Sprinklr Modern Marketing & Advertising

Sprinklr Modern Marketing & Advertising

About TrustRadius Scoring
Score 7.7 out of 100
Sprinklr Modern Marketing & Advertising

Overview

Recent Reviews

Sprinklr Review

5 out of 10
May 10, 2019
Sprinklr advertising is being used across several departments in the organization. Since we have multiple accounts for our business, …
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Popular Features

View all 16 features

Closed-loop tracking and reporting (6)

8.0
80%

Content collaboration (6)

8.0
80%

Content performance analytics (7)

7.5
75%

Audience profiling and targeting (7)

5.5
55%

Reviewer Pros & Cons

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Pricing

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What is Sprinklr Modern Marketing & Advertising?

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is SnapApp?

The SnapApp Interactive Content Marketing platform from Uberflip (acquired December 2019) boasts a browser-based, drag-and-drop interface that gives users the flexibility to create distinctive, on-brand custom content experiences. SnapApp features templates, asset libraries, design tools, and global…

Features Scorecard

Content Creation

8.1
81%

Content Publishing

7.9
79%

Content Reporting & Analytics

7.4
74%

Product Details

What is Sprinklr Modern Marketing & Advertising?

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Sprinklr Modern Marketing & Advertising Features

  • Supported: Smart Alerts
  • Supported: Smart Content Intelligence
  • Supported: Suggestion Queues
  • Supported: AI Asset Filters
  • Supported: User Generated Content
  • Supported: Production Dashboards
  • Supported: Digital Asset Management
  • Supported: Global Editorial Calendar
  • Supported: Campaign Overview
  • Supported: Sub-Campaigns
  • Supported: Brief Templates
  • Supported: Content Templates
  • Supported: Smart Compliance
  • Supported: Asset / Campaign Expiry
  • Supported: Confidential Content
  • Supported: Intake Forms
  • Supported: Marketing Automation
  • Supported: Ads Manager
  • Supported: Ads Composer
  • Supported: Cross Channel Reporting
  • Supported: Smart Bidding
  • Supported: Smart Budget Allocation
  • Supported: Crisis Switch

Sprinklr Modern Marketing & Advertising Competitors

Sprinklr Modern Marketing & Advertising Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web

Comparisons

View all alternatives

Frequently Asked Questions

What are Sprinklr Modern Marketing & Advertising's top competitors?

Percolate, Aprimo, and Adobe Marketing Cloud are common alternatives for Sprinklr Modern Marketing & Advertising.

What is Sprinklr Modern Marketing & Advertising's best feature?

Reviewers rate Approval workflows and Content calendar and Content distribution highest, with a score of 9.

Who uses Sprinklr Modern Marketing & Advertising?

The most common users of Sprinklr Modern Marketing & Advertising are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.

Reviews and Ratings

 (45)

Ratings

Reviews

(1-14 of 14)
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Score 6 out of 10
Vetted Review
Verified User
Review Source
It has led us to better coordination/collaboration among various teams. The asset boards are easy and fun to use and help us to upload photos, videos, and posts (also easy to find if and when needed). We have seen improvement in the report generation which in turn helps us provide a better vision of the product as we advertise and market the same.
Folashade Akeju | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Sprinklr has helped improved our response time to customer query, thereby helping to create a clear process roadmap to build engagement with our customers, thus allowing us serve more of our customers without breaking the bank. Overall, by having an inter-connected workflow between research, advertising and customer engagement, we are able to advertise to the right market segment, and anticipate the questions to be asked by our customers, thus making response a lot easier and faster.
Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is truly helpful to see trends across our organization as a whole, which Sprinklr allows. We can see what others are doing within the healthcare industry, and see what words and phrases are trending throughout our organization. Overall, it gives us a lot more informed data to base online (and offline) decisions. Since we are able to see more of what our community is saying, we can better address their needs.
Score 6 out of 10
Vetted Review
Verified User
Review Source
Sprinklr has helped several departments to work together all within one platform. Custom service, data teams, social media and paid media teams all operate inside of the platform and it makes communication and seeing what other teams are working on pretty seamless.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our department issues out different permissions within the platform based on our roles and responsibilities in our firm. While we each have distinct access to certain features of the platform, we have been able to collaborate closely and have seen strong benefits in our positioning in the social landscape.
Score 6 out of 10
Vetted Review
Verified User
Review Source
It's worth noting that I'm a local market user, and access and modules for Sprinklr are centralized with our global team.

We adopt a unified approach to content creation and has SOMEWHAT streamlined the process for scheduling and approvals. However, content development feedback on the editorial calendar is still done offline for the following reasons
1. Easier to feedback over email/cloud documents.
2. Sprinkr licenses are limited to a few users.

Adoption of our global media agencies for the advertising platform is not as widespread and they have a limited understanding of the tool's capabilities.
May 17, 2019

Sprinklr Marketing

Score 7 out of 10
Vetted Review
Verified User
Review Source
I utilize the Sprinklr Marketing platform for social media on a daily basis. This includes the Sprinkr Asset Management, Editorial Calendar, Approval Dashboards, Social Care Dashboards and Reporting. The SAM has greatly improved my workflow throughout my two years because it gathers assets from all of our content creators in one space that is easily accessible.
Alissa Calomino | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We didn't really use the complete suite of tools so I have no experience with Research but the rest were well integrated. I would say we benefited from this unified platform by executing paid and unpaid campaigns across several brands with many users.