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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Recent Reviews

TrustRadius Insights

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (57)
    7.7
    77%
  • Content planning and scheduling (57)
    7.0
    70%
  • Facebook (59)
    6.4
    64%
  • Real-time tracking (55)
    6.4
    64%

Reviewer Pros & Cons

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Pricing

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Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.2
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

4.9
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

5.9
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

4.7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.5
Avg 8.5

Reporting/analytics

5.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.6
Avg 8.2
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Marketing, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate LinkedIn highest, with a score of 8.2.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(498)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.

One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.

Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.

Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.

Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.

Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.

With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.

Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.

Users commonly make the following recommendations based on their experience with the software:

  1. Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.

  2. Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.

  3. Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.

These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.

Attribute Ratings

Reviews

(1-25 of 66)
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Score 7 out of 10
Vetted Review
Verified User
Sprout Social is an invaluable tool for our organisation, as it effectively addresses critical business challenges in the dynamic world of healthcare marketing and communication. With Sprout Social's social listening tool, we're able to monitor our online reputation in real-time, ensuring we're ahead of potential issues.

The platform facilitates seamless content planning and publishing, allowing us to engage with patients and the public with well-timed and relevant posts. For us, one of the standout features is its social engagement capabilities; the smart inbox enables us to provide exceptional customer service across a huge amount of accounts, meaning we can respond promptly to patient inquiries and feedback, whereever it's given.

Sprout Social's analytics and reporting tools make it really easy for us to read our data and make to make informed decisions, helping us optimise our social media strategies and resource allocation.

I think it's a highly powerful tool if you're managing a lot of different accounts or are a large organisation, and is very reasonably priced.
  • Content scheduling
  • Data analysis and reporting
  • Social Listening
  • Technical support
In my opinion, Sprout Social is a well-suited tool for our organisation, due to its intelligent functionality and amount of resources. I think it's fairly priced and easy to use across colleagues of all capabilities. The downfalls we've experience though have been technical and the support in these scenarios hasn't been as attentive as it could've been.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This is our main option to integrate with one tool all our Social Media profiles of customers who didn't have an option to manage their social media. Many were using native platforms to schedule, publish or control them. That´s why it's very important to have a tool for the content team to deploy best practices.
  • Reports
  • Publishing
  • Support Social Media Platforms
  • Technical Support
  • Easy to use
  • Custom Reports
  • Social Listening
  • Competitors Benchmark
If you have more than three social network profiles and you want an easy solution to plan your content, publish and measure your results, this is one of the best platforms you could contract with a good price and nice features. It0s a very powerful tool to manage your social media profiles.
August 11, 2022

Sprout Social review

Score 1 out of 10
Vetted Review
Verified User
I used Sprout to manage all of our agencies social media clients.
  • Dashboard.
  • Support team.
  • Ignored after the contract ended, debited account with fees even after cancellation.
I have been with Sprout for 5 years and have recently decided to cancel due to their poor service, posts failing and high prices. After contract cancellation they continued to debit my account and are now ignoring my emails for a refund. Had to go to my card supplier to dispute the charge.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Sprout Social to organize, manage and post our social content and respond to messages specifically on Facebook. We also use it to look at social analytics. Our social and customer service department uses Sprout Social the most. We sometimes use the assigned task functionality as well to divide up work.
  • Schedule content
  • Post content at a later date
  • Provide social analytics
  • Create a dashboard for social listening
  • Area to respond to DM directly
  • Wished they connected with TikTok
  • Wished they connected with Youtube
  • Offered a shopify plugin for more visibility to ecomm
  • Offered a GRIN plugin to link to Influencer tools
Sprout social is useful for brands that are trying to streamline their processes and have a small headcount. It allows you to schedule content in advance, get analytics about your social accounts, and makes it easier to respond to consumers on the platforms they integrate with.
Bill Braun | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Primarily, we use Sprout to aggregate social media mentions for easier interaction and categorization across five social channels. We also use Sprout to engage in competitive audits, segmented by vertical. Generally speaking, it significantly speeds up the interaction and categorization process - a big advantage given the number of users that interact with our brand.
  • Aggregating mentions
  • Quickly assessing the competitive landscape by channel
  • Excellent and highly responsive customer service department
  • Doesn't combine competitor reports cross-platform.
  • Limited YouTube data available
  • Advanced Analytics option will likely double your investment
  • UGC data (in the Smart Inbox) is limited to the first picture in the post.
Well suited to a group engaging in "surface area" social interaction. Good for identifying who is interacting with you and engaging them. An easy method of in-depth analysis is where Sprout could stand to improve a bit.
Score 10 out of 10
Vetted Review
Verified User
We use Sprout to create and schedule posts across our social media platforms and I've found it to be reliable, both desktop and mobile versions. The reporting functions, including comparative reports, are excellent, as is the social listening add-on, which we recently added to our plan—after a dismal experience with another company.
  • Exceptional reporting capabilities
  • Intuitive—I have several students who use it to create posts and the training takes five minutes
  • Excellent customer service
  • Great social listening tool
  • I'd like the ability to post more than 10 photos in a single post
I haven't had a bad experience with Sprout—though I have with other SM management tools—and I find them to be worth their price (mid-market). Both the desktop and mobile versions work well and provide me with the posting, reporting, and social listening abilities I need.
Score 9 out of 10
Vetted Review
Verified User
Sprout Social is our main program for social media management and analytics. By allowing us to house all of our content distribution in one application it saves us time across the board when it comes to social media scheduling and analytics. It also allows for us to engage on each platform with potential and current audiences for each of our clients.
  • Social Media Scheduling
  • Social media analytics
  • Social media listening
  • Instagram posting (multiple images)
  • Instagram and Facebook Stories
  • Adding TikTok
Are you on all of the major social media platforms? Sprout Social is your scheduling tool. It makes cross-platform posting simple. They give you peak times and character counts and now that they’re integrated with Canva, you hardly have to leave the application. The analytics can be as simple or as robust as you choose.
Hannah O'Brien | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
In a previous marketing role, I had the privilege of using Sprout Social. The only reason we don't use it at my new company is that there are not enough accounts I can add without it being too over budget, and we plan to manage over +20 accounts in the future. Our main use cases were for scheduling posts, returning analytics, building reports, and social listening. It was used only in our Marketing department, however, the nice reports were sent out to other departments for review.
  • Post scheduling. I loved scheduling posts in Sprout Social and the recommended post times were great.
  • Reporting. I loved the customizable reports of Sprout Social and the visual way it shows data.
  • Social listening. The ability to aggregate conversations across major platforms was helpful to see what was trending each day.
