Simply Measured (discontinued)

We use Simply Measured to track out owned channels performance across social, as well as hashtag analysis.

Simply Measured was used by our social team to make social measurement less manual and to give us some view into platforms that are dark and don't have great analytics, like Tumblr. It was also a really valuable tool for us to start identifying influencers. We were able to search on our hashtag and then sort by who had the most followers. It helped break through a lot of the noise.

Simply Measured is used at the enterprise and departmental level. It helps provides insight into our social media strategies.

Currently Simply Measured is central to reporting our performance on our client social channels especially for platforms that don't have the availability to export data (Instagram and Google+). It is used for hashtag tracking for certain brand campaigns. Customer service analysis has been extremely useful for determining sentiment and monitoring real time crisis situations. The fan page report is used to help with strategic planning.

Also I love their blog, it is awesome and so insightful. I meed to start listening to podcasts.

Simply Measured is being used by the social media and marketing teams to generate useful reports on social media engagement and results across several brand accounts.

Right now we are currently under utilizing the tool because of lack of budget. We are only currently watching 5 of our social channels but feel that with the acquisition we now should be watching more than 5 social channels. We are using this for the demand generation team in marketing. When we we're Net Optics it was being used for the whole marketing team. For our team it helps us consolidate all our social reports into one dashboard and we're able to see data that we couldn't before.

Simply measured was used to consolidate social reporting and online customer care into a dashboard, helping visualize data and make reporting more qualitative than quantitative. Not only did it help save time, it created actionable insight in ways I never thought to use the data.

We used it to deliver analytics to our social media clients. It was immensely helpful because it did a lot of the work for us by not only compiling all of the data but also putting it in an easy-to-read and pretty-to-look-at format. Many of our clients don't want truly raw numbers when we deliver reports, so it's nice to have the graphs generated for you. What I loved most was that you can adjust the charts with the raw data, and you can export to ppt.

It is being used to monitor ourselves and our competitors. Due to budgetary restraints it is carefully used by the corporate team. It is a nice way to monitor social and competitive data.