TrustRadius
https://media.trustradius.com/product-logos/Sh/i0/UB2ZWQ2XJ8XW.PNGSeeded in Metrics, Sprout Social Grows Your Strategic MarketingIntegrates well with major social media channels twitter, Facebook, LinkedIn, and Google+ to post consistent messaging across channels. Great metrics to help understand who is following on what channel and how well a message does in that channel. Only aggregate that gets some data from Google+. Very easy to learn, program for delivery delays and to integrate into messaging strategy. Smart Inbox is great for seeing responses quickly and being able to respond to them in with a single contact point. Great for team work and managing team messaging strategy, workflow and tasks in digital communications.,You shouldn't have to pay $20 more a month just to get Google Analytics integration when you can get Google Analytics for free. Metrics can be skewed if your organization is required to be 8-5, Monday-Friday – especially in the response time. Should be a way to adjust for operational hours. LinkedIn only grabs my personal account and not our City page, so while it works with LinkedIn, it isn't very helpful for the organization. Would like to see more for Google+ data.,Positive impact – Great way to keep track of ROI with easy metrics that even non-tech and non-marketing people understand when you present it to them. Positive impact – Great tool for planning messaging strategy by getting the right content to the right audience on the right medium. Positive impact – Has helped justify the importance of time spent on digital communications to organizational administrators.,9,5,8Sprout Social: Easy to Navigate for a Novice UserWhen I was actively utilizing Sprout Social, it was on a daily basis for a small magazine and coinciding website. Daily, I would post news stories/articles on the website as requested by the company's owner. In addition, I was required to also post these stories to Twitter and Facebook as a means to direct traffic to the story on the company's website. Multiple news stories/articles were posted on the website daily, therefore it was essential to schedule the tweets and posts to Facebook so that our followers would not be bombarded with information all at once. In a company with employees from all around the world, Sprout Social was an essential and effective tool that each employee could use despite the varying time zone differences. Our tweets and Facebook posts were all scheduled to post via EST, thus making for great organizational tool for all employees.,Superb Organizational Tool: As an editor, I was able to easily schedule the company's website content (i.e. articles and news stories) via Sprout Social to publish on Twitter and Facebook at a specific time so that readers and social media followers would not be bombarded with stories all at once. Simple and Effective Marketing Tool: The use of hashtags via Twitter and Facebook allowed me to direct our content to specific people in specific locations. Also, being able to schedule content, via Sprout Social, from the website to post on Twitter and Facebook helped to drive readers to the company's website. Adaptable for all types of users with different backgrounds: As an editor with a writing background, I was unfamiliar with social media and marketing when I first began working for the company in which I was employed. However, Sprout Social is simple to navigate and it provides users with helpful tips and instructional elements to better understand how it works.,As a basic user, I did not delve into any of the perhaps "complexities" of Sprout Social. However, there were times when I would schedule content to publish on Facebook or Twitter and it would indeed not publish. Therefore, immediate notification of error would be helpful. When I first began using Sprout Social, I did find it difficult to understand how to incorporate an image to post to Facebook. While I did teach myself how to do it, the steps were a bit confusing upon first use. Therefore I would recommend simple image uploading to improve Sprout Social use for beginners.,When I was working for the company in which I utilized Sprout Social, I did see immediate feedback when sending tweets to specific users, as I was able to schedule tweets to go out to those people when I knew they'd be "awake" despite differences in time zones. Sprout Social helped the company grow in regards to gaining followers on Twitter (as we were able to schedule our tweets for go out at specific times), and schedule posts for Facebook did drive our followers to the company's website to see the original content.,8,,8,9,,10,Scheduling posts to publish on Twitter Scheduling posts to publish on Facebook Implementing hashtags to reach target audiences,Uploading images to publish to Facebook,8Sprout is Okay, But Not Great for Us.Platform is great for engaging users on Twitter. Platform makes it easy to collaborate with other team members to assign tasks and communicate internally. The platform is very user-friendly and well-designed. I love that they integrate scheduling for Google +. This is not available on many other platforms and is a big draw for us. The Twitter comparisons are helpful - they allow you to compare your brand on Twitter to your competitors in a very broad overview.,While Sprout is very easy to schedule, there are some deficiencies. For instance, tagging Facebook users is not possible through their platform. This is very inhibiting. Also the scheduled posts only can appear as a feed and not as a monthly or weekly overview, which would be helpful. I find the reporting to be pretty lacking. It doesn't allow any customization and the data it reports is similar to what you could see through Facebook or Twitter analytics. It doesn't offer any time-over-time comparisons, sentiment analysis, keyword analysis, or any overall brand analysis. This is largely the reason for my negative feelings about the platform.,Increased employee efficiency through scheduling. Lack of reporting data has created decreased employee efficiency because manual reports are needed weekly to supplement Sprout reporting. We do not use the platform as much for engagement due to brand restrictions, so some of Sprouts shining achievements are not beneficial to us in