  • The price tiers were pretty high for a smaller company. I would love to see the capability to add more channels for a less steep price.
  • Paying per user was also pretty expensive. It would be nice if you could add more users for free, or if the lower tiers included more users to start. Obviously, a small department could share passwords but it would be nice for collaboration if you could have a couple more for less.
Sprout Social is great as an all-in-one post scheduler, reporting system, and listening tool -- if that is what you're looking for. The price tiers feel more suited for a larger company though compared to others on the market who offer similar products at a lower price. Sprout Social's usability is great and the look and feel of the platform were enjoyable to be in every day, compared to other platforms we tried, if that matters to you. Since working in smaller to midsize companies, I have also had a hard time justifying why social listening is important, especially since it is often pitched as a way to see what others are saying about your brand. As a small company, not many convos were happening as compared to a huge name brand. However, it was a great tool to see what people were saying about a general industry or product. Overall, I would recommend Sprout with these notes. I loved using it but it wasn't the right fit this time around for the reasons above, including we needed a product that could scale as our company grows without being too expensive. One of my favorite things about Sprout Social, though, is the customer service. Every interaction I had from beginning to end was pleasant and helpful!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Sprout Social for social media monitoring, listening, reporting and posting. We use it across the organization. We like it because it's easy and we have all the tools we need in one place. They keep enhancing features without nickel and diming you for every item they add on.
  • Ease of use
  • Ability to duplicate, edit and repost content.
  • The design tools that easily allow you to crop photos according to the sizes for each social channel in a click of the button.
  • New added features in photos to help with SEO - alt text, descriptions, etc.
  • Like the new tagging and campaigns
  • Listening tools are easy to use.
  • More integrations
  • ability to monitor more than one competitor
  • Better audience demographics
Sprout [Social] is great for small businesses, small agencies and those who need a platform but don't want to spend a fortune. If you need multiple user log-in's, the cost will add up. This is great to share a log-in for different people to use or add one or two users.
Adrienne Hardin | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Sprout Social is being used by one person within our organization's Communications department. I implemented Sprout hoping to streamline our social media efforts and manage all of our organization's social media platforms from one place. I currently have two Facebook accounts, one Twitter account, one Instagram account, one LinkedIn company profile, and a Google Analytics account connected to Sprout.
  • The social listening capabilities do a great job of providing me with information I need from our target audiences.
  • Customer service is readily available, thorough, and considerate. When I call them with questions, I’ve gotten live people EVERY time, which is rare in the social media realm.
  • The option to shorten links and add photos directly in tweet drafts has helped not only workflow, but it also helps maintain a seamless aesthetic on our Twitter profile.
  • The ability to export calendars into PDFs and send them to campus partners has made workflow for campaigns so much better. I no longer have giant spreadsheets full of posts to send off to other departments for approval.
  • The dashboard is simple and easy to navigate.
  • Sprout calculates impressions and engagements differently than Facebook and Twitter do natively, so I’m unable to rely solely on the reports pulled from the platform.
  • Sprout’s Instagram integration didn’t suit our needs. Our audiences respond best to posts in real time, so there isn’t opportunity to schedule Instagram posts in advance. With recent privacy changes, I’m not able to like or comment on Instagram posts from Sprout either, so I’ve moved back to using Instagram natively.
  • The integration with LinkedIn company pages is weak; links don’t format correctly, so it’s easier to post natively.
  • Approvals and task assignments aren’t available with the entry-level subscription, and the cost of upgrading is similar to what I could get for a more robust tool like Falcon.
I would wholeheartedly recommend Sprout for basic social media management. Twitter scheduling, social listening capabilities, and being able to export calendars of scheduled posts are all features that have saved me time and allowed me to focus more on strategic efforts. But, if you depend on accurate data reporting, or are looking for something that integrates well with the rest of a team's workflow, Sprout (at least at the premium level) probably isn't the best choice.
June 14, 2021

