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Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
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Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

8
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.4
Avg 8.1

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.9
Avg 8.0

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.2
Avg 7.8

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.9
Avg 8.4

Reporting/analytics

8.5
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.9
Avg 8.0
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Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Social Media Management, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate Content planning and scheduling highest, with a score of 9.4.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 140)

Sprout is the only platform you need!

Rating: 9 out of 10
January 22, 2016
Vetted Review
Verified User
Sprout Social
1 year of experience
We use Sprout Social to post, manage, and report on social networks for our clients. It's being used by our entire social media team to post for all of our clients. It's perfect because it allows us to schedule in advance for our clients and pull analytical reporting for each of them.
  • The calendar view for scheduling allows you to see what dates you have posts scheduled.
  • It is convenient that you are allowed to schedule posts for multiple days, while simultaneously customizing what specific time you would like them to go out on each individual day.
  • The reporting tools are helpful and having the ability to export PDFs makes pulling last minute reports quick and easy.
Cons
  • I feel as thought the 'Messages' tab where you are allowed to see who is interacting with your account could be clearer.
  • The "Users and Social Profiles" page could be clearer as to how to add accounts and change permissions.
It's perfect if you have multiple accounts to manage because it allows you to see what you have scheduled on different days. The ability to transition between accounts is easy and clear, and helps to keep different client profiles separate from others. This helps us from making any mistakes in terms of posting the wrong information to a wrong client. It is also convenient how easy it is to give permission to another person on Sprout Social which we do when someone goes on vacation.

Really amazing tool for social media management! Recommended!

Rating: 9 out of 10
March 23, 2018
DB
Vetted Review
Verified User
Sprout Social
1 year of experience
We are a digital marketing agency, so most of us in the organization use the software with the exception of the web programmers and graphic designers. We use Sprout Social for social media management. It helps us keep track of our client's social media accounts and gather analytics and reports for our clients. The reporting is phenomenal and it makes it easy for my team and I to show the client the results.
  • Reporting made easy - Fast and easy reports and analytics. It makes our life simpler because it helps us show our clients the reports, especially the clients who don't understand social media or how it works. We enjoy using Spout Social for scheduling as well as analytics reports.
  • Social media management/Scheduling - My team and I love how simple it is to manage our client's social media account. We really appreciate that we are able to schedule posts for multiple accounts from one single interface, even if we want them to say the same thing. Scheduling social media posts makes our life much easier.
  • Great tools - The platform is user friendly and easy to understand. We've learned that Spout Social offers tools we didn't even know we needed or existed.
Cons
  • The interface is user friendly once you get used to it. But in the beginning, it may be a bit confusing to use. I had some issues at first but then I was able to use it faster and more efficiently.
  • There is a lot going on in the platform, it's very busy, and sometimes I forget about all the tools available. Sometimes the amount of tools can be a bit overwhelming. Especially for someone who is just starting to use the platform.
  • The cost can be a bit pricey, especially for a new agency or small business.
Sprout Social is a very useful tool for social media management. It has made my life easier because now I'm able to schedule posts and generate analytics and reporting for my clients. The only issue is the navigation of the interface, and how overwhelming the platform can become. Other than that, I could recommend it to anyone who handles many social media accounts.

Sprout Social: Easy to Navigate for a Novice User

Rating: 8 out of 10
October 21, 2014
When I was actively utilizing Sprout Social, it was on a daily basis for a small magazine and coinciding website. Daily, I would post news stories/articles on the website as requested by the company's owner. In addition, I was required to also post these stories to Twitter and Facebook as a means to direct traffic to the story on the company's website. Multiple news stories/articles were posted on the website daily, therefore it was essential to schedule the tweets and posts to Facebook so that our followers would not be bombarded with information all at once. In a company with employees from all around the world, Sprout Social was an essential and effective tool that each employee could use despite the varying time zone differences. Our tweets and Facebook posts were all scheduled to post via EST, thus making for great organizational tool for all employees.
  • Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once.
  • Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website.
  • Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.
Cons
  • As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful.
  • When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.
Because I was a novice user and knew very little about Twitter/social media when I first began using Sprout Social, I would rate it as an 8. It was generally easy to learn and adapt to; however, there were times when I had difficulty (i.e. uploading an image to Sprout Social to specifically have post to Facebook). Therefore, beginners should find Sprout Social easy to use; however, they will probably stumble upon a few things they have difficultly with.

A+ Sprout Social

Rating: 9 out of 10
November 17, 2015
Vetted Review
Verified User
Sprout Social
3 years of experience
Sprout Social is a great tool to manage multiple social media accounts at once, it helps simplify and organize the process- and you don't have to worry when it comes to knowing your posts went out on schedule!
  • Schedules the posts at the specific time you would like.
  • You can set reoccurring posts to target the right audiences.
Cons
  • Fast account switching would make things easier at times.
  • Twitter quoted tweets not supported.
Sprout Social is well suited when you have to handle numerous accounts at once.

SproutSocial: Not for everyone but good for those who want to stay in control of posts

Rating: 7 out of 10
June 12, 2019
Vetted Review
Verified User
Sprout Social
2 years of experience
I've used SproutSocial for a couple of clients. One client selected it (even though I was interested in using a different solution) because it allowed the client to approve each post before it was added to the queue. Another client had already implemented it. They didn't seem entirely happy with it but were in a contract.
  • You can share posts across social media channels. So you can take one post, select FB, LI, and Twitter for example, and then customize it for each. Pretty easy to do that.
  • You can choose if you want someone to "approve" the post before it goes into the queue. If someone has that power, it makes it easy for them to have control over what's posted.
  • You can repeat posts that performed well. To see how posts did, you can pull a report. Then you can choose to re-use that post. You can customize it or just set it up to go again.
Cons
  • I struggled even after lengthy conversations with the support team to use the images that were posted with a client's blog posts. That was a major issue. It took a lot of extra time to select images to go with the posts. Never solved that issue.
  • They have a queue—can't remember what it's called—that you're supposed to be able to load with posts that you want to repeat at various times each month. This was difficult to use. Again, in spite of asking for support's help, we couldn't figure out how to use it effectively.
  • It does a lot, maybe TOO much. It's a little overwhelming. They probably need to do more training to help you understand how to utilize all the features. It's too complicated and may be overkill for many.
Perhaps it's better suited for larger teams? Most of the clients I work with are smaller. I feel it's overkill for them.
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