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Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media …
Starting at $249 per month per user
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening…
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Popular Features
- Twitter (57)7.777%
- Content planning and scheduling (57)7.171%
- Real-time tracking (55)6.565%
- Facebook (59)6.363%
Reviewer Pros & Cons
Pricing
Standard
$199 annual / $249 monthly
Cloud
per user/per month
Professional
$299 annual / $399 monthly
Cloud
per user/per month
Advanced
$399 annual / $499 monthly
Cloud
per user/per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://sproutsocial.com/pricing/
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $249 per month per user
Product Demos
Sprout Social Review Demo - Is This The Best Social Media Scheduling Tool
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How To Use Sprout Social - A Walkthrough Demo Of Sprout Social
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Sprout Social Demo 2023 | Sprout Social Review
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How to Use Sprout Social's Service Cloud Integration
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What is Sprout Social?
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives dedicated onboarding and quick implementation to realize value faster and minimize business disruption. Sprout invites potential customer to try a free 30-day trial at sproutsocial.com.
Sprout Social Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Sprout Social Screenshots
Sprout Social Videos
Bringing Customer and Business Insights Together with Tableau and Sprout Social
Customer Care with Service Cloud and Sprout Social
Sprout Social Employee Advocacy
Sprout Social Integrations
Sprout Social Competitors
Sprout Social Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, French, Italian, Portuguese, Spanish |
Frequently Asked Questions
Sprout Social starts at $249.
Reviewers rate Broad channel coverage and LinkedIn highest, with a score of 8.3.
The most common users of Sprout Social are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Sprout Social effectively addresses social media management and monitoring needs. Users utilize Sprout Social to schedule social media posts, pull analytics reports, and monitor social media mentions. According to users who have been using the software for more than 2 years, it has helped them publish content on pages and profiles, schedule posts in different time zones, and monitor their social media effectiveness. The software is highly appreciated for its ability to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
One of the key use cases of Sprout Social is central monitoring of all social media accounts to ensure consistent branding and communications. Users have found it essential for managing multiple accounts from one platform, allowing them to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
Another valuable use case of Sprout Social is reporting and monthly metric analysis. Users rely on the software to track content performance, community growth, and overall social media effectiveness. It provides them with comprehensive reports that help in evaluating strategies and making data-driven decisions.
Moreover, Sprout Social helps users aggregate social issues, track responses, and ensure a clear voice from brands. It simplifies the process of categorizing interactions, engaging with customers, and responding to comments and direct messages. By streamlining these tasks, it saves users significant time when it comes to social media scheduling and analytics.
Users recommend Sprout Social for small businesses and non-profit organizations due to its ease of setup and robust reporting capabilities. It serves as a valuable tool for managing different strategies and campaigns by offering features like scheduling social media content, monitoring social feeds, and creating reports for all clients.
Sprout Social also caters to digