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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

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Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
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Pricing

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Sprinklr Social Self-Serve Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.1
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Integrations

Sprinklr Social Competitors

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(163)

Attribute Ratings

Reviews

(51-75 of 79)
Companies can't remove reviews or game the system. Here's why
May 01, 2015

Superior to Most, if Not All

Ashley Nix | TrustRadius Reviewer
Ashley Nix
Social Media Specialist
Beazer Homes (Real Estate, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It's important to find out what is included in the price. There are so many upgraded features that sounds fabulou, but will cost you. Also, be aware of how many users you will have logins for, as any additional will cost you as well.
February 27, 2015

Sprinklr - The Best Enterprise Social Platform

Kira Swain | TrustRadius Reviewer
Kira Swain
Social Media Marketing and Community Manager
Auction.com (Real Estate, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I think the core Sprinklr platform can be tailored and set up for any size organization to manage their social media program. It's important to work closely with your success manager during implementation to ensure that the resulting dashboards are appropriately configured for your business.
February 25, 2015

Don't be afraid to take a run through the Sprinklr

Paul Matson | TrustRadius Reviewer
Paul Matson
Head of Content & Social Media
Groupon (Marketing and Advertising, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Sprinklr, generally speaking, is best suited for brands that are fully invested in social on a large scale. Small businesses would not necessarily be able to take advantage of all the features of the platform, since it is designed to handle mass audiences within complex organizations.
January 29, 2015

Great Technology, Great People, Incredible Energy

Verified User
Professional in Social Media
Automotive Company, 5001-10,000 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
For us Sprinklr is working quite nicely. We have used it along side other technologies and our partners have done (or are currently doing) the same, however Sprinklr is the technology tool of choice. We also stay completely up to date with what other social space tech tools are providing. We always want to be leading in all that we do. Sprinklr keeps up with latest technology needs and adapts quickly if needed.
January 26, 2015

Social Media Software and People That Genuinely Connect For Good

Alison J. Herzog, MBA | TrustRadius Reviewer
Alison J. Herzog, MBA
Sr. Marketing Manager, Digital Marketing
FamilySearch (Non-Profit Organization Management, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Each organization should determine what is most impactful to their organization. Our gap analysis revealed that Sprinklr nailed our most important needs and came with many extras. I would advocate that you ask in a general SMMS evaluation how tools integrate, how collaboration occurs within the software, and get a history of promised feature updates with actual delivery dates. Sprinklr at this time is hands-down, the best software in this space. That being said, your company will have to consider what resources are available to spend. If you are a small business with a spend of 5k, this is likely not the right fit. If you have an unknown budget, ask to see an ROI analysis of how it might impact your business. This can be very helpful in making intelligent decisions with precious resources.
November 07, 2014

Stellar Social Media Content Manager

Maria D. Perez | TrustRadius Reviewer
Maria D. Perez
Social Media Marketing Consultant
Cisco Systems (10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Working at Cisco, using Sprinklr is a huge time saver. You engage with other social media managers and their requests straight from the software. Creating workflows through Sprinklr help product managers answer product questions and keeping your customers happy. It integrates into Google Analytics and Salesforce. You do everything from one place.
October 21, 2014

In Sprinklr I trust

Allison Jordan | TrustRadius Reviewer
Allison Jordan
Account Executive
Global Prairie (Public Relations and Communications, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
You should only use Sprinklr as a community management tool if you have a client, or clients, that have a community size that demands it. This tool is extremely helpful when managing pages that get a lot of pick up and have millions of followers. I would not recommend using the service if your social accounts aren't receiving an overwhelming number of interactions.
October 21, 2014

Spinklr: Great Social Media Management for Listening and Content Management

Madalyn Muncy | TrustRadius Reviewer
Madalyn Muncy
Corporate Communications Intern
RGBSI (Chemicals, 10,001+ employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I think Sprinklr is best suited for larger organizations that are interested in monitoring and listening to their social channels. If you're just interested in posting content, Sprinklr isn't for you. It's a powerful tool that allows you to track so many different social channels. Sprinklr isn't for the small business who's just starting a social media presence. It is more useful for brands that already have a growing presence on social.
October 16, 2014

Sprinklr: Keeping Your Social Landscape Looking Pretty since 2009

Verified User
Analyst in Social Media
Retail Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Since I initially review Sprinklr, the platform has only gotten bigger, better and stronger. The Social Listening Insights Tool has been awesome to work with and the recent roll-out of the Command Center product is fantastic as well. Any sizable company looking for a one-stop-shop enterprise social media management tool, will need to look no further than Sprinklr.
February 20, 2014

Add a dash of Sprinklr to life!

tania Bahl | TrustRadius Reviewer
tania Bahl
Manager
Hungama Digital Services (Marketing and Advertising, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It can get a little taxing during live sessions on social, that's the only scenario i feel one can possibly refrain from using it. On the other hand when one's handling multiple accounts Sprinklr is an absolute blessing!
November 02, 2013

The finest enterprise social media management platform I've encountered.

Derek Stein | TrustRadius Reviewer
Derek Stein
Consumer Engagement Intern
VinSolutions (Public Relations and Communications, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
When considering Sprinklr, one would have to take into consideration the size of the brand. Being an enterprise product, Sprinklr is tailored towards a brand with a large following. If this the case for you or your client, utilizing Sprinklr will allow you and your team to manage all aspects of your social strategy more efficiently and provide you with more time to focus on the most vital aspect of a brand's internet presence: the customer's satisfaction and support of your brand.
October 29, 2013

I miss Sprinklr v2

Verified User
Project Manager in Marketing
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I've always had a good experience with v2 and would recommend this version. We are being forced to switch to Splash (UX-focused new release) which I'm still learning. Support team at Sprinklr is very helpful and helped with workarounds but it seems to take longer for certain tasks such as creating new vanity urls from Publish (formerly known as Quick Post in v2) and downloading a comprehensive report with multiple campaigns selected.
October 29, 2013

From small pond to big pond

Azy Groth | TrustRadius Reviewer
Azy Groth
Lead Writer
Invisible Children Inc. (51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would recommend that those considering Sprinklr be sure that they can take advantage of the more advanced features--that includes making sure that they have the staff and the social media ambitions to make it worth it. Also, expect to put quite a bit of time into configuring it for your company (campaigns, tags, accounts, workflows, dashboards, etc.). It takes trial and error over time, but in the end the specificity is worth it.
October 25, 2013

Sprinklr or Radian6? Decisions Decisions....

Sean McNamara | TrustRadius Reviewer
Sean McNamara
Web Marketing Coordinator / PPC Specialist
DC Interactive Group (Marketing and Advertising, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
What information and platforms are you going to use on a regular basis? Be aware that Sprinklr is a major platform provider that allows access to social media and the analytics it receives. If a client wants specific data from Google Analytics that Sprinklr doesn't provide, be aware of the limitations. Other than that, It streamlines monthly/yearly reports that clients so 'desperately' need. All general and specific data can be collected using this platform.
July 11, 2013

Robust & comprehensive social media management solution

Verified User
Manager in Corporate
Utilities Company, 10,001+ employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Because it is a very robust system, it is worth the time to learn all the features that it can offer. I have been able to streamline content gathering and content development using Sprinklr, and we have been able to create Facebook and social promotions, widgets, etc... that have taken our social presence to a new level.
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