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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

Sprout Social Makes Social Media Management SOOO much easier!!!

Rating: 8 out of 10
February 13, 2025
Vetted ReviewVerified User
I use Sprout Social to schedule all of my social media posts. We have 11 channels, and Sprout helps me keep things organized, not only through the duplication tool but also by...
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Brittany J. Riner
Team Lead - Marketing
Content Lead
Visit Wabash County
Sprout Social3 years of experience

Great Tool for Organic Social Media Content Management and Reporting

Rating: 10 out of 10
February 11, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to plan and publish social media content on behalf of my organization. I also use Sprout Social Premium Analytics and Social Listening, I use these tools t...
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Shiela Negron
Manager - Marketing
Social Media Manager
AssuredPartners
Sprout Social13 years of experience

Reliable, User-Friendly, and Worth It!

Rating: 9 out of 10
February 6, 2025
IncentivizedVetted ReviewVerified User
I use Sprout Social to manage social media campaigns, focusing mainly on leveraging Employee Advocacy to drive revenue without relying on the company’s ad spend. The platform ...
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Cherlon Seecharran
Analyst - Marketing
Marketing Operations Analyst
Grant Cardone Enterprises
Sprout Social2 years of experience

4/5 stars, great for using with Instagram.

Rating: 8 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout for social media scheduling, posting, and analytic reports. It is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's r...
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Allie Cobb
Director - Social Media
Digital Director
Mouth Digital + Public Relations
Sprout Social1 year of experience

Great Review of Sprout.

Rating: 10 out of 10
October 23, 2024
IncentivizedVetted ReviewVerified User
I use Sprout to post about stores and other things related to my job to engage with followers on Instagram and Facebook. Sprout is run corporately, as we upload posts for them...
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Ashley Porpora
Administrator - Marketing
Marketing Administrator
Simon Property Group
Sprout Social1 year of experience
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How Sprout Social Differs From Its Competitors

Measurable Social Impact

Sprout Social has helped my organization better understand how our social media posts are performing (both for clients and for our own organization's social media). It has enabled me to see and analyze the success of certain points, showing me which aren't performing as well and how to improve …
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Measurable Social Impact

Yes, it's lessened the time we spend interacting with followers so we are able to spend more time strategizing, creating, and growing. The ROI of Sprout Social comes from the clear and concise reporting and automatic labelling and tagging in our inboxes. Learning from data and pivoting is quick …
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Measurable Social Impact

Sprout Social has made it easier to track how specific campaigns are performing, aside from regular brand awareness campaigns. The labels feature makes it simple to designate which content is tied to a specific campaign, and the platform allows you to view reporting on that specific content. This …
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Measurable Social Impact

Sprout Social allows us to generate data and analytics reports at the click of the most. The ability to quickly build custom reports is an awesome product feature. We're able to quickly take this data and information and analyze it to improve our social media program. Leadership also finds value …
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Measurable Social Impact

Yes, the tool alone has helped the organization grow it's social channels by almost 40%. Also the platform has allowed for lead generation which has positively contributed to a positive ROI for the organization. We measured the ROI by collecting data on the growth of the social media channels, …
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Measurable Social Impact

We’re able to spend less time on reporting and logging into individual accounts, so our actions are more efficient and we save a fair amount of time each month. The premium membership also allows us to conveniently aggregate our reporting and create a similar monthly report.
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Measurable Social Impact

Yes, Sprout Social has helped us organize, measure, and improve the ROI of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms. It also helped us schedule our content on many different …
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Measurable Social Impact

Yes, we do not have much access to reports, but corporately, they can see a lot more. There has been an increase in customers looking for products shown in videos from the stores, which shows that people are watching and interested. When there is an increase in the number of videos shared, we know …
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Measurable Social Impact

yes in that we can better understand the value our organic content has to our overall strategy. it's exciting to see growth and changes of post-performance thanks to the analytics we see from Sprout Social's tools
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Measurable Social Impact

Yes. It helps show what content resonates with audiences, which shows that the work that our storytelling team and the work that our digital team do matters. We can see the tangible ROI of our work. People read the posts and click the links to the blog or videos. People share the posts as well.
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Measurable Social Impact

I would say no, and here's why (and spoiler alert: It has nothing to do with the platform itself). Unless you're running e-commerce, it can be very hard to connect general branding posts to a business outcome. For instance, one of the businesses we work with is a multi-location orthopedic clinic. …
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Measurable Social Impact

Sprout Social's reporting features have helped us enormously in our social efforts. Where we previously struggled to help our C-suite leaders understand social media's impact and value, we can now generate simple reports that tell the story. Our senior leaders are much more engaged and supportive …
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Measurable Social Impact

We don't typically measure the ROI for social media posting. We essentially use this as a brand awareness tool and to stay in contact with our builders who share new home construction progress. From time to time we stay in contact with our remodeling customers and utilize social media as a …
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Measurable Social Impact

Yes, it has helped us measure our social media efforts using the analytics tool and measuring specific campaigns. It allows us to see and compare which campaigns work better than others.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.9
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.1
Avg 7.9

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.3
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.4

Reporting/analytics

8.7
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.0
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Integrations

Sprout Social Competitors

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.5.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 167)

Sleek, easy to use, provides premium data

Rating: 10 out of 10
November 04, 2014
AL
Annesa L Lacey
Founder & CEO
@.l.interpretations (Writing and Editing, 1-10 employees)
Vetted Review
Verified User
Sprout Social
3 years of experience
View profile
Pros
  • Sprout Social was maybe like the second platform to come along to streamline social media management, but I love the ease of navigation within the SS platform, & it provides far better [& detailed] analytics.
  • Ease of social engagement is the easiest, I think, of all of the social media cross-platform management systems.
  • SS is more sleek & appealing, aesthetically.
  • Appreciate the flexibility of choosing which data is relevant in managing analytic reporting.
Cons
  • Maybe this is a FB issue, but I sure would appreciate being allowed to manage my FB Business page directly from SS. [Always get that obnoxious "you are currently posting as (business page login) & you must post as (personal log-in) to continue" message.] Can only access my personal FB pg which is a direct portal to my business page, which leaves my FB business posting at manual status currently.
Likelihood to Recommend
Definitely contact a vendor, as SS has excellent customer service & reps who are very patient & helpful.

SproutSocial - Easy to use and effective. Save yourself some time and utilize Sprout.

Rating: 8 out of 10
June 02, 2014
MM
Mckenzie Masters
Intern
in.Mode Marketing (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Sprout Social
1 year of experience
Use Cases and Deployment Scope
SproutSocial is used by every employee within the organization. We use it primarily to program content for clients' social media outlets. We focus primarily within the 'Publishing' section versus any other section. It allows us to manage our social content in a quick and easy way.
Pros
  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Cons
  • You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything.
  • Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.
Likelihood to Recommend
SproutSocial is definitely more suited for those who have to manage many different pages. For our organization, we have 10 different clients so we have a lot to manage. SproutSocial makes it easy to post content for each client and make sure that everyone is covered. If there aren't a lot of pages necessary, then it wouldn't be that hard to just post the content organically versus through an outlet. Analytics on this website are easy to read so it makes it easy to give out to clients if necessary.

Everyone needs to use Sprout

Rating: 9 out of 10
October 31, 2021
KG
Kaleigh Glaza
Co-Founder
Dine-It-4-ward (Hospitality, 1-10 employees)
Vetted Review
Verified User
Sprout Social
4 years of experience
View profile
Use Cases and Deployment Scope
I love Sprout! I used it at a past job and loved it so much that I have recommended it to everyone I know in the industry. As soon as we brought in enough clients at the company I founded, our first business expense was starting to work with Sprout. Is going to provide so much to our clients and make both my life and the life of my employees so much easier. I can't wait to continue using this software!
Pros
  • Suggested posting times
  • Tracking capabilities
  • Easy to understand graphs and analytics
Cons
  • Their onboarding process
Likelihood to Recommend
Great for any company managing 10 or more social accounts that wants to take their work to the next level. You clients will thank you for this!

Sprout Social: Easy to Navigate for a Novice User

Rating: 8 out of 10
Incentivized
October 21, 2014
Use Cases and Deployment Scope
When I was actively utilizing Sprout Social, it was on a daily basis for a small magazine and coinciding website. Daily, I would post news stories/articles on the website as requested by the company's owner. In addition, I was required to also post these stories to Twitter and Facebook as a means to direct traffic to the story on the company's website. Multiple news stories/articles were posted on the website daily, therefore it was essential to schedule the tweets and posts to Facebook so that our followers would not be bombarded with information all at once. In a company with employees from all around the world, Sprout Social was an essential and effective tool that each employee could use despite the varying time zone differences. Our tweets and Facebook posts were all scheduled to post via EST, thus making for great organizational tool for all employees.
Pros
  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.
Cons
  • As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful.
  • When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.
Likelihood to Recommend
Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.

Great to Use - Makes Social Media Scheduling a Breeze!

Rating: 9 out of 10
Incentivized
August 27, 2024
Verified User
Employee in Marketing
Biotechnology Company, 1001-5000 employees
Vetted Review
Verified User
Sprout Social
1 year of experience
Use Cases and Deployment Scope
POET has around 9-10 social media platforms to manage. Sprout Social has been a great help in making the publishing process across platforms so much easier. It's easy to schedule content, find reports to measure social media success, stay up to date on industry conversations, and more. The team at Sprout Social is also very welcoming, understanding, and informative with aspects inside and outside us working with them and their platform.
Pros
  • Customer Service
  • Publishing Content
  • Reporting Social Media Statistics
Cons
  • Notifications of posting content
  • Sales Team intensity
  • Knowledge of services available with plan
Likelihood to Recommend
Sprout Social is perfect for those who have a need or are overwhelmed by the social media content they are pushing out of their business. It's been great to make this piece of my job easier. I wouldn't necessarily think its suited well for e-commerce, but I am not in that business so I'm not sure. It's great for social media scheduling, but in the price point that it is, I would assume it's not fit for every business who may need additional platforms to round out their company goals.
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