TrustRadius Insights
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
View PricingOverview
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.666%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
YouTube
How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
YouTube
Sprout Social Demo 2023 | Sprout Social Review
YouTube
How to Use Sprout Social's Service Cloud Integration
YouTube
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage and LinkedIn highest, with a score of 8.3.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(499)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
-
Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
-
Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
-
Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
(26-50 of 115)Companies can't remove reviews or game the system. Here's why
We are using Sprout Social across the whole organization for all our clients. It helps us schedule our clients' social media content, monitor their social feeds, as well as create reports.
- Reporting - I love how easy it is to generate a weekly, monthly, or quarterly report for the social media channels we mainly use (LinkedIn, Facebook, and Twitter).
- I very much like the tagging feature in Sprout. Tagging each piece of content we schedule helps us monitor the volume and type of posts we share with our clients.
- Saving evergreen content in the Assets Library has been a game-changer for us. Now, it's so easy to reuse and reshare content directly from the Assets Library into the calendar.
- I'd like to be able to add thumbnail images to the videos uploaded via Sprout.
- When scheduling the same post at the same time on multiple channels (LinkedIn, Facebook, Twitter), I would like to have the option to edit them individually without modifying the posts for the other channels.
May 22, 2021
Really Powerful Insights
Our social expert uses Sprout as a strategic listening tool to pull insights like share of voice, sentiment analysis, and trend info which informs a lot of our social content and new business strategy. My direct involvement has been scheduling social content for client approval.
- Pretty intuitive to use. I've had to take over scheduling when my colleagues are out and there's a very small learning curve in terms of accomplishing basic tasks like scheduling tweets.
- I like being able to customize workflows that work for our clients. We can schedule content as "waiting for approval" before they are scheduled so clients can weigh in before anything goes live.
- The insights I've seen have been helpful and informative in guiding our content and justifying our social strategies to clients and internal stakeholders.
- Still room for improvement in terms of API functionality with different social platforms, though I've seen growth made. Some small details are not as seamless. For example, if I want to tag someone on LinkedIn before scheduling, I have to do that after the post has been published within LinkedIn itself (not sure if this has changed).
April 01, 2020
Good options for different users across the world
Score 9 out of 10
Vetted Review
Verified User
We are a global company with a single global account on LinkedIn and Facebook, with different strategies and commercial focuses per region. So, currently, we have different users with each of one creating their own messages and content for their countries and languages with their own strategies and sometimes particular campaigns. How do we manage this? With Sprout Social. It's great that Sprout Social provides, among others, basic functionalities related to the posting calendar, tools to get performance reports, and management by region or user. It provides also a lot of resources to manage dashboards, reports, and social media listening not only for our brand but also for competitors in a collaborative way.
- Possibility to see content by applying several filters: draft, need approval, platform, accounts, tags, campaigns, etc.
- Different types of reports
- Manage messages, open and assign tasks
- The functions for social listening are not included with the standard license
- We can't get reports by country or region
- I think the interface is less friendly than other platforms I have seen
January 17, 2020
Sprout Social: Better Functionality, Better Social
I work on creating and posting social content for clients, and a few of them have opted to use Sprout Social to manage their social accounts. They wanted a platform that would include multi-functionality and serve as their overarching content hub. We gave them the options for a few different platforms, and quite a few tapped Sprout Social to be the center of all things social.
- Schedule, post and monitor social feeds.
- Ability to track, analyze and post from a greater number of accounts. Other platforms I use only have Facebook and Twitter integration. Sprout Social has the ability to host more than that (Instagram, LinkedIn, etc.).
- Great, simple and easy to use interface. I use a few different social platforms for clients, and I love how clean and uncomplicated Sprout Social is. Many of its competitors are not as
- Data reporting and analysis.
- Overall, more capabilities than other social platforms (chatbot creation, private messaging, Facebook page management and so on).
- I think the task manager option has a lot of great potential, but as it is now, my team and I don't have much use for it. I'd like to see that a bit more built out as an additional project management tool.
