Skip to main content
TrustRadius
Sprout Social

Sprout Social

Overview

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…

Read more
Recent Reviews

TrustRadius Insights

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Twitter (57)
    7.7
    77%
  • Content planning and scheduling (57)
    7.0
    70%
  • Facebook (59)
    6.4
    64%
  • Real-time tracking (55)
    6.4
    64%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Standard

$199 annual / $249 monthly

Cloud
per user/per month

Professional

$299 annual / $399 monthly

Cloud
per user/per month

Advanced

$399 annual / $499 monthly

Cloud
per user/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month per user
Return to navigation

Product Demos

Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool

YouTube

How To Use Sprout Social - A Walkthrough Demo Of Sprout Social

YouTube

Sprout Social Demo 2023 | Sprout Social Review

YouTube

How to Use Sprout Social's Service Cloud Integration

YouTube
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.2
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

4.9
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

5.9
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

4.7
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

7.5
Avg 8.5

Reporting/analytics

5.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

7.6
Avg 8.2
Return to navigation

Product Details

What is Sprout Social?

Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.

Sprout Social Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.

Sprout Social Videos

Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy

Sprout Social Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, French, Italian, Portuguese, Spanish

Frequently Asked Questions

Sprout Social starts at $249.

Hootsuite, Khoros Marketing, and Sprinklr Social are common alternatives for Sprout Social.

Reviewers rate LinkedIn highest, with a score of 8.2.

The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(498)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.

One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.

Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.

Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.

Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.

Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.

With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.

Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.

Users commonly make the following recommendations based on their experience with the software:

  1. Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.

  2. Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.

  3. Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.

These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.

Attribute Ratings

Reviews

(51-75 of 115)
Companies can't remove reviews or game the system. Here's why
Stephanie MacMillan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Increased employee efficiency, as it is an easy tool to use.
  • Better customer service. Sprout Social is always quick to respond to any issues or questions we have, and are proactive in making changes to the platform that will better help users.
Fernando Ramirez | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Sprout Social helped contribute to our clients' social followings, but you don't need a social management tool to do that.
  • If you need an easy-to-use social media management tool, then pick Sprout Social. If you need to track ROI metrics, I suggest you do some research.
  • If tracking your social media team's efforts are a business objective, then pick Sprout Social.
Tapan Jain | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Our social media management team size has reduced and customer response turnaround time has reduced
  • We are always aware about the various discussions involving our brand and can pitch in if some clarification is required. This helps in creating the right brand perception and a higher conversion of prospects into customers.
  • Earlier we used to broadcast the content which was not relevant to a lot of people. This was harming our reputation in eyes of customers for which the content was totally irrelevant. Now we can post the content to the right customer groups.
Ryan Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Sprout gives its customers a true look at their social performance. Instead of pulling numbers from organic searches and within each platform, Sprout compiles the data into digestible percentages.
  • The teams and task functions allow for easy management of other users, which is wonderful from a social media team standpoint.
Olivia Ann Hurst | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • My Sprout Social inbox is never closed, so when I hear a notification I check it immediately. Working in higher education, I'm managing multiple top-level accounts for the university, and Sprout makes it possible for all of that information to come to one place and helps me to quickly respond to people as soon as I receive notification!
  • Sprout Social definitely contributes to my efficiency. Being able to manage, schedule and respond all from one place instead of logging into multiple social accounts is extremely helpful and saves time.
March 16, 2015

Sprout Social Review

Ryan Montano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Sprout saves me about 2 hrs a week and allows to me to monitor Twitter extremely well, but if it connected to more social networks it could save me even more time.
Valentin Vesa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Cut down budget for having multiple persons on specific digital venues
  • Better employer branding as we manage all of our job offers through Facebook too
  • Allows for a proper corporate presence on social media, making sure that each (supported) venue is covered
Rebecca Hellwig | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We have been able to present the efforts of the Communications team easily to our Board, supporting the endeavor and leading to their understanding of this medium's importance.
  • We have been able to better connect with our audience and have increased our understanding of followers.
Score 7 out of 10
Vetted Review
Verified User
  • Increased productivity with advanced message scheduling and RSS feed integration. Many social CRMs I have used in the past such as Social Engage and Meltwater for example did not integrate with all RSS feeds. This was a huge waste of time for us as we expected it to be an easy and simple process. Sprout social easily integrated with all of our RSS feeds, saved us time and allowed us to syndicate all the content we wanted to push out.
Shonda Ranson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Positive impact – Great way to keep track of ROI with easy metrics that even non-tech and non-marketing people understand when you present it to them.
  • Positive impact – Great tool for planning messaging strategy by getting the right content to the right audience on the right medium.
  • Positive impact – Has helped justify the importance of time spent on digital communications to organizational administrators.
Jennifer Wagner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • When I was working for the company in which I utilized Sprout Social, I did see immediate feedback when sending tweets to specific users, as I was able to schedule tweets to go out to those people when I knew they'd be "awake" despite differences in time zones.
  • Sprout Social helped the company grow in regards to gaining followers on Twitter (as we were able to schedule our tweets for go out at specific times), and schedule posts for Facebook did drive our followers to the company's website to see the original content.
Doreen Nicastro | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Based on the monthly fee and the traction received from using the tool, did not see a direct return on investment.
  • Increased knowledge and understanding of social tools and how they function.
  • Social can help guide organizations to develop business objectives which are specific, measurable, attainable, realistic and timely.
Stephanie Spear | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Increased employee efficiency through scheduling.
  • Lack of reporting data has created decreased employee efficiency because manual reports are needed weekly to supplement Sprout reporting.
  • We do not use the platform as much for engagement due to brand restrictions, so some of Sprouts shining achievements are not beneficial to us in particular.
Haley Holt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Increased employee efficiency, with creating content and scheduling content.
  • Customer Service: It makes keeping track of a follower/customers history very easy to keep track of.
  • The reporting has helped us internally figure out the ROI
Return to navigation