A Useful Tool!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social is a social media management and optimization platform for brands and agencies of all sizes. The platform gives you a single hub for social media publishing, analytics and engagement across all of your social profiles. Sprout Social takes the guesswork out of scheduling social. The ability to schedule weeks at a time and have them available to clients for review and approval is a godsend! Sprout Social is a tool that saves me a TON of time. Also, their customer service is EXTREMELY responsive, which is always nice.
  • Schedule Instagram posts AND stories.
  • Monitor engagement.
  • Collaborate with your team and clients.
  • You cannot post giphs.
  • You cannot post multiple photos on Instagram automatically, it must be done manually.
  • Sometimes posts will fail to upload and there is no explanation why.
If you are looking for a platform to schedule, monitor, and report on your social strategy Sprout Social is the perfect tool. It's extremely collaborative and user-friendly. Set up a run through of the platform for your team with a Sprout Social rep. They are incredibly knowledgeable and will teach you everything you need to know. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing.
Sasha Brito | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Social networks present a large percentage of importance in our company and in each of the sectors. Currently, Sprout Social is being used in all areas of our company, however, in the areas where it is most used is in the Marketing, Sales, and Projects sector. Sprout Social is being used in the various sectors of my company because it has provided us with a system where we can have total control of our social networks, we can keep track of the audience that our publications have, the amount of public they capture the publications of various topics on our various social networks. With Sprout Social, we have been able to link our company account on social networks such as LinkedIn, Facebook, Instagram and Twitter. This software has meant a lot to us in a positive way, it has helped us to manage all social networks from a single site, we can make all kinds of publications on all social networks of the company simultaneously, in addition, we can know statistically the amount of public that accesses the visualization of our publications. I am very grateful to the great results that Sprout Social has contributed since it arrived in our business environment, things have changed in a positive way and it has allowed us to be more active in our social networks, share more publications with our clients and keep them informed about all our services. Sprout Social has had a very good impact on our Marketing sector, we have been able to expand the advertising that is on our social networks thanks to this magnificent platform that allows us to publish content simultaneously.
  • The Landscape system that Sprout Social offers allows me to modify all the images that I want to publish on my social networks. This service allows me to modify the size of the image, add filters, modify the colors and much more, it is a very important tool to be able to have a better presentation of the images that we use in our publications on social networks.
  • It offers me a perfect statistical system where I can consult all kinds of movements that have occurred in all my social networks, I can see statistics individually or generally. The statistics allow me to see group reports, participation, information on audience movement on Twitter, Facebook or LinkedIn and also allow me to view the activity that has occurred in my account.
  • Sprout Social allows me to view a record in real time that shows me all the movements that my social networks are having by my employees. As Director of the Marketing Sector, this is a very important role, as I can know what actions my employees are taking to improve marketing with social networks.
  • Currently, I think we are just having a problem with Sprout Social. The problem that we are having is not with respect to its operation, but with the plans that this software offers us. Sprout Social charges us an additional fee when we integrate a new employee to our work team, this causes that when a new employee joins the areas where we use Sprout Social the most, the subscription rate that we must pay is higher. The fees for each user of the equipment is quite high, I have consulted and there are softwares that offer similar functions at a much more accessible price. Currently, we pay these high prices because we are having very good results in our social networks, we have had full control of each of them and we can keep them active at all times, however, I think we could get better prices or a much more accessible plan for us.
First of all, I would recommend this platform to those companies that have a good investment capital so that they can pay for the expenses generated by the administration of social networks through work teams, the plans offered by Sprout Social are quite expensive but the results are effective and very remarkable soon. I recommend this platform to any company that is looking for a much more feasible way to manage the large volume of social networks, Sprout Social has qualified tools to keep social networks active simultaneously, it allows employers to share information in each social network and can statistically view the reach that each publication has had.