January 08, 2020
Turn your sprout of a social media account into a massive oak
Sprout Social is a definite time saver for any company that’s heavily invested in its social media presence, especially marketing firms that manage numerous accounts. It allows users to post across multiple social platforms and also view detailed analytics. Analytics also help users to determine what social strategies are effective and adjust accordingly.
- Schedule posts across multiple social media accounts and platforms.
- View detailed analytics.
- Certain social channels scale back exposure on social posts stemming from third-party platforms. This needs to be resolved to maximize effectiveness.
- Mobile app lacks the full functionality of browser version.
November 19, 2019
Sprout Social Can Work for You if Nothing Else Will
Sprout Social was used in conjunction with Meltwater this past year. We used Sprout to schedule LinkedIn posts and pull analytics on an ad-hoc basis for client requests. Sprout gave high-level analytics for our social performance, but was not able to be the standalone software for our needs because it wasn't as robust as we had hoped.
- Sprout Social has a mobile app that is pretty helpful when on the go. It's an easy way to get a snapshot to see if something is working, or if you need to alert a team member to edit/pull a post.
- Analytics are easy to understand. The report graphics and insights are easy to comprehend and are client ready with little to no added context.
- Campaign and social tracking setup is easy and does not take long to back load and populate.
- When acquired in conjunction with other service offerings such as Meltwater's Engage platform, the use and necessity of this tool can get lost.
- During the purchase of the software(s), it would have been helpful to do a deeper dive into Sprout's capabilities, instead of treating the "on-the-go" software like an after thought.
- Android capabilities were lacking compared to iOS, so team members struggled to engage and use the software when they needed to.
November 08, 2019
Excellent tool for social media listening
I use Sprout Social to run an overall view of my clients brand to help them understand who is following them online, and how to best reach their audience through social media and content marketing strategies.
- Easy to set-up.
- Great benchmarking.
- Good looking charts and reporting for presentations.
- During a trial, there was a lot of automated outreach from the sales rep.
- Hashtag analysis isn't great.
October 25, 2019
Great Solution for Teams!
We use Sprout to get notified of, review, and reply to mentions/posts/DMs to our 2 business pages. The reporting in Sprout is used to set and measure goals/SLAs. This is all handled by our Customer Experience Team, although our marketing team does use Sprout as well to track engagement sometimes (this part I'm not familiar with the details). Using Sprout allows us to aggregate all social issues into one place and track who responds with what answer, timeliness of responses and ensure a clear voice coming from our brands
- Avoid collision: when you have more than one person watching/managing your social channels it's important to maintain a consistent voice in all posts/DMs and Sprout makes it easy to see if a colleague is already handling a particular issue so you can move onto the next.
- Reporting: out of the box there's some really nice reports that show what day/time social channels are most popular for your brand and how many mentions/posts you've responded to.
- Ingestion: get a constant stream of all your @mentions, DMs, wall posts, retweets, and hashtags— even keywords, and misspellings! Sprout ingests all of it in one place.
- Clarity/UX: Sprout is pretty robust but that seems to create an issue for the UX in that the people in my org that use it are always asking "where can I find ___" and "how did you get to that screen?"
- Granular reports: I would prefer is Sprout utilized a heat map (columns=days of the week, rows=hours of the day_ to highlight at-a-glance our busiest times for social channels.
October 17, 2019
Listen to your audience with Sprout Social
Sprout Social is being used by multiple departments, both marketing and support. Marketing is lead and supports issues with Support through Sprout. We use it for social listening for issues and customer praise, to engage with customers, to promote our blog and products. It addresses brand awareness, social promotion, and lead generation with our Blog.
- Social Listening - It's great to see real time what people are saying about us and to us on the channels.
- Responding directly within Sprout - It's great to be able to talk directly back on tweets or posts from within Sprout rather than having to go find the tweet and respond natively, saving time on my end.
- Promotion - It's also great to have Facebook, Twitter, LinkedIn and Instagram all in one place, making social promotion much easier too. You can also bulk schedule.
