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Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social …
Sprinklr MarketingFormerly Sprinklr Modern Marketing & Advertising
Overview
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization. Supports end-to-end content planning, production and distribution on…
Recent Reviews
Popular Features
- Content performance analytics (7)9.696%
- Closed-loop tracking and reporting (6)8.585%
- Audience profiling and targeting (7)8.181%
- Content distribution (6)7.373%
Pricing
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What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.…
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Sprinklr Marketing?
Sprinklr Marketing is a unified marketing and advertising platform that brings together planning, publishing and reporting for campaigns across 30+ channels, with workflow automation, integrated collaboration, unified reporting and AI-powered campaign optimization.
Supports end-to-end content planning, production and distribution on a single platform for lower content production costs and faster go-to-market.
Content planning and scheduling across 30+ digital, social and traditional channels on a central editorial calendar, with a digital asset manager for storing media assets, and simultaneous publishing across channels at AI-recommended times with an omnichannel publisher.
Generates engaging, platform-specific content with Sprinklr AI+ — a combination of Sprinklr’s proprietary AI and Generative AI
Centralizes multichannel social advertising campaign management across 9+ channels, with AI-powered optimization and automation to boost ROAS
Offers a real-time, holistic view of paid, organic and third-party tracking data without the manual effort of integrating multiple data sources.
Integrates social listening for content ideas, and AI-powered creative insights for more relevant ads and faster go-to-market.
Enables community managers to access, monitor and engage with comments on paid posts on social channels, closing the loop with audiences.
Unifies brand governance, enabling brand protection and brand activity management across global and local domains through a centralized governance console.
Sprinklr Marketing is presented as a comprehensive suite of products that allow marketing teams and agencies to work together on content marketing and campaign orchestration .
Sprinklr Marketing Features
- Supported: Smart Alerts
- Supported: Smart Content Intelligence
- Supported: Suggestion Queues
- Supported: AI Asset Filters
- Supported: User Generated Content
- Supported: Production Dashboards
- Supported: Digital Asset Management
- Supported: Global Editorial Calendar
- Supported: Campaign Overview
- Supported: Sub-Campaigns
- Supported: Brief Templates
- Supported: Content Templates
- Supported: Smart Compliance
- Supported: Asset / Campaign Expiry
- Supported: Confidential Content
- Supported: Intake Forms
- Supported: Marketing Automation
- Supported: Ads Manager
- Supported: Ads Composer
- Supported: Cross Channel Reporting
- Supported: Smart Bidding
- Supported: Smart Budget Allocation
- Supported: Crisis Switch
Sprinklr Marketing Videos
This video takes a deep dive into Sprinklr Marketing to look at pricing, top features, use case, and user review sentiments.
Sprinklr Marketing Competitors
Sprinklr Marketing Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
Frequently Asked Questions
Percolate, now part of Seismic, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Marketing.
Reviewers rate Content calendar and Content performance analytics highest, with a score of 9.6.
The most common users of Sprinklr Marketing are from Enterprises (1,001+ employees).
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Reviews and Ratings
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprinklr is a versatile platform that offers a wide range of use cases for businesses across various departments. Users in the Social Media department as well as the entire company rely on Sprinklr for content management, scheduling, advertising, and reporting. With Sprinklr, users can launch campaigns, evaluate their performance, and make real-time optimizations. The robust campaign dashboard enables users to track all their campaigns and make adjustments while ads are live. Additionally, Sprinklr's scheduling function allows users to plan and schedule posts, run engagement reports, keep track of comments, and stay informed about mentions.
One key benefit of using Sprinklr is the ability to generate comprehensive reports that help users keep track of their 30 social accounts. This feature not only saves time but also provides valuable insights into the effectiveness of their social media efforts. Furthermore, Sprinklr is widely used by marketing departments to collaborate with partner agencies, manage paid social media efforts, and handle social listening and organic social media activities. The platform's data-driven reporting dashboards summarize metrics from various social media platforms in one place, providing users with a holistic view of their social media performance.
Sprinklr's capabilities expand beyond marketing departments as well. It is also employed by healthcare companies for posting and managing content, creating ads, tracking analytics, and gaining insights into what patients and the community are saying. In addition, it is utilized by the Marketing and Communications department of organizations like Shell to streamline social media content management, approve agency-created content, develop content calendars, schedule posts, report on performance, and manage communities.
Overall, Sprinklr simplifies and enhances social media management for businesses by centralizing various tasks such as content creation, scheduling, advertising, engagement monitoring, and reporting. Its versatility makes it a valuable tool in multiple industries including healthcare and energy sector where it assists in managing brand presence effectively across various social media platforms.
