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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Sprinklr Social Advanced Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.1
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.9
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.6
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.2
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(164)

Attribute Ratings

Reviews

(26-50 of 79)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr Modern Engagement has allowed us to interact with our ecosystem through our branded Twitter channels in a way that is compliant with GDPR regulations. It has also allowed for seamless collaboration with our channel partners who are responsible for maintaining the channel. You can then monitor their performance based on our requests/requirements. It's a good collaboration tool.
  • Collaboration within the organization and the channel partners is seamless (it's the single source of truth for social activities).
  • It has streamlined compliance in regards to GDPR.
  • The customer Service is strong and prompt.
  • The user Interface can be confusing. We often need to hop on a call to better understand it.
  • High customizability can sometimes cause discrepancies between reporting and/or processes on different accounts.
  • Different users have different permissions.
Sprinklr is suited to maintaining branding across many channels and people within an organization, as well as the channel partners that are responsible. It provides a great dashboard for engaging with followers and influencers. When brand compliance is convoluted, it is a "safety net" to ensure that every action taken on the social channel is compliant.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Sprinklr Modern Engagement to answer our customers via Facebook and Twitter. Our customers will reach out to us when they have a power outage or gas issues. Customers will ask questions on their billing statements, how long will power be out, why power is out, and who to contact for other questions about our services.
  • We can reach out to more customers with social media.
  • We will address issues within an hour for most problems unless there is a big outage affecting many customers.
  • I can't think of any at this time.
I feel we can help more customers with outages.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr was used to track the social media accounts for our university. Me and my data supervisor were the primary users and we created dashboards for various content producers such that they could see how their posts were fairing for their audiences. We were able to track engagement with certain kinds of content and determine what the best strategy to optimize our content would be,
  • Track engagement across Instagram Video and Photos
  • Determine whether Instagram Stories, Video or Photos receive more engagement
  • Better understand what days of the week are optimal for us to post content
  • Sprinklr unfortunately does not allow for integration with Tableau or Excel. We had a bunch of different data management tools, so it was hard to juggle all of the various sources
  • Sprinklr can be limited in creating custom functions or tables
I think Sprinklr should be used for all large corporations who need an easy platform to conduct in-depth data analysis. The learning curve was quick and it was easy to create dashboards for other people in my department. I only used the social media tools though, so it would be hard to provide advice for other components of the Sprinklr keyboard.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Sprinklr internally to manage our department accounts and across our organization in various other departments. It allows us to streamline our social media management operations, monitor issues, and evaluate content performance of our broad audience.
  • Monitoring is robust and we're confident in the results.
  • Governance is detailed and allows us to craft specific roles and levels of access.
  • All features that are generally available via social channel APIs seem to be available in Sprinklr.
  • Reporting capabilities are robust and meet our needs, although they can be a bit overwhelming in their complexity.
  • Governance roles are complex, and it takes time to gain familiarity.
  • Reporting options are very robust, but the explanations of data points are sometimes lacking in granularity.
  • The support system can be challenging in terms of communications. Sometimes it is tricky to get everyone on the same page as to what an issue is, and weeks can go by before it is fixed.
Sprinklr is appropriate for mature marketing operations or complex networks of channels. It may be too robust for a team with just a few channels who is not interested in metatagging data.
Erin Daly | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is used at the corporate level to support brand Facebook and Twitter accounts as well as 250 location Facebook pages. Also used for listening purposes.
  • Easy mobile app for quick posting and moderation
  • Campaign and sentiment tracking
  • Easy to understand for non tech people
  • Built in sentiment tracker isn’t as sophisticated as it could be, almost all comments come up as neutral and need to be manually changed
  • Better communication between advertisers and social platforms. There are needs we have and we’d like to be able to help start those conversations with the publishers (ie. Instagram API connections)
  • Mobile app alerts for comments and posts
Great for big corporations monitoring multiple pages across departments
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is an excellent enterprise level social media tool which I've used for everything from publishing and scheduling content, engaging with our communities and creating custom listening dashboards that allow me to share knowledge across our company. It's especially useful as it's an all-in-one platform meaning that it allows different parts of the social program to work together under one program.
  • Social customer support
  • Customizing dashboards
  • Community management
  • Social care
  • Like most enterprise-level social media platforms, the learning curve is steep
  • There are so many options that it can become overwhelming.
  • It's pretty expensive relative to other tools.
Sprinklr is an excellent all-in-one enterprise-level social media program and if you're serious about social, it's definitely worth checking out. It is absolutely one of the most comprehensive and useful social media platforms out there and it makes reporting, doing social customer care and publishing content easy once you're ramped up on it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our team was introduced to Sprinklr when our Telecomm client insisted our team get initiated on it. The platform was easy to onboard as it carries many similarities to all the other social media management platforms. However, one of the things Sprinklr excelled in was their community management, as the whole platform is built around customer service and team collaboration.
As we explored the tool more, we realized how powerful the analytics and reporting modules within it were and our reporting team was so happy with both the readily made graphs and the raw data they could extract from the listening module.
  • Pre-made routes to direct inquiries to the right departments.
  • Team collaboration functionalities.
  • Reporting and analytics are quite robust.
  • Quite expensive compared to other tools. Sprinklr is definitely one of the most expensive tools we've used in our agency.
  • Some glitches here and there when it comes to viewing thread messages and in a few other places (though the support team was more than happy to help and resolve some of them).
Sprinklr is one of the most powerful and robust social media management platforms out there. While they might be slightly expensive, the functionalities the platform provides justify the price tag.
We were able to make full use of the platform for a Telecomm client as they were customer-service heavy. We also recommend it for any similar businesses who are heavy on customer service and community management.
Romain Vezirian | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is used to manage all social media channels at my company. I also used it when I was working on the agency side, as it was the preferred platform for some of my clients. Overall, I mostly use Sprinklr to publish social content, oversee what posts colleagues scheduled for our social channels and to see how our channels are performing.
  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
January 14, 2019

