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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

Sprout Social Makes Social Media Management SOOO much easier!!!

Rating: 8 out of 10
February 13, 2025
Vetted ReviewVerified User
I use Sprout Social to schedule all of my social media posts. We have 11 channels, and Sprout helps me keep things organized, not only through the duplication tool but also by...
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Brittany J. Riner
Team Lead - Marketing
Content Lead
Visit Wabash County
Sprout Social3 years of experience

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools t...
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Shiela Negron
Manager - Marketing
Social Media Manager
AssuredPartners
Sprout Social13 years of experience

Reliable, User-Friendly, and Worth It!

Rating: 9 out of 10
February 6, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to manage social media campaigns, focusing mainly on leveraging Employee Advocacy to drive revenue without relying on the company’s ad spend. The platform ...
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Cherlon Seecharran
Analyst - Marketing
Marketing Operations Analyst
Grant Cardone Enterprises
Sprout Social2 years of experience

4/5 stars, great for using with Instagram.

Rating: 8 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's r...
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Sprout Social1 year of experience

Great Review of Sprout.

Rating: 10 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout to post about stores and other things related to my job to engage with followers on Instagram and Facebook. Sprout is run corporately, as we upload posts for them...
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Ashley Porpora
Administrator - Marketing
Marketing Administrator
Simon Property Group
Sprout Social1 year of experience
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How Sprout Social Differs From Its Competitors

Measurable Social Impact

Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value …
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Measurable Social Impact

Yes, it's lessened the time we spend interacting with followers so we are able to spend more time strategizing, creating, and growing. The ROI of Sprout Social comes from the clear and concise reporting and automatic labelling and tagging in our inboxes. Learning from data and pivoting is quick …
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Measurable Social Impact

As the majority of our company’s revenue comes from our digital advertisement and media campaigns, by leveraging Sprout Social for our social media campaigns, our company has seen an impressive ROI increase of over 100% within my campaigns alone that I’ve managed. Although not all of the online …
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Measurable Social Impact

Yes, we do not have much access to reports, but corporately, they can see a lot more. There has been an increase in customers looking for products shown in videos from the stores, which shows that people are watching and interested. When there is an increase in the number of videos shared, we know …
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Measurable Social Impact

We don't typically measure the ROI for social media posting. We essentially use this as a brand awareness tool and to stay in contact with our builders who share new home construction progress. From time to time we stay in contact with our remodeling customers and utilize social media as a …
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Measurable Social Impact

Sprout Social has made it easier to track how specific campaigns are performing, aside from regular brand awareness campaigns. The labels feature makes it simple to designate which content is tied to a specific campaign, and the platform allows you to view reporting on that specific content. This …
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Measurable Social Impact

yes in that we can better understand the value our organic content has to our overall strategy. it's exciting to see growth and changes of post-performance thanks to the analytics we see from Sprout Social's tools
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Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.9
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.1
Avg 7.9

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.4

Reporting/analytics

8.7
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.0
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 86)

Product is great, customer service is challenging.

Rating: 6 out of 10
Incentivized
October 23, 2024
Verified User
Analyst in Marketing
Human Resources Company, 201-500 employees
Vetted Review
Verified User
Sprout Social
2 years of experience
Use Cases and Deployment Scope
We use Sprout to schedule content, host drafted content, and share planned content with the team. We also track the performance of campaigns, profiles, posts, and competitors and use it to find old content.
Pros
  • Analytics tracking.
  • Scheduling capabilities.
  • Sharing capabilities via links for my team.
Cons
  • Customer service.
  • Communication with clients.
  • Onboarding employees who are new to a company that used Sprout before they joined.
  • Posting to Instagram.
Likelihood to Recommend
Sprout is well suited to social media professionals who already know how to use the product and similar versions of it. If you are new to it, it is not easy to understand every feature or use it to the fullest extent.

Why YOU should check out Sprout Social!