particular.,7,4Haley's 2 Cents on SproutSchedule content, but only Twitter. Reporting! Reporting is by far my favorite tool of Sprout Social. It is easy to create custom reports for my clients using Sprout Social reporting. Exporting PDF and CSV make it so easy. Discovery, it really helps my clean up my following on Twitter. I also can discover many people through searches and creating lists within Sprout. Managing multiple content writers and community managers permissions and track what they have done.,I don't know if the clicks on Twitter are most accurate and I also wish it could pull in tweets. I schedule all of my Facebook and Google+ posts on those social platforms, because it doesn't allow proper Facebook tags and the Google+ hashtags don't always show up. I wish there was a Pinterest integration.,Increased employee efficiency, with creating content and scheduling content. Customer Service: It makes keeping track of a follower/customers history very easy to keep track of. The reporting has helped us internally figure out the ROI,7,8Sleek, easy to use, provides premium dataSprout Social was maybe like the second platform to come along to streamline social media management, but I love the ease of navigation within the SS platform, & it provides far better [& detailed] analytics. Ease of social engagement is the easiest, I think, of all of the social media cross-platform management systems. SS is more sleek & appealing, aesthetically. Appreciate the flexibility of choosing which data is relevant in managing analytic reporting.,Maybe this is a FB issue, but I sure would appreciate being allowed to manage my FB Business page directly from SS. [Always get that obnoxious "you are currently posting as (business page login) & you must post as (personal log-in) to continue" message.] Can only access my personal FB pg which is a direct portal to my business page, which leaves my FB business posting at manual status currently.,Improved | increased engagement. Faster lead conversion. Improved handle on data.,10,2,1,Increase engagement. Ramp-up conversions. Extend brand messaging.,Sharing commentary via Twitter chats across LI & FB platforms to increase audience. Share commentary via FB posts to drag audience from other platforms there. Engage with quality data handlers of other brands to help me with managing my own data.,Brainstorming over that with my business coach. I'll let you know.,10Very Happy With Sprout Social to Manage Our Social Media AccountsWe use Sprout Social to manage the social media accounts for our company as well as our clients. The tools allow us to stay on top on social trends and they have excellent reporting tools for us to share with our clients. The main reason we made the switch to Sprout Social was the reporting.,Their reporting is excellent. It's easy to use for multiple accounts. It's not free but it is reasonably priced. They have excellent customer service.,The platform layout isn't that exciting. No freemium model can make it a tough sell to clients.,Sprout has easily allowed us to demonstrate the value of social media to our clients. They make it easy for us to manage many accounts in one place.,9,,3,10Growing a social garden one sprout at a time.In my consulting business, I recommended and implement social tools for small businesses and non-profit organizations. The strength of this product is in its ease of set up and reporting. We like it because it saves time and increases efficiency. The reporting is simple yet powerful.,The set-up and organization of social profiles, properties and networks makes it easy to manage and organize. Publishing and monitoring for Facebook Twitter Linkedin Google+ Easy to set up and report on social metrics. Google analytic integration.,Training on the product to build understanding, depth and breath of social reports and coverage. Increase application integration with the ability to publish and monitor beyond its current capacity, i.e., LinkedIn business pages, business blog, and other social sites. Limited reports and support.,Based on the monthly fee and the traction received from using the tool, did not see a direct return on investment. Increased knowledge and understanding of social tools and how they function. Social can help guide organizations to develop business objectives which are specific, measurable, attainable, realistic and timely.,5,,5,4,HootSuite Pro,HootSuite Enterprise,HootSuite Free,5,,Looking to Increase brand awareness and influence. Seeking to Identify influencers to connect and engage. Understanding the value of campaign metrics and reporting.,Saving lots of time finding and scheduling content. Easy to connect with other like-minded individuals and business owners.,As a business grows Sprout Social will expand with the needs of that growth.All You Need is Sprout SocialSprout Social allows me to link all my clients profiles in one place and keep track of who is talking about them and when. The ease of scheduling posts and tracking results makes Sprout Social my first choice above all other social media distribution platforms.,Ease of scheduling posts. Easy to read analytical reports. Tracking conversations,Needs to be able to post to LinkedIn business pages Forces you to put text above an image. Some images do not need text. LinkedIn and Google+ analytics missing from reports.,My clients love the easy to read analytical reports and it is a big selling point. I have a lot of clients, so the investment in Sprout Social is small compared to the ROI.,10,,10,10,HootSuite Pro,Buffer,10SproutSocial - Easy to use and effective. Save yourself some time and utilize Sprout.SproutSocial is used by every employee within the organization. We use it primarily to program content for clients' social media outlets. We focus primarily within the 'Publishing' section versus any other section. It allows us to manage our social content in a quick and easy way.,SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program. The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.,You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything. Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.,8,There has been an increase in employee efficiency by using this product. We are able to get on and plan quickly and easily. It takes less time than actually going onto the outlet and posting through the real site. This way, we are able to plan weeks, even months, ahead of time and that allows us to spend our time doing other things that are needed. Our clients have been able to see their social media results through SproutSocial Analytics. It's been a great tool to have and the clients really appreciate it. The analytics truly are in-depth and easy to read -- even for those who don't really have a huge grasp on the world of social media.,,9Sprout Social ReviewWe tested Sprout Social for 2 months after reviewing a slew of social media marketing tools. The detailed analysis across all social channels and the amount and type of data that was available was very helpful. We utilized the software for our own social media marketing as well as clients social media marketing. It helped us keep a central dashboard to manage many social media accounts for many different users.,Social Media Analytics Cross channel analysis for performance of social media campaigns Management of multiple social media accounts for multiple organizations,The pricing is cost prohibitive for resale to small to medium businesses,4,Increased Employee Efficiency Better follow up with leads,HootSuite Pro,Buffer,1Sprout social is a must have for social media masters!I love how easy this tool is to use, it has really taken our social media efforts to the next level. The Publisher feature is helpful in posting simultaneously to LinkedIn and Twitter. The Reporting feature has be completely essential in tracking efforts in social media with gorgeous graphs and fantastic metric information. I would recommend Sprout to EVERYONE!,I haven't gotten in the habit of using tools other than the Reports and Publisher. Perhaps it's the feed that we have, but the other tools haven't been as useful.,We have been able to present the efforts of the Communications team easily to our Board, supporting the endeavor and leading to their understanding of this medium's importance. We have been able to better connect with our audience and have increased our understanding of followers.,10,2,10Misses the Mark for analyticsWe use sprout social to monitor our Facebook and Twitter profiles, ensuring all inquiries from customers are reviewed and answered in a timely manner.,Easy to learn Nice visual breakdown Easy to assign different users and assign tasks,Analytics reports are often wrong, not able to reliably use them. Demographic data for followers/fans usually differs from other sources Wish they supported more modules like LinkedIn, Instagram, etc. Difficult to separate out comments from Twitter and LinkedIn Wish it had more benchmarking data with others in the industry.,Better customer service Easy to get a quick overview of general conversation surrounding our brand. Easy to schedule posts for both Twitter and Facebook with built-in link shortening.,4,,2,2,4Sprout Social Dominates This SpaceWe're still in our free trial period of the premium version, but no doubt we'll be signing up to use it going forward. Right now it will be used by my marketing team at corporate to collect analytics from all of our 26 properties' social sites. It allows us to see who is posting the stories with the most engagement and understand what could be done company wide to increase social engagement.,Reporting - the detail and ease of use is SOOO amazing! UI - of all the products I've reviewed this is by far the cleanest and easiest UI. I've shared access with a few others on my team (some that aren't as tech savvy) and they find it very easy to use. Social engagement - they make it very easy to reply to comments, posts and tweets!,I'd like to have a report that breaks down the separate Facebook and Twitter metrics for each property. I can do this by going to each group separately, but it'd be ideal to do it from one master group. It'd be nice to be able to share the interactive report with someone through a URL link.,10,Nothing yet, since we just started using it. Social metrics is a big push this year for our broadcast and newspaper groups so being able to easily pull these into simple reports is going to be amazing. For new businesses we're starting it will be a great way to track what is resonating with people and what isn't.,Hootsuite Enterprise,Engagor,9Sprout Social Has Plenty of Room for GrowthSprout allows me to schedule all of my Twitter, Facebook, Linkedin and Google+ posts (including photos) from the Messaging module. Sprout also allows me to use an RSS Feed to push blog posts to my Twitter account automatically. With the discovery tool, Sprout allows me to search for new customers with keywords or phrases. "Cleanup" allows me to see which Twitter users are inactive and who isn't following back so I can prioritize who to engage with. The Twitter Comparison tool allows me to compare my twitter account to competitor accounts, allowing me to keep an eye on what kind of content engages our market the most.,Sprout might see a vast increase in their number of clients if they implemented the ability to link a Pinterest account. Also, (and I know I'm reaching really far with this one), if Sprout paired up with Pinterest and implemented a batch upload tool for Pins in their scheduling module-I would do so much happy dancing. SO MUCH DANCING. Facebook Reports: Vague. For example, on my current facebook report I see "Facebook Impressions" and beneath that, the word "Check-In" and the number 2.2k. What is a Facebook Check-In? How does that information help me? Perhaps developers could take a look at implementing the new Facebook Insights into the SS reports. Here's what I want to know when I see my report--Who shares and likes our content the most? Who should I reach out to? Let me link Facebook contests so I can get a specific report on how the contest is doing and how many fans we're engaging. Twitter Reports: Also vague. I want to see who shares our content the most. I see how many mentions and retweets I received, but that just strokes my ego. What I want to know is--who should I keep reaching out to and engaging with and who am I annoying? ;) Google Analytics: Doesn't show correct information. Mine doesn't allow me to plug in a date past March 13, 2013 for report purposes. It also continues to