TrustRadius Insights
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.666%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
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Sprout Social Demo 2023 | Sprout Social Review
YouTube
How to Use Sprout Social's Service Cloud Integration
YouTube
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage highest, with a score of 8.4.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
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Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
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November 19, 2019
Sprout Social Can Work for You if Nothing Else Will
- Union Metrics and Radian6
Prior to switching, we chose Sprout Social because we learned that competitor brands were using this service, and it made sense to align under the same software. However, once comparing actual needs, and looking at how teams navigate the software, it didn't make financial or technical sense to continue using Sprout Social. We are still users of Union Metrics for analytics only, and appreciate how simple the layout is, and how easy it is to track a new social profile. Unfortunately, Union Metrics doesn't have LinkedIn capability, but the cost compared to Sprout more than makes up for that.
November 08, 2019
Excellent tool for social media listening
I've used many tools and this is one of the easiest. Very easy to set-up, pull reporting and get started. Others only have a boolean search which is very complicated. The pricing is reasonable and I highly recommend this product.
October 25, 2019
Great Solution for Teams!
October 17, 2019
Listen to your audience with Sprout Social
Sprout is better for social listening and responding to issues, where Hootsuite is better for collaboration with team members on tasks. Hootsuite is also better for scheduling out bulk content. I was not part of the selection process for Sprout Social but was brought on board and trained to use it upon onboarding. It is a great tool especially for monitoring customer issues.
October 16, 2019
Powerful tool, ideal for agencies who manage social media, or who simply need to pump out quick reports.
Personally, I found the interface for Hootsuite less user friendly, and felt Spout Social had a cleaner interface that was easier to use. Feature to feature, Hootsuite and Sprout were fairly comparable, but I found Sprout Social to be more affordable. Regarding publishing social media, we have opted to use CoSchedule instead. While Sprout Social has more robust listening and publishing features, CoSchedule is also a project management platform for the entire marketing team, so the social publishing ties more nicely into that platform then using this standalone one.
October 15, 2019
Sprout makes social media easy
Sprout is more user-friendly and efficient at consolidating.
October 15, 2019
Sprout Social Is Tough to Beat
October 03, 2019
Sprout Social: Trending in the wrong direction.
Score 1 out of 10
Vetted Review
Verified User
In the beginning, we selected Sprout Social because it was recommended to us by a top social media marketing influencer. We joined the platform and used it to publish, prepare reports, and monitor social on 100k following feeds and multiple platforms. Initially, we were happy with the results it provided and with the visual reports it prepared. At that time, we had 10 accounts and 2 team members.
As our team continued to grow, it became more difficult to use effectively for the needs of our clients and growing client roster. We enjoyed some of our time with the platform (the visual reporting mostly). Because our client (a multi-tiered organization) needed to be able to see, access, and use our posts - we actually ended up having to natively post from Facebook (using the Facebook scheduler) because we would have had to buy 5 licenses to gain approval and have them have the ability they would have had for free within the native platform. It also prohibited me from delegating tasks to team members or adding more accounts. In the end, the platform's price and limited capabilities as compared to client needs have won... and we're switching platforms.
As our team continued to grow, it became more difficult to use effectively for the needs of our clients and growing client roster. We enjoyed some of our time with the platform (the visual reporting mostly). Because our client (a multi-tiered organization) needed to be able to see, access, and use our posts - we actually ended up having to natively post from Facebook (using the Facebook scheduler) because we would have had to buy 5 licenses to gain approval and have them have the ability they would have had for free within the native platform. It also prohibited me from delegating tasks to team members or adding more accounts. In the end, the platform's price and limited capabilities as compared to client needs have won... and we're switching platforms.
August 13, 2019
Sprout Reporting Focused Review
I believe that Spredfast and Sprinklr are better in terms of community management and brand engagement. Spredfast has great reporting capabilities, however, the Sprout interface and overall display is easier to navigate and display a PDF for clients on how our content is doing and what is working, what is not working, etc.
