Sprout Social is Feature-Heavy but Complicated
Use Cases and Deployment Scope
I use Sprout Social for monitoring social media specifically when doing very large events of several hundred people. We want to make sure we're engaged with attendees, speakers, etc. during these events and it's hard to manage everything on multiple platforms if we aren't following every single individual. Sprout Social allows us to monitor what's being said, stay engaged with people, communicate important info during the event, and do it on multiple platforms all at once.
Pros
- Direct integration with ChatGPT is incredibly convenient
- Direct integration with Salesforce is great for our team because that's our main CRM. We can collect engagement information and store it for retargeting after the event.
- Sprout Social has so many features. It's possible to get pretty much anything you need. If you can dream it, Sprout Social probably offers it in their platform.
Cons
- Sprout Social can get expensive, quickly. Most of their best features are behind paywalls and you can get locked into multi-year contracts that won't let you shift for your needs.
- The mobile app is pretty awful. You have to use the desktop version in order for everything to work reliably.
- Sometimes data reporting can get too complicated for the system so it just won't include some data in reports. Most issues can be solved, but if you're really relying on Sprout Social for complicated data analytics, it's probably a huge downside.
Likelihood to Recommend
I love Sprout Social specifically for our large events. They're limited-time events, they allow us to do a lot at once and pull in the data we learn to our regular systems, and the ChatGPT integration lets us create content quickly and easily on the fly. However, I would not use this for your everyday social platform. There are simpler platforms. In my experience, Sprout Social seems needlessly complicated for most businesses and is certainly not cost-effective for most businesses. Unless you have a huge budget for social and/or it's truly your bread and butter for marketing strategy, I think Sprout Social is best suited for special events.