tell me that it "doesn't have any data for me yet." Could be a glitch on my end though so I can't say fairly either way. LinkedIn and Google+: I don't personally use LinkedIn or Google+ very much, but it makes sense to me that if you're offering reports for Facebook and Twitter, perhaps reports should be included for those two platforms as well. It'd be great to add Facebook and Linkedin to the Discovery section so we're not just limited to finding new Twitter users. Also, it would be amazing if, when new people were suggested as connections for us, their Facebook, Twitter, Linkedin, and/or Pinterest accounts were all available as options to follow/like/connect with in just a few clicks. That might be a little too creepy to implement, but it would be soooo nice. ;) Currently, the RSS Feed can only push my blog content to Twitter and it would be really great if I had the option to push it to Facebook and/or to Google+ and LinkedIn as well. (And Pinterest. Am I pushing too much? Pin-ter-est. Pin-ter-est. Pin-ter-est!) *Really though, Pinterest drives five times the traffic of all other social media platforms to our website. It just makes sense to get in on it!) Why is there no Facebook comparison tool?,5,1,Ultimately, I only use SS to push my blog posts to my twitter account. I stay on with them because I like the design and user-friendliness of SS the most. I'm also very interested to see if and how they keep growing. I have high hopes for them.,,7,1,Scheduling posts across multiple social media platforms ahead of time. Pushing blog posts to Twitter. Finding new connections on Twitter.,Pushing our blog posts to Twitter.,If Sprout Social implements any ideas from my review, there will be a HUGE number of ways that I will be able to ue Sprout Social. (pssssst, PINTEREST!!!!),Yes,Price Product Features Product Usability,I wouldn't. The only way that I can get a feel for any product is to sit down and use it for a while, so I'm happy with the process.,Implemented in-house,No,Change management was minimal,No issues at all. I purchased it and started using it right away. Linking my accounts was super simple and I was able to start scheduling posts immediately.,10,No,10,No,When I first thought about signing up, I had questions about the different types of accounts offered. I called and spoke with one of their support members, who walked me through the different types and worked with to figure out which would be best from what I needed. She was super helpful and patient and I felt better about moving forward with my purchase after that conversation.,All of the functions are very easy to use.,None,Yes, but I don't use it,10Sprout Social as a Social Care ToolSprout Social provides almost real time access to our customer comments and posts across Twitter, Facebook, blogs and other online searches. Our entire Social Care team is able to use Sprout globally to respond to customers and assign tasks to other users. We are also able to segment our fans into lists, identify customers and more. The Analytics section in Sprout does an amazing job of providing the proper KPI's for our company. Whether you need to know the efficiency of our Engagement, speed to response, popular posts or channel growth the reports are all there. We have had a very good relationship with our account manager. They are sensitive to our unique use cases and work with us to find solutions. We are also very excited for the Enterprise version of Sprout to be released. Sprout's easy to use Inbox makes it easy for us to respond to comments, archive them and categorize responses.,We would really like Sprout to add Sentiment to the listening portion. It would also be nice if Sprout had labels so we could further categorize the social comments and posts. Due to the Facebook API we don't believe that the Engagement score shown by our Care Team is always accurate.,9,We are able to provide better customer service on our social channels due to the fact that we are able to receive the majority of our social mentions quickly and efficiently. We are also able to tag and track our Influencers. Sprout is a cheaper solution than a lot of the enterprise products in the market although it lacks some of the listening and analytics tools the more robust platforms have.,9Great for covering the basics.Analytics on interactions. Scheduling posts. Shows interaction history.,Would like to see if they can get Pinterest/Instagram. Would be interested to see if they could manage ads within the system. The mobile app isn't fluid. Much easier to use Facebook's Page Manager and Twitter's app to manage multiple accounts from mobile. Would like to see if they can get more analytics on followers and fans (what things they are talking about, other Facebook pages they like, etc). Maybe more integration tools with a company's website API.,Increases my efficiency. I am able to see the previous conversations my company has had with certain individuals and am able to help them quicker. The analytics I do have has enabled me to decide what kind of posts work and what don't as much. Scheduling posts in advance on multiple accounts is great. Set it and forget it. The reporting tools enable me to show my managers my progress in a efficient manner.,8,8Clean, concise and reliable - Sprout Social is where it's atOne of the first things I noticed about Sprout was its extremely reliable publishing module. It never faltered in the 18+ months that I've used, and is easy to navigate to for updating already scheduled tweets (for example). The reporting module is beautiful. Very clear findings on the exact items I look to report on - plus the export to pdf function is really cool. I actually really like Sprout Social's blog and social messaging. Not salesy and provides value to my research and trend watching. Whoever is managing their community does a great job at coming across as authentic, vs. just trying to get people to sign up for their webinar.,I've always hoped to have a better friend/follower function on Sprout. I like being able to see who's not following back, or who is idle, but in more of a batch setting vs. the long scrolling list they have now. Just the ability to clean house a little better Sometimes swithcing between users/accounts is tricky - it isn't always obvious