Sprinklr review

Christina Chen | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We used Sprinklr for reporting purposes and to see how our paid and organic posts were doing. We used it across the whole organization and we used it mostly for reporting out on Facebook activity. Unfortunately we did not use it to post directly to the UI since Facebook constantly updated its platform (so it was easier to post directly onto Facebook).
  • I like the reporting functionality since it's very interactive and there's a direct connection.
  • Sprinklr also seemed pretty easy to use.
  • You were able to create custom dimensions within Sprinklr for reporting purposes.
  • Because we used Sprinklr for organic and paid posts, it didn't make sense that reporting was separated.
  • If certain users or accounts weren't added to the right group, reporting became difficult.
I think Sprinklr would be well suited if it's used across the whole organization and everyone was on board. Unfortunately, because our social media activity was run by the company and through an agency and because the whole company and agencies did not adopt or use Sprinklr, it wasn't as effective.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Social media is used for all social media outbound publishing, inbound listening, review and reputation management, and location-based insights reporting. It is used by the dedicated social media team and resort guest experience. It allows us to manage outbound post performance, brand sentiment and reputation management.
  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
  • Tool is difficult to adopt by users non-endemic to social media (the PHD of social software)
  • Not a lot of automated or "lite" features for easy enablement
  • Enablement involves heavy time commitment and comprehension by internal team
Very well-suited for personalized business needs. Not well suited if you are looking for an "out of the box" tool with templates.
December 21, 2018

