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Simply Measured (discontinued)

Simply Measured (discontinued)

Overview

What is Simply Measured (discontinued)?

Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features…

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Recent Reviews

SM review

9 out of 10
February 12, 2016
Incentivized
Currently Simply Measured is central to reporting our performance on our client social channels especially for platforms that don't have …
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Pricing

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Standard

$89

Cloud
per month per user

Professional

$149

Cloud
per month per user

Advanced

$249

Cloud
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $89 per month per user
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Product Details

What is Simply Measured (discontinued)?

Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

Simply Measured (discontinued) Competitors

Simply Measured (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

Simply Measured (discontinued) starts at $89.

quintly and Emplifi Social Marketing Cloud are common alternatives for Simply Measured (discontinued).

The most common users of Simply Measured (discontinued) are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(37)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Marisol Pelaez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Simply Measured to track out owned channels performance across social, as well as hashtag analysis.
  • Easy Interface
  • Hashtag analysis
  • Historical Data
  • Exports could be condensed so that Excel doesn't crash every time I try to open.
Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways.
  • Simply Measured has informed our weekly and monthly client reports
  • It has outlined our top performing content, allowing us to make recommendations for the future.
Simply Measured has a much better interface than Sysyomos, by a long shot. It also is more robust in the ability to manipulate and cut your data depending on what you want to see.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Simply Measured was used by our social team to make social measurement less manual and to give us some view into platforms that are dark and don't have great analytics, like Tumblr. It was also a really valuable tool for us to start identifying influencers. We were able to search on our hashtag and then sort by who had the most followers. It helped break through a lot of the noise.
  • Holistic, incorporates most major social networks.
  • Lets you also get competitive insights by tracking similar companies.
  • Nice looking reports that are easy to export.
  • Super easy integration.
  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
Right now Simply Measured is a good solution for those medium sized business that are big enough to need social measurement, but can't afford something like Sprinklr. It's a great way to be able to show a little more ROI in your own social efforts, and to also understand the amount of chatter happening about your brand. If I could have afforded it, I would have loved a program like Sprinklr that I feel is a little more idiot-proof and user friendly. That said, for the price it did the job and helped our team mature.
  • Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform.
  • Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value.
For the value, Simply Measured made sense for us. Our social efforts were still fairly young and we wanted something that would let us show value and get more spending budget. That said, if I had unlimited cash, I would have loved to have used Sprinklr. The company is trying to develop a very holistic platform that ties this social data in with customer service and reviews. Of course this enhanced ability also enhances the price.
Buffer, Tailwind
Ran Mano | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Simply Measured is used at the enterprise and departmental level. It helps provides insight into our social media strategies.
  • In-depth research.
  • Competitive analysis.
  • Multi-channel roll up review.
  • The theoretical reach figure in the Twitter report is not particularly useful or accurate.
  • The interface has a learning curve ... but all powerful tools do.
  • Expensive compared to other social media analytic platforms.
Simply Measured is a great tool for account analysis. If you are reviewing individual accounts on Twitter, Facebook, etc., it provides in-depth analysis and can calculate individual message reach. For global or macro analysis (what's trending globally or nationally), the tool is less useful. You may want to consider a different tool for that.
  • Simply Measured enables us to monitor a variety of internal accounts.
  • Once you're trained with the tool, the interface is easy to navigate.
Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
No
  • Product Features
  • Product Usability
  • Prior Experience with the Product
February 12, 2016

SM review

Ross Hartnett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently Simply Measured is central to reporting our performance on our client social channels especially for platforms that don't have the availability to export data (Instagram and Google+). It is used for hashtag tracking for certain brand campaigns. Customer service analysis has been extremely useful for determining sentiment and monitoring real time crisis situations. The fan page report is used to help with strategic planning.

Also I love their blog, it is awesome and so insightful. I meed to start listening to podcasts.
  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
  • Unable to access historical data for some channels depending on when they are tracked.
  • No Vine reporting.
Simply Measured is well suited to all scenarios for reporting, generating quick insights and ability to share with internal teams not privy to analytics so they can understand performance. Convenience is the best part that makes it fit in all scenarios.
  • We are able to create benchmarks for diagnostic metrics and track against performance.
  • Linking click data to traffic has helped us determine how we allocate media spend to get the best traffic to site.
  • Employee efficiency in that it saves so much time, especially when pulling cross platform performance.
Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming.
Yes
Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
No
Brand tracking on Simply Measured Twitter was not being tracked in Twitter Audience Analysis. The rep added it straight away and gave me permission to pull an export over our Professional Plan (100K) and for an Enterprise plan (500K) which allowed the team to do an in depth audience analysis.
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