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Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.666%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
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Sprout Social Demo 2023 | Sprout Social Review
YouTube
How to Use Sprout Social's Service Cloud Integration
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage highest, with a score of 8.4.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
-
Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
We use Sprout Social for social media monitoring, listening, reporting and posting. We use it across the organization. We like it because it's easy and we have all the tools we need in one place. They keep enhancing features without nickel and diming you for every item they add on.
- Ease of use
- Ability to duplicate, edit and repost content.
- The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
- New added features in photos to help with SEO - alt text, descriptions, etc.
- Like the new tagging and campaigns
- Listening tools are easy to use.
- More integrations
- ability to monitor more than one competitor
- Better audience demographics
90%
9.0
70%
7.0
80%
8.0
35%
3.5
85%
8.5
70%
7.0
80%
8.0
- Price point - it's affordable and feel like I get enough features to make the investment worthwhile while still adding value to clients.
- Allows me to offer a service to a client that I would not have offered otherwise.
- Helps me manage clients social, monitor for a crisis and support their customer service too.
- It is limiting on audience demographics and being able to really target and hone in on an audience.
More features for the price point, easy to understand, always adding additional features, streamlined.
2
Manager to junior level folks but everyone jumps in it to review posts, write content, add images, etc.
- Daily client posting
- Monthly reporting
- Monitoring engagement and clicks
- Analyzing posts
- Search and follow campaigns
- Monitoring and listening to conversations
- Getting rid of spam messages to the client's account
- New business
- SEO
No
- Price
- Product Features
- Product Usability
It was affordable and I received multiple seats and the right amount of product feaures. I like their packages and products are laid out.
I would look for more features to help optimize posts for SEO and more integration with CRM and PR systems like Cision.
- Implemented in-house
No
Change management was minimal
- None
I have no clue - had no idea premium support was even an option or required.
No
The chat is great. They can go into your account and resolve issues right away. In this case, one of my social groups would not delete and via chat they handled it in seconds.
- The layout is UX friendly.
- The tools for publishing, changing links, tagging, adding images are at your fingertips and easy to use.
- The reports offer many options and love the PDF's.
- None - just submitting a ticket and getting help from customer service.
Yes
Fine - the app and chrome plug-in are easy to use.
February 25, 2015
What is the best Social Media management solution?
Score 10 out of 10
Vetted Review
Verified User
I began searching for a Social Media Management and Monitoring tool when I realized that I was finding it increasingly difficult to create the content, manage the outgoing messages and also monitor our social media venues effectively. It came down to Sprout Social. It is being used by the Marketing Department, specifically the Social Media group.
- Simple to understand visual reports: the kind you can just SEND to managers, without the need to EXPLAIN what they mean :)
- A robust scheduling platform so you can arrange the content for the week according to your publishing topics and still be allowed to manually intervene when/if needed
- Being cloud-based and also available for smartphones and tablets allows for reliability: you'll always have some form of access to your material and venues, no matter where you are.
- When we first started using SproutSocial they were still showing the "posted via" signature on Facebook, now it is gone. So the experience users see and live is made to look like it just came from a human, not by a scheduled machine, which is a great personal touch.
- With LinkedIn Pages support in the building, they'll surely add another important platform to their portfolio.
- Add YouTube, Instagram, Tumblr
- Offer a freemium model
1
Social Media, Communications, Digital
- Cut down budget for having multiple persons on specific digital venues
- Better employer branding as we manage all of our job offers through Facebook too
- Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered
The intuitive use, price, visual reporting and ability to easily expand plans and features is a total win
1
web editing and social media/digital knowledge
- live feed from our events (Twitter, Facebook)
- managing our daily social media feeds
- nline contests: we are able to calculate the time-stamp of any message, based on the publish time we set in SproutSocial for each
- I still remember the face of our Marketing Director when I showed him the smart inbox and all those mentions of us :)
- I was also surprised by the multiple use of the word "iQuest" out there. So many websites and digital venues were using it and Sprout Social discovered them :)
- add teams and allocate specialists: one person for Twitter, one for Facebook etc. They can all work in the same app but on specific venues they are best at using.