Rating: 9 out of 10
March 18, 2015
OA
Olivia Ann Hurst
Social Media Specialist
The University of Southern Mississippi (Higher Education, 501-1000 employees)
Vetted Review
Verified User
Sprout Social
2 years of experience
Pros
  • I absolutely love the Sprout Social's customer service - it's phenomenal! You can always reach a person 24/7 and get a speedy response via email, chat support, phone or even by tweeting to them. I feel pretty sure that at one point, Carolyn (one of their AWESOME customer service reps - she also wears other hats!) was pretty familiar with my name!
  • The dashboard is extremely user-friendly and makes the product extremely easy to use. Although it's rare I have a question about using the dashboard, customer service is always there immediately if I do!
  • Sprout Social is constantly improving their product. I love using their services because I know that this isn't as good as it's going to get (although pretty awesome) - but that they will always continue to one-up themselves! They grasp that social is constantly changing - and they want to provide the best services for their customers as possible.
  • Another awesome thing about Sprout is their app! It's also very user-friendly and comes quite in handy when I'm live-tweeting events for the university. It's definitely extremely helpful in keeping up with our multiple social accounts when I'm traveling, which is frequently.
Cons
  • One of the big things that Sprout Social is lacking is better Twitter analytics. While they do provide great information for my analytics reports, I still feel that they could be pulling in additional data that would be extremely beneficial to users.
  • I really wish that Sprout Social gave users the ability to manage additional social platforms, such as LinkedIn and Pinterest. This would be immensely helpful!
  • Sometimes when I archive messages in my inbox (and I typically average 100-150 a day, if not more), these messages will pop back up in my inbox either later that afternoon or weeks from when the original message was archived. I opened up my inbox this summer and found messages from February that had been previously archived!
Likelihood to Recommend
I would tell a colleague - Sprout is the perfect place to manage multiple social accounts. The user-friendliness and stellar customer service will make it an easy to use right away, with minimal training required. For someone who has never used Sprout Social before, knowing that their customer service is always there no matter what can really be appealing and make a big difference! I also like it when social companies have a good presence in the social space - and Sprout Social has exactly that. In the past, I've tweeted with an issue and received a response in 10 minutes or less. That's how you do it!

Sleek, easy to use, provides premium data

Rating: 10 out of 10
November 04, 2014
AL
Annesa L Lacey
Founder & CEO
@.l.interpretations (Writing and Editing, 1-10 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
View profile
Pros
  • Sprout Social was maybe like the second platform to come along to streamline social media management, but I love the ease of navigation within the SS platform, & it provides far better [& detailed] analytics.
  • Ease of social engagement is the easiest, I think, of all of the social media cross-platform management systems.
  • SS is more sleek & appealing, aesthetically.
  • Appreciate the flexibility of choosing which data is relevant in managing analytic reporting.
Cons
  • Maybe this is a FB issue, but I sure would appreciate being allowed to manage my FB Business page directly from SS. [Always get that obnoxious "you are currently posting as (business page login) & you must post as (personal log-in) to continue" message.] Can only access my personal FB pg which is a direct portal to my business page, which leaves my FB business posting at manual status currently.
Likelihood to Recommend
Definitely contact a vendor, as SS has excellent customer service & reps who are very patient & helpful.

Very Happy With Sprout Social to Manage Our Social Media Accounts

Rating: 9 out of 10
November 04, 2014
MW
Mike Wolfe
CEO (Chief Executive Officer)
WAMenterprises LLC (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
Use Cases and Deployment Scope
We use Sprout Social to manage the social media accounts for our company as well as our clients. The tools allow us to stay on top on social trends and they have excellent reporting tools for us to share with our clients. The main reason we made the switch to Sprout Social was the reporting.
Pros
  • Their reporting is excellent.
  • It's easy to use for multiple accounts.
  • It's not free but it is reasonably priced.
  • They have excellent customer service.
Cons
  • The platform layout isn't that exciting.
  • No freemium model can make it a tough sell to clients.
Likelihood to Recommend
I believe where Sprout Social stands out is in their reporting process. They provide accurate, detailed reports included with your monthly fee, where others charge for reporting. They have made it easy for us to create reports on a regular basis and share them with our clients. It provides a professional, easy to read look and feel.

If You're Not Using This Product, You Should Be!

Rating: 10 out of 10
October 29, 2013
TC
Thane Clark
Marketing Coordinator
Centriq Training (11-50 employees)
Vetted Review
Verified User
Sprout Social
1 year of experience
Pros
  • Sprout Social is an amazing tool! I was able to manage several different social profiles in one, easy to use interface.
  • The scheduling feature was my favorite. I would log on everyday and schedule all the posts that needed to go out that day. I never had to worry about the posts the rest of the day. The features were advanced and the different posting options were abundant. One of the best schedule tools on the market now.
  • I also really loved the analytic tools. The information that it tracks is unbelievable. The detail associated with these reports really helps you understand whats happening on your social networks and helps you make decisions.
Cons
  • I only used the standard edition of Sprout Social so the features I wanted were available, they just came in a different plan. You can still do so many great things in the standard edition and if you need that added functionality, then you can upgrade your plan.
  • Honestly, no complaints! Sprout Social fulfilled all my various and basic needs.
Likelihood to Recommend
One of the great things about Sprout Social is how user friendly the tool is. My biggest recommendation would be to just sign up and play around with it. After 30 minutes of messing around with the tool, I had most of the features figured out. There are also tons of great videos out there via YouTube. If you'd like a demonstration, you can contact Sprout Social and they will set up some time with you and one of their product specialists. Lastly, if you run into any problems, you can contact their customer service team and they will help you with anything. They are quick to respond and they are thorough in they're explanations.
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