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Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social …
Sprinklr MarketingFormerly Sprinklr Modern Marketing & Advertising
Overview
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on…
Recent Reviews
Popular Features
- Content performance analytics (7)9.696%
- Closed-loop tracking and reporting (6)8.585%
- Audience profiling and targeting (7)8.181%
- Content distribution (6)7.373%
Pricing
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What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Tech Details
- FAQs
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.
Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market.
Content planning and scheduling across 30+ digital, social and traditional channels on a central editorial calendar, with a digital asset manager for storing media assets, and simultaneous publishing across channels at AI-recommended times with an omnichannel publisher.
Generates engaging, platform-specific content with Sprinklr AI+ — a combination of Sprinklr’s proprietary AI and Generative AI
Centralizes multichannel social advertising campaign management across 9+ channels, with AI-powered optimization and automation to boost ROAS
Offers a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources.
Integrates social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market.
Enables community managers to access, monitor and engage with comments on paid posts on social channels, closing the loop with audiences.
Unifies brand governance, enabling brand protection and brand activity management across global and local domains through a centralized governance console.
Sprinklr Marketing is presented as a comprehensive suite of products that allow marketing teams and agencies to work together on content marketing and campaign orchestration .
Sprinklr Marketing Features
- Supported: Smart Alerts
- Supported: Smart Content Intelligence
- Supported: Suggestion Queues
- Supported: AI Asset Filters
- Supported: User Generated Content
- Supported: Production Dashboards
- Supported: Digital Asset Management
- Supported: Global Editorial Calendar
- Supported: Campaign Overview
- Supported: Sub-Campaigns
- Supported: Brief Templates
- Supported: Content Templates
- Supported: Smart Compliance
- Supported: Asset / Campaign Expiry
- Supported: Confidential Content
- Supported: Intake Forms
- Supported: Marketing Automation
- Supported: Ads Manager
- Supported: Ads Composer
- Supported: Cross Channel Reporting
- Supported: Smart Bidding
- Supported: Smart Budget Allocation
- Supported: Crisis Switch
Sprinklr Marketing Videos
This video takes a deep dive into Sprinklr Marketing to look at pricing, top features, use case, and user review sentiments.
Sprinklr Marketing Competitors
Sprinklr Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
Frequently Asked Questions
Percolate, now part of Seismic, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Marketing.
Reviewers rate Content calendar and Content performance analytics highest, with a score of 9.6.
The most common users of Sprinklr Marketing are from Enterprises (1,001+ employees).
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Reviews and Ratings
(53)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social Media department as well as the entire company rely on Sprinklr for content management, scheduling, advertising, and reporting. With Sprinklr, users can launch campaigns, evaluate their performance, and make real-time optimizations. The robust campaign dashboard enables users to track all their campaigns and make adjustments while ads are live. Additionally, Sprinklr's scheduling function allows users to plan and schedule posts, run engagement reports, keep track of comments, and stay informed about mentions.
One key benefit of using Sprinklr is the ability to generate comprehensive reports that help users keep track of their 30 social accounts. This feature not only saves time but also provides valuable insights into the effectiveness of their social media efforts. Furthermore, Sprinklr is widely used by marketing departments to collaborate with partner agencies, manage paid social media efforts, and handle social listening and organic social media activities. The platform's data-driven reporting dashboards summarize metrics from various social media platforms in one place, providing users with a holistic view of their social media performance.
Sprinklr's capabilities expand beyond marketing departments as well. It is also employed by healthcare companies for posting and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. In addition, it is utilized by the Marketing and Communications department of organizations like Shell to streamline social media content management, approve agency-created content, develop content calendars, schedule posts, report on performance, and manage communities.
Overall, Sprinklr simplifies and enhances social media management for businesses by centralizing various tasks such as content creation, scheduling, advertising, engagement monitoring, and reporting. Its versatility makes it a valuable tool in multiple industries including healthcare and energy sector where it assists in managing brand presence effectively across various social media platforms.
Users have made several recommendations for using Sprinklr as a social media management tool. Firstly, they suggest carefully considering other options in the market for Social Listening/Content Marketing. Secondly, users recommend utilizing Sprinklr for community management, as they find it to be an amazing tool. Lastly, users advise understanding the fundamentals of paid social before using Sprinklr, emphasizing the importance of this knowledge. Overall, these recommendations highlight the value and capabilities of Sprinklr for various aspects of social media management.
Attribute Ratings
Reviews
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September 09, 2022
Great tool but it takes a lot of time and resources to get onboarded
The main advantage of this module is visibility on paid social media performance, with customizable, user-friendly reporting. It is challenging to onboard agencies in this category and increase the adoption of Sprinklr for paid but after a couple of months our adoption has increased significantly, particularly thanks to some POCs that we decided to run in order to prove the advantage of Sprinklr AI optimizations over Business Manager optimizations.
- Reporting capabilities
- Automated AI optimizations
- Clear, user friendly editorial calendar for paid
- Stories publishing - some features are not available, eg we cannot add some gifs, stickers, pools etc
- Too many fields to complete when publishing a new post
- Retrotagging (and also tagging) is quite time consuming
56.66666666666667%
5.7
70%
7.0
84%
8.4
- Time saved on reporting: no need to request any reports from social media agencies anymore
- Time saved on optimisations thanks to AI optimisations available on the platform
- Increased team collaboration: local users have visibility on the best performing content across all the markets
We are also using Modern Engagement and both products combined together give us a perfect overview of paid&organic media performance.
September 01, 2022
More social, less distance
We use to schedule posts, run engagement reports and keep track of comments. We also use it to alert us of people mentioning us. The social team also generates reports from Sprinklr. We currently have 30 social accounts on Sprinklr, which helps us keep track of all. Sprinklr's scheduling function also frees our team to do other tasks.
- Scheduling posts
- Showing mentions
- Providing tech support
- Research function is difficult to learn and use
- IGTV functionality is missing
- No support for stories
96.66666666666666%
9.7
98%
9.8
94%
9.4
- Time saved scheduling posts
- Alert for PR crisis situations
- Easy engagement reports