No
- Price
- Product Features
- Product Usability
- Third-party Reviews
I selected Sprout Social having the main focus on its usability. I was aware that other colleagues might use it, people not necessarily having digital expertise and I wanted to make sure that the usability and the visuals were as non intimidating as possible.
Would not chnage anything
- Implemented in-house
No
Change management was minimal
- nothing significant
- Online training
Yes
They're working on it as of now
Yes, it was 1-2AM, I was preparing for a meeting the next day where I had to present the past 6 months for all digital venues. I remember planning the design of the reports and then it hit me: I could just easily use the amazing designed PDF reports Sprout Social was producing and show them those. Great choice! Went back to sleep and nailed it the next day in the meeting room.
- reporting
- smart inbox
- keywords (would rather have a drop-down where I can select my own variations/combinations, then write things like "keyword -from @username etc)
Yes
Great native smartphone and tablets apps are available for free.
Method of payment
Try to be honest and true about your business and objectives. They will not try to upsell crap to you, so the more you open in an initial approach and let them know your needs, th ebetter your profile will be matched against a solution that vest fits your needs.
January 14, 2014
Don't Doubt Sprout
Score 10 out of 10
Vetted Review
Verified User
- Tracking keywords.
- Cross platform analysis.
- Great GUI.
- User friendly and easy to get into.
- The ability to monitor activities on a wider number of social media outlets.
- The ability to cross-post to a wider number of social media outlets.
- Much better customer service.
- Better experience for the customers
- More involvement with customers from both the business end and customer end.
1
Marketing, social media marketing and customer interactions. Mainly digital marketing efforts.
1
Being so user friendly, individuals can be trained to use Sprout Social and become proficient with the tool in days.
- Customer interaction.
- Customer experience improvement.
- Brand building with efficiency in mind.
- Staying informed of customer opinions.
- Staying informed of brand placement within the customer eye.
- Again, customer experience was rated very high.
- Keep tabs on our online presence.
- Keep tabs on how our brand had developed over time through the various social media outlets.
- Greater variety of social media outlets to post to.
- Maintain a growing customer base without losing control.
- Embed coupons if this feature is ever enabled.
No
We had a trial with Hootsuite. Continued using sprout social because of the GUI
As stated before, the GUI is very friendly and it is a user friendly software/platform. Very easy to train others to use.
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Analyst Reports
- Third-party Reviews
Product features and analyst reports are important to any business... especially being able to analyze and see where your brand stands.
I would have done more research into various products/services including third party services but would've ended up using Sprout Social in the end because of its capabilities combined with its ease of use.
- Implemented in-house
did not use a professional services company..
No
We went right for it with all the networks! Huge success with no problems from the start!!
Change management was minimal
None.
- Only setting it up with a limited number of networks.
No
We get great use out of Sprout Social without having to pay for premium support because it doesn't tend to require support! Good job!
No
During my trial run. Sprout Social customer service made sure to walk me through it and follow up with me to see how I was doing with it.
- cross platform posting
- cross platform monitoring
- creating charts for analysis
- lack of media networks integrated
- none!
- none!
Yes, but I don't use it
I don't use the mobile interface but I'd imagine that it would be simple to use.
November 15, 2013
Sprout Social Has Plenty of Room for Growth
Score 5 out of 10
Vetted Review
Verified User
- Sprout allows me to schedule all of my Twitter, Facebook, Linkedin and Google+ posts (including photos) from the Messaging module.
- Sprout also allows me to use an RSS Feed to push blog posts to my Twitter account automatically.
- With the discovery tool, Sprout allows me to search for new customers with keywords or phrases.
- "Cleanup" allows me to see which Twitter users are inactive and who isn't following back so I can prioritize who to engage with.
- The Twitter Comparison tool allows me to compare my twitter account to competitor accounts, allowing me to keep an eye on what kind of content engages our market the most.
