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We moderate client's social media accounts with Sprinklr Modern Sales & Engagement. Our organization uses it for various clients and will …
Sprinklr SocialFormerly Sprinklr Social Engagement & Sales
Starting at $299 per month per seat
View PricingOverview
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…
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Popular Features
- Twitter (52)9.191%
- Instagram (51)8.787%
- Facebook (52)8.383%
- Real-time tracking (52)8.181%
Reviewer Pros & Cons
Pricing
Sprinklr Social Self-Serve Plan
$299
Cloud
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Cloud
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $299 per month per seat
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.
Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher
Engaging, platform-specific content can be generated instantly with Sprinklr AI+
Audience engagement across 35+ social and messaging channels using a unified inbox
AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses
Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access
More granular business insights with custom metrics and out-of-the-box dashboards
AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking
To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers
Enterprise-grade granular & customizable compliance and approval workflows for unique business needs
Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.
Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.
Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.
Sprinklr Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Engagement Dashboards
- Supported: Display
- Supported: Advocacy
- Supported: Influencer
- Supported: Gallery
- Supported: UGC
- Supported: Ratings & Reviews
- Supported: AI Engageable / Non-Engageable
- Supported: Message Intent
- Supported: Smart Responses
- Supported: Conversational Bots
- Supported: Canned Responses
- Supported: Quick Publisher
- Supported: Link Shortener
- Supported: Asset Manager
- Supported: Editorial Calendar
- Supported: Distributed
- Supported: Approval Workflows
- Supported: Response Compliance
- Supported: Stop Publishing Rules
- Supported: 35+ social and messaging channels supported
- Supported: Distributed
- Supported: Rule Engine
- Supported: Display screen programming
- Supported: Website Social Gallery
- Supported: Ratings and Reviews
- Supported: Reporting - Value Realization
Sprinklr Social Video
Sprinklr Social - Engaging with people mentioning a brand.
Sprinklr Social Integrations
- Google Analytics
- Bitly
- Adobe Marketo Engage
- Microsoft Dynamics 365
- Adobe Analytics
- Acoustic Exchange, defunct
- Adjust by AppLovin
- Adobe Experience Manager
- AppsFlyer
- Aprimo
- Bazaarvoice
- Blink
- Discourse
- Domo
- Freshsales
- Getty Images Enterprise Solutions
- Looker Studio
- Haptik
- Kochava
- Mailchimp
- Medallia
- MediaValet
- Optimizely Content Marketing Platform
- SAP Service Cloud
- Shutterstock
- Slack
- Stripe Payments
- Treasure Data
- Trustpilot
- WordPress
- Netomi
- Giphy
- Mediaocean
- Salesforce Service Cloud
- Firebase
- Azure Bot Service (Microsoft Bot Framework)
- ServiceNow IT Service Management
- Tableau Desktop
- Zendesk Suite
- FormAssembly
- Google Marketing Platform
- Proofpoint Intelligent Compliance
- Lyearn
Sprinklr Social Competitors
Sprinklr Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Languages | 65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese |
Frequently Asked Questions
Sprinklr Social starts at $299.
Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.
Reviewers rate Twitter and YouTube highest, with a score of 9.1.
The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(163)Attribute Ratings
- 7Likelihood to Renew
- 9.1Availability
- 8.2Performance
- 10Usability
- 9.9Support Rating
- 8.4Online Training
- 7In-Person Training
- 9Implementation Rating
- 8.2Product Scalability
- 10Listening & Monitoring
- 8.5Publishing & Engagement
- 9.6Social Data Collection
- 9.6Social Analytics & Insight
- 9.8Social Publishing
- 9.6Social Engagement
Reviews
(1-10 of 10)Companies can't remove reviews or game the system. Here's why
December 15, 2023
A social media moderation machine!
We moderate and reply to user comments and private messages, categorize by action needed, and occasionally use the tagging system
- Simple, easy to use macro and action systems
- Quick, simple-to-use, comprehensive search feature
- Ability to filter pulled content
- Being able to bulk-select content to action
- There are times where applying an action won't automatically refresh a stream, making it seem as though the action didn't go through (but it did)
March 25, 2020
Sprinklr: Grow your Social Media Garden
It was used on a National level by our corporate Social Media Coordinator as well as a local level for each of our properties. It helped coordinate messaging across all channels all in one place.
- Social listening.
- Scheduling and automation.
- Metrics tracking.
- Learning curve, there's a lot of options to run through, it's hard to know where to start.
- Slow glitch fixes.
- Tagging isn't as intuitive as other platforms.
May 28, 2019
Digital Media Intern
Sprinklr was used to track the social media accounts for our university. Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be,
- Track engagement across Instagram Video and Photos
- Determine whether Instagram Stories, Video or Photos receive more engagement
- Better understand what days of the week are optimal for us to post content
- Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources
- Sprinklr can be limited in creating custom functions or tables
Sprinklr is an excellent enterprise level social media tool which I've used for everything from publishing and scheduling content, engaging with our communities and creating custom listening dashboards that allow me to share knowledge across our company. It's especially useful as it's an all-in-one platform meaning that it allows different parts of the social program to work together under one program.
- Social customer support
- Customizing dashboards
- Community management
- Social care
- Like most enterprise-level social media platforms, the learning curve is steep
- There are so many options that it can become overwhelming.
