Sprinklr Modern Sales & Engagement

Sprinklr Modern Sales & Engagement Reviews

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Ratings and Reviews
(1-25 of 72)

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Taylor Hone | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Easy to understand data and dashboards
  • Reliable customer service
  • Synchronizes well with main social media platforms
  • Insights from dashboards could be more actionable rather than informational
  • External link dashboards do not allow users to adjust timeframes of the data
  • Many issues with Facebook ad accounts being deactivated from Sprinklr and consistently have to be added back in
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Instant delivery of tweets, FB posts to the tool. Very fast
  • Admin management of users and insight generation through case data
  • Case level and profile level interactions are separated making the lives of the social media specialists in assisting the customers
  • Need to improve user interface
  • Minor glitches on the tool which result in hindering employee's productivity
  • Sprinklr doesn't support sending DMs to social profiles where users are not following company social handles
Matt Stevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Posting one message to multiple social accounts using both account groups and content replacement to make each post unique for the account.
  • Designing personalized and elaborate monitoring dashboards.
  • Easily customizable reporting dashboards that allow you to drill into the data.
  • An expansive editorial calendar with excellent filtering.
  • Social feed APIs cause issues, but that’s not unique to just Sprinklr.
  • Customer care/support sometimes knows less of the platform and your issue.
  • You get what you pay for, it can be pricey.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Tagging and taxonomy (for reporting purposes)
  • Dashboards and presentations (easy for monthly or quarterly round-ups)
  • All-up editorial calendar view
  • Some reporting metrics not available (Instagram Stories for example)
  • Some scheduling not available (again Instagram Stories)
  • Paid social advertising does not get pulled into reporting dashboards with organic metrics. We have to add those manually each time.
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • It has everything organised in three simple columns and is simple to manoeuvre.
  • It is easy to reply to the correct messages and look at previously sent messages to ensure we're up to date with the customers situation.
  • It's great for response times and allows us to see incoming social media messages.
  • Sometimes the previous message links can become convoluted if there has been quite a few previous messages.
  • Sometimes Sprinklr has issues pulling messages through (even though it's usually fixed pretty quickly).
  • I think maybe an easier way of finding the correct stream/column - if you're new, it can be easy to find yourself in the wrong place.
November 12, 2019

All-in-one, but pricey

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
  • Bulky - There's a lot to work with, which can be good for some and daunting for others. Training is needed.
  • Pricing - The platform is robust, but there are additional modules that each cost money. (Care cloud, Listening, etc. are all separate costs)
Score 2 out of 10
Vetted Review
Verified User
Review Source
  • Customizable -- If you can figure it out, Sprinklr can do anything.
  • There are tags and unlimited ways to track your content.
  • It speeds up community management considerably.
  • The reps are utterly useless and have not been able to explain their own product.
  • The language/naming of features in unreasonably complicated, and it doesn't use the terms we use in the industry. This makes it hard to find out how to do new processes.
  • It's not user-friendly and difficult to set up from scratch.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Track engagement across Instagram Video and Photos
  • Determine whether Instagram Stories, Video or Photos receive more engagement
  • Better understand what days of the week are optimal for us to post content
  • Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources
  • Sprinklr can be limited in creating custom functions or tables
Romain Vezirian | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Erin Daly | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Easy mobile app for quick posting and moderation
  • Campaign and sentiment tracking
  • Easy to understand for non tech people
  • Built in sentiment tracker isn’t as sophisticated as it could be, almost all comments come up as neutral and need to be manually changed
  • Better communication between advertisers and social platforms. There are needs we have and we’d like to be able to help start those conversations with the publishers (ie. Instagram API connections)
  • Mobile app alerts for comments and posts
January 14, 2019

Sprinklr review

Christina Chen | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Review Source
  • I like the reporting functionality since it's very interactive and there's a direct connection.
  • Sprinklr also seemed pretty easy to use.
  • You were able to create custom dimensions within Sprinklr for reporting purposes.
  • Because we used Sprinklr for organic and paid posts, it didn't make sense that reporting was separated.
  • If certain users or accounts weren't added to the right group, reporting became difficult.
December 21, 2018