to me what data i'm looking at for which client so that can sometimes be a little nerve wracking. Maybe just a clearer client/user toggle than the small area in the top right.,Improved customer service for sure. It's definitely a good homebase for all channels, and keeps everything much more organized which means more efficiency. A couple of my clients noticed immediate uptick in ROI, I credit this to our kickoff of their social media programs, of which Sprout is a huge tool to make it happen with. So yes, it has definitely reached many business objectives,8,10,2,1,Editorial calendaring is so important, so being able to look at all of our content at a glance is a huge need that Sprout fills Customer support. I'll say it again, Sprout has great customer support. If something happens they're right there, even during "off" hours (which there aren't really any of those anymore).,A great tool for event activation, the tool is extremely organized so even if you're not you'll have your ducks lined up with a little help from Sprout friends.,I hope to use Sprout to eventually do heavier outreach with writers. I'm hoping some sort of feature will come out with a facet associated with this.,Yes,,Price Product Features Product Usability,I wouldn't do it over, and I'm sure just like many others I still use other tools along side Sprout. I don't feel that i spent too much time shopping around - things are always changing anyway so by this time next year it may be Sprout, it may be someone else - but I'm very loyal so I'm rooting for them. :),Vendor implemented Implemented in-house,No,Change management was minimal,8,Yes,10,Yes,Yes. When first establishing the account for a non profit I worked with last year, I was told we would receive a discounted rate because of a certain promotion. The next month saw our invoice and that particular promo had not been applied to the total amount, I called to inform and not only was the discount immediately taken off they also included their non profit discount which made a huge impact on the cost of the product year over year.,Reporting: great pdf export w/ client logo add on. Ggreat social messaging scheduler. Customer support is pretty instantaneous.,Just toggling between accounts/users. Sometimes it isn't super obvious what data I'm reviewing (if I've left and come back) and have todouble check using the drop down in the top right.,Yes,10Sprout Satisfaction | Give It A Try!Scheduling Posts. I trust that the posts I create will be posted at the scheduled time without having to worry that an error will take place. This ensures that I post at time that offer the most engagement with my brands' followers. Analytics. I like the easy-to-read layout of its stats. It gives me the opportunity to track what posts are working, thus increasing followers and engagement with existing fans. Management of Multiple Brands. Working on several different brands at one time can be difficult, however, Sprout lays everything out in a clear manner, reducing the risk of overlooking a fan comment or writing on the wrong brand medium.,More simplistic layout. With all the green, it can be a lot to take if using Sprout all day. Something that shows you what competitors are posting throughout the day. A buzz feed of sorts that make users aware of the top news going on for that day.,Great way to manage a brand's online presence. Retains existing customers, as well as builds awareness of new customers. Great customer service tool to ensure your customers are happy and satisfied with business.,8,10If You're Not Using This Product, You Should Be!Sprout Social is an amazing tool! I was able to manage several different social profiles in one, easy to use interface. The scheduling feature was my favorite. I would log on everyday and schedule all the posts that needed to go out that day. I never had to worry about the posts the rest of the day. The features were advanced and the different posting options were abundant. One of the best schedule tools on the market now. I also really loved the analytic tools. The information that it tracks is unbelievable. The detail associated with these reports really helps you understand whats happening on your social networks and helps you make decisions.,I only used the standard edition of Sprout Social so the features I wanted were available, they just came in a different plan. You can still do so many great things in the standard edition and if you need that added functionality, then you can upgrade your plan. Honestly, no complaints! Sprout Social fulfilled all my various and basic needs.,We've for sure had better costumer service with Sprout Social's amazing keyword search tool. We were able to see real time what people were saying about us and then join in on the conversation with answers to questions, suggestions, and tips. We also saw an increase in our posting schedule. With the amazing scheduling tool, we found that the number of posts we posted daily rose significantly. More posting and more conversations. Thanks Sprout Social!,10,10Optimized Our Social Media Team- Saves Team Time, Proves Value To ClientsReporting on Sprout is comprehensive and fast. Working with clients who don't understand the ROI of social media, these reports are very helpful to prove the success and value we bring. They are also a great way for us to analyze what our audience looks like, what time of day they respond, what types of content they respond to and more. We can use this data to adjust our social media strategy. The ability to export reports with a customized logo is great. Prior to using Sprout it took us at least a half and hour or more to pull Facebook and Twitter reports and analyze them in one document. Now we can simply select the dates, add our logo and export monthly reports to a nice PDF. The mobile app is amazing! Not only can you switch through your groups of accounts, you can post to all networks (Which is perfect for live tweeting) and notify clients of any negative comments or feedback on the go. Our clients are impressed at how fast we alert them to these and it's all due to Blast and the inbox feed. The ability to schedule a recurring post saves us so much time especially with Twitter since we want to push the message there continuously. Smart search is by