- Buffer and Hootsuite
I didn't select Sprout. Clients selected it. I would recommend Buffer. I also wanted one client to evaluate AgoraPulse. I haven's used Hootsuite enough to know it would stack up. The primary reason the one client selected Sprout was for the approval ability. I definitely feel it's more difficult/frustrating to use.
April 06, 2019
A Six Year Old Could Use This!
- Hootsuite, Zoho Social and Buffer
For my clients who are using Sprout Social over the other available options, it came down to ease of setup and use, the insane quality of customer support, their social reporting, and analysis, influencer identification, social measurement, and engagement, scheduling, and reports! Their reports are visually pleasing for those presentations to leadership, showing what the heck Social Media is actually doing for your return-on-brand investment.
February 12, 2019
Sprout Social-Social Media Planner
I used Hootsuite earlier and liked it. I would prefer to use Hootsuite compared to this product but the management did not allow for that.
February 07, 2019
The Smarter Way to Help Your Team
I've never used other platforms such as this one before, this was my first experience and it was a good one.
January 18, 2019
Excellent platform except analytics.
They have great tools, scheduling, and an easy to use platform. They have to improve their analytics, but besides that everything is good.
December 21, 2018
How Sprout Social changed our operations
Sprout Social's power shines in reporting and analytics when compared to Hootsuite Enterprise. In a market that is filled with social media management platforms, Sprout Social was a breath of fresh air with its clean interface and easy to digest social media analytics graphs.
December 20, 2018
Sprout New Ideas + Strategies with Sprout Social
Sprout Social's hashtag trend identification and analysis capabilities, overall real-time analytics, and simple ramp-up were the major draws of the product for our team. By comparison, Hootsuite's column-oriented dashboard is the most customizable and optimal for seeing "the full picture". CoSchedule is similar to Sprout in many ways, although I preferred Sprout Social's analytics capabilities above all. Buffer's overall user interface was not as clean or user-friendly. As an FYI, I have also used Loomly, Social Pilot - all social media management tools that were not listed in the above drop down!
August 20, 2018
A nice all-in-one social media management tool
- Falcon.io and Buffer
August 07, 2018
Get social ROI with Sprout
Sprout Social had a much better UI and also enabled us to scale. I liked the Sprout social platform due to the ease of use and adoption across our team. It seemed better fit for agency management. However, Hootsuite has improved their offering and with the change in social platforms, both are falling behind.
- Hootsuite Enterprise, HubSpot and Buffer
January 22, 2018
Sprout Social - Good basic analytics on a budget.
Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
December 18, 2017
Sprout Social easy on the eyes, not so much on the wallet
Much better interface and flexibility. Plans include features instead of features being a la carte at additional costs. Sprout team is local to the city I work in so access to support is a benefit. Overall the support and training (including webinars and phone) offerings are proactive and very responsive to customer needs.
December 15, 2017
Great Social Platform Manager
I have used Hootsuite Free and I am unimpressed. It is not as user-friendly as I would hope for it to be and find it confusing at times. I can't figure out how some of the add-ins work and I don't like the layout at all. It's not aesthetically easy on the user's eyes either. I prefer the ease-of-use with Sprout Social and how it reads. It is easier on the eyes, easy to compile reports and very understandable.
January 26, 2016
Entry Level Solution
To be completely transparent, I chose Sprout Social because of the price point and ease of on boarding, as an entry level tool to help get our customer care team on board with and comfortable using.
January 22, 2016
Sprout is the only platform you need!
We used Sprinklr and had many difficulties with customer service. Our contact frequently did not respond to our issues and would crash almost daily. Sprout Social has a much easier platform to use and understand, and they are always ready and willing to help or listen to any recommendations we have for improving the platform.
January 22, 2016
An Honest Review About Sprout Social's Effectiveness
Well, it depends on what you're looking for. If you want a one-stop shop social media management tool, then it's better than Hootsuite, but Buffer beats Sprout Social's scheduling features. TweetDeck beats Sprout's social listening features. Twitter provides way better Twitter Analytics than Sprout Social.