Users have made several recommendations for using Sprinklr as a social media management tool. Firstly, they suggest carefully considering other options in the market for Social Listening/Content Marketing. Secondly, users recommend utilizing Sprinklr for community management, as they find it to be an amazing tool. Lastly, users advise understanding the fundamentals of paid social before using Sprinklr, emphasizing the importance of this knowledge. Overall, these recommendations highlight the value and capabilities of Sprinklr for various aspects of social media management.
Attribute Ratings
Reviews
(1-16 of 16)Companies can't remove reviews or game the system. Here's why
September 09, 2022
Great tool but it takes a lot of time and resources to get onboarded
- Reporting capabilities
- Automated AI optimizations
- Clear, user friendly editorial calendar for paid
- Stories publishing - some features are not available, eg we cannot add some gifs, stickers, pools etc
- Too many fields to complete when publishing a new post
- Retrotagging (and also tagging) is quite time consuming
September 01, 2022
More social, less distance
- Scheduling posts
- Showing mentions
- Providing tech support
- Research function is difficult to learn and use
- IGTV functionality is missing
- No support for stories
March 04, 2021
Sprinklr - An Effective Social Solution
- Content marketing.
- Social listening.
- Bulk uploads and changes.
- Refresh time is slow.
- Trainings not insightful.
- New formats slow to be integrated.
March 29, 2020
Excellent Social Media Tool, HIGHLY recommend!
- Nice visuals
- Excellent reporting
- Easy to use and implement
- none.
November 12, 2019
Sprinklr: the tool your large organization needs
- Allows you to share and suggest pieces of content to other entities within the organization.
- Has great reporting with lots of filters to drill down to the information you need.
- It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
- It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!
- Design of the dashboards diagrams
- Amount of channels you can connect with Sprinklr
- Customized metrics
- The combination of paid versus organic
- User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
- Missing the combination of metrics of different social platforms. like the number of followers.
- Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
- It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
- The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
- The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
- We love how robust Sprinklr is but that has been overwhelming at times
- There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
- It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
- During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
- As I said the ability to centralize your brands into one globally
- Globally - ability to centralize a global team and have a better view of spending/performance etc
- API connection to DOMO
- User interface
- Not keeping up with native new features
- On going issues, things never work
July 20, 2019
Not for marketers who are pressed for time
- Allows for ad integration of multiple platforms and profiles in one place.
- Targeting capabilities match that of native platform.
- Ability to measure budget spending is pretty clear.
- The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
- It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
July 03, 2019
Powerful Platform for all Social Initiatives
- Monitoring the social landscape and assigning a numerical share of voice % on particular topics
- Reporting on WoW and YoY trends
- Quickly manipulate data points and analyze top performing content
- Certain accounts keep becoming disabled (primarily Instagram) - integration issues
- Monitoring paid activity can be tricky and finicky at times
- A lot of 'noise' gets pulled into social listening dashboards
May 25, 2019
Sprinklr in the World, Different Languages.
- We can have all of our administration on 1 platform.
- We modify information and check analytics.
- We review metrics for making decisions.
- Have tutorials or explanations in the Spanish language.
- Content production and monitoring.
- Report generation and customization of data dashboards for owned content.
- Organizational visibility of content.
- Slow UI/UX. Tends to hang and takes a while to load.
- Social listening capabilities are extremely lacking.
- Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
May 17, 2019
Sprinklr Marketing
- Sprinklr Marketing is a useful content management tool
- Sprinklr Marketing provides relevant social media data
- Sprinklr Marketing is timely in social listening
- Sprinklr Marketing could be better at publishing, specifically with Instagram publishing and accessibility
- Sprinklr Marketing needs to further develop its Instagram Story reporting for data and insights
- Sprinklr Marketing needs to further develop its Facebook Events reporting for data and insights
May 16, 2019
Sprinklr Advertising has a Good User Interface
- Great personal attention from our account executive. They tried their best to coach and onboarding.
- Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
- Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
- They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
- Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.
May 10, 2019
Sprinklr Review
- Custom reports to see data in different views is crucial for different business stakeholders.
- Budgeting helps keeps up on track.
- The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
- Support has slow response times for some issues.
- Onboarding training could be improved.
May 06, 2019
Highly Recommend!
- User-friendly interface
- Continuous updates to platform capabilities
- Outstanding customer service
- Speed to implement platform capabilities can be slow at times
- Social platform reps not familiar with platform
- Some minor bugs/fixes