far the best way to connect with relevant brands and businesses on Twitter. Easy way to search, see their profile and follow them all in one place.,The reporting could definitely provide more data. Specifically the percentage increase month over month on engagement, fans, etc. These are great stats to show clients. More reporting on Facebook advertising campaign success would be great as well. Suggested posts and topics would be nice. This is a feature other Social media management softwares offer and I think it would help keep things fresh as many times it gets hard to continue to create new, unique posts. I think there is room for improvement on search terms and making sure the inbox is listing all mentions of the brand that may have not specifically tagged the brands handle. Bringing reputation management help in the future would make it a more complete management system.,We have definitely seen increased employee efficiency. We have time to focus on other social media tasks now that we don't spend half a day working on end of month reports. We have increased the amount we post to social channels due to the recurring post function and ability to live tweet or post from the great iphone app!,10,10,Posting to all social channels, selecting which channels to use or not use and previewing your post. Following and responding to brand mentions. Searching for relevant brands to connect with.,Complete social listening. Reorganizing the inbox.,Yes,9SPROUTisfactionI loved the overall interface of Sprout Social. I found the dashboard easy to navigate, especially important when you're managing multiple profiles for clients. The mobile app is a great extension of the desktop version; I greatly appreciated this feature since I would work off of an iPad and iPhone while on the go. If I ever had a question or wanted to change my plan, customer service reps were knowledgeable and easily accessible. Sprout’s reports are very detailed and thorough, providing fantastic metrics for my clients.,At the time I was subscribing to Sprout, there were only a few of the social networks integrated into the software. I imagine by now, that is no longer the case. The subscription cost was a little high, compared to Hootsuite.,Overall I was able to create bigger brand presences across multiple social channels. As a consultant, Sprout was a great tool for increasing efficiency.,8,10Reasons Why I Love Sprout Social!I find Sprout Social's Keyword tracking tool particularly useful. It helps me communicate with others who are talking about our brand. I love Sprout Social's social media reports. They are visually appealing and easy to digest. I also love the option to download our data into excel for use in our own internal social media dashboard.,Sometimes the program loads a little slow, which makes it hard for me to jump right into my work.,The prorgram definitely increased efficiency. We were using Hootsuite prior to Sprout and it just didn't have the same functionality. The program allows us to measure our performance on social more easily and effectively as well.,10,10Sprout Social Review: Social Media Management on SteroidsI used the 30-day version for another client in August 2013. The 30-day window was nearly sufficient testing ground. However, I was at a social media conference during part of that time. Dashboard - Unparalleled, intuitive, teachable. Impressive customer service team - "Team Social". Cross-platform, one-stop-shop for Facebook, Google+ Pages only, LinkedIn and Twitter. Analytics at a glance.,Given the ultimate cost of $39 per user, a 45-60 window would have helped me dig into the product and "sell" it to the five brands that were formerly under my purview. Pinterest and Instagram capabilities would have nicely rounded out the product as a one-stop shop. A mobile app would be awesome. I envision a Klout-like ability to search for influential Twitter users. This would be fantastic.,My takeaway: If searching for an integrated social media management platform, try Sprout Social first. Depending on your brand variations, budget and requirements, this may be the perfect solution. Sprout Social could increase employee efficiency. Again, you have to sell it to senior management as a viable marketing solution to drive ROI, lead conversion and community.,8,8Great Reporting and Time SaverI enjoy the integration with facebook, twitter, google+ and google analytics. I has a great reporting function that can be exported to a CSV, or PDF (info graphic style). You can multiple accounts on the platform easily. I use a widget on the Chrome browser that allows me to quickly share content and webpages through tweets or google+ It has a nice scheduling function for publishing. Allows you to save searches for specific terms, hashtags or profiles. You can compare twitter accounts to competitors. Support is helpful and quick to respond.,In general, I prefer using Hootesuite for twitter monitoring since it can show me multiple feeds and searches on one screen. It could use more Social Media channels such as Pinterest, Instagram, and YouTube.,Quickly receive analytics for monthly board reports (saved time). You can customize date ranges and exporting to CSV allows me to input data in a custom report I already have built, but the PDF version in very comprehensive and pretty to look at. It cut my reporting time by 75% since it acquires data from multiple twitter, facebook, website and blog accounts in one report. Allows me to share content on the fly while browsing information online through the browser widget. Great mobile app, so I am always connected. Allows me to quickly respond to requests or posts.,10,9Fan of Sprout SocialI like being able to see engagement for all my social brands at a quick glance. Sending out messages is incredibly easy. Customizing my message screen has been a breeze and we're engaging with more people now than ever.,If they could add LinkedIn functionality for business pages, it'd make my life easier.,Better customer service and outreach has happened due to using Sprout Social. We're able to respond faster and better.,10,10
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Sprout Social
282 Ratings
Score 8.0 out of 101
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Sprout Social Reviews