- Listening is in chronological order, which is great for support requests real time, but it would be great to listen to specific keywords.
- It would be great to be able to log specific feedback directly into Salesforce instead of copying and pasting feedback in from support issues.
October 16, 2019
Powerful tool, ideal for agencies who manage social media, or who simply need to pump out quick reports.
Sprout Social is primarily used by my organization to generate reports on our social media progress across Facebook, Twitter and LinkedIn. We use it to standardize and measure values including followers, posts, engagements and clicks. We typically measure these month over month and include these numbers in our reports to senior leadership.
- Measure your own social media data and analytics across most social channels.
- If you are an agency, you can manage the social media publishing and reporting for other organizations.
- After publishing ads first party, you can use the Smart Inbox feature to engage with comments on your ads (Facebook and Instagram)
- Sprout Social can do quite a lot, but you will have to pony up for the higher tiers to access competitive analyses, automation and collaboration features.
- For rich user-generated content functionality, you may need to double up and seek out an additional platform.
October 15, 2019
Sprout makes social media easy
We use Sprout Social in our marketing dept to manage all of our location pages. It helps consolidate everything into one place so we don't have to switch between social media pages.
- Scheduling posts.
- Post approvals.
- Consolidating pages into one place.
- You can't get posts approved by multiple people.
October 15, 2019
Sprout Social Is Tough to Beat
Sprout Social was used by the marketing department by my company. We used it to create and manage our editorial content calendar. We scheduled all of our social media posts on various platforms (Facebook, Instagram, Twitter, LinkedIn) on Sprout Social. I manage over 150 Facebook Business Pages and over 75 Instagram pages. The reporting tools here are wonderful. I had a great customer service rep who walked us through any issues we may have encountered or shown us features we may not have been aware of.
- The reporting is one of Sprout Social's strongest features. It's very visual and easy to understand. Often I would just make a .pdf of the report and send them directly to my boss without any edits.
- Scheduling posts is very easy. The mobile app works well with the desktop version and I'm able to go back and forth between the two.
- The customer service is top-notch. I had monthly meetings with my rep and they were quite informative. She listened to any issues I brought up and worked diligently to provide a solution.
- If I was logged in one on platform it meant I was logged out everywhere else. I have a desktop and a laptop that I occasionally took home. It can get a little frustrating having to constantly log back in.
- The tiered pricing structure. My company has almost 200 social media accounts and we're aggressively growing. As we outgrew one tier into the next tier, the pricing naturally increased. While understandable, it was hard to justify the cost to my superiors.
- A limited number of users - At my company, there were only two us that were admins to the platform. We wanted more but that would result in a price increase my department couldn't handle.
October 15, 2019
Sprout helps!
Sprout Social is currently used by our Marketing and Customer Experience departments. Marketing uses it to manage campaigns and also keep a pulse on our competition and industry. The Customer Experience team utilizes it as a way to resolve customer issues and engage with customers who may leave feedback about our organization.
- Super easy to use
- Scheduling future campaigns and posts
- Consolidating all social media accounts in one place
- Really wish there was an ability to create custom reports
- Would like to be able to see if another team member is already responding to a customer
- integration with CRM
October 03, 2019
Sprout Social: Trending in the wrong direction.
Score 1 out of 10
Vetted Review
Verified User
Our team used Sprout Social for more than 2 years to publish on pages and profiles, schedule content, monitor, and report effectiveness on social media.
- Visual reporting. Providing graphs and charts of data.
- Publishing to some platforms (still working on development).
- This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
- This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
- Value overall. Other competitors are offering more users and the same amount of pages for less money.
- Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
August 13, 2019
Sprout Reporting Focused Review
It is being used by the full social team here at our Agency. It is used mainly for reporting/monthly metric takeaways rather community management, brand engagement, social listening, or scheduling. It helps us track how well or content is performing month over month, how our community is growing, demographics on our community, and more.