- Sprout might see a vast increase in their number of clients if they implemented the ability to link a Pinterest account. Also, (and I know I'm reaching really far with this one), if Sprout paired up with Pinterest and implemented a batch upload tool for Pins in their scheduling module-I would do so much happy dancing. SO MUCH DANCING.
- Facebook Reports: Vague. For example, on my current facebook report I see "Facebook Impressions" and beneath that, the word "Check-In" and the number 2.2k. What is a Facebook Check-In? How does that information help me? Perhaps developers could take a look at implementing the new Facebook Insights into the SS reports. Here's what I want to know when I see my report--Who shares and likes our content the most? Who should I reach out to? Let me link Facebook contests so I can get a specific report on how the contest is doing and how many fans we're engaging.
- Twitter Reports: Also vague. I want to see who shares our content the most. I see how many mentions and retweets I received, but that just strokes my ego. What I want to know is--who should I keep reaching out to and engaging with and who am I annoying? ;)
- Google Analytics: Doesn't show correct information. Mine doesn't allow me to plug in a date past March 13, 2013 for report purposes. It also continues to tell me that it "doesn't have any data for me yet." Could be a glitch on my end though so I can't say fairly either way.
- LinkedIn and Google+: I don't personally use LinkedIn or Google+ very much, but it makes sense to me that if you're offering reports for Facebook and Twitter, perhaps reports should be included for those two platforms as well.
- It'd be great to add Facebook and Linkedin to the Discovery section so we're not just limited to finding new Twitter users. Also, it would be amazing if, when new people were suggested as connections for us, their Facebook, Twitter, Linkedin, and/or Pinterest accounts were all available as options to follow/like/connect with in just a few clicks. That might be a little too creepy to implement, but it would be soooo nice. ;)
- Currently, the RSS Feed can only push my blog content to Twitter and it would be really great if I had the option to push it to Facebook and/or to Google+ and LinkedIn as well. (And Pinterest. Am I pushing too much? Pin-ter-est. Pin-ter-est. Pin-ter-est!) *Really though, Pinterest drives five times the traffic of all other social media platforms to our website. It just makes sense to get in on it!)
- Why is there no Facebook comparison tool?
1
I am currently the sole user of SS at my company and I'm in charge of managing all of our social media platforms.
- Ultimately, I only use SS to push my blog posts to my twitter account. I stay on with them because I like the design and user-friendliness of SS the most. I'm also very interested to see if and how they keep growing. I have high hopes for them.
It's clean design and user-friendliness.
1
I have me, myself and I. And a phone so I can call customer support if needed. And a computer so I can e-mail customer support if needed. I've only needed them once, and they were very quick to respond and to help me.
- Scheduling posts across multiple social media platforms ahead of time.
- Pushing blog posts to Twitter.
- Finding new connections on Twitter.
- Pushing our blog posts to Twitter.
- If Sprout Social implements any ideas from my review, there will be a HUGE number of ways that I will be able to ue Sprout Social. (pssssst, PINTEREST!!!!)
Yes
I tried multiple other products (but won't name names) and they all do the exact same things. Sprout Social just had the cleanest design and was very user-friendly.
- Price
- Product Features
- Product Usability
I assumed I would be using this often and wanted something simple, easy to use, and nice to look at.
I wouldn't. The only way that I can get a feel for any product is to sit down and use it for a while, so I'm happy with the process.
- Implemented in-house
No
Change management was minimal
- No issues at all. I purchased it and started using it right away. Linking my accounts was super simple and I was able to start scheduling posts immediately.
No
Support is covered in the deluxe plan.
No
When I first thought about signing up, I had questions about the different types of accounts offered. I called and spoke with one of their support members, who walked me through the different types and worked with to figure out which would be best from what I needed. She was super helpful and patient and I felt better about moving forward with my purchase after that conversation.
- All of the functions are very easy to use.
- None
Yes, but I don't use it