In the same panel, you can see the progress that has been made on social networks such as Instagram, Twitter, Facebook or LinkedIn. All the statistics that Sprout Social offers are very detailed, they show the audience obtained and the participation that has been in a certain time, which allows that seeing the progress of each social network, is not a problem for any employee.
Diana R. Krueger | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social is being used for all social media accounts that exist under the umbrella of our health sciences university. This software allows central monitoring of all accounts to ensure consistent branding and communications. Its workflow functions also assist departments in creating and publishing content efficiently and with appropriate oversight.
  • Reporting is easy to manage and interpret.
  • Content scheduling is intuitive and efficient.
  • Customer service is prompt and thorough.
  • Small bugs in the post scheduling interface can be frustrating.
  • Automatic weekly mini-reports are not very useful.
  • Dashboard is a bit clunky and could be further refined.
Sprout Social is an excellent tool for medium- to large-sized organizations or for individuals managing a large number of accounts. In these scenarios, a centralizing management tool is necessary and Sprout Social meets the needs of most organizations. For a very small business, this type of software would not be necessary, as accounts could instead be easily managed natively.
Peter Slayton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
For the last two years, Sprout Social has been used mostly by me in my department. I have the Advanced plan. On my recommendation, one other department opened their own account and started using it a year ago with a Professional plan. Sprout Social has helped us put all our social media management in one place. Scheduling, community management and analysis all work together now, across all platforms, from a single dashboard. It has saved us time and increased efficiency and productivity as we engage with our social media community and map out our online strategy.
  • Scheduling: you can see it all in one place, and schedule on all platforms from one place.
  • Analytics: even without the Advanced Analytics add-on, this is one of the best tools I've used. My reports are detailed and specific, covering the essentials. And they are easy to create and customize.
  • Smart Inbox: This feature is a lifesaver. You never miss a comment or conversation on any of your social platforms. Ever. The Smart Inbox catches them all and organizes them in one place within seconds. And you can directly respond to comments and messages right there. No need to visit the platform. Do it all from Sprout Social.
  • RSS Feed: need to keep track of what your organization or others publishes so that you can find it and schedule posts to your social channels? This feature is perfect for that. I never miss an article our magazines put out or forget to share them online.
  • Tagging is your best friend when it comes to Analytics. If you develop a standard tagging protocol for each post that goes out, you can get amazingly granular in your campaign analysis.
  • Some of the limits of APIs can make some things clunky. For example, when scheduling a post, Facebook's API doesn't allow any prepopulated text in the scheduler. So If I want to share a link to Facebook, Twitter and LinkedIn, I have to add a couple extra steps in my workflow.
  • If you don't have the volume of content or community engagement, this tool is expensive. Sprout Social isn't a "starting" service. It's the service for robust social media management.
  • When clicking the "send to compose" from the RSS Feed feature, it automatically copies the link and first sentence or two of the post to the clipboard. However, I NEVER use that as the text I put with a social post. And in most cases, I've read through the article in the feed reader and copied the text I want to use. The auto-copy feature overwrites my text. So I have to open up the article in a separate tab, go back to the Sprout Social tab, open up the compose window, go back to the tab, copy the actual quote or section I want to use to tease the article, go back to the Sprout tab and copy it, then schedule it out. It doesn't seem like much, but when you are scheduling a dozen or more articles at once to your calendar, this process can add a lot of time and extra clicks. Which means more opportunities for user error! Sprout Social didn't use to do this. An update in the last year suddenly added this "feature"...
  • The reports Sprout Social offers are great. However, there are very limited customization options. I often end up with PDFs that are longer than necessary because of the way the export feature creates page breaks and leaves space. And there's no way to resize or edit them. Additional customization would be very helpful. And I have a feeling that might be in the Advanced Analytics paid add-on... :-D
Sprout Social is a supremely excellent tool for community management. With the Smart Inbox, you never miss a comment or interaction and it's easy to reply and engage in the conversation. With the Advanced plan, you can even have saved replies when you need to provide a standard answer to very common questions. If you have a live event or a post that is really blowing up with comments, the Smart Inbox helps you keep track of it all and respond in a timely manner. I'm trying to think of scenarios where I would respond with, "Oh, you don't want to use Sprout for that." But none are coming to mind as I write this. Perhaps that's because in the last two years I've shaped my workflow so much around what it DOES do, that I simply don't do the things it doesn't do. I'll have to think more on this one.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social allows us to neatly create and schedule a high volume of social posts/content for a large and growing list of clients. It is primarily used in our social media department. A handful of dedicated staff interact with and manage Sprout Social, collaborating and sharing duties in getting content up on multiple social platforms on a daily basis.
  • Save time
  • Save money
  • Make our jobs easier
  • Help avoid mistakes
  • Help improve visibility and scope of live projects
  • Interface could use a light update
  • Rarely, multiple users accessing the same account may have issues
  • Support is great most of the time with very few longer response times
We have a high volume of automotive clients and Sprout Social specifically allows our vast team of social professionals to collaborate, edit, post, or delete at a fast pace while avoiding the pitfalls of teams working in different silos and not having great visibility to what others are doing. Sprout Social allows teams temporarily stepping in to help out to quickly see what's going on for a specific client and make educated and correct decisions, avoiding any downtime or mistakes of not being familiar with that particular client's account.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Sprout Social to schedule posts, tap into listening insights, and generate monthly reports for our leadership team. Additionally, Sprout is used daily for our unified inbox, which means that our social team has one place to go for checking messages/comments across all social platforms. Currently we set up reports to listen for keywords and important topics as a way to generate content ideas.
  • I love the support I receive from Sprout and the focus on learning to improve.
  • I love the ability to work with team members to approve content and also provide feedback before the content is pushed live.
  • Scheduling is a breeze, thanks to the ability to duplicate and customize for each platform.
  • There are a few API-restrictions, such as Facebook event co-host invitations or Instagram DMs that don't come through to our Sprout inbox. Fortunately, Instagram DMs are on their roadmap and will soon come through.
  • The cost for premium analytics is a little steep. The capabilities are amazing, but the cost makes it difficult for social media managers to commit.
  • In order to utilize all that Sprout has to offer, you have to dive into their learning portal.
Sprout is perfectly suited for social media professionals who manage a team and want a support system built into their platform. I've used Sprout as a team of one, and felt completely supported. Their chat function is perfect for getting quick answers to questions that arise. I currently use Sprout as a manager with a team of three people, and it's been wonderful to have internal dialogue with team members, collaborate on responses, and also get an overall view of the team's efficiency.

