October 30, 2014
Score 9 out of 10
Read Shonda Ranson's full review
Return on Investment
- Positive impact – Great way to keep track of ROI with easy metrics that even non-tech and non-marketing people understand when you present it to them.
- Positive impact – Great tool for planning messaging strategy by getting the right content to the right audience on the right medium.
- Positive impact – Has helped justify the importance of time spent on digital communications to organizational administrators.