Sprout Social
282 Ratings
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Score 8.0 out of 101

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Reviews (26-50 of 78)

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Shonda Ranson profile photo
October 30, 2014

Seeded in Metrics, Sprout Social Grows Your Strategic Marketing

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Positive impact – Great way to keep track of ROI with easy metrics that even non-tech and non-marketing people understand when you present it to them.
  • Positive impact – Great tool for planning messaging strategy by getting the right content to the right audience on the right medium.
  • Positive impact – Has helped justify the importance of time spent on digital communications to organizational administrators.
Read Shonda Ranson's full review
Jennifer Wagner profile photo
October 21, 2014

Sprout Social: Easy to Navigate for a Novice User

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • When I was working for the company in which I utilized Sprout Social, I did see immediate feedback when sending tweets to specific users, as I was able to schedule tweets to go out to those people when I knew they'd be "awake" despite differences in time zones.
  • Sprout Social helped the company grow in regards to gaining followers on Twitter (as we were able to schedule our tweets for go out at specific times), and schedule posts for Facebook did drive our followers to the company's website to see the original content.
Read Jennifer Wagner's full review
Stephanie Spear profile photo
October 16, 2014

Sprout is Okay, But Not Great for Us.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Increased employee efficiency through scheduling.
  • Lack of reporting data has created decreased employee efficiency because manual reports are needed weekly to supplement Sprout reporting.
  • We do not use the platform as much for engagement due to brand restrictions, so some of Sprouts shining achievements are not beneficial to us in particular.
Read Stephanie Spear's full review
Haley Holt profile photo
October 16, 2014

Haley's 2 Cents on Sprout

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Increased employee efficiency, with creating content and scheduling content.
  • Customer Service: It makes keeping track of a follower/customers history very easy to keep track of.
  • The reporting has helped us internally figure out the ROI
Read Haley Holt's full review
Doreen Nicastro profile photo
October 19, 2014

Growing a social garden one sprout at a time.

Score 5 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Based on the monthly fee and the traction received from using the tool, did not see a direct return on investment.
  • Increased knowledge and understanding of social tools and how they function.
  • Social can help guide organizations to develop business objectives which are specific, measurable, attainable, realistic and timely.
Read Doreen Nicastro's full review
Mckenzie Masters profile photo
June 02, 2014

SproutSocial - Easy to use and effective. Save yourself some time and utilize Sprout.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • There has been an increase in employee efficiency by using this product. We are able to get on and plan quickly and easily. It takes less time than actually going onto the outlet and posting through the real site. This way, we are able to plan weeks, even months, ahead of time and that allows us to spend our time doing other things that are needed.
  • Our clients have been able to see their social media results through SproutSocial Analytics. It's been a great tool to have and the clients really appreciate it. The analytics truly are in-depth and easy to read -- even for those who don't really have a huge grasp on the world of social media.
Read Mckenzie Masters's full review
Rebecca Hellwig profile photo
November 07, 2014

Sprout social is a must have for social media masters!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We have been able to present the efforts of the Communications team easily to our Board, supporting the endeavor and leading to their understanding of this medium's importance.
  • We have been able to better connect with our audience and have increased our understanding of followers.
Read Rebecca Hellwig's full review
Jeff Cowens, MBA profile photo
March 21, 2014

Sprout Social Dominates This Space

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Nothing yet, since we just started using it.
  • Social metrics is a big push this year for our broadcast and newspaper groups so being able to easily pull these into simple reports is going to be amazing.
  • For new businesses we're starting it will be a great way to track what is resonating with people and what isn't.
Read Jeff Cowens, MBA's full review
Michelle Hebert profile photo
November 15, 2013

Sprout Social Has Plenty of Room for Growth

Score 5 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Ultimately, I only use SS to push my blog posts to my twitter account. I stay on with them because I like the design and user-friendliness of SS the most. I'm also very interested to see if and how they keep growing. I have high hopes for them.
Read Michelle Hebert's full review
Jencey Keeton profile photo
October 28, 2013

Sprout Social as a Social Care Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We are able to provide better customer service on our social channels due to the fact that we are able to receive the majority of our social mentions quickly and efficiently.
  • We are also able to tag and track our Influencers.
  • Sprout is a cheaper solution than a lot of the enterprise products in the market although it lacks some of the listening and analytics tools the more robust platforms have.
Read Jencey Keeton's full review
Wayne Pua profile photo
October 25, 2013

Great for covering the basics.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Increases my efficiency. I am able to see the previous conversations my company has had with certain individuals and am able to help them quicker.
  • The analytics I do have has enabled me to decide what kind of posts work and what don't as much.
  • Scheduling posts in advance on multiple accounts is great. Set it and forget it.
  • The reporting tools enable me to show my managers my progress in a efficient manner.
Read Wayne Pua's full review
Lisa Kribs-LaPierre profile photo
October 25, 2013

Clean, concise and reliable - Sprout Social is where it's at

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Improved customer service for sure. It's definitely a good homebase for all channels, and keeps everything much more organized which means more efficiency.
  • A couple of my clients noticed immediate uptick in ROI, I credit this to our kickoff of their social media programs, of which Sprout is a huge tool to make it happen with. So yes, it has definitely reached many business objectives
Read Lisa Kribs-LaPierre's full review
Thane Clark profile photo
October 29, 2013

If You're Not Using This Product, You Should Be!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We've for sure had better costumer service with Sprout Social's amazing keyword search tool. We were able to see real time what people were saying about us and then join in on the conversation with answers to questions, suggestions, and tips.
  • We also saw an increase in our posting schedule. With the amazing scheduling tool, we found that the number of posts we posted daily rose significantly. More posting and more conversations. Thanks Sprout Social!
Read Thane Clark's full review
Megan Gallagher profile photo
October 29, 2013

Optimized Our Social Media Team- Saves Team Time, Proves Value To Clients

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We have definitely seen increased employee efficiency. We have time to focus on other social media tasks now that we don't spend half a day working on end of month reports.
  • We have increased the amount we post to social channels due to the recurring post function and ability to live tweet or post from the great iphone app!
Read Megan Gallagher's full review
Ashley Rudolph profile photo
October 28, 2013

Reasons Why I Love Sprout Social!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • The prorgram definitely increased efficiency. We were using Hootsuite prior to Sprout and it just didn't have the same functionality.
  • The program allows us to measure our performance on social more easily and effectively as well.
Read Ashley Rudolph's full review
Callie Johnson profile photo
October 28, 2013

Sprout Social Review: Social Media Management on Steroids

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • My takeaway: If searching for an integrated social media management platform, try Sprout Social first. Depending on your brand variations, budget and requirements, this may be the perfect solution.
  • Sprout Social could increase employee efficiency. Again, you have to sell it to senior management as a viable marketing solution to drive ROI, lead conversion and community.
Read Callie Johnson's full review
Amos Orr profile photo
October 26, 2013

Great Reporting and Time Saver

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Quickly receive analytics for monthly board reports (saved time). You can customize date ranges and exporting to CSV allows me to input data in a custom report I already have built, but the PDF version in very comprehensive and pretty to look at. It cut my reporting time by 75% since it acquires data from multiple twitter, facebook, website and blog accounts in one report.
  • Allows me to share content on the fly while browsing information online through the browser widget.
  • Great mobile app, so I am always connected. Allows me to quickly respond to requests or posts.
Read Amos Orr's full review

Feature Scorecard Summary

Boolean keyword searches (16)
7.7
Filtering out noise/spam (18)
7.3
Sentiment analysis (2)
5.5
Broad channel coverage (3)
6.9
Content planning and scheduling (23)
8.2
Audience targeting (22)
8.1
Content optimization (19)
7.8
Workflow management (21)
8.4
Automated routing and prioritization (4)
6.3
Customer interaction histories (22)
8.5
Bulk actions (18)
7.3
Lead generation (17)
6.5
Content marketing (16)
8.2
Paid media management (3)
6.2
Campaigns and promotions (4)
7.2
Twitter (22)
9.1
Facebook (23)
8.3
LinkedIn (19)
7.5
Google+ (14)
6.8
Instagram (15)
7.8
Pinterest (1)
8
YouTube (1)
8
Campaign success analytics (23)
8.2
Real-time tracking (22)
8.9
Competitor analysis (17)
7.7
Role-based user permissions & privileges (20)
9.0
Mobile access (20)
6.9

About Sprout Social

Sprout Social is a social media management platform for businesses. This platform powers smart social communication for leading brands around the world including Anthropologie, GrubHub, Hyatt, MailChimp, Spotify and Zipcar. Sprout Social is available via a web browser, iOS and Android apps. Sprout enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. The vendor says that its intuitive platform was designed with the user in mind, making it easy for anyone to publish content, monitor their social presence, engage with their audience and analyze social media efforts across all connected profiles. Teams can be up and running in minutes—Sprout does not require up-front investment, has flexible contract terms and there is little-to-no implementation needed. Sprout is a Twitter Certified Product, Facebook Preferred Marketing Developer and Google+ Pages API Partner, and also integrates with Instagram, LinkedIn, Zendesk, UserVoice and Salesforce.

Sprout Social Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Does not have featureSentiment analysis
Does not have featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Does not have featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Does not have featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Does not have featurePinterest
Does not have featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Sprout Social Integrations

Sprout Social Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Sprout Social Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprout Social Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: Spanish, Portuguese