If you don't have a mindset of learning to develop, Sprout may not be for you. It has a lot of offerings, but if you don't utilize their templates to generate reports or upload assets as "saved responses," then you aren't getting the bang for your buck.
Corina Manea | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are using Sprout Social across the whole organization for all our clients. It helps us schedule our clients' social media content, monitor their social feeds, as well as create reports.
  • Reporting - I love how easy it is to generate a weekly, monthly, or quarterly report for the social media channels we mainly use (LinkedIn, Facebook, and Twitter).
  • I very much like the tagging feature in Sprout. Tagging each piece of content we schedule helps us monitor the volume and type of posts we share with our clients.
  • Saving evergreen content in the Assets Library has been a game-changer for us. Now, it's so easy to reuse and reshare content directly from the Assets Library into the calendar.
  • I'd like to be able to add thumbnail images to the videos uploaded via Sprout.
  • When scheduling the same post at the same time on multiple channels (LinkedIn, Facebook, Twitter), I would like to have the option to edit them individually without modifying the posts for the other channels.
If your organization is managing the social channels for multiple clients, Sprout Social is the best platform on the market right now. However, if you're a small shop, it can be expensive.
Alexis Ramsey | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social was used in conjunction with Meltwater this past year. We used Sprout to schedule LinkedIn posts and pull analytics on an ad-hoc basis for client requests. Sprout gave high-level analytics for our social performance, but was not able to be the standalone software for our needs because it wasn't as robust as we had hoped.
  • Sprout Social has a mobile app that is pretty helpful when on the go. It's an easy way to get a snapshot to see if something is working, or if you need to alert a team member to edit/pull a post.
  • Analytics are easy to understand. The report graphics and insights are easy to comprehend and are client ready with little to no added context.
  • Campaign and social tracking setup is easy and does not take long to back load and populate.
  • When acquired in conjunction with other service offerings such as Meltwater's Engage platform, the use and necessity of this tool can get lost.
  • During the purchase of the software(s), it would have been helpful to do a deeper dive into Sprout's capabilities, instead of treating the "on-the-go" software like an after thought.
  • Android capabilities were lacking compared to iOS, so team members struggled to engage and use the software when they needed to.
Sprout Social is incredibly helpful for a social presence that is smaller (under 100K in followers) since you may only have one or two platforms to monitor and engage with. If you are active on three+ platforms, Sprout Social might not provide additional insight that you can easily pull from native analytics. Additionally, given the multiple price points, there is something for everyone, but other software such as Union Metrics might provide more bang for your buck.
Meagan McKinnon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Sprout to get notified of, review, and reply to mentions/posts/DMs to our 2 business pages. The reporting in Sprout is used to set and measure goals/SLAs. This is all handled by our Customer Experience Team, although our marketing team does use Sprout as well to track engagement sometimes (this part I'm not familiar with the details). Using Sprout allows us to aggregate all social issues into one place and track who responds with what answer, timeliness of responses and ensure a clear voice coming from our brands
  • Avoid collision: when you have more than one person watching/managing your social channels it's important to maintain a consistent voice in all posts/DMs and Sprout makes it easy to see if a colleague is already handling a particular issue so you can move onto the next.
  • Reporting: out of the box there's some really nice reports that show what day/time social channels are most popular for your brand and how many mentions/posts you've responded to.
  • Ingestion: get a constant stream of all your @mentions, DMs, wall posts, retweets, and hashtags— even keywords, and misspellings! Sprout ingests all of it in one place.
  • Clarity/UX: Sprout is pretty robust but that seems to create an issue for the UX in that the people in my org that use it are always asking "where can I find ___" and "how did you get to that screen?"
  • Granular reports: I would prefer is Sprout utilized a heat map (columns=days of the week, rows=hours of the day_ to highlight at-a-glance our busiest times for social channels.
Our team manages multiple profiles on multiple social platforms, so Sprout was a gamechanger for us. We don't have a "community manager" at our company either so when you think about a village/team of people handling social responses and engagement, everyone needs to be able to converge in one place, see historical activity and replies, and be able to maintain that brand voice. If you only have one simple profile to worry about or you don't care much for reporting/analytics, you likely don't need Sprout.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social is being used by multiple departments, both marketing and support. Marketing is lead and supports issues with Support through Sprout. We use it for social listening for issues and customer praise, to engage with customers, to promote our blog and products. It addresses brand awareness, social promotion, and lead generation with our Blog.
  • Social Listening - It's great to see real time what people are saying about us and to us on the channels.
  • Responding directly within Sprout - It's great to be able to talk directly back on tweets or posts from within Sprout rather than having to go find the tweet and respond natively, saving time on my end.
  • Promotion - It's also great to have Facebook, Twitter, LinkedIn and Instagram all in one place, making social promotion much easier too. You can also bulk schedule.
  • Listening is in chronological order, which is great for support requests real time, but it would be great to listen to specific keywords.
  • It would be great to be able to log specific feedback directly into Salesforce instead of copying and pasting feedback in from support issues.
Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?

