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Sprinklr SocialFormerly Sprinklr Social Engagement & Sales
Starting at $299 per month per seat
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What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content…
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Popular Features
- Twitter (52)9.191%
- Instagram (51)8.787%
- Facebook (52)8.383%
- Real-time tracking (52)8.181%
Reviewer Pros & Cons
Pricing
Sprinklr Social Self-Serve Plan
$299
Cloud
per month per seat
Sprinklr Social Enterprise Plan
Contact Us
Cloud
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.sprinklr.com/pricing/social…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $299 per month per seat
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprinklr Social?
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce.
Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI-recommended times with an omni-channel publisher
Engaging, platform-specific content can be generated instantly with Sprinklr AI+
Audience engagement across 35+ social and messaging channels using a unified inbox
AI-powered classification to analyze sentiment and intent of the inbound messages and engage with AI Smart Response, Smart Compose, and auto-responses
Performance analysis across owned, earned and paid media, integrating data from multiple sources into a unified report and get on-demand or routine access
More granular business insights with custom metrics and out-of-the-box dashboards
AI-powered, critical insights across brand health, campaign performance, and competitor benchmarking
To amplify reach employees can share branded content, leveraging user-generated content and engaging influencers
Enterprise-grade granular & customizable compliance and approval workflows for unique business needs
Sprinklr provides social media management for brands. Sprinklr Social’s self-serve plan is a comprehensive social media management solution, with a simplifed interface, built-in listening, OpenAI’s ChatGPT integration and features for better planning, publishing, engagement, and analytics.
Larger, distributed teams with needs across insights, marketing and customer service can leverage Sprinklr Social’s Enterprise offering for advanced customization, wider channel coverage, global governance and in-depth analytics with custom metrics.
Sprinklr Social also comes pre-packaged with Sprinklr AI, for specific nuanced tasks such as sentiment & intent analysis, obtaining insights from large unstructured data and recommending relevant actions for managing customer experience.
Sprinklr Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Engagement Dashboards
- Supported: Display
- Supported: Advocacy
- Supported: Influencer
- Supported: Gallery
- Supported: UGC
- Supported: Ratings & Reviews
- Supported: AI Engageable / Non-Engageable
- Supported: Message Intent
- Supported: Smart Responses
- Supported: Conversational Bots
- Supported: Canned Responses
- Supported: Quick Publisher
- Supported: Link Shortener
- Supported: Asset Manager
- Supported: Editorial Calendar
- Supported: Distributed
- Supported: Approval Workflows
- Supported: Response Compliance
- Supported: Stop Publishing Rules
- Supported: 35+ social and messaging channels supported
- Supported: Distributed
- Supported: Rule Engine
- Supported: Display screen programming
- Supported: Website Social Gallery
- Supported: Ratings and Reviews
- Supported: Reporting - Value Realization
Sprinklr Social Video
Sprinklr Social - Engaging with people mentioning a brand.
Sprinklr Social Integrations
- Google Analytics
- Bitly
- Adobe Marketo Engage
- Microsoft Dynamics 365
- Adobe Analytics
- Acoustic Exchange, defunct
- Adjust by AppLovin
- Adobe Experience Manager
- AppsFlyer
- Aprimo
- Bazaarvoice
- Blink
- Discourse
- Domo
- Freshsales
- Getty Images Enterprise Solutions
- Looker Studio
- Haptik
- Kochava
- Mailchimp
- Medallia
- MediaValet
- Optimizely Content Marketing Platform
- SAP Service Cloud
- Shutterstock
- Slack
- Stripe Payments
- Treasure Data
- Trustpilot
- WordPress
- Netomi
- Giphy
- Mediaocean
- Salesforce Service Cloud
- Firebase
- Azure Bot Service (Microsoft Bot Framework)
- ServiceNow IT Service Management
- Tableau Desktop
- Zendesk Suite
- FormAssembly
- Google Marketing Platform
- Proofpoint Intelligent Compliance
- Lyearn
Sprinklr Social Competitors
Sprinklr Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Languages | 65 supported languages, including English, French, Italian, German, Russan, Spanish, Simple Chinese, Japanese, and Portugese |
Frequently Asked Questions
Sprinklr Social starts at $299.
Hootsuite, Salesforce Marketing Cloud Social Studio (retiring), and Sendible are common alternatives for Sprinklr Social.
