how customers are responding). Sprinklr is more of a reputation management program, and is a very good option for that specifically.
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Jonathan Hatch | TrustRadius Reviewer
Score 9 out of 10
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Prior to Sprinklr, we used a combination of of HootSuite and Radian 6. We eventually grew tired of using multiple platforms to achieve our goals. When we found Sprinklr we thought our prayers had been answered for an all-in-one tool. Sprinklr is on the forefront of social media management and listening/analytics because they are the only one currently offering such a robust platform designed to simplify things for a social enterprise.
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Paul Matson | TrustRadius Reviewer
Score 8 out of 10
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Sprinklr ultimately provides the most advanced functionality in regard to publishing, content workflow and measurement. Due to nature of their independence, they are also able to make integrations not typically possible with other large-scale platforms.
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Alison J. Herzog, MBA | TrustRadius Reviewer
Score 10 out of 10
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Alternatives Considered

  • Adobe Social,Shoutlet,Buddy Media
It is clear that Sprinklr has built from the ground-up. Past tools have been clunky, buggy, lightweight, and promised features that were never delivered. The idea of "moderation" shows that other companies are not thinking in terms of relationships yet. Internal collaboration within other tools was non-existent. Sprinklr rarely has hiccups and has pretty much always delivered on-time or delivered features as a bonus. Feedback provided by clients actually is turned into enhancements. As a client, it feels really good to be listened to and to have needs addressed and problems solved.
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Ashley Nix | TrustRadius Reviewer
Score 9 out of 10
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  • Radian 6,Sprout Social
The depth that Sprinklr can go to is unlike any other product I've ever used. And, you can't beat the customer service with an assigned account manager you can email and setup a call with at almost any time, outside of your regularly scheduled 30 minute weekly status call.
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Feature Scorecard Summary

Boolean keyword searches (32)
7.6
Filtering out noise/spam (32)
7.4
Sentiment analysis (34)
6.3
Broad channel coverage (32)
8.0
Content planning and scheduling (33)
8.5
Audience targeting (31)
6.8
Content optimization (29)
6.9
Workflow management (30)
7.1
Automated routing and prioritization (31)
7.7
Customer interaction histories (33)
7.5
Bulk actions (32)
7.4
Lead generation (19)
7.0
Content marketing (24)
8.2
Paid media management (19)
6.6
Campaigns and promotions (22)
7.5
Twitter (37)
8.8
Facebook (35)
8.6
LinkedIn (26)
8.2
Google+ (19)
8.8
Instagram (34)
7.1
Pinterest (21)
7.2
YouTube (26)
7.2
Campaign success analytics (34)
8.9
Real-time tracking (36)
8.3
Competitor analysis (25)
8.2
Role-based user permissions & privileges (35)
7.6
Mobile access (30)
6.7

About Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement is the social media management and social media monitoring component of Sprinklr's software platform. Sprinklr is a platform that is designed to manage and enrich customer experiences across multiple social channels and websites. This solution addresses the need to manage the growing number of social channels and their expansive user bases that impact an organization.

According to the vendor, organizations will benefit by using their solution because it enables them to collaborate effectively on social and digital initiatives and speak to each consumer in one authentic, on-brand, and engaging voice across channels.

The vendor says their platform is built on one code base that organically shares data and enables greater agility, rich insights, automated efficiency, and protected security.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureActivate social chatter into real-time insight and engagement
Has featureOrganize relevant content for the most impactful audience, time, and channel
Has featureEasily moderate high volumes of daily conversations and personalize engaging messages
Has featureAutomatically optimize paid budgets and consolidate reporting across channels
Has featureUnderstand social audiences more deeply, segment them, and motivate advocates
Has featureGain insight on all social activities at aggregated and granular levels

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Videos (6)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Integrations

Google Analytics, Bitly, Marketo, Salesforce, Omniture

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Competitors

engagementlabs esuite, Hootsuite, Oracle Social Cloud, Radian6, Sendible, Viralheat (Discontinued), MavSocial, Adobe Social, Khoros Marketing (Formerly Spredfast + Lithium), Interactions Digital Roots (formerly ENGAGE), Salesforce, Oracle Social

Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Pricing is configurable based on enterprise needs.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Customer Size Distribution

Consumers
0%
Small Businesses (1-50 employees)
0%
Mid-Size Companies (51-500 employees)
0%
Enterprises (> 500 employees)
100%

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Support Options

 Paid Version
Phone
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Blackberry
Supported Languages: 65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese