Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising

About TrustRadius Scoring
Score 7.7 out of 100
Sprinklr Modern Marketing & Advertising

Overview

Recent Reviews

Future of Marketing & Advertising

6
March 03, 2022
It helped us with better planning and execution of email campaigns. Sprinklr Modern Marketing & Advertising has an amazing Content …
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Sprinklr Marketing

7
May 17, 2019
Sprinklr Marketing is used across the entire MGM Resorts International organization, including our international properties. Sprinklr …

Sprinklr Advertising has a Good User Interface

6
May 16, 2019
We used Sprinklr in the Social Media department but the use was for the whole company. Our department controlled 9 pages in both Spanish …
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Sprinklr Review

5
May 10, 2019
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, …
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Popular Features

View all 16 features

Closed-loop tracking and reporting (6)

8.0
80%

Content collaboration (6)

8.0
80%

Content performance analytics (7)

7.5
75%

Audience profiling and targeting (7)

5.5
55%

Reviewer Pros & Cons

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Pricing

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What is Sprinklr Modern Marketing & Advertising?

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

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HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is SnapApp?

The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design tools, and global…

Features Scorecard

Content Creation

8.1
81%

Content Publishing

7.9
79%

Content Reporting & Analytics

7.4
74%

Product Details

What is Sprinklr Modern Marketing & Advertising?

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Sprinklr Modern Marketing & Advertising Features

  • Supported: Smart Alerts
  • Supported: Smart Content Intelligence
  • Supported: Suggestion Queues
  • Supported: AI Asset Filters
  • Supported: User Generated Content
  • Supported: Production Dashboards
  • Supported: Digital Asset Management
  • Supported: Global Editorial Calendar
  • Supported: Campaign Overview
  • Supported: Sub-Campaigns
  • Supported: Brief Templates
  • Supported: Content Templates
  • Supported: Smart Compliance
  • Supported: Asset / Campaign Expiry
  • Supported: Confidential Content
  • Supported: Intake Forms
  • Supported: Marketing Automation
  • Supported: Ads Manager
  • Supported: Ads Composer
  • Supported: Cross Channel Reporting
  • Supported: Smart Bidding
  • Supported: Smart Budget Allocation
  • Supported: Crisis Switch

Sprinklr Modern Marketing & Advertising Competitors

Sprinklr Modern Marketing & Advertising Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web

Comparisons

View all alternatives

Frequently Asked Questions

What are Sprinklr Modern Marketing & Advertising's top competitors?

Percolate, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Modern Marketing & Advertising.

What is Sprinklr Modern Marketing & Advertising's best feature?

Reviewers rate Approval workflows and Content calendar and Content distribution highest, with a score of 9.

Who uses Sprinklr Modern Marketing & Advertising?

The most common users of Sprinklr Modern Marketing & Advertising are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (45)

Ratings

Reviews

(1-16 of 16)
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Folashade Akeju | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is definitely appropriate for all organizations, looking to streamline their digital marketing prospect with standard traditional marketing channels. With Sprinklr, it is a lot easier to build relationships with our customers on social media platforms, likewise for improving marketing performance even on traditional channels by leveraging on insights provided by Sprinklr to make informed timely decisions, which in most cases are usually the difference makers in increased sales numbers or stagnant marketing impact.
Joseph Alleruzzo | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
This is a good platform for basic campaigns where there is a need for a number of campaigns, ad sets, and creative versions. In addition to KPI tracking and optimizations which has proven to be an effective solution. It is not the best for executing some of the latest capabilities and ad types developed by social platforms.
Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Sprinklr has been a great tool for the larger organization that I work with because it allows us to share content across entities, and listen to our customers. It works well in a larger corporate structure. However, I think if you were a small business with less than 25 employees, it's probably overkill. A smaller business probably would not have the staff time to dedicate to managing all of the functions available within Sprinklr.
Robert Lange | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform.
Alejandro Mac Swiney | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
They need to have more information in other languages. It is very important for people like me to understand the platform, because we need explanations about campaigns, social media posts, metrics, report differences, and other topics. I want to ask for help and learn more about the platform in Latin America, but most of the time I don´t have the resources to receive answers.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Positive:
  • Content creation and collaboration with agencies.
  • Creating an organization hierarchy for review and approval.

It's not the best tool for:
  • Social listening.
  • Extraction and splicing of specific reports, esp. over a long period of time.
  • Customization of data on the fly. It takes a while for it to load data, and requires a technical understanding of how digital data is retrieved.
  • UI and UX are not intuitive.
Alissa Calomino | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

I think Sprinklr is great for companies that manage a lot of pages. There is definitely some efficiency of scale when being able to post one message or ad on several pages. As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook. What it does offer is a great user interface that is much more friendly than Facebook admin tools. They also offer good customer service and good support packages so if you need a little boost getting going, they are a good option.


May 10, 2019

Sprinklr Review

Score 5 out of 10
Vetted Review
Verified User
Review Source
Sprinklr advertising can be great because of the many options for customizing. However, it can also have its growing pains for a company that doesn't have a dedicated social media department. Setting up governance and processes when rolling out to other parts of the organization is important, as well as communication with all involved in using the platform.