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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Learn from top reviewers

Learn because its worth it

Rating: 8 out of 10
May 16, 2025
IncentivizedVetted ReviewVerified User
My company uses Sprinklr Social to schedule posts, report results, social listening and benchmarking
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Verified user
Contributor
Sprinklr Social5 years of experience

The comprehensive social media management tool.

Rating: 10 out of 10
May 9, 2025
IncentivizedVetted ReviewVerified User
Sprinklr social is used in our company to connected all the siloed country teams to collaborate and use a single channel to publish content on our various social channels. Thi...
Continue reading
Amit Potdar
Consultant - Marketing
Senior Consultant
Yash Technologies Pvt Ltd
Sprinklr Social8 years of experience

Worth the time commitment

Rating: 9 out of 10
May 8, 2025
IncentivizedVetted ReviewVerified User
Sprinklr Social is an all in one solution for most advertising businesses. Social listening and campaign results reporting are definitely the highlights of the platform. The l...
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Verified user
Contributor
Sprinklr Social4 years of experience

Work smarter and better with Sprinklr

Rating: 9 out of 10
May 8, 2025
IncentivizedVetted ReviewVerified User
We use Sprinklr as a publisher organizer, for our social media projects. With Sprinklr we are able to organize all content for days, weeks and months having zero problems to u...
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Leonardo Nery
Employee - Marketing
Project Analyst
GMD Digital
Sprinklr Social8 years of experience
Verified on LinkedIn

Unsure about the ROI of Sprinklr, but worth evaluating

Rating: 6 out of 10
March 24, 2025
IncentivizedVetted ReviewVerified User
Scheduling, community management, listening (crisis management, trends, competitors) in multiple regions
Continue reading
Verified user
Manager
Sprinklr Social1 year of experience
Log in with LinkedIn to see content from your network
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Pricing

View all pricing

Self-Serve SMM and Customer Service Solution

$359

Cloud
per month per seat

Enterprise Custom Social Media Management Solution

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.8
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.5
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.3
Avg 8.4

Reporting/analytics

8.3
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.8
Avg 8.0
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Integrations

Sprinklr Social Competitors

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Hootsuite, Salesforce Marketing Cloud Social Studio (discontinued), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter highest, with a score of 9.4.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(177)

Reviews

(1-5 of 85)

Stellar Social Media Content Manager

Rating: 10 out of 10
November 07, 2014
MD
Maria D. Perez
Social Media Marketing Consultant
Cisco Systems (10,001+ employees)
Vetted Review
Verified User
Use Cases and Deployment Scope
Sprinklr is used to simplify the process work flow of engaging our audience. It helps different product and service experts answer our audience's questions. It helps us identify trending questions to help us write content to answer those questions. The reporting and Google Analytics integration is unlike any other I've seen and I've seen and used many social media management enterprise tools.
Pros
  • It helps me publish content while generating reports to show their effectiveness.
  • At a company as big as Cisco it's great to be able to get content recommendations straight from the tool. This eliminates emails being sent from every internal team.
  • Setting up various campaigns within the tool is easy and you can publish to multiple social media channels at once.
  • People across the organization can suggest content to help you populate your content calendar. Everything is then in one place.
  • The photo library helps keep our images organized and in one location.
Cons
  • Sprinklr is going through a v2 to v3 transition so the dashboard can get confusing.
  • There are some UE issues in their new version that make it hard to schedule posts such as the window scrolling up when you want to scroll down.
  • The campaign structure could be improved upon to help generate various reports for internal teams.
Likelihood to Recommend
Working at Cisco, using Sprinklr is a huge time saver. You engage with other social media managers and their requests straight from the software. Creating workflows through Sprinklr help product managers answer product questions and keeping your customers happy. It integrates into Google Analytics and Salesforce. You do everything from one place.

A social media moderation machine!

