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Sprinklr Insights

Sprinklr Insights
Formerly Sprinklr Modern Research

Overview

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

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Recent Reviews

TrustRadius Insights

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/consum…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Sprinklr Insights?

Sprinklr Insights enables organizations to make decisions based on proactive, AI-powered research covering Sprinklr's set of customer experience data across 30+ social channels, millions of blogs, forums & media publications on a single Unified-CXM platform purpose-built for the enterprise.

Sprinklr Insights Features

  • Supported: Competitive insights and Benchmarking
  • Supported: Social Listening Insights
  • Supported: Product Insights
  • Supported: Location Insights
  • Supported: Media Monitoring & Analytics
  • Supported: Visual Insights
  • Supported: AI Studio
  • Supported: Smart Trends
  • Supported: Smart Alerts
  • Supported: Mobile App
  • Supported: Presentation & Display
  • Supported: Smart Quick Insights
  • Supported: Smart Content Intelligence
  • Supported: Audience Insights
  • Supported: Brand Reputation Insights

Sprinklr Insights Video

Customers always want to be heard. Now they expect more, like personalized digital experiences that happen in real time on the channels they prefer.

Sprinklr Insights Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web

Frequently Asked Questions

Synthesio Social Intelligence Suite, Digimind Intelligence, and Talkwalker are common alternatives for Sprinklr Insights.

Reviewers rate Support Rating highest, with a score of 7.4.

The most common users of Sprinklr Insights are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(77)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprinklr Insights, with its powerful market research and social listening capabilities, has proven to be invaluable for businesses across various industries. Users have praised the tool for its ability to monitor specific conversations on the web, keeping them well-informed about their brand's online presence. With Sprinklr Insights, users can easily filter out noise and focus on relevant discussions, allowing them to gain valuable insights and perform in-depth analysis.

One of the key use cases of Sprinklr Insights is brand perception analysis. This platform has been particularly beneficial for identifying brand perception in local markets, especially in the highly competitive IT industry. Users have been able to track sentiment, analyze social chatter, and understand customer behavior and service experience. This information has helped businesses improve their marketing strategies, address any brand issues that arise, and make data-driven decisions.

Another important use case of Sprinklr Insights is competitor analysis. The tool enables users to track competitor activity and mentions on social media platforms, helping them stay updated on industry trends and prepare comprehensive reports. By monitoring share of voice, sentiment, and social media page performance against competitors, businesses can gain a competitive edge and mitigate the risk of new entrants in the market.

Additionally, Sprinklr Insights is widely used for crisis monitoring and management. Users rely on this platform to be aware of potential crises before they strike by monitoring risks from various sources such as employees, executives, brand ambassadors, partners, vendors, corporate policies, and dynamic political scenarios. This proactive approach allows businesses to address issues promptly and minimize negative impacts on their reputation.

Overall, Sprinklr Insights provides a comprehensive solution for managing social media strategies, conducting research, analyzing competitors' activities, and understanding audience sentiment. Its user-friendly interface, reliable performance, and availability across multiple social media platforms make it an essential tool for businesses looking to enhance their online presence and make data-driven decisions.

Efficient Data Analysis: Many users have praised Sprinklr Insights for its efficient data analysis capabilities. Several reviewers have stated that the software is able to process and analyze large amounts of data quickly, allowing them to gain valuable insights in a timely manner.

Comprehensive Reporting: Numerous customers have highlighted the comprehensive reporting features of Sprinklr Insights. They appreciate how the software provides detailed reports, allowing them to track their social media performance and make informed decisions based on the data presented.

User-Friendly Interface: Several reviewers have commended Sprinklr Insights for its user-friendly interface. Users find it easy to navigate through the various features and functionalities of the software, making it accessible for both beginners and experienced analysts alike.

Unintuitive User Interface: Several users have expressed frustration with the unintuitive user interface of Sprinklr Insights. They have mentioned that it can be difficult to navigate and find specific features, leading to a steep learning curve. Some users also feel that the design is cluttered and could benefit from simplification.

Performance Issues: There are concerns raised by users regarding the speed and performance of Sprinklr Insights. Users have reported issues such as slow website speed, sluggish loading of listening dashboards, and occasional outages. These performance issues hinder their workflow and they believe prompt attention should be given to address these problems.

Lack of Transparent Communication: Users have expressed a desire for better communication during outages and downtime. They feel that Sprinklr Insights should provide more information and updates about system status when there are disruptions in service. This would help them manage their expectations and plan accordingly.

Attribute Ratings

Reviews

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Score 6 out of 10
Vetted Review
Verified User
Incentivized
Within our organisation, we use Sprinklr as a full-service social platform, from asset management to publishing, and then social listening and reporting on our own content. The platform supports our global operation and allows us to sync these teams so everyone has access to the relevant assets, but then can also report on the performance on these assets through a bank of centralised reports, while Modern Research allows us to hear what's being discussed outside the organisation, so we can act on and understand our audience in real-time.
  • Simple creation of topics/searches.
  • Ability to control run-time of searches.
  • Strong grouping options.
  • Dashboard creation through custom widgets.
  • Speed & addition of new platforms.
  • Image recognition.
  • Managing keywords/lists can be clunky at times.
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
  • Improved analytical insights.
  • Better understanding of real-time sensitive topics & how to respond to these.
  • Ability to capture and understand notable authors.
Talkwalker is a similar platform, which we use predominantly for social media listening. Where Talkwalker excels is through its image recognition, where its robust AI model has been finely tuned to capture uses of our brand in the real-world, going beyond purely text mentions. Aside from this, the UI of Sprinklr, and the ability to sit alongside all other aspects of the platform which we use on a daily basis, makes it an easy-to-use feature for platform users.
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
  • Creation of dashboards.
  • Addition of custom widgets.
  • Creation of searches.
  • Creating from scratch can be a tad confusing to new user.
Yes, but I don't use it
The sales process with any company is always a bit tiring - with so many aspects of the platform which they can sell, it's often easy to find Sprinklr attempting to sell you more than you need, or increasing costs as you offload aspects of the platform which you no longer need.
Our Sprinklr team is always on-hand to support our platform needs, across all aspects of the tool. They are a fountain of knowledge and extremely supportive with their help, ensuring that not only do they get to the bottom of any problems we may have, but that any questions we have are answered in an extremely informative manner.
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