Perks of Sprinklr

Melinda Saternis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a company, we utilize Sprinklr in both our main and corporate offices for multiple social media platforms. It is used for marketing and customer service interactions.
  • The way their data reporting is set up allows you to get all types of info needed for tracking. It makes it very easy and to the point.
  • The layout is all customizable and easy to sort. It makes finding customer info easy.
  • The ability to tag and remove multiple posts makes it easy for large volume responses.
  • It’s not as friendly on the customer service side as it is with marketing. In order for it to function without extra steps you need to purchase the newest update every time.
  • The response time from their customer service was excessive, especially considering social media is a time-sensitive focus.
  • There could be more options for searching through closed or archived posts. It doesn’t always pull what you’re searching for, making it difficult to locate past posts.
It’s perfect for monitoring multiple social media accounts. It’s very easy to track trends and popular posts. It’s more of a marketing platform so if the intent is for mostly customer service, I would suggest another platform.
Kelcey Zacarese | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is being used by me and a junior social media coordinator for scheduling/publishing content, obtaining an organized content calendar, community engagement, reporting and analytics.
  • Community Management
  • Scheduling and Publishing Content
  • Reporting
  • The interface is not as user-friendly as other platforms I have used
  • The ability to edit responses is not applicable
  • Sharing Gifs or videos in community responses are not applicable
Sprinklr works best for medium to large companies who have a few hundred to a few thousand employees. This works for a team who is in social care or community management when they need to respond to customers or potential customers. This is also good for a social marketing team who has tried to publish and schedule content in advance.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
A great way to aggregate social media community management, listening, and advertising.
  • Social media publishing tools are strong, and it's helpful to see everything in the calendar view
  • Social listening tools are great, and the user interface is clean
  • Advertising management is very user-friendly
  • The sentiment analysis isn't always as accurate as I'd like
  • I'd love to see more automation features in the ad management (like automated boosting rules)
  • No ability to loop Pinterest posts
Great for small, lean teams who are managing a footprint of a few different channels or brands. Not as well-suited for enterprises with more than 10 brands. The tools seem to be geared towards smaller teams, and approval routing is very basic. It's hard to set up an approval workflow, with multiple stakeholders.
Daniela Belevan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The marketing team in our agency uses Sprinklr. It provides us with a social media marketing tool and content management, which is just what we need. It solves the problems or having all accounts in one same platform instead of navigating back and forth. It also helps us get feedback from our clients on our content. It keeps us closer to them and it helps answer any questions they have.
  • I love that it allows us to have all my essential social tools in one same location
  • The social media planner is very useful if you're schedule posts for the upcoming days or weeks
  • It shows me the client's comments and feedback from our content. We post a lot of content! Feedback and comments from our clients are essential
  • User experience could be improved -- sometimes it lags and it takes a few clicks for something to actually work
  • Often times there is a "miscommunication/translation error" when connecting/posting to Facebook. Very annoying and I don't know why it happens.
  • The mobile app needs to be improved -- it's slow, it lags. The design is very nice and user friendly but not everything works all the time, such as reporting
Very useful if your marketing team is managing a lot of accounts. The reporting and listening tools are extremely helpful especially if you're about to have that weekly meeting with your client! Reporting to clients for us is essential -- and having a tool that helps us with it relieves my work load a whole lot.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is used as an enterprise customer experience and social media management tool for thousands of users, globally. The goal is to have 1 unified tool in contrast to point solutions. Modules purchased: Social Listening, Text Analyzer, Publishing and Planner, Care Cloud, Distributed Social Media Management, Benchmarking, Reporting, Advertising, Visual Insights.
  • Sprinklr is incredibly flexible. You can export and download any data you'd like, schedule reports to users without licenses, edit the architecture through custom fields/roles/queues/macros/rules, and create customized reports.
  • Sprinklr connects all the data that was previously disparate due to niche point solutions. It provides the opportunity to see a richer view of the customer and reach them in ways that were not possible before.
  • The enablement team is fun to work with and organized. They help make sense of something that is very new to companies through established processes and procedures.
  • Reporting is the best module by far. Very flexible, seamless, and achievable for any user.
  • The client success piece is tough. If you have a client success manager, that's fantastic and helpful, but the support team is a little more difficult to troubleshoot issues with.
  • The enablement process is a bit flawed. There is not enough testing in the process and the solution ends up being a bit too complex. Simplicity is key. Push the project manager to schedule time specifically for testing.
  • While flexibility is a pro in many ways, it's a con. The amount of flexibility brings complexity. There are many ways to achieve one action which does not provide ease-of-use for the end user.
Sprinklr overall is a great product! It is at the forefront of SaaS solutions.
May 16, 2018

