Sprinklr Modern Engagement (formerly Social + Messaging Suite) Reviews

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Score 7.6 out of 100

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Anonymous | TrustRadius Reviewer
November 12, 2019

All-in-one, but pricey

Score 9 out of 10
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Sprinklr Unified Platform

I think using all parts of the platform help to unify your overall presence - when you're able to identify customers, reply to them, tag the conversation, target their audience later, and then report on them all within the same platform, it makes the process more painless. While we don't use all of their products, we use a few that make up the whole of what our business needs.
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Aditya Gollakota | TrustRadius Reviewer
July 17, 2019

Sprinklr is the best enterprise level social management platform

Score 8 out of 10
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Sprinklr Unified Platform

We use Sprinklr Modern Engagement + Research together which helps us to get a unified view of conversation/sentiment on social media for our various brands. Using this platform we can store historical data, easily chart and visualize data and export into desired formats for further analysis.
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Anonymous | TrustRadius Reviewer
September 23, 2019

Good but still chasing my social media unicorn platform

Score 8 out of 10
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Sprinklr Unified Platform

The unified suite is expensive. You really don't need it all unless all your needs are truly answered by each module, which I find to be impossible. We tried their listening tool and found a competitor that was 3 times cheaper and much better. We primarily use it for the paid module which comes with the publishing component. If I did not have to buy both I would go with another vendor for the publishing part. A single vendor can't possibly be the best in all aspects of social media tracking/publishing.
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Anonymous | TrustRadius Reviewer
September 24, 2019

An overview of Sprinklr Modern Engagement

Score 9 out of 10
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Sprinklr Unified Platform

We are able to use global content. Even Global teams can schedule and publish content across the continents Dashboard references from other countries help to clone basis your needs. The knowledge portal is helpful to learn more about functionalities.
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Feature Scorecard Summary

Boolean keyword searches (34)
Filtering out noise/spam (34)
Sentiment analysis (36)
Broad channel coverage (34)
Content planning and scheduling (35)
Audience targeting (32)
Content optimization (30)
Workflow management (32)
Automated routing and prioritization (33)
Customer interaction histories (35)
Bulk actions (34)
Lead generation (20)
Content marketing (25)
Paid media management (20)
Campaigns and promotions (24)
Twitter (39)
Facebook (37)
LinkedIn (27)
Google+ (20)
Instagram (36)
Pinterest (21)
YouTube (26)
Campaign success analytics (36)
Real-time tracking (38)
Competitor analysis (26)
Role-based user permissions & privileges (37)
Mobile access (31)

About Sprinklr Modern Engagement (formerly Social + Messaging Suite)

Sprinklr Modern Engagement is the social media management and social media monitoring component of Sprinklr's software platform. Sprinklr is a platform that is designed to manage and enrich customer experiences across multiple social channels and websites. This solution addresses the need to manage the growing number of social channels and their expansive user bases that impact an organization.

According to the vendor, organizations will benefit by using their solution because it enables them to collaborate effectively on social and digital initiatives and speak to each consumer in one authentic, on-brand, and engaging voice across channels.

The vendor says their platform is built on one code base that organically shares data and enables greater agility, rich insights, automated efficiency, and protected security.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureActivate social chatter into real-time insight and engagement
Has featureOrganize relevant content for the most impactful audience, time, and channel
Has featureEasily moderate high volumes of daily conversations and personalize engaging messages
Has featureAutomatically optimize paid budgets and consolidate reporting across channels
Has featureUnderstand social audiences more deeply, segment them, and motivate advocates
Has featureGain insight on all social activities at aggregated and granular levels

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Screenshots

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Videos (6)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Integrations

Google Analytics, Bitly, Marketo, Salesforce, Omniture

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Competitors

engagementlabs esuite, Hootsuite, Oracle Social Cloud, Radian6, Sendible, Viralheat (Discontinued), MavSocial, Adobe Social, Khoros Marketing (Formerly Spredfast + Lithium), Interactions Digital Roots (formerly ENGAGE), Salesforce, Oracle Social


  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Pricing is configurable based on enterprise needs.

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Customer Size Distribution

Small Businesses (1-50 employees)
Mid-Size Companies (51-500 employees)
Enterprises (> 500 employees)

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Support Options

 Paid Version
Social Media
Video Tutorials / Webinar

Sprinklr Modern Engagement (formerly Social + Messaging Suite) Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Blackberry
Supported Languages: 65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese