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Sprinklr Insights

Sprinklr Insights
Formerly Sprinklr Modern Research

Overview

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

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Recent Reviews

TrustRadius Insights

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Sprinklr Insights

Sprinklr Insights

N/A
Unavailable

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/consum…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Sprinklr Insights Features

  • Supported: Competitive insights and Benchmarking
  • Supported: Social Listening Insights
  • Supported: Product Insights
  • Supported: Location Insights
  • Supported: Media Monitoring & Analytics
  • Supported: Visual Insights
  • Supported: AI Studio
  • Supported: Smart Trends
  • Supported: Smart Alerts
  • Supported: Mobile App
  • Supported: Presentation & Display
  • Supported: Smart Quick Insights
  • Supported: Smart Content Intelligence
  • Supported: Audience Insights
  • Supported: Brand Reputation Insights

Sprinklr Insights Video

Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.

Sprinklr Insights Competitors

Sprinklr Insights Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web

Frequently Asked Questions

Synthesio Social Intelligence Suite, Digimind Intelligence, and Talkwalker are common alternatives for Sprinklr Insights.

Reviewers rate Support Rating highest, with a score of 7.4.

The most common users of Sprinklr Insights are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(77)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across various industries. Users have praised the tool for its ability to monitor specific conversations on the web, keeping them well-informed about their brand's online presence. With Sprinklr Insights, users can easily filter out noise and focus on relevant discussions, allowing them to gain valuable insights and perform in-depth analysis.

One of the key use cases of Sprinklr Insights is brand perception analysis. This platform has been particularly beneficial for identifying brand perception in local markets, especially in the highly competitive IT industry. Users have been able to track sentiment, analyze social chatter, and understand customer behavior and service experience. This information has helped businesses improve their marketing strategies, address any brand issues that arise, and make data-driven decisions.

Another important use case of Sprinklr Insights is competitor analysis. The tool enables users to track competitor activity and mentions on social media platforms, helping them stay updated on industry trends and prepare comprehensive reports. By monitoring share of voice, sentiment, and social media page performance against competitors, businesses can gain a competitive edge and mitigate the risk of new entrants in the market.

Additionally, Sprinklr Insights is widely used for crisis monitoring and management. Users rely on this platform to be aware of potential crises before they strike by monitoring risks from various sources such as employees, executives, brand ambassadors, partners, vendors, corporate policies, and dynamic political scenarios. This proactive approach allows businesses to address issues promptly and minimize negative impacts on their reputation.

Overall, Sprinklr Insights provides a comprehensive solution for managing social media strategies, conducting research, analyzing competitors' activities, and understanding audience sentiment. Its user-friendly interface, reliable performance, and availability across multiple social media platforms make it an essential tool for businesses looking to enhance their online presence and make data-driven decisions.

Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.

Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.

User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.

Unintuitive User Interface: Several users have expressed frustration with the unintuitive user interface of Sprinklr Insights. They have mentioned that it can be difficult to navigate and find specific features, leading to a steep learning curve. Some users also feel that the design is cluttered and could benefit from simplification.

Performance Issues: There are concerns raised by users regarding the speed and performance of Sprinklr Insights. Users have reported issues such as slow website speed, sluggish loading of listening dashboards, and occasional outages. These performance issues hinder their workflow and they believe prompt attention should be given to address these problems.

Lack of Transparent Communication: Users have expressed a desire for better communication during outages and downtime. They feel that Sprinklr Insights should provide more information and updates about system status when there are disruptions in service. This would help them manage their expectations and plan accordingly.

Attribute Ratings

Reviews

(1-25 of 27)
Companies can't remove reviews or game the system. Here's why
November 08, 2022

Expansive, Overwhelming, and Very Customizable.

Verified User
Employee in Marketing
Automotive Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Sprinklr has helped us focus our social media strategy by presenting to us what our audience is talking about and what they care to see from our brand. We can use Sprinklr Modern Research to quickly and efficiently generate detailed and customizable presentations for our executives concerning brand health, competitor monitoring, the audience listening, and more.
June 17, 2022

My amazing experience with Sprinklr

Rahul Raju | TrustRadius Reviewer
Rahul Raju
Subject Matter Expert
Blitzpath Innovations (Consumer Services, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The best case scenario as per my use is customer support be it any platform. Sprinklr provides all the necessary tools and features required for providing the best customer support possible and that too with a seamless and easy-to-use user interface. Sprinklr is one of the best tools when it comes to UI and customer support.
June 15, 2022

Good product to help you better understand your brand and the topics around it

Verified User
Team Lead in Marketing
Marketing & Advertising Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For an event, when you need to check whether it was well-received or not; you can also check some demographic stats that are very interesting. You are also able to make quick reporting out of it and share it easily with your stakeholders. Very helpful in this situation.
May 17, 2022

Sprinklr Modern Research is a excellent tool to beginners

PA
Pravin Angane
Senior Analyst
Dell (Consumer Services, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
With customizable dashboards, in-depth AI tools to do a deep-dive, wide range of social media platforms including Weibo, Pinterest, and LinkedIn ability to quickly run searches on current and historical data is extremely useful, especially if you just need some quick analysis of a brand or topic without having to set up queries and dashboards before you can get to the results.
May 12, 2022

The know hows of Sprinklr modern research

Chinmay Rautmare | TrustRadius Reviewer
Chinmay Rautmare
Social Media Marketing Intern
Signify (Consumer Electronics, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I found listening dashboards particularly useful when I wanted to find hashtags and themes being discussed for a particular topic. The in-depth historical data provided by Sprinklr helps in determining the appropriate strategies. The dashboards used for peer comparison are also good. I was able to find detailed information about competitors of my company and their engagement rate on various social media platforms.
May 03, 2022

Sprinklr: Broadening Your Vision on Social Media

Verified User
Analyst in Social Media
Online Media Company, 10,001+ employees
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
May 03, 2022

Effective tool to manage business and make more reach with the customers.

Verified User
Professional in Social Media
Information Technology & Services Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
To communicate with customers via any kind of social media platform Sprinkler is best. No tool is better than this, it covers all the social media platforms used by the customers these days.

Customers also demand to call via the same social media platform. If the calling feature can be added that could be the best improvement.
May 03, 2022

Holistic view of the Social Media Research

Verified User
Consultant in Social Media
Research Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr is ideal for contemporary research, social listening, location-based listening, and benchmarking. It does an excellent job of generating insights from which analysts may make speedy decisions. Its superb widgets and built-in features substantially assist in discovering the company's pain areas. Overall it's the best tool to know anything and everything related to social media.
May 03, 2022

Social Media Moderation and Social Listening and insightful reporting made easy

Verified User
Director in Customer Service
Apparel & Fashion Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Very good to merge your social media channels and moderate and engage from one platform. Also to pull and provide robust reporting with great visualization. Also helps to get a better understanding of the best times and channels and topics for advertisement, also to identify niche topics and benchmark competitors. Less suited for pure number/ case and KPI reporting and analyses.
May 02, 2022

A great tool for social listening!

Jean-Stéphane Bou | TrustRadius Reviewer
Jean-Stéphane Bou
Global Head of Social Media
Dassault Systèmes (Computer Software, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr Modern Research is a great tool to identify what's being said about any topic or your brand. The only problem for B2B companies is that LinkedIn can't be monitored as there's no API available today (but it's not specific to Sprinklr). I would say that the data visualization capabilities are very strong compared to other solutions I've tested.
April 08, 2022

Sprinklr Can Do It All

Verified User
Consultant in Corporate
Airlines/Aviation Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr has demonstrated itself to be a top performer for enterprise businesses. Most other products can't compete with the depth and breadth that Sprinklr offers. I don't want to manage ten different platforms with overlaps and varying metrics that conflict in reports. I want a single suite that provides everything I need and allows room for maturation. If Sprinklr doesn't provide something, it's likely not available through any competitor outside of some niche vendor. Competitors typically pitch me on how their competing platform is more simple to use, but Sprinklr is not that complicated once you spend a little time learning the basics. And where things may get complicated due to my own requests, I've had great success in the past year or so where Sprinklr steps in and helps me build or solve any struggles I may have.
April 05, 2022

Sprinklr is a great tool for your business, don't let it be a "mist" opportunity!

Verified User
Supervisor in Corporate
Food & Beverages Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I have become quite adjusted to using the Sprinklr software so it's easy for me to navigate through the site. I really enjoy being able to see detailed insights of all 7 of my stores easily and share them accordingly. It's a great metric to use that my stores have come to depend on and actively work to improve their Sprinklr score.
April 05, 2022

Spinklr helps in Digital Marketing campaigns. It's a dashboard for your marketing world.

Verified User
Analyst in Information Technology
Information Technology & Services Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The Sprinklr Modern Research was a very sophisticated tool. It can fetch all the conversations around social media with the keyword we set up. This is very helpful for us to track the brand as well as competitor position in terms of share of voice. But since it's a very advanced tool, the user also needs to have skilled tech skill. At least know how to operate the listening tools since it's not UX friendly
April 04, 2022

Best Tool For Social Listening Out There

Verified User
Analyst in Social Media
Entertainment Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I've yet to find any other tool that has something like the Network. I use that to create networks of profiles of users that fit certain criteria so that we can research and pull new potential influencers to reach out to for campaigns. I also love the Benchmarking AI that analyzes the tone and content of our posts/our competitors' posts; it's great for seeing what phrases we use too much of and how that affects CTR.
January 21, 2022

Sprinklr Modern Research - A wonderful tool although improvements can be done

Verified User
Employee in Marketing
Machinery Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's more suitable when your company has a lot of social media activity and your customers reach you across platforms, so it makes managing them easier as well as better to reach them out. If your activity isn't that much, then buying it won't be much fruitful for your organisation.
November 04, 2021

Wonderful tool!

Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is an amazing market research software tool that's helping us improve experiences for both the client and their customers. We get to see information in real-time and it allows us to help the client make decisions on various areas of their social media presence based off of the data we gather using the program. The listening tool is extremely helpful with this.
October 07, 2021

On Par with Other Social Listening Tools

Jenna Carpentier | TrustRadius Reviewer
Jenna Carpentier
Senior Marketing Specialist
Siemens Digital Industries Software (Computer Software, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Sprinklr Modern Research is good for identifying keywords and topics that are being talked about on social media. We mostly use it for social listening, audience insights, and benchmarking. There's a fair amount of customization that you can set up for the different dashboards and reports. They can be a little difficult (not very intuitive) to set up, but once you get them set up, you can save them for the future and won't have to worry about setting them up again. I've used different social listening platforms in the past, and this one is about on par with the others. However, I like using Sprinklr Modern Research, as we already use Sprinklr for our paid and organic efforts. So it's nice to be able to use the same platform for all of our social endeavors.
August 03, 2021

The better way to interpret customer data at scale

Daniel Cooper | TrustRadius Reviewer
Daniel Cooper
Digital Marketing Specialist
Sysco (Food & Beverages, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is the best way to turn customer data into insights and actionable strategies. It enables us to engage with our audience more effectively than ever before. It's now much easier to identify new opportunities whenever and wherever they appear to improve customer satisfaction. Ensures we always capture true share-of-voice and earned media value metrics.
November 20, 2019

Sprinklr, it was fun!

Brittnee Miller | TrustRadius Reviewer
Brittnee Miller
Social Media Manager
Abbott Nutrition (Hospital & Health Care, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's great for social listening and being able to monitor. Being able to dive into the audience's mind and find content that will work for them is positive. Sprinklr does lack on the Instagram side due to the Instagram API but that's about it. The other social platforms pull in great.
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