Perks of Sprinklr

Melinda Saternis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • The way their data reporting is set up allows you to get all types of info needed for tracking. It makes it very easy and to the point.
  • The layout is all customizable and easy to sort. It makes finding customer info easy.
  • The ability to tag and remove multiple posts makes it easy for large volume responses.
  • It’s not as friendly on the customer service side as it is with marketing. In order for it to function without extra steps you need to purchase the newest update every time.
  • The response time from their customer service was excessive, especially considering social media is a time-sensitive focus.
  • There could be more options for searching through closed or archived posts. It doesn’t always pull what you’re searching for, making it difficult to locate past posts.
Daniela Belevan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • I love that it allows us to have all my essential social tools in one same location
  • The social media planner is very useful if you're schedule posts for the upcoming days or weeks
  • It shows me the client's comments and feedback from our content. We post a lot of content! Feedback and comments from our clients are essential
  • User experience could be improved -- sometimes it lags and it takes a few clicks for something to actually work
  • Often times there is a "miscommunication/translation error" when connecting/posting to Facebook. Very annoying and I don't know why it happens.
  • The mobile app needs to be improved -- it's slow, it lags. The design is very nice and user friendly but not everything works all the time, such as reporting
Alena Van Dalen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Publishing - easy to use and integrates with web analytics.
  • Listening Dashboards - set up custom listening queries to stay on top of relevant conversations.
  • Reporting - design customizable reports tailored to your organization's needs.
  • Listening - (full firehose) Probably not the fault of Sprinklr, but because listening is charged based on volume, my organization sets limits on the kind of listening reports we can create.
  • Workflows - I have tried team workflows in Sprinklr and found that the process was more cumbersome than helpful.
  • Planning - my team actually prefers to use Google Sheets for planning and Sprinklr for publication, listening, and reporting.
Rebecca Ruck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks.
  • Centralized reporting and metrics of social network data.
  • Online community listening and engagement.
  • Real-time communications.
  • Brand monitoring and reputation management.
  • Automation functions that allow businesses to efficiently route operations and minimize manual tasks.
  • Mobile app allows you and your team to manage your company's online presence 24/7 from anywhere.
  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.

Sprinklr Modern Sales & Engagement Scorecard Summary

Feature Scorecard Summary

Listening/monitoring (4)
Boolean keyword searches (38)
Filtering out noise/spam (41)
Sentiment analysis (42)
Broad channel coverage (41)
Publishing (4)
Content planning and scheduling (42)
Audience targeting (37)
Content optimization (35)
Workflow management (39)
Engagement (3)
Automated routing and prioritization (39)
Customer interaction histories (43)
Bulk actions (41)
Marketing (4)
Lead generation (25)
Content marketing (31)
Paid media management (25)
Campaigns and promotions (31)
Channel coverage/integration (7)
Twitter (46)
Facebook (45)
LinkedIn (32)
Google+ (22)
Instagram (44)
Pinterest (23)
YouTube (30)
Reporting/analytics (3)
Campaign success analytics (43)
Real-time tracking (45)
Competitor analysis (30)
Account management (2)
Role-based user permissions & privileges (44)
Mobile access (38)

What is Sprinklr Modern Sales & Engagement?

Sprinklr Modern Sales & Engagement helps users listen to, triage, engage and analyze conversations across modern channels. It helps mid-large organizations to convert social into a revenue driver and reduce churn by proactively engaging more customers. Sprinklr helps teams across departments and regions collaborate seamlessly for content creation, publishing, customer engagement, research and reporting while maintaining enterprise level governance to prevent any brand crisis. Modern Sales & Engagement offers following products:

Social Publishing and Engagement:
Plan, publish, and manage brand content across multiple channels from a single platform —then measure and respond to customers engagement with automated workflows, intuition moderation, and engagement dashboards that can be shared across teams.

Empower Distributed teams (Sales, Location Managers, Field Agents) with a lightweight, branded experience to engage customers on the digital and social channels they prefer.

Ratings & Review management:
Capture reviews for content and monitor ratings for additional consumer insights — then integrate Ratings and Reviews at the point of purchase on a website or mobile app to drive even more conversions.

Conversational Commerce:
Help agents or bots lead customers from intent to purchase — and transform social into a revenue driver — with a 1:1 chat based commerce experience that drives product selection and evaluation with AI, integrated product catalogs, and a unified commerce connector.

Sprinklr’s Unified Customer Experience Management is designed to elevate customer experience with Modern Care, Modern Research, Modern Marketing & Advertising.

Sprinklr Modern Sales & Engagement Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Modern Sales & Engagement Videos

Modern Engagement - Engage with people mentioning your brand.

Sprinklr Modern Sales & Engagement Integrations

Sprinklr Modern Sales & Engagement Competitors

Sprinklr Modern Sales & Engagement Pricing

Sprinklr Modern Sales & Engagement Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

What is Sprinklr Modern Sales & Engagement's best feature?

Reviewers rate Facebook highest, with a score of 8.8.

Who uses Sprinklr Modern Sales & Engagement?

The most common users of Sprinklr Modern Sales & Engagement are from Enterprises and the Marketing & Advertising industry.