Name: Employee Advocacy by Sprout Social
Rating: 9 (20 reviews)
Author: Sprout Social

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### Content Sharing
Users appreciate the simplicity and efficiency of Bambu by Sprout Social for sharing content within their organization and across various social media platforms. While some users find the platform easy to navigate and share posts effortlessly, others highlight limitations such as the absence of Instagram integration and the need for more insights on sharing activities. Despite mixed feedback, Bambu by Sprout Social remains a valuable tool for facilitating content sharing among employees and enhancing brand awareness.

### Content Distribution
While some users appreciate the potential of Bambu by Sprout Social's content distribution features, others find them lacking in terms of organization and reporting capabilities. The platform's ability to leverage employee advocacy for disseminating content is seen as a positive aspect, but the overall user consensus remains varied on the effectiveness and user-friendliness of its content distribution functionalities.

### Social Media Management
Users appreciate Bambu by Sprout Social for its user-friendly interface and the convenience it offers in sharing posts across multiple social media platforms like LinkedIn and Twitter. However, there are concerns raised about the lack of Instagram integration, limiting the reach of social media sharing efforts. Despite some limitations, users find value in the platform's ability to streamline social media management tasks and facilitate consistent sharing of content across different channels.

### Marketing Strategies
Users find that Bambu by Sprout Social's marketing strategies play a vital role in enhancing brand awareness and facilitating content distribution across various platforms. The platform's ability to streamline social sharing and provide pre-approved, customizable content for employees to share on LinkedIn is highly valued. Additionally, the ease of scheduling social posts and the alignment between sales and marketing teams are highlighted as key benefits of Bambu's marketing strategies. Despite some users expressing a desire for more personalized and unique content creation options, the overall consensus leans towards the effectiveness and convenience of Bambu's marketing strategies in driving engagement and thought leadership on social media platforms.

### Social Selling
Users have highlighted Bambu by Sprout Social as a valuable tool for enhancing social selling capabilities within their organizations. The platform's ability to facilitate engagement on social media and align personal branding with corporate objectives has been well-received. While some users have expressed mixed opinions on the effectiveness of Bambu's social selling features, many have noted measurable benefits in increasing brand visibility and reaching key personas in their sales cycles.

Users have made several recommendations for Bambu based on their experiences with the product. The most common recommendations are as follows:

1. Give users more flexibility on alert settings: Users suggest that Bambu should provide more options for customizing and managing alerts. This would allow them to tailor the notifications to their specific needs and preferences.

2. Integrate Bambu with SFDC for conversion tracking: Users recommend integrating Bambu with SalesForce (SFDC) to track conversions more effectively. This integration would provide valuable insights into the impact of employee engagement on sales and revenue.

3. Run a pilot with a small group before purchasing: Many users advise running a pilot program with a small group of employees before fully committing to purchasing Bambu. This allows companies to test the platform's features, gauge employee engagement, and assess its suitability for their organization before making a larger investment.

These recommendations highlight the importance of customization, integration with existing systems, and careful testing and evaluation when considering the implementation of Bambu within an organization.

Cons:

1. Limited integration options: Some users have expressed frustration with the limited integration options available in Bambu. They feel that the software should offer more integrations with popular platforms like HubSpot to enhance their workflow and streamline their processes.
2. Lack of customization for HTML email templates: Several reviewers have mentioned that they find the current HTML email templates in Bambu lacking in flexibility. They desire the ability to customize these templates to match their brand specifications, allowing for a more personalized and cohesive communication approach.
3. Inadequate social platform support: A common complaint among users is that Bambu only supports a limited number of social platforms such as LinkedIn, Facebook, and Twitter. Many customers would like to see additional platform options available, enabling them to reach a wider audience and diversify their content distribution strategy.

Bambu is a versatile platform that serves various departments and teams within CDK Global. Users from the Marketing team leverage the tool to share canned content, stories, and links on social media platforms like LinkedIn. By doing so, they gain valuable tracking and insight data for the Marketing team. Sales teams find value in Bambu as well, using it to position themselves as thought leaders and trusted advisors in their industry while also engaging in social selling activities. The product has been particularly useful for different departments within CDK Global, including marketing, sales, and recruiting. It enables efficient social selling efforts, facilitates the scheduling of posts across multiple platforms, and saves time for the digital marketing and social department.

Internally, Bambu is used by a team of around 35 members to share approved marketing content on Facebook, Twitter, and LinkedIn. Additionally, it serves as an internal communication tool within the organization of 250 seats. With Bambu's help, employees have been able to expand their social followings, increase brand awareness, and drive traffic to CDK Global's online channels. The platform not only supports employee advocacy but also simplifies content sharing for the sales organization and enhances the efficiency of the marketing team in rolling out campaigns. Moreover, Bambu has proven effective in coordinating social media efforts, sharing new marketing ideas, and providing insights into campaign effectiveness. For those who may not be adept at using social channels, Bambu boosts confidence by making it easier to navigate through them while aligning with the new brand guidelines.

Employee Advocacy by Sprout Social (formerly Bambu) is a social media marketing tool that leverages employee advocacy. Users can distribute company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks.

EveryoneSocial is a platform that connects employees  and  empowers them to authentically create and share content.

Teams

Start-up

Scale

DSMN8 - The Employee Advocacy Platform

Employee Advocacy by Sprout Social

Employee advocacy tools are software designed to help employees share approved branded content quickly and across multiple social media platforms.