Rating: 10 out of 10
Incentivized
September 15, 2024
Verified User
Employee in Social Media
Marketing & Advertising Company, 201-500 employees
Vetted Review
Verified User
Sprinklr Social
1 year of experience
Use Cases and Deployment Scope
We moderate and reply to user comments and private messages, categorize by action needed, and occasionally use the tagging system
Pros
  • Simple, easy to use macro and action systems
  • Quick, simple-to-use, comprehensive search feature
  • Ability to filter pulled content
  • Being able to bulk-select content to action
Cons
  • There are times where applying an action won't automatically refresh a stream, making it seem as though the action didn't go through (but it did)
Likelihood to Recommend
It seems to be very good for any type of social media moderation! I can't think of a specific scenario where it would be inappropriate to use

A good social media aggregator tool

Rating: 8 out of 10
Incentivized
September 13, 2018
Verified User
Employee in Marketing
Consumer Services Company, 1001-5000 employees
Vetted Review
Verified User
Sprinklr Social
1 year of experience
Use Cases and Deployment Scope
A great way to aggregate social media community management, listening, and advertising.
Pros
  • Social media publishing tools are strong, and it's helpful to see everything in the calendar view
  • Social listening tools are great, and the user interface is clean
  • Advertising management is very user-friendly
Cons
  • The sentiment analysis isn't always as accurate as I'd like
  • I'd love to see more automation features in the ad management (like automated boosting rules)
  • No ability to loop Pinterest posts
Likelihood to Recommend
Great for small, lean teams who are managing a footprint of a few different channels or brands. Not as well-suited for enterprises with more than 10 brands. The tools seem to be geared towards smaller teams, and approval routing is very basic. It's hard to set up an approval workflow, with multiple stakeholders.

Sprinklr: Grow your Social Media Garden

Rating: 8 out of 10
Incentivized
March 25, 2020
SW
Stephen Wittmaak
Digital Marketing ad Social Media Specialist
Lennar Homes (Construction, 1001-5000 employees)
Vetted Review
Verified User
Sprinklr Social
2 years of experience
View profile
Use Cases and Deployment Scope
It was used on a National level by our corporate Social Media Coordinator as well as a local level for each of our properties. It helped coordinate messaging across all channels all in one place.
Pros
  • Social listening.
  • Scheduling and automation.
  • Metrics tracking.
Cons
  • Learning curve, there's a lot of options to run through, it's hard to know where to start.
  • Slow glitch fixes.
  • Tagging isn't as intuitive as other platforms.
Likelihood to Recommend
If you are running social media for more than a dozen different accounts, like in property management, it's a solid choice to keep track of everything in one spot.

The one stop social media shop

Rating: 9 out of 10
April 17, 2015
JH
Jonathan Hatch
National Operations
Florida Blue (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Use Cases and Deployment Scope
At Florida Blue, we were looking for an all-in-one solution for social media management, listening and analytics. Needless to say, we found it in Sprinklr. We use Sprinklr on a daily basis to manage all brand posts across our corporate social media channels. Sprinklr is great as we have various users across our organization who submit content. Through Sprinklr's approval process we are able to screen the content prior to letting the content go live. We also use Sprinklr's analytics and listening to assist us in determining ROI and tracking our engagement and growth in the social space.
Pros
  • Great for collaboration across a large enterprise where multiple parties can contribute content.
  • Sprinklr's analytics are very robust. Practically any metric we need is obtainable within Sprinkr. The reports are beautiful and look great for presentations to leadership.
  • The social asset manager is a time saver. The SAM pulls and stores imagery, making it super easy to get to for future or repeat use.
Cons
  • Sprinklr does a great job with making improvements and listening to what their clients want. One thing I would like to see is a more responsive link shortening tool. Unlike HootSuite, links only shorten within Sprinklr after the post is shared. It would be nice to shorten the link up front to save room in areas like Twitter.
  • At the moment the UI cannot do a retweet the same way as the new style within Twitter. My hopes are that they can soon update to this capability.
  • I'd like to see better functionality and compatibility with Linkedin's API, though it seems to work just fine.
Likelihood to Recommend
Sprinklr is great for enterprise or areas where collaboration in a shared space is key.
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