Sprout Analytics (Simply Measured)

Sprout Analytics (Simply Measured)

About TrustRadius Scoring
Score 7.8 out of 100
Sprout Analytics (Simply Measured)

Overview

Recent Reviews

SM review

9 out of 10
February 12, 2016
Currently Simply Measured is central to reporting our performance on our client social channels especially for platforms that don't have …
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Pricing

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Standard

$89

Cloud
per month per user

Professional

$149

Cloud
per month per user

Advanced

$249

Cloud
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $89 per month per user

Features Scorecard

No scorecards have been submitted for this product yet..

Product Details

What is Sprout Analytics (Simply Measured)?

Simply Measured was a social media analytics and measurement tool for business users that competes with Socialbakers and Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is now available on the Sprout Social Platform.

Sprout Analytics (Simply Measured) Competitors

Sprout Analytics (Simply Measured) Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Simply Measured was a social media analytics and measurement tool for business users that competes with Socialbakers and Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is now available on the Sprout Social Platform.

Sprout Analytics (Simply Measured) starts at $89.

quintly and Emplifi Social Marketing Cloud are common alternatives for Sprout Analytics (Simply Measured).

Reviewers rate Support Rating highest, with a score of 10.

The most common users of Sprout Analytics (Simply Measured) are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews

(1-14 of 14)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Holistic, incorporates most major social networks.
  • Lets you also get competitive insights by tracking similar companies.
  • Nice looking reports that are easy to export.
  • Super easy integration.
  • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
  • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
  • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
Ran Mano | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • In-depth research.
  • Competitive analysis.
  • Multi-channel roll up review.
  • The theoretical reach figure in the Twitter report is not particularly useful or accurate.
  • The interface has a learning curve ... but all powerful tools do.
  • Expensive compared to other social media analytic platforms.
February 12, 2016

SM review

Ross Hartnett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
  • Unable to access historical data for some channels depending on when they are tracked.
  • No Vine reporting.
Nolan Perry | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Gorgeous Reports: Simply Measured's reports are not only useful but very well formatted and presented. The visuals need no altering before being useful for users at all levels of the organization.
  • Relevant Data: Simply Measured helps us cut through the noise of Facebook Insights. It's helped me learn more about the data that's available and how to interpret it to inform upper management.
  • Communication: Simply Measured does a great job updating users on improvements and sending articles that highlight how to use their reports for business decisions.
  • Connecting Facebook ad accounts could be easier but that may be Facebook's fault and our Simply Measured rep is working hard to help us get this sorted out.
Emily Ikuta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The engagement data for the 5 channels we watch helps us determine what content really spoke to our audience. Helped us determine what we're the topics people we interested in the most. For our Network Test LinkedIn Group I'm able to see my top keywords within the group posting on what really worked. I can see that when we posted on traditional test our members really interacted. Surprisingly our blogs did better on LinkedIn than on our own website so that was nice to see that data.
  • For our Net Optics Youtube channel I like that I can see how our activity has done especially with news of the acquisition how we we're to still be able to see that we still getting people to watch our videos. Our engagement data actually increased which was nice to be able to see and show to management that certain social channels needed to be kept. We really like the keyword analysis that helps drive what descriptions we use for our VIdeo SEO in our video marketing strategies and help me determine how to best optimize certain videos . The distribution of views by video duration helps drive the development of future video content because we're able to see the shorter the video the better it performed when it came to certain topics.
  • For our Google+ pages it was great to see the level of engagement by post type. In Demand Gen we're constantly trying two different ways to A/B test which method worked better. What we found was that our audience didn't want to read our post they we're more engaged when it came to posts with photos and posts with video. We we're also able to see okay what have we been heavily posting and what we found was that we we're posting so many articles when what we should of done is increased our posts on video.
  • So what would be fantastic if Simply Measured became like Hootsuite where we're able to see how our social channels are doing and we can schedule and post in one location. That in my opinion would be great.
  • It would be nice if there was more Google integration. So if we use a Google url shortener we would like to be able to track in Simply Measured our efforts on social all the way through. Also have our website reporting be brought into the platform.
  • Using Marketo it would be nice if Simply Measured and Marketo teamed up to work out the sales insight feature that Marketo has and utilize Simply Measured to give better reporting data.
  • On the video front I'm always torn with the engagement data that comes from vidyard, Brightcove, etc if Simply Measured could integrate with them so that my youtube and videos watched on my website we're all in one dashboard from Simply Measured with additional engement data like drop off rates, being able to add forms to videos, etc that would be powerful
August 09, 2014

Simply Measured Review

John Antognoli | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Easy integration of social data sources like Facebook, Twitter, Instagram, and even Google Analytics
  • Customer care reporting provided is data that would be impossible to assemble manually
  • Really like that it has both visual elements to the data, but easily links to the data sources
  • Easily exported into Excel, Powerpoint, and PDF's
  • The reporting output is pretty solid, not requiring much manipulation, which is good - as the ways to really adjust are limited in some areas.
  • Do not like the billing structure - a number of clients (especially larger clients) only want this depth of reporting on a monthly or quarterly basis - making the investment a bit big for the client - even if it saves a ton of time for the agency partner.
  • Wish there were easier ways to compare two data sets (like comparing one month to a previous month) or combine the data more easily from multiple sources than what is offered
Valerie Gunn | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Their customer service is stellar. They're very quick to address any issues you have. Made my job much less stressful.
  • Simply Measured pulls the data and makes it very easy to read. They also create charts with the end-user in mind. Rather than creating a graph just because they can and calling it good, they think through what our clients will want and deliver that.
  • SM also does an exceptional job of updating reports to reflect social channels' changes. As we in the industry know, Facebook is often changing things with little to no warning. SM never makes you wait long until the changes are reflected in their reports. Even better, sometimes they will leave the old report available to you so you don't have to adapt if you don't want to!
  • I wish I could download the entire reports as a jpg.
  • More often than I'd have liked, I had to re-authorize my accounts.
  • It would be nice to be able to move the graphs around to reflect my client's individual needs.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Captures competitor social media details
  • Captures our owned social content metrics in great granularity
  • Provides varied charts as well as raw data
  • They change their export now and then which makes the automation with our BI tool challenging
  • Many of the charts and metrics provided are not necessary
  • It's rather expensive to monitor as much as we would like
October 09, 2013

Simply Amazing

Eric Brown | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Simply Measured not only tracks usable data, but also helped me to put together competitive social media analysis in our industry.
  • Simply Measured helped make social media a relationship marketing channel for us and ensure we did it better than our competition.
  • Nothing noted
October 07, 2013

Simply Measured

Caroline Guerriere | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Visually appealing graphics.
  • Easily compares social media pages for your business side-by-side your competitors.
  • Analyzes your brand's social media presence, showing areas of weakness and strength.
  • Many times, comparison of facebook pages wouldn't load.
  • Could be more descriptive of numerical rankings.
Shubhankar Goel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • The biggest strength of tool is its feature of producing a complete social media snapshot report that encompasses key insights from social media platforms such as Facebook, Twitter and many other platforms.
  • Although the tool currently measures data from multiple platforms such as Facebook, Twitter, Instagram, etc. It doesn't provide analytics for Pinterest as yet.
  • The tool currently doesn't explicitly provide 'post level' reach numbers for Twitter. This metric could be a breakthrough for measuring success of organic content on Twitter.