The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social was used by the marketing department by my company. We used it to create and manage our editorial content calendar. We scheduled all of our social media posts on various platforms (Facebook, Instagram, Twitter, LinkedIn) on Sprout Social. I manage over 150 Facebook Business Pages and over 75 Instagram pages. The reporting tools here are wonderful. I had a great customer service rep who walked us through any issues we may have encountered or shown us features we may not have been aware of.
  • The reporting is one of Sprout Social's strongest features. It's very visual and easy to understand. Often I would just make a .pdf of the report and send them directly to my boss without any edits.
  • Scheduling posts is very easy. The mobile app works well with the desktop version and I'm able to go back and forth between the two.
  • The customer service is top-notch. I had monthly meetings with my rep and they were quite informative. She listened to any issues I brought up and worked diligently to provide a solution.
  • If I was logged in one on platform it meant I was logged out everywhere else. I have a desktop and a laptop that I occasionally took home. It can get a little frustrating having to constantly log back in.
  • The tiered pricing structure. My company has almost 200 social media accounts and we're aggressively growing. As we outgrew one tier into the next tier, the pricing naturally increased. While understandable, it was hard to justify the cost to my superiors.
  • A limited number of users - At my company, there were only two us that were admins to the platform. We wanted more but that would result in a price increase my department couldn't handle.
I would highly recommend Sprout Social to anyone. One of our C-Suite executives wanted metrics on our social media strategy. He knew social media was important but didn't know how we should go about it. I was able to build a few reports for him and was able to show him we were on the right track, focusing on the right goals, and that we had to stay the course. Showing the ROI of social is always difficult. Being able to show executives analytics in an easy to understand format always helps.
October 15, 2019