- A comprehensive overview of content analysis - with the ability to look month by month, week by week, etc.
- Demographic breakdown in reporting.
- Paid and organic metrics separated out.
- Consistent engagement metrics across all social platforms (since they have engagement rate for Instagram and Facebook but not Twitter).
- A section or tab where you can separate content that is organic and content that is paid.
- Predictions on reach/growth dependent on your tracked metrics.
I've used SproutSocial for a couple of clients. One client selected it (even though I was interested in using a different solution) because it allowed the client to approve each post before it was added to the queue. Another client had already implemented it. They didn't seem entirely happy with it but were in a contract.
- You can share posts across social media channels. So you can take one post, select FB, LI, and Twitter for example, and then customize it for each. Pretty easy to do that.
- You can choose if you want someone to "approve" the post before it goes into the queue. If someone has that power, it makes it easy for them to have control over what's posted.
- You can repeat posts that performed well. To see how posts did, you can pull a report. Then you can choose to re-use that post. You can customize it or just set it up to go again.
- I struggled even after lengthy conversations with the support team to use the images that were posted with a client's blog posts. That was a major issue. It took a lot of extra time to select images to go with the posts. Never solved that issue.
- They have a queue—can't remember what it's called—that you're supposed to be able to load with posts that you want to repeat at various times each month. This was difficult to use. Again, in spite of asking for support's help, we couldn't figure out how to use it effectively.
- It does a lot, maybe TOO much. It's a little overwhelming. They probably need to do more training to help you understand how to utilize all the features. It's too complicated and may be overkill for many.
April 06, 2019
A Six Year Old Could Use This!
I have used Sprout Social for multiple companies and always just within the marketing organization, and of course, on behalf of executive leadership. It's an awesome tool that enables your business to thoughtfully schedule posts for all platforms, monitor comments, collaborate with others on your team with a really solid editorial calendar. It's also super cool that you can schedule Instagram posts and stories! The calendar features rocks.
- Monitor your audience's comments, an awesome as a customer service tool!
- You can schedule Instagram posts and stories, which is a big deal for my direct-to-consumer clients who LIVE on Instagram.
- The calendar and collaboration are really helpful in supporting OMNI-channel marketing efforts.
- You cannot post gifs which seems ridiculous in this day and age where we do pretty much everything with gifs!
- System failures: sometime a post will fail, but there is no clear reason as to why it occurred. These should be error-free, unless the Social platform, such as Facebook, for example, is experiencing an outage. Then, there should be a notification in Sprout.
- You can't tag pages in Facebook posts: for clients looking to tag partners, for example.
- Drafts don't stick around if you don't schedule them.
- The price, even for the standard version, can be steep for bootstrapped startups.
February 12, 2019
Sprout Social-Social Media Planner
We use Sprout Social for our social media accounts to send out information from a centralized platform. Our social media reports are being generated through Sprout Social. It cuts down on workload. We have more than 20 content creators on the team and it is used across the whole organization.
- Monthly Reports.
- Perfect customer service.
- Scheduling social media posts.
- Pricey compared to other platforms.
- There are some capabilities that are hard to find and figure out how to use.
- The interface is not user-friendly.
February 07, 2019
The Smarter Way to Help Your Team
Several departments use Sprout Social at my company. My department mainly uses it to understand the marketing tactics that we have implemented for our clients. More than just understanding these tactics, we want to see how these campaigns have done across multiple platforms—whether that be interaction or overall use amongst consumers. We also use it to understand what campaigns we should use next and what our client would like to see in the future.
- Organized
- Easy to use
- Thorough in analysis
- Expansive
- I suppose it could be a little more simple to use for those who aren't familiar with platforms like this
January 18, 2019
Excellent platform except analytics.
We use it to manage our social media accounts like Facebook, Instagram, LinkedIn, etc. It has so many great tools that adapt in a great manner to our needs. This is used by our Marketing department as well as our Outsourced Community Management team.
- The scheduling tool is super good! It is very easy to use.
- It has a solution for all sizes of companies.
