TrustRadius Insights
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.565%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
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Sprout Social Demo 2023 | Sprout Social Review
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How to Use Sprout Social's Service Cloud Integration
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage and LinkedIn highest, with a score of 8.3.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
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Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
(26-50 of 115)Companies can't remove reviews or game the system. Here's why
- It streamlined our internal processes and workflows.
- It helped us serve our clients better and faster.
May 22, 2021
Really Powerful Insights
- We've reshaped our agency's internal social strategy on Twitter thanks to analyses from Sprout Social, and we got buy-in from leaders thanks to these insights.
- We're able to speak very confidently about client recommendations when pitching social in new business meetings thanks to these insights.
- We have simplified the workflows and made an easy process for scheduling social content internally and for clients.
April 01, 2020
Good options for different users across the world
Score 9 out of 10
Vetted Review
Verified User
- Better management across the different regions
- Easy to manage opportunities and control for interaction with audience
January 17, 2020
Sprout Social: Better Functionality, Better Social
- Social campaigns can have a big impact on ROI and lead generation, and our clients trust Sprout Social for the insights to generate such results. We have received positive feedback from clients, and have seen it ourselves in the data reporting.
- A one-stop social hub saves a lot of back and forth, therefore saving our team lots of time when it comes to managing multiple social accounts.
January 08, 2020
Turn your sprout of a social media account into a massive oak
- Positive ROI impact as a time saving device for organizations with a large social presence.
- Positive ROI impact due to its ability to boost engagement through analytics.
November 19, 2019
Sprout Social Can Work for You if Nothing Else Will
- Considering we left Sprout Social for something more inclusive, I can't say that the software had any (positive or negative) effect on our ROI.
- Using Sprout Social, our team had few technical issues, so their performance and speed to engage did not suffer.
- After switching from Sprout Social, we did save over $5K annually on a different service.
November 08, 2019
Excellent tool for social media listening
- Great reporting which helps for presentations.
- Easy competitive research.
- Once you setup you can always have an automated email send for easy updates.
October 25, 2019
Great Solution for Teams!
- Finally able to track response times and volume, which has allowed us to be accountable to execs & board members and also set incentive goals.
- One place for everyone to converge, maintaining a brand voice.
October 17, 2019
Listen to your audience with Sprout Social
- Social Listening - It has had a positive impact as we know what our customers are saying and can respond to situations before they spiral out of control and have negative brand consequences. We also can turn situations around quickly. This has saved many customers from leaving or spreading negative brand imagery.
- Lead Gen - Sprout has provided a few leads directly, but many indirectly through pageviews from organic promotion to our Blog and generating many new subscribers, that eventually could become leads or customers. We have grown our subscribers by 3x since having Sprout on board.
- ROI - It's hard to tie an actual number to Sprout but dozens of customers have been saved and innumerable amounts of brand image damage avoided, which amounts to thousands of dollars.
October 16, 2019
Powerful tool, ideal for agencies who manage social media, or who simply need to pump out quick reports.
- We use it in a limited fashion, so it primarily is just cost effective at generating cross platform reports versus having someone manually create them across multiple channels.
- For agencies who manage client social media, this is an especially cost effective tool as managing more clients with less effort will generate a larger bottom line.
- It helps improve the quality of data in our department reports, in terms of the social value measured, and the visual appeal of easy to understand graphs for shareholders.
October 15, 2019
Sprout makes social media easy
- Sprout has helped save so much time and therefore money.
- Sprout has allowed us to track responses to help determine the extent of issues (was it one complaint or multiple).
October 15, 2019
Sprout Social Is Tough to Beat
- The robust reporting tool has helped me show executive leadership the ROI of social media.
- Customer service is top-notch and tough to beat.
- We need to be able to add more users without incurring a higher cost.
October 15, 2019
Sprout helps!
- It's helped us build a social media presence and brand awareness
- Has given us another channel for customer support
October 03, 2019
Sprout Social: Trending in the wrong direction.
Score 1 out of 10
Vetted Review
Verified User
- Negative ROI: Because the platform was so cumbersome to use between accounts (not cost-effective to spend for more than 10 accounts/across 35), we actually ended up not using it very often. This means that our software bill was large and our use if it was small. We're switching providers right now.
- Too costly per user. The company used to charge $99 for 10 accounts and one user when we onboarded two years ago. Now, this plan has increased by 50% in price.
- Positive analysis: We did enjoy the visualization of data and the ability to see the top posts and video usage. That helped us make a few key decisions, but in the end, we decided that we needed more features and users.
August 13, 2019
Sprout Reporting Focused Review
- It has been able to provide us quick metrics and takeaways for each of our clients as we compile a monthly report for about 6 of our brands.
- We have run into issues where the paid and organic data is not separated out so we have reported incorrect data.
- Its the most comprehensive tool we use where we can see all metrics and a general overview of how our content is doing.
- The client that made the decision to use Sprout immediately saw the benefit because they could see that more people were being driven to their blog.
- You could see which posts were performing the best.
- You could see which posts were getting no engagement. Although I'd say that just because no one is engaging with them doesn't mean they're not successful. Much of the audience are lurkers.
April 06, 2019
A Six Year Old Could Use This!
- With everything on a single platform, Social Media Marketing teams are more efficient in their tasks.
- Due to the analysis that you can perform, you can create amazing reports that showcase to leadership the return-on-brand equity and investment.
- It's ridiculously simple to use, so people of all experience levels (including none) will intuitively understand how to use it from day and hour one.
February 12, 2019
Sprout Social-Social Media Planner
- It reduced the workload. Especially with the monthly reports.
- It saved us time. We can easily schedule our posts.
- Our social media interactions have been increased.
February 07, 2019
The Smarter Way to Help Your Team
- We've been able to better understand our social media campaigns and what works.
- We've realized that social media in our industry needs to be worked on.
- We've reorganized our campaigns.
January 18, 2019
Excellent platform except analytics.
- Sprout Social has a lot of great tools and features, but they lack good competition insights. This is something that made us pay for Socialbakers as well, so we could have the great Sprout Social tools plus the great Socialbakers Analytics.
- It isn’t cheap. That’s for sure.
December 21, 2018
How Sprout Social changed our operations
- We managed to keep many of our clients happy with regular monthly reports.
- We were able to detect spam and bully customers who were trying to abuse the brand through cross-platform customer profiling feature.
December 20, 2018
Sprout New Ideas + Strategies with Sprout Social
- Allowed us to concurrently build a system where we could plan for the future and forward-looking content, events, and other publishing opportunities
- Enabled us to audit the "marketplace" so to speak and seek out ideas based on trends and real-time analytics
- Allowed us to develop a new workflow strain based on permission levels and internal SS workflow
August 20, 2018
A nice all-in-one social media management tool
- Community management software allows us to optimize resources respond to our customers more efficiently
- The ability to centralize social activities improves efficiency by consolidating platforms and saving time for employees.
August 07, 2018
Get social ROI with Sprout
- A sellable resource to increase billings
- A technology tool that improved reporting
- Increased our bandwidth and overall efficiency.
May 17, 2018
A great solution for quick, simple social tasks
- Great as a quick solution but may not be powerful enough for more extensive engagements.