Sprout helps!

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Sprout Social is currently used by our Marketing and Customer Experience departments. Marketing uses it to manage campaigns and also keep a pulse on our competition and industry. The Customer Experience team utilizes it as a way to resolve customer issues and engage with customers who may leave feedback about our organization.
  • Super easy to use
  • Scheduling future campaigns and posts
  • Consolidating all social media accounts in one place
  • Really wish there was an ability to create custom reports
  • Would like to be able to see if another team member is already responding to a customer
  • integration with CRM
It's pretty easy to use and a good starter platform. Feedback I have received from our marketing & PR teams is that they wish there was a little more functionality around campaign development. For our Customer Experience team, it works pretty well and it's nice to have a dashboard that consolidates all social media feeds in one place.
page V | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Our team used Sprout Social for more than 2 years to publish on pages and profiles, schedule content, monitor, and report effectiveness on social media.
  • Visual reporting. Providing graphs and charts of data.
  • Publishing to some platforms (still working on development).
  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
Sprout Social is suited for teams that want to publish, monitor, and track social media that have few social accounts (but like data) or for large teams that don't have a lot of cross-platform usage needs (ex: You only do social media management as a service and don't pay for automation, social media marketing software, billing software, etc.)
Sylvia Flores | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have used Sprout Social for multiple companies and always just within the marketing organization, and of course, on behalf of executive leadership. It's an awesome tool that enables your business to thoughtfully schedule posts for all platforms, monitor comments, collaborate with others on your team with a really solid editorial calendar. It's also super cool that you can schedule Instagram posts and stories! The calendar features rocks.
  • Monitor your audience's comments, an awesome as a customer service tool!
  • You can schedule Instagram posts and stories, which is a big deal for my direct-to-consumer clients who LIVE on Instagram.
  • The calendar and collaboration are really helpful in supporting OMNI-channel marketing efforts.
  • You cannot post gifs which seems ridiculous in this day and age where we do pretty much everything with gifs!
  • System failures: sometime a post will fail, but there is no clear reason as to why it occurred. These should be error-free, unless the Social platform, such as Facebook, for example, is experiencing an outage. Then, there should be a notification in Sprout.
  • You can't tag pages in Facebook posts: for clients looking to tag partners, for example.
  • Drafts don't stick around if you don't schedule them.
  • The price, even for the standard version, can be steep for bootstrapped startups.
Sprout Social is straight forward and intuitive which is great as you don't need to learn a new language to operate it. Like other monitoring tools, you can schedule and monitor your social networks in one place, while collaborating with team members in a single view. It also analyzes your engagement so you can optimize your communications. As a business, you have to have a tool like this. That being said, it's expensive in comparison to say, Hootsuite or Buffer. So, a cash strapped small business is not going to love that $100/mo pricetag for the basics.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Sprout Social for our social media accounts to send out information from a centralized platform. Our social media reports are being generated through Sprout Social. It cuts down on workload. We have more than 20 content creators on the team and it is used across the whole organization.
  • Monthly Reports.
  • Perfect customer service.
  • Scheduling social media posts.
  • Pricey compared to other platforms.
  • There are some capabilities that are hard to find and figure out how to use.
  • The interface is not user-friendly.
For organizations with multiple social media accounts and teams with more than 10 people, it would be a good decision to use Sprout Social. If there are only one or two social media accounts, then Sprout Social might not be the best option based on its price.
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