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Sprinklr Social

Sprinklr Social
Formerly Sprinklr Social Engagement & Sales

Overview

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…

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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (52)
    9.1
    91%
  • Instagram (51)
    8.7
    87%
  • Facebook (52)
    8.3
    83%
  • Real-time tracking (52)
    8.1
    81%

Reviewer Pros & Cons

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Pricing

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Sprinklr Social Advanced Plan

$299

Cloud
per month per seat

Sprinklr Social Enterprise Plan

Contact Us

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $299 per month per seat
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.7
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.1
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.9
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

7.6
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.4
Avg 8.2
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Product Details

What is Sprinklr Social?

Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.


  • Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher

  • Engaging, platform-specific content can be generated instantly with Sprinklr AI+

  • Audience engagement across 35+ social and messaging channels using a unified inbox

  • AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses

  • Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access

  • More granular business insights with custom metrics and out-of-the-box dashboards

  • AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking

  • To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers

  • Enterprise-grade granular & customizable compliance and approval workflows for unique business needs



Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.


Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.


Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.

Sprinklr Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Engagement Dashboards
  • Supported: Display
  • Supported: Advocacy
  • Supported: Influencer
  • Supported: Gallery
  • Supported: UGC
  • Supported: Ratings & Reviews
  • Supported: AI Engageable / Non-Engageable
  • Supported: Message Intent
  • Supported: Smart Responses
  • Supported: Conversational Bots
  • Supported: Canned Responses
  • Supported: Quick Publisher
  • Supported: Link Shortener
  • Supported: Asset Manager
  • Supported: Editorial Calendar
  • Supported: Distributed
  • Supported: Approval Workflows
  • Supported: Response Compliance
  • Supported: Stop Publishing Rules
  • Supported: 35+ social and messaging channels supported
  • Supported: Distributed
  • Supported: Rule Engine
  • Supported: Display screen programming
  • Supported: Website Social Gallery
  • Supported: Ratings and Reviews
  • Supported: Reporting - Value Realization

Sprinklr Social Video

Sprinklr Social - Engaging with people mentioning a brand.

Sprinklr Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported Languages65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese

Frequently Asked Questions

Sprinklr Social starts at $299.

Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.

Reviewers rate Twitter and YouTube highest, with a score of 9.1.

The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(164)

Attribute Ratings

Reviews

(1-25 of 29)
Companies can't remove reviews or game the system. Here's why
Krisleigh Hoermann | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sprinklr has been a great partner for us, even though it is quickly growing to adjust to the market. They bend over backwards to ensure our success and the platform is always evolving to better meet our needs.
Score 8 out of 10
Vetted Review
Verified User
Sprinklr is the perfect tool for an organization looking to manage their brand's (or multiple brands) voice and footprint in social media across multiple channels. It is the perfect tool for a busy social media community manager. Thank you!
Kira Swain | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need.
Maria D. Perez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The content manager for Sprinklr is easier and much more comprehensive than other content managers for social media. I know because I've used many others including HootSuite. The only reason I'm not 100% on board is because I would like to be able to manage much more from the software than just content. Wildfire by Google offers a robust social media marketing suite that allows me to do so much from one place.
Score 10 out of 10
Vetted Review
Verified User
Sprinklr has been more than serviceable, and for the money, you won't get a better value. The support team is easy to reach and will work for legitimate issues quickly. The Sprinklr team is easy to work with and won't constantly hassle you to upgrade to a more expensive plan like some of their competitors.

We have been very happy overall with this product.
October 01, 2014

A Necessary Evil

Emily Lorei | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
My company has a good relationship and they claim to be trying to improve their system. And, their reporting system is the best out of the competition. If we could find a better alternative I'm sure we'd switch.
Alexandre Teplitxky | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
As I was working on behalf of a large enterprise, the Sprinklr team was very responsive and I was pleased with their customer service and ability to work on feature suggestions at a fast pace. This may or may not be the case when you work for a smaller company. So my experience is based on that fact primarily.
The learning curve being a little higher than average, if you deploy Sprinklr to your team it would be ideal to use it as your primary management tool for the long run.
Derek Stein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
While I have been away from Sprinklr since changing jobs in late 2012, I do miss using it. For larger brands, I recommend using Sprinklr to manage all aspects of your social strategy (reputation management, campaign management, conversation monitoring). If a client is, for example, a local store, I believe there are better solutions available.
Azy Groth | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
As a nonprofit, we have an arrangement that makes Sprinklr affordable for us. In these circumstances, and with v 6.0 coming out, we are very likely to renew. Our entire communications team was recently trained on using Splash, and it promises to be significantly more sophisticated--for the people using it all day every day and for those of us who use it peripherally, but rely heavily on the insights it provides. However, if it were to suddenly become much more expensive to us as a nonprofit, we would likely discontinue and look for a more affordable service.
Sean McNamara | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sprinklr is a great platform, but the power hitter Radian6 is known by many in the industry. The only reason I wouldn't renew is if I had been offered an extremely generous offer to implement Radian6 with employees again.
Score 5 out of 10
Vetted Review
Verified User
The platform is better for smaller clients. I work on one of the largest technology brands on the world with over 30 million fans and with the amount of traffic we receive on our pages daily, Sprinklr is just not up to par for moderating. Also, we love UGC. Tweetdeck allows you to catch this content, Sprinklr’s platform currently doesn’t allow this.
Score 9 out of 10
Vetted Review
Verified User
I've used a number of social media management tools. At a competitive price, Sprinklr offers the most features needed by a very large organization; one that is trying to scale social media use beyond the communications and marketing departments, and improving our level of customer service and engagement on social channels.
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