- It’s good for monitoring and engaging.
- I don’t really like the analytics that they have.
- The insights could be much better. In this scenario, Socialbakers is much better.
December 21, 2018
How Sprout Social changed our operations
When we first tried Sprout Social we were simply looking for a smarter platform to schedule our social media content and a smarter way to collaborate on content creation, but we were impressed by their social media reporting power and clean & slick interface. All of the comments and replies come in a single stream, allows us an easier way to manage them and to keep track of pending tickets.
On a final note. If you ever face an issue while using the platform, you should definitely contact their customer support, they are always spot on and prompt in resolving any minor or major issues we faced.
On a final note. If you ever face an issue while using the platform, you should definitely contact their customer support, they are always spot on and prompt in resolving any minor or major issues we faced.
- Easy scheduling and content management & collaboration.
- Neat and clean interface.
- Powerful analytics and reporting.
- Very responsive customer support.
- The social listening model is way too expensive and not as powerful as dedicated listening platforms.
- Can be quite expensive compared to some other tools, but makes it up in its features and clean interface.
December 20, 2018
Sprout New Ideas + Strategies with Sprout Social
We used Sprout Social to begin experimenting with social media management tools as we scaled our voice on multiple social platforms. It was utilized by the market department (a small one - usage was mainly by 2 users, max). Usually in tandem, as we explored the product. It allowed us to get ahead of ourselves in terms of planning and scheduling so we were able to develop a social plan in real-time, as we explored a tool that is meant to allow us to do just that. As a small team, we were short on hands, literally, and ideas, so having the ability to schedule across platforms, as well as utilize hashtag trend tools to generate ideas was very helpful.
- Quick ramp up (very user-friendly)
- Powerful reporting and trend identification tools
- Location-based hashtag searches
- Brand monitoring
- The cost was too high for us - I couldn't sell it to the CEO to build into our marketing budget
- Missing Pinterest and YouTube integration at the time, so this limited us in terms of visually sharing different forms of media across all of our social channels
- No LinkedIn Group publishing ability - this was big for us as we had at least two active LI Groups at the time that we wanted to nurture and grow.
- Dashboard didn't show everything all in one place, and I liked that about Hootsuite's social media management tool. Having the ability to see our entire digital, social footprint in one place was helpful to us at our early stage.
August 20, 2018
A nice all-in-one social media management tool
Sprout Social is a robust community management and social media management tool with all-in-one capabilities. It has helped us stay organized and visualize our content calendar in one place.
- Social media aggregation. Every use case across the team is aggregated into one platform across channels. Listening, engaging, community management.
- Publishing tools. The publish calendar helps us to see what our content calendar looks like across all of our channels. Letting us see what conflicts (if anything).
- Social listening. A nice sweet set of tools to get a full picture of the conversation around our brand.
- Sentiment analysis could improve. In my experience, it's about 60% accurate and doesn't account for subtleties of sarcasm or have machine learning AI.
- The user interface could be more user-friendly. Sort of intangible feedback, but I found navigation to be tough at first.
August 07, 2018
Get social ROI with Sprout
Sprout Social was an amazing agency partner for us as we grew over the past five years. It allowed us to navigate multiple channels and multiple client accounts with ease. The overall ease of use and UX was great and most features worked flawlessly. As an agency, you are tasked with managing a lot of moving parts for client campaigns and having reporting, publishing, engagement, and tasks consolidated to a single view was very helpful in our agency workflow and processes.
- Scheduling content
- Research and overall visibility of a social community across channels
- Reporting
- Engagement
- Instagram
- Live and story-based content
- Additional social channels
May 17, 2018
A great solution for quick, simple social tasks
Sprout Social is being used by both internal teams and clients for social listening and social insights development.
- The platform is very easy to use, especially reporting and scheduling functions.
- UX/UI is user-friendly
- No social listening and analytics are fairly basic relative to other strong competitors
- Pricing isn't ideal for small, growing teams
- Mobile app could be heavily improved