Employee Advocacy

Health, Wellness and Fitness

Likelihood to Recommend

Likelihood to Renew

Usability

Sprout Social provides social media management, marketing, customer care, analytics and data intelligence solutions for leading brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, Zendesk and many more. Sprout’s intuitive platform is designed with user experience in mind, simplifying social publishing, engagement, reviews, analytics and listening for our customers.

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Employee Advocacy by Sprout Social 2025-01-09 14:42:31

Director of Sales

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LinkedIn Sales Navigator

Highspot

Sales Enablement Systems Specialist

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Manager, Social Media

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TrustRadius

Missing functionality

Edit text

Original content

Able to customize

Email template

Email templates

Facebook and twitter

Major changes

Social platforms

Editing tool

Ease of use

Easy to use

Social media

User interface

User friendly

Development team

Different file types

Social media platforms

Rss feed

Customer support

Home

Employee Advocacy Tools

Employee Advocacy by Sprout Social allows us to distribute company news and examples of our company culture to our employees to allow them to share that content on their personal social media channels. It helps us use the power of our employee networks to reach audiences we have no access to. It also helps offset the social media platforms declining organic reach for brands.

Sharing is fast and easy for the end user
Reporting is helpful to track success
Topics, teams and tagging aid with organization
Automated emails require little time to produce but remind employees to post

Glitchy, sometimes features don't work as expected
Limited social media channels, no TikTok or other newer platforms
Photo specs vary depending on where content is displayed, and in areas where it's not up to spec, photos are cropped, stretched and/or squeezed in odd ways

There are examples of big company news that had more reach on engagement via Employee Advocacy compared to our brand pages.
What the tool calls Earned Media Value measures the approx. cost of social media ads to obtain that much reach and engagement, and we typically see numbers that would take a few thousand dollars in ads to match.
The benefit is primarily B2B brand awareness for us, and there isn't a clear path for customer acquisition or new appointments.
It takes a considerable amount of time and energy to build up the participants, keep them engaged and sharing, and provide a constant stream of new, fresh content.

Sprout Social, ZeroFOX, Daito Authenticator, ClickUp, Workflowy

Building brand awareness
Improving employee engagement
Supplementing reach and engagement to compensate for declining organic performance on business social media pages

Requests previously denied for brand social channels can perform well on Employee Advocacy by Sprout Social
Posts that involve calls to action from the community receive more shares than we expected

We're looking at more team-specific topics for content more specific to the work of highly engaged teams
We want to expand gamification and rewards for employees that participate a lot
We want to show more side-by-side reporting to compare Employee Advocacy by Sprout Social performance against brand social media page performance

We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier process to share new marketing ideas and see which campaigns were effective and which ones were not. It takes a lot of effort off the sales organization to have a central location to share our material and makes the marketing team more efficient in rolling campaigns out.

Coordinating Marketing Efforts.
Ease of use in sharing to social media platforms.
Organize your outbound efforts.

Extension in chrome would be beneficial to help craft one-off emails and campaigns.

Spreading our news quicker.
Giving options to share different verbiage.

We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &amp;/or links to share out via social media (typically LinkedIn) and gain tracking/insight data for our Marketing team. Our sellers use it to position themselves as thought leaders and trusted advisors in their space across their portfolio and for social selling purposes. All of our employees gain a Bambu license, but most teams don't use it nearly as routinely as our Sales and Marketing teams.

Scheduling out content / shares for the week
Providing a quick glance leaderboard of top content shares across departments
Easy to learn and leverage user interface (UI)

Options at the top for Suggest a Story or Share Original Content could stand out differently/better (kind of "hiding in plain sight")
The options for sharing to LinkedIn or other aren't quite as easy to see/utilize as they could be (an idea for improving the UI)

Sharing pre-written Marketing articles or stories
Composing our own stories or shares via Bambu by Sprout Social
Scheduling content/shares out in one easy setting

Marketing is able to track who views what content and leverage that
Gives me content to share rather than me coming up with all of my content/story shares (cures writer's block!)

Highspot, ZoomInfo, LinkedIn Sales Navigator, DiscoverOrg (discontinued) and Outreach

CDK Global is using Bambu across our organization and is enabling our employees to share our messages and content to social media. Different departments are using the tool to achieve different goals, including social selling, marketing and recruiting.

Ease of use. It creates a user-friendly experience that allows employees to understand and share.
Customer support & feedback.
Understanding the power of social media and building their tool around its use.

The ability to add stories from the app.
A clearer single-sign-on experience.
The ability to better sort teams.

Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.

LinkedIn Sales Navigator, Sprout Social, Simply Measured

Our sales team and partners use it as a form of social advocacy. Bambu supports our desire to bring brand awareness into the hands of our team and to bring confidence to those who are not adept at using social channels.

Ease of use for user
Ease of use for managers and content contributors

Sprout to Bambu integration is not what was depicted in trial and is not used because of this
Missing functionality: LinkedIn tagging
Missing functionality: posting videos
Missing functionality: posting something without a link. Example: picture from an event or community outreach

Ease of sharing post from the platform to user's profile
Ease of uploading content

Social presence for those who did not have one before.
Additional brand awareness via our sales and partners who use the platform.

Employee Advocacy by Sprout Social
Formerly Bambu

Overview

What is Employee Advocacy by Sprout Social?