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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Sprinklr Social Advanced Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.1
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.9
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.6
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.2
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(164)

Attribute Ratings

Reviews

(26-50 of 79)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is suited to maintaining branding across many channels and people within an organization, as well as the channel partners that are responsible. It provides a great dashboard for engaging with followers and influencers. When brand compliance is convoluted, it is a "safety net" to ensure that every action taken on the social channel is compliant.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think Sprinklr should be used for all large corporations who need an easy platform to conduct in-depth data analysis. The learning curve was quick and it was easy to create dashboards for other people in my department. I only used the social media tools though, so it would be hard to provide advice for other components of the Sprinklr keyboard.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is an excellent all-in-one enterprise-level social media program and if you're serious about social, it's definitely worth checking out. It is absolutely one of the most comprehensive and useful social media platforms out there and it makes reporting, doing social customer care and publishing content easy once you're ramped up on it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is one of the most powerful and robust social media management platforms out there. While they might be slightly expensive, the functionalities the platform provides justify the price tag.
We were able to make full use of the platform for a Telecomm client as they were customer-service heavy. We also recommend it for any similar businesses who are heavy on customer service and community management.
Romain Vezirian | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
January 14, 2019

Sprinklr review

Christina Chen | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
I think Sprinklr would be well suited if it's used across the whole organization and everyone was on board. Unfortunately, because our social media activity was run by the company and through an agency and because the whole company and agencies did not adopt or use Sprinklr, it wasn't as effective.
Kelcey Zacarese | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr works best for medium to large companies who have a few hundred to a few thousand employees. This works for a team who is in social care or community management when they need to respond to customers or potential customers. This is also good for a social marketing team who has tried to publish and schedule content in advance.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Great for small, lean teams who are managing a footprint of a few different channels or brands. Not as well-suited for enterprises with more than 10 brands. The tools seem to be geared towards smaller teams, and approval routing is very basic. It's hard to set up an approval workflow, with multiple stakeholders.
Daniela Belevan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Very useful if your marketing team is managing a lot of accounts. The reporting and listening tools are extremely helpful especially if you're about to have that weekly meeting with your client! Reporting to clients for us is essential -- and having a tool that helps us with it relieves my work load a whole lot.
May 16, 2018

Sprinklr Review

Score 5 out of 10
Vetted Review
Verified User
Incentivized
When Sprinklr works well, I love it and swear by it. I do like it much better than other tools I've used such as Percolate. The issue, however, is if you have a customer support issue, you are screwed for an elongated time.

The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
Alena Van Dalen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I would absolutely recommend Sprinklr to my colleagues because it is globally supported. Sprinklr is well suited for day-to-day publishing, engaging, and analytics. However, it's not the best tool to manage your big picture calendar.
December 12, 2017

Sprinklr for Enterprise

Jaimie Bakas (Crandell) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is amazing at setting up the governance and enablement for a hub and spoke global social media team. I love the permissions/access and the ability to see who is using it, and who is not. I like the reporting features around content performance and team activities as I mentioned. The central asset management system has solved a big problem in facilitating sharing of content that is approved and meets brand expectation. Sprinklr has really helped our social to be consistent and timely across the globe.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If you are a reasonably big company who is looking forward to having one system to do it all, Sprinklr is your best option. The product is great and support team is amazing. If you're looking for a tailored solution and are not hesitant to spend good money for same, Sprinklr would be a great option. If you're a rather small company, you should look for other options because chances are that you'll not be able to utilise the plethora of options it provides.
We have worked extensively in getting the Sprinklr solution ready for our organisation and using the same. Please feel free to reach out if you need any word of advice or want to know anything in detail.
Sonia S. Babani | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
This is great for companies who have a heavy social media presence in the form of community management. It is also great for companies that have brands that are interested in learning about what people are saying about their brands/competitors through the social listening platform. The data widgets are easy to use and are very vibrant and tell a good story.

Sprinklr is NOT good to be leveraged as a paid social marketing platform as uploading content and reporting on it is not simplistic or accurate. There are other more robust tools that have a bigger edge in the paid social space.
Rebecca Ruck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Sprinklr is a great tool for any company desiring a consumer centric solution. From my experience, Sprinklr appears to be especially well suited for big global brands with large teams.
Sprinklr does not seem to be cost effective for smaller businesses or teams, but I may be wrong. It could depend on how a company, of any size, utilizes it. If the tools solve problems and support a company's growth and goals, I can see how the investment could be justified.
Sonja Broze | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • They are very responsive, I genuinely feel they want us to succeed...it’s almost like they want it more than us, kind of creepy at times.
  • I have had a very in depth conversation with their CEO, he understands the future of social and is thinking way ahead of the curve, it was like taking a journey to the future when he told me his vision about customers owning their support model
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is a tool to use if you have to publish multiple forms of content frequently across multiple platforms. I would define it as a social publishing tool versus a community management or moderation tool. For purposes of content analysis, it also has a great reporting section. If they would offer a connection with paid social (which is not available unless you pay for it to add it on) it would be a much more utilized tool for us.
Krisleigh Hoermann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sprinklr is a great tool for aggressive organizations who are fully invested in social media; with complicated staffing and account structures. The platform is extremely robust and can handle large amounts of data. It may be overwhelming for small organizations who are just getting started since it was developed to handle large audiences and data.
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