- It's pretty expensive relative to other tools.
It is being used for community management and scheduling of paid social media ads. It is also being used for social monitoring and social listening for research purposes.
- The ability to have all your social media accounts in one place.
- The ability to have multiple users and define their roles and restrictions within the platform.
- The ease of use as it is very user-friendly for our global counterparts.
- The API is not always up to date. We have seen other platforms integrate social channels and integrations with quicker speed to market.
- The reporting is not always accurate as we tend to see different performance metrics in native platforms.
- Users get locked out and logged out at odd/various times, and this can cause loss of unsaved work and frustration.
December 16, 2016
Implementing Sprinklr Review
Score 8 out of 10
Vetted Review
Verified User
- Their biggest benefit is also their hardest challenge – the product is super flexible. The good news is there are only two aspects of the platform you can't "rewind", so attributes you set up in the beginning are less likely to have impact down the line, less reporting impacts.
- The mgmt. team is great, I asked for them to connect us with other companies in the area and they choose to put on a mini half day summit, in fact we hosted it
- If there isn't a work around, you can count on them looking at how they can make this a viable feature for the greater whole and it will release...eventually.
- They need to learn their own product, not everyone knows the ins and outs so sometimes you have to wait for an answer, but the turnaround is usually quick
- The product is still maturing, for example they rolled out tiered approvals but doesn’t include parallel approvals or a “review only” option. With that said they are submitting all our requests into the product queue, so I’m sure it’s just a matter of time.
- Sharing the product roadmap and updates and how it will benefit our implementation and goals.
September 08, 2014
Sprinklr
Score 8 out of 10
Vetted Review
Verified User
Sprinklr provides realtime listening and monitoring that is leveraged in reports and actions across departments. This enables customer support and immediate action as well as trend monitoring and alerts.
- Personal service. While a ticket system is in place, I can always reach a point person in sales or account management for quick answers and help. This is very important as not everyone can be a platform expert and sometimes a quick aswer will save time vs doing self learning.
- Passion for their customers and strong commitment to the relationship
- Nice UI
- Small refinements (for example, ability to exclude specific single posts from listening reporting or faster system learning based on manual tagging), to existing functionality on the listening module will help users get the most out of the tool
November 05, 2013
Sprinklr, a great partner to any social media team
Score 8 out of 10
Vetted Review
Verified User
- Great support from the team. Both technical (revolving around bugs) and in the form of training.
- The product is very nimble and the team very responsive in working on the features roadmap based on our suggestions, business needs, etc.
- If you are a power user, Sprinklr slices information in very useful ways. The learning curve can be higher than other social media management tools, but as a result you get more granular data
- Sprinklr is an "immature" product, in that it is fast evolving and very nimble. This makes it a product with a lot of potential but also quite a few bugs and data inconsistencies.
- The interface isn't the cleanest. Some features and functionalities are hard to find, even after using the product for a while. UI could be improved.
- Analysts may need to dig into metrics to understand what Sprinklr data from the dashboards really represents. Sprinklr should be more explicit with its methodology so as to clear confusions.
Score 9 out of 10
Vetted Review
Verified User
- Scales very well. You can have a number of users with custom permission levels.
- The social widgets feature is very powerful and useful once you get the hang of it.
- The digital asset library is a huge value added component.
- The approval process for reviewing messages prior to posting on social channels is clean and simple, and very easy to do from the mobile app.
- The message template feature makes it easy to ensure all users and managers of social channels have consistent and up-to-date messaging. Allows us to be very responsive.
- The queues and workflow setup makes it very easy to assign messages and monitor how we respond on social.
- The old UI still exists in certain areas, though the new UI is much nicer & faster.
- The Android app is a little buggy and the lack of an iPad app is disappointing.
- The learning curve can be a little steep because of the many features so it does take some perseverance to really master all the capabilities (reminds me of learning guitar, it take practice, practice, practice).
January 23, 2013
Best social media management software I've used.
Score 10 out of 10
Vetted Review
Verified User
- Sprinklr allows larger companies to streamline their social media efforts, grow business functions through organized and governance-centric functionality, and most importantly study and analyze the effect of your social media efforts on business objectives.
- The platform is highly flexible and customizable. By comparison, both Sprout and Radian6 feel a lot more constrained. For example, we went through many workflow design iterations until we found a workflow that works perfectly for our team. This was a huge advantage for us, even if there was a significant investment in time. It took almost 5 months of constant iteration to get the workflow we wanted, but that investment was worth it in terms of operation efficiency down the line.
- Scalability: We grew our team from two to 9 relatively quickly. It was quite easy to manage assignment of incoming messages to individual team members and subsequently manage the entire process to message archival across a large tea,. While other products also have team functionality, this is a particular strength of the Sprinklr platform.
- Additionally, I have been very happy with the governance aspects. It's easy to build in approval workflows such that outbound messages are routed to me for approval before they are posted.
- There are still some user-friendliness issues, however those seem to be getting worked out with the release of a new version.
- The new user interface (which was just rolled out) solves some usability issues by simplifying message classifications and allowing us to do more self-service customizations. In the previous version, we were more reliant on Sprinklr to build out some of the dashboard customizations we needed. Things are definitely improving in this once problematic area.