Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising

About TrustRadius Scoring
Score 7.7 out of 100
Sprinklr Modern Marketing & Advertising

Overview

Recent Reviews

Future of Marketing & Advertising

6
March 03, 2022
It helped us with better planning and execution of email campaigns. Sprinklr Modern Marketing & Advertising has an amazing Content …
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Sprinklr Marketing

7
May 17, 2019
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr …

Sprinklr Advertising has a Good User Interface

6
May 16, 2019
We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish …
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Sprinklr Review

5
May 10, 2019
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, …
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Popular Features

View all 16 features

Closed-loop tracking and reporting (6)

8.0
80%

Content collaboration (6)

8.0
80%

Content performance analytics (7)

7.5
75%

Audience profiling and targeting (7)

5.5
55%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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What is Sprinklr Modern Marketing & Advertising?

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is SnapApp?

The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design tools, and global…

Features Scorecard

Content Creation

8.1
81%

Content Publishing

7.9
79%

Content Reporting & Analytics

7.4
74%

Product Details

What is Sprinklr Modern Marketing & Advertising?

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Sprinklr Modern Marketing & Advertising Features

  • Supported: Smart Alerts
  • Supported: Smart Content Intelligence
  • Supported: Suggestion Queues
  • Supported: AI Asset Filters
  • Supported: User Generated Content
  • Supported: Production Dashboards
  • Supported: Digital Asset Management
  • Supported: Global Editorial Calendar
  • Supported: Campaign Overview
  • Supported: Sub-Campaigns
  • Supported: Brief Templates
  • Supported: Content Templates
  • Supported: Smart Compliance
  • Supported: Asset / Campaign Expiry
  • Supported: Confidential Content
  • Supported: Intake Forms
  • Supported: Marketing Automation
  • Supported: Ads Manager
  • Supported: Ads Composer
  • Supported: Cross Channel Reporting
  • Supported: Smart Bidding
  • Supported: Smart Budget Allocation
  • Supported: Crisis Switch

Sprinklr Modern Marketing & Advertising Competitors

Sprinklr Modern Marketing & Advertising Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web

Comparisons

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Frequently Asked Questions

What are Sprinklr Modern Marketing & Advertising's top competitors?

Percolate, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Modern Marketing & Advertising.

What is Sprinklr Modern Marketing & Advertising's best feature?

Reviewers rate Approval workflows and Content calendar and Content distribution highest, with a score of 9.

Who uses Sprinklr Modern Marketing & Advertising?

The most common users of Sprinklr Modern Marketing & Advertising are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (45)

Ratings

Reviews

(1-13 of 13)
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Robert Lange | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are using different platforms for different clients. It depends on how the client's budget and what they can invest in their reporting tool. Sprinklr is the most complex, biggest, and most customizable. We say if Brandwatch is LEGO Duplo, then Socialbakers is LEGO Classic and Sprinklr is LEGO Technic.

I really love the Powerpoint export from reports from Socialbakers because it saves me a lot of time (one of their best selling points) & the integration of competitors and their metrics is very helpful. But their publishing tool does not work well. If we want to have the cheapest version, we implement a simple Google Data Studio dashboard.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We selected the Advertising product because we were using the other products listed. I personally haven't used the Modern Care product but the customer service team loves it. I like using the Research and Engagement tools more as they feel less time-intensive to set up and use.
Score 2 out of 10
Vetted Review
Verified User
Review Source
I definitely prefer the native platform ad managers over Spredfast. They are much easier to use and saves me time and frustration. I usually just give up with Spredfast after I get so many errors that I can't figure out. I never have to worry that my ad is not running when I set them up natively.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use each of our tools for distinct projects and Sprinklr is the main social tool that we use, primarily because of the 'social listening' component which allows us to see where the conversation is among our competitors. This is critical in developing our positioning on certain topics that are highly prioritized within the firm.
Alissa Calomino | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
I've only used the free version of Hootsuite and Sprinklr had many more functions than that (though Sprinklr was paid so not really and apples to apples comparison). HubSpot was more of a web content tool with social plugins which were fine but nothing special. Sprinklr was much better than HubSpot at social media marketing.