Sprinklr Review

Score 5 out of 10
Vetted Review
Verified User
Incentivized
My company uses Sprinklr for a variety of uses. Social Media marketing utilizes Sprinkr for community management, mild social listening, social media analytics, asset management, content scheduling and everything related to that. We also work in tandem with Customer Support who also have seats in Sprinklr, to where we manually flag cases to them using the CS macro and they then go in and answer any technical issues fans may be having.
The problem that it addresses is 3 folds. It gives us a single platform to maintain and organize everything, does not need to hop in and out of other tools that only do 1 or 2 or the things we do with Sprinklr. The second is that it tracks which user takes any action and allows for approval queues of lower-level employees, interns or agencies, so there is never an issue of something going out that shouldn't, and if it does, we can see who made that incorrect action. Finally, the detailed and customized tagging and filtering lead to in-depth analytics.
  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
When Sprinklr works well, I love it and swear by it. I do like it much better than other tools I've used such as Percolate. The issue, however, is if you have a customer support issue, you are screwed for an elongated time.

The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
Alena Van Dalen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is globally issued as the social media management software of choice for our company. I use Sprinklr for North America-focused social properties, including publishing, listening, keyword monitoring, reporting, and other features.
  • Publishing - easy to use and integrates with web analytics.
  • Listening Dashboards - set up custom listening queries to stay on top of relevant conversations.
  • Reporting - design customizable reports tailored to your organization's needs.
  • Listening - (full firehose) Probably not the fault of Sprinklr, but because listening is charged based on volume, my organization sets limits on the kind of listening reports we can create.
  • Workflows - I have tried team workflows in Sprinklr and found that the process was more cumbersome than helpful.
  • Planning - my team actually prefers to use Google Sheets for planning and Sprinklr for publication, listening, and reporting.
I would absolutely recommend Sprinklr to my colleagues because it is globally supported. Sprinklr is well suited for day-to-day publishing, engaging, and analytics. However, it's not the best tool to manage your big picture calendar.
December 12, 2017

