Skip to main content
TrustRadius
Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

Read more
Recent Reviews

TrustRadius Insights

Difficulty navigating and finding the correct stream/column: Users have expressed frustration with the platform's navigation system, …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Sprinklr Social Self-Serve Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.8
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.1
Return to navigation

Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(163)

Attribute Ratings

Reviews

(51-75 of 79)
Companies can't remove reviews or game the system. Here's why
Jonathan Hatch | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Sprinklr saves time.
  • Sprinklr provides in depth analytics that are vital for proving ROI in areas such as customer service, engagement, growth, and marketing/conversion.
  • Sprinklr's workflow makes it simple for social and customer service teams to work seamlessly in the UI to manage customer inquiries and complaints and is able to track response times and volume.
Kira Swain | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Sprinklr has enabled us to run a strategic social media program that shares a mix of corporate content, lead gen content, and recruiting/employment brand content. It has also enabled us to implement monthly executive reports and listening reports to support corporate communications.
  • Sprinklr's reporting capabilities enabled us to do a detailed ROI analysis and prove to the business of social media's contribution to sales/revenue.
Paul Matson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Reduced costs in content production, since Sprinklr enables to fluently share content across countries, languages and platforms.
  • Drastically improved efficiency in customer service and SLA. We are currently able to respond to at least 50% of our inbound inquiries within 60 minutes.
  • Custom insights has given us the ability to maximize engagement and traffic, and hence impact our bottom line of revenue.
Score 10 out of 10
Vetted Review
Verified User
  • Correct product concerns earlier in cycle - drive down expensive repair costs
  • Allows us to provide real time aid to customers in distressed situations
  • Provides the ability to review what is being said for all areas of the business
  • Greatly assists employees effectiveness
Alison J. Herzog, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Increased Customer Retention: Sprinklr has allowed us to solve customer problems quickly and to identify site and product issues. This both creates a sense that we are listening and also allows us to provide value to our customers specific to their care-abouts. Increased retention translates to saved new customer acquisition costs.
  • Increased Customer Advocacy: By identifying and engaging with influencers, our organization is able to amplify our message and turn customers into passionate advocates. Some of these may be heavily engaged customers with a smaller reach that we leverage or a top influencer that we discover and build a relationship with.
  • Efficient Use of Limited Resources: Because of the rules, filters, and actions, much of the work is automated, freeing FTE resources to do more delicate, brain-required work. Exported reports, shared digital assets, shared calendars, and keyword-routed customer service, make for a much better use of employee time.
Maria D. Perez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Being able to schedule posts frees up my time to work on other objectives.
  • The reports allows me to make quick changes to my content strategy if things are not working as well as I'd thought.
  • The reports help you identify who your audience is, what time they consume your content. Many companies have followers that are not engaging so Sprinklr allows you keep a pulse on your page demographics.
October 21, 2014

In Sprinklr I trust

Allison Jordan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Sprinklr allowed my team to be the fastest and most responsive brand on Facebook in their category. The industry that we happened to be in highly relied on word of mouth and recommendations for the sale of their product and therefore really valued the power of being a strong presence on social media.
Madalyn Muncy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Ability to grow our social media presence on all of our corporate channels, including LinkedIn, Twitter, Facebook, and YouTube
  • Save time in posting and monitoring our social channels
  • Ability to monitor and connect with scientific audiences. My company was not a B2C brand, but many of our products are used in B2C products. Sprinklr makes it easy for us to connect with consumers and make science more social.
  • Ability to quickly respond to negative feedback.
Score 10 out of 10
Vetted Review
Verified User
  • Compared to competitors, you will get the most for your money from Sprinklr. While the tool is probably not best-in-class in any one area, it's broad set of capabilities from listening / monitoring to publishing and analytics all work very well.
  • Adobe Social is similar in scope and may perform a little better overall, but the performance delta is absolutely not worth it for the dramatically higher price.
  • which I've previously has experience with Spredfast and am somewhat familiar with Radian 6, Hootsuite and Adobe Social. Of those, either the capabilities were underwhelming compared to Sprinklr and those that were comparable came at a much steeper price.
October 01, 2014

A Necessary Evil

Emily Lorei | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • It helps us report which shows clients the tangible impacts of our work.
  • Increased employee efficiency--when it works.
  • When it doesn't work or has glitches we are set back at least an hour, if not more.
Alexandre Teplitxky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Better automation of social media activities
  • Definite increase in efficiency.
  • Great tool for collaboration between social media teams and managers
  • Increased the number of metrics used for reporting, and thus better ability to measure impact of our efforts
Derek Stein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • As I previously stated, our main use with Sprinklr was customer complaints and issues. Depending on the customer, the issues were handled as quickly as they were willing to respond. This allowed us to address more issues in a proficient manner. I feel this had a positive effect on the brand's overall reputation due to its visible willingness to tend to our customers' concerns.
  • The increased efficiency in solving customer issues allowed us to focus on other aspects of our social strategy.
Azy Groth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • After 18 months with the platform, our social media and marketing teams are finally getting in the groove with Sprinklr. We are finally understanding how to take advantage of the more advanced features that our former social media management service didn't offer.
  • Instead of our time being consumed by just a few platforms, we've been able to build a bigger presence on more platforms with the same number of staff.
  • We can measure the success (or failure) of our content like never before. We adjust our social media strategy accordingly. It guides our decisions about what to post when and where.
Sean McNamara | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Efficiency. Its a one stop shop for all major social media platforms. By using this one platform, I can easily manage and convert messages from Twitter into a Facebook post, into a blog post. Saves time and hassle switching from windows and programs.
  • Customer Service. Once again, I can maintain and manage client/customer relations when it really matters. I get feedback and replies that I can send off to the intended clients, or create an automatic reply.
Dennis Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Engagement rate: The most important metric by far is how engaged people are with the content that we post to various social channels. This means how often Facebook fans are clicking on posted content, and the numbers of Twitter shares, click-throughs and total reach. Understanding these metrics enables us to fine tune our content so that it has maximum impact.
Score 9 out of 10
Vetted Review
Verified User
  • We are already seeing a shift in customers seeking service on our social channels and we have successfully integrating customer service into our social channel offerings by using Sprinklr.
  • We are seeing a higher level of engagement with our followers and customers.
  • Our response time has increased significantly.
Return to navigation