Reviewers rate Twitter and YouTube highest, with a score of 9.1.
The most common users of Sprinklr Social are from Enterprises (1,001+ employees).
Comparisons
Compare with
Reviews and Ratings
(163)Attribute Ratings
- 7Likelihood to Renew
- 9.1Availability
- 8.2Performance
- 10Usability
- 9.9Support Rating
- 8.4Online Training
- 7In-Person Training
- 9Implementation Rating
- 8.2Product Scalability
- 10Listening & Monitoring
- 8.5Publishing & Engagement
- 9.6Social Data Collection
- 9.6Social Analytics & Insight
- 9.8Social Publishing
- 9.6Social Engagement
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
marketing team is using it. we like the control and the intutive ease of use for the software. Content review, publishing has been good and easy to use as well.
- Content submission
- Content review
- Ability to review the content from others
- I think ability to find the top influencers of the topic and their possibility of engagement is very useful.
- Additional ability to synthesize text from content would have been good.
60%
6.0
80%
8.0
70%
7.0
65%
6.5
72.85714285714286%
7.3
70%
7.0
70%
7.0
- Better content engagement by end users
Hootsuite, is good and has good content management analytics in it.
Sprinklr has better organization features and content review management flows.
8
Digitial Marketing strategy managers
- Content Management
- Content Analysis
- Engagement management
- Content scheduling
- Content influence and engagement
50
Marketing ans sales.
November 07, 2014
Stellar Social Media Content Manager
Score 10 out of 10
Vetted Review
Verified User
Sprinklr is used to simplify the process work flow of engaging our audience. It helps different product and service experts answer our audience's questions. It helps us identify trending questions to help us write content to answer those questions. The reporting and Google Analytics integration is unlike any other I've seen and I've seen and used many social media management enterprise tools.
- It helps me publish content while generating reports to show their effectiveness.
- At a company as big as Cisco it's great to be able to get content recommendations straight from the tool. This eliminates emails being sent from every internal team.
- Setting up various campaigns within the tool is easy and you can publish to multiple social media channels at once.
- People across the organization can suggest content to help you populate your content calendar. Everything is then in one place.
- The photo library helps keep our images organized and in one location.
- Sprinklr is going through a v2 to v3 transition so the dashboard can get confusing.
- There are some UE issues in their new version that make it hard to schedule posts such as the window scrolling up when you want to scroll down.
- The campaign structure could be improved upon to help generate various reports for internal teams.
- Being able to schedule posts frees up my time to work on other objectives.
- The reports allows me to make quick changes to my content strategy if things are not working as well as I'd thought.
- The reports help you identify who your audience is, what time they consume your content. Many companies have followers that are not engaging so Sprinklr allows you keep a pulse on your page demographics.
- SpredFast,Viralheat,HootSuite Enterprise
Each enterprise solution has benefits. Selecting the social media management tool should be based on your organization's needs. SpredFast and Sprinklr are for companies that have a large social presence and growing social team. They're both very robust and customizable platforms. They almost offer more than you need at the beginning. You'll grow into these platforms and love that they have that space for growth.
HootSuite and ViralHeat I would recommend for smaller to medium sized businesses. This could be argued. From the demos I received they would be a great solution with people with minimal to no experience in a social media management tool. They're easy to learn, intuitive, time savers for any social manager, and quick to implement.
There's no right or wrong solution. It all depends on your company's needs.
HootSuite and ViralHeat I would recommend for smaller to medium sized businesses. This could be argued. From the demos I received they would be a great solution with people with minimal to no experience in a social media management tool. They're easy to learn, intuitive, time savers for any social manager, and quick to implement.
There's no right or wrong solution. It all depends on your company's needs.
100
Social Media Managers
100
The platform is pretty intuitive but some training may be needed for someone who is new to the space.
- Engaging with our social audience and tagging it for future measurement.
- Content organization and publication.
- Tagging content for the right people to respond to the questions.
October 29, 2013
From small pond to big pond
Score 8 out of 10
Vetted Review
Verified User
- The planning calendar makes it easy for our social media writer to plan content on multiple platforms well in advance. If she's out of the office and our comm plans change for the week, it's easy for our team to move scheduled posts around.
- The monitoring dashboards are easy to set up and I find myself keeping them open all day just to keep an eye on a particular hashtag or subject that we're promoting.
- Some of our content creators need to run posts by me before they are published. I get an email saying that my approval is needed. I then log in and either approve or make edits. I can also see if any other posts are pending my "ok." As an approver, this function requires minimal time and energy from me, which is ideal.
- Finding relevant information on the audience profile dashboard was frustrating. In one instance, I wanted to see which Twitter followers we had in common with a particular influencer. If that feature exists, my team couldn't find it.
- We've been using the product for 18 months and they've just made it compatible with Instagram and Wordpress. Unfortunately, it still isn't compatible with Pinterest. I'm concerned that it will take them an equally long time to adopt rising social media platforms in the future.
- After 18 months with the platform, our social media and marketing teams are finally getting in the groove with Sprinklr. We are finally understanding how to take advantage of the more advanced features that our former social media management service didn't offer.
- Instead of our time being consumed by just a few platforms, we've been able to build a bigger presence on more platforms with the same number of staff.
- We can measure the success (or failure) of our content like never before. We adjust our social media strategy accordingly. It guides our decisions about what to post when and where.
8
A social media team of 2 staff members and 2 interns use it all day everyday. A staff writer and writing assistant use it at some point every day. The Communications director and I (lead writer) use it for very specific purposes once or twice a week. Collectively we function as the marketing and communications team. We are fortunate to have an art department in house to help create beautiful and compelling content.
1
Our social media strategist works directly with a representative from Sprinklr to support our company's use of Sprinklr. As that is only 25% of his job, I believe that we would be getting even more out of the platform if he could focus on it full time. That said, the team at Sprinklr has been really helpful, making it possible to thrive even with minimal internal support.
January 31, 2013
Last used in 2011. Good functionality, some usability issues.
Score 6 out of 10
Vetted Review
Verified User
- Can manage many different social accounts in one centralized platform.
- Effective for setting up a social media customer service process.
- Effective for pre-loading scheduled content.
- Has a customizable link shortener to track clicks.
- Allows for many team members to access social media publishing, monitoring and reporting.
- Captures useful engagement data.
- Very customizable with tagging.
- The user experience is clunky.
- Engagement data was sometimes inconsistent with similar data available from other sources.
- Frequent bugs.
- Streamlined social account management.
- Quick access to data to inform social media business decisions.
- Ability to coordinate with customer service team to handle issues surfaced through social channels.
3
Social media strategy & analytics
3
We had three strategists/analysts using the product for measurement and providing feedback to the client and directly to the vendor
- social media publishing
- social media monitoring
- social media measurement
- social media customer service management
- social media spam filtering and removal
Spredfast
- Implemented in-house
- Online training
- In-person training
- Self-taught
Not particularly easy. Some stuff was intuitive, other features needed some direction since the UX was not always ideal.
Some features were added or adjusted per our request; a custom whitelabel was created for publishing to Facebook
Yes
Sprinklr is a premium platform that works closely with its customers, and therefore has bigger but fewer customers.
- Get Satisfaction.
At the time we were discussing it, Sprinklr did not support Get Satisfaction integration to the best of my knowledge.
January 23, 2013
Best social media management software I've used.
Score 10 out of 10
Vetted Review
Verified User
- Sprinklr allows larger companies to streamline their social media efforts, grow business functions through organized and governance-centric functionality, and most importantly study and analyze the effect of your social media efforts on business objectives.
- The platform is highly flexible and customizable. By comparison, both Sprout and Radian6 feel a lot more constrained. For example, we went through many workflow design iterations until we found a workflow that works perfectly for our team. This was a huge advantage for us, even if there was a significant investment in time. It took almost 5 months of constant iteration to get the workflow we wanted, but that investment was worth it in terms of operation efficiency down the line.
- Scalability: We grew our team from two to 9 relatively quickly. It was quite easy to manage assignment of incoming messages to individual team members and subsequently manage the entire process to message archival across a large tea,. While other products also have team functionality, this is a particular strength of the Sprinklr platform.
- Additionally, I have been very happy with the governance aspects. It's easy to build in approval workflows such that outbound messages are routed to me for approval before they are posted.
- There are still some user-friendliness issues, however those seem to be getting worked out with the release of a new version.
- The new user interface (which was just rolled out) solves some usability issues by simplifying message classifications and allowing us to do more self-service customizations. In the previous version, we were more reliant on Sprinklr to build out some of the dashboard customizations we needed. Things are definitely improving in this once problematic area.
- Through the use of this software we have been better able to tailor and manage our messaging to passengers in order to drive sales. We usually see an ROI of at least 20:1 per month. This measurement does not include the ability it gives us in terms of customer service recovery as that is tougher to measure.
- It's not so much that Sprinklr does things here that Radian6 did not do. It's more that Sprinklr allows us to track things like click-through rates at different times of the day, and to track performance of geo-targeted messages in an automated way. A big issue for us is understanding when to segment messaging through geo-targeting and when to push out blanket messages. Sprinklr has allowed us to test many different scenarios and to better understand what kinds of messages work best for what kinds of offers.
- As a result, our messaging is now a lot more targeted than it was resulting and we have established a direct correlation between more targeted messaging and higher revenue. We are now able to track the ROI on each specific offer direcktly from the Sprinklr dashboard.
8
Marketing, Advertising, Social Media, Customer Service/Customer Relations, PR
0
- Direct sales
- Customer Service
- Advertising
- Marketing
- Social Media Management
Radian6
We looked at Sprout Social, Salesforce Marketing Cloud, & SocialEngage.
Sprout Social and EngageSocial are good products for mid-market organizations with relatively simple needs. They have excellent monitoring / listening capabilities, but less robust reporting capabilities.
In general, Sprinklr's technical functionality far surpassed the other products, especially for larger organizations such as my own. Reporting is particularly important to us because we collect data from a variety of sources, including our ad serving technology, and want to be able to report on it in detail. We need to understand not just simple metrics like number of followers, number of re-tweets,etc. but also more complex metrics like impressions / unique views and reach.
The Sprinklr reporting dashboard allows us to track all of these metrics and to customize the dashboard in exactly the way we want. The almost limitless customizability is great, but comes with a price: There is a steep leaning curve. Platform flexibility comes at the price of some user friendliness - Radian6 was definitely a bit more intuitive.
Also, SocialEngage was a relatively new offering following the acquisition of Co-Tweet by ExactTarget and we did not want to be the guinea pigs for this new product.
Sprinklr's client base spoke for itself and once testing of the software began I was extremely pleased with the governance, ease of use, and robust functionality of the program.
Another important reason emerged during the sales process. I picked Sprinklr largely because the sales team was extremely thorough in addressing all of my requirements and was interested in building a relationship with me instead of just selling me a product.
Sprout Social and EngageSocial are good products for mid-market organizations with relatively simple needs. They have excellent monitoring / listening capabilities, but less robust reporting capabilities.
In general, Sprinklr's technical functionality far surpassed the other products, especially for larger organizations such as my own. Reporting is particularly important to us because we collect data from a variety of sources, including our ad serving technology, and want to be able to report on it in detail. We need to understand not just simple metrics like number of followers, number of re-tweets,etc. but also more complex metrics like impressions / unique views and reach.
The Sprinklr reporting dashboard allows us to track all of these metrics and to customize the dashboard in exactly the way we want. The almost limitless customizability is great, but comes with a price: There is a steep leaning curve. Platform flexibility comes at the price of some user friendliness - Radian6 was definitely a bit more intuitive.
Also, SocialEngage was a relatively new offering following the acquisition of Co-Tweet by ExactTarget and we did not want to be the guinea pigs for this new product.
Sprinklr's client base spoke for itself and once testing of the software began I was extremely pleased with the governance, ease of use, and robust functionality of the program.
Another important reason emerged during the sales process. I picked Sprinklr largely because the sales team was extremely thorough in addressing all of my requirements and was interested in building a relationship with me instead of just selling me a product.
- Vendor implemented
- Online training
Customization was mainly to improve workflow and reporting. It helped us match our current process flow and lessened the uptake time for our agents. Also, the customization allowed us to track and report our results to the fullest extent.
No
To my knowledge, all clients get access to the same level of support.
- No
N/A
1 year contract, with an opt-out option given with notice. There was nothing much to negotiate as they identify your needs and usually come back with an offer that you will be happy with. Make sure to be upfront and honest about your business objectives and they will deliver what you've asked for.