Sprinklr for Enterprise

Jaimie Bakas (Crandell) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Sprinklr is used across our consumer business and in use globally. It links together all social teams across the globe and this was one of the many reasons why we purchased it as it enabled global enablement.
  • Asset managment
  • Scheduling and automation of social content posts
  • Community Management
  • Paid ads platform needs some work
  • Publishing on LinkedIn
  • Ability to manage and optimize budgets
Sprinklr is amazing at setting up the governance and enablement for a hub and spoke global social media team. I love the permissions/access and the ability to see who is using it, and who is not. I like the reporting features around content performance and team activities as I mentioned. The central asset management system has solved a big problem in facilitating sharing of content that is approved and meets brand expectation. Sprinklr has really helped our social to be consistent and timely across the globe.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have used and continue to use Sprinklr for our social campaigns across multiple channels mainly for brand awareness and to engage with current and prospective clients. Before we actually made a decision of going live with Sprinklr, we were using a bunch of different tools which unfortunately all existed in their own silos and made managing these campaigns too difficult. The main goal of introducing Sprinklr was to have one complete system which allows us to listen, plan and run our social campaigns effectively.
  • Very efficient customer support and service.
  • Amazing reporting capabilities. Unlike some other systems that we have used, the reports are actually quite beautiful and intuitive. You might as well publish it to your leads without having to polish it around.
  • If you have multiple parties across different departments who need to contribute to your campaigns, sprinklr is the solution for you.
  • Sprinklr is so huge and covers just so many different things, you'll probably never have to use any other system. Before sprinklr, we used to rely on multiple systems but having sprinklr has eliminated this big drawback.
  • Reasobnably decent mobile app.
  • One of the biggest pros is also the big con for Sprinklr. This system is huge. If you are going to need a lot of customizations, you have to put aside a dedicated project manager to overlook this activity because their engineering team requires awful lot of inputs to make things work.
  • If you're not a reasonably big firm, Sprinklr could be extremely expensive. Not only the product and licensing but also the training. And trust me, you're going to need it because Sprinklr is a huge system and is not easy to figure out first.
  • As helpful and brilliant their customer support is, their management at one point looked thoroughly incompetent. Since our implementation was a rather big project for Sprinklr, we had lot of interaction with their managment team including engineering leads and those people are by no means easy to work with. They are rude and arrogant. The word of advise is, you route your communications via the team in US.
If you are a reasonably big company who is looking forward to having one system to do it all, Sprinklr is your best option. The product is great and support team is amazing. If you're looking for a tailored solution and are not hesitant to spend good money for same, Sprinklr would be a great option. If you're a rather small company, you should look for other options because chances are that you'll not be able to utilise the plethora of options it provides.
We have worked extensively in getting the Sprinklr solution ready for our organisation and using the same. Please feel free to reach out if you need any word of advice or want to know anything in detail.
Meg Ruggieri | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My company uses sprinklr as a way to pull in reviews from multiple review and social platforms for our clients. It's a means of community engagement as well as social reputation. It is used by our content department to respond to reviews as well as as our account department to report on engagement. It increases productivity because we no longer have to go to several platforms to find all the information we need. We can do it all at once.
  • Pull in platforms in an organized manner.
  • Aesthetically pleasing.
  • Easy to use.
  • Doesn't always pull in information correctly.
Good for a large chain. Not necessarily necessary for a smaller business.
Sonia S. Babani | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is being used for community management and scheduling of paid social media ads. It is also being used for social monitoring and social listening for research purposes.
  • The ability to have all your social media accounts in one place.
  • The ability to have multiple users and define their roles and restrictions within the platform.
  • The ease of use as it is very user-friendly for our global counterparts.
  • The API is not always up to date. We have seen other platforms integrate social channels and integrations with quicker speed to market.
  • The reporting is not always accurate as we tend to see different performance metrics in native platforms.
  • Users get locked out and logged out at odd/various times, and this can cause loss of unsaved work and frustration.
This is great for companies who have a heavy social media presence in the form of community management. It is also great for companies that have brands that are interested in learning about what people are saying about their brands/competitors through the social listening platform. The data widgets are easy to use and are very vibrant and tell a good story.

Sprinklr is NOT good to be leveraged as a paid social marketing platform as uploading content and reporting on it is not simplistic or accurate. There are other more robust tools that have a bigger edge in the paid social space.
Rebecca Ruck | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our agency has been using Sprinklr for an S&P 500 retail real estate client for the past 12 months. We utilize Sprinklr primarily for creating social media content, engaging with their online communities, and "listening" for customer service opportunities. Sprinklr's web based solution solves many problems for retail and mall management teams. These include online content solutions for planning, publishing, automation, asset and campaign management, as well as, customer engagement and case management.
  • Asset planning and content management that allows for optimizing, tagging, and scheduling of compliant posts to multiple social networks.
  • Centralized reporting and metrics of social network data.
  • Online community listening and engagement.
  • Real-time communications.
  • Brand monitoring and reputation management.
  • Automation functions that allow businesses to efficiently route operations and minimize manual tasks.
  • Mobile app allows you and your team to manage your company's online presence 24/7 from anywhere.
  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Sprinklr is a great tool for any company desiring a consumer centric solution. From my experience, Sprinklr appears to be especially well suited for big global brands with large teams.
Sprinklr does not seem to be cost effective for smaller businesses or teams, but I may be wrong. It could depend on how a company, of any size, utilizes it. If the tools solve problems and support a company's growth and goals, I can see how the investment could be justified.
Sonja Broze | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Their biggest benefit is also their hardest challenge – the product is super flexible. The good news is there are only two aspects of the platform you can't "rewind", so attributes you set up in the beginning are less likely to have impact down the line, less reporting impacts.
  • The mgmt. team is great, I asked for them to connect us with other companies in the area and they choose to put on a mini half day summit, in fact we hosted it
  • If there isn't a work around, you can count on them looking at how they can make this a viable feature for the greater whole and it will release...eventually.
  • They need to learn their own product, not everyone knows the ins and outs so sometimes you have to wait for an answer, but the turnaround is usually quick
  • The product is still maturing, for example they rolled out tiered approvals but doesn’t include parallel approvals or a “review only” option. With that said they are submitting all our requests into the product queue, so I’m sure it’s just a matter of time.
  • Sharing the product roadmap and updates and how it will benefit our implementation and goals.
  • They are very responsive, I genuinely feel they want us to succeed...it’s almost like they want it more than us, kind of creepy at times.
  • I have had a very in depth conversation with their CEO, he understands the future of social and is thinking way ahead of the curve, it was like taking a journey to the future when he told me his vision about customers owning their support model
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Sprinklr for content publishing and the content approval process for one of our clients. We are able to submit multiple content pieces (photos, links, videos, etc.) from the Publish feature, choose which platforms (can be multiple) that we want the message to go out on, and apply content tags like which campaign it is supporting or what the objective of the post is. Then we are able to send the posts through a chain (approval process) that allows our client to approve or reject the item. It is an easy way to batch upload a month's worth of content and get instant feedback from our clients on its approval.
  • The support and service from the Sprinklr rep is very good. Our rep is always a phone call or email away and keeps us updated on new platform changes or add-ons that would make our job easier.
  • The Reporting section has a lot of in-depth information that would help any content publisher find out what types of content is performing best for them. It has high level modules that would be easy bits of info to give to a manager or someone in C-level, but there is also a wealth of detailed info for teams to analyze.
  • The entire platform is very busy and can get confusing because there is no easily seen path to follow within the sections. From my experience working on multiple types of content publishing and moderation tools, most of them are relatively easy to use without anyone giving you a tutorial. I've been given a tutorial and still would probably benefit from having another.
  • There are a lot of features that would be nice to have but are not available with our contract because they are an add-on part of the tool. For how much the tool costs per year, it is disappointing to not have these included in the plan.
  • The "help" section of the Sprinklr website is very lacking. When we do have a question or problem, we try to find the answer ourselves before sending an email to our rep, who as I mentioned as a positive is very responsive, but we don't want to bother each time a question comes up.
Sprinklr is a tool to use if you have to publish multiple forms of content frequently across multiple platforms. I would define it as a social publishing tool versus a community management or moderation tool. For purposes of content analysis, it also has a great reporting section. If they would offer a connection with paid social (which is not available unless you pay for it to add it on) it would be a much more utilized tool for us.
Krisleigh Hoermann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
When the American Heart Association | American Stroke Association signed on with Sprinklr, we had several needs that the platform had to solve. We are a very complex organization; with national, affiliate and market roles and presences. Many times our community managers wear multiple hats - and we have a lot of them. We needed a tool that would be easy to onboard our staff; have great training and customer service; have substantial listening, engagement, publishing, workflows, analytics, CRM, a mobile app and a command center module.

We use social to drive our mission, and needed a tool to help us do that.
  • Single solution at scale: We needed a single solution that would be simple for our staff to adopt and use. Since our community managers wear many hats, we needed something to simplify their lives and get the job done.
  • Robust analytics: As a research organization, everything we do should be driven by informed analytics. The tool made it simple for our staff track media performance; monitor the health landscape; track trends, buzz and brand attributes; monitor online discussions; and proactively outreach to those individuals.
  • Customer service: On-going training and customer service from Sprinklr staff ensured our success. We couldn't manage without the first-class care of our Sprinklr team.
  • Mobile app: Our staff are on-the-go to events. We needed a solution that could be accessed remotely through their phone.
  • Side effects from frequent updates: Sprinklr updates the platform frequently, which may cause some delays in the platform. Also, we're frequently training our staff to be aware and comfortable with those changes.
Sprinklr is a great tool for aggressive organizations who are fully invested in social media; with complicated staffing and account structures. The platform is extremely robust and can handle large amounts of data. It may be overwhelming for small organizations who are just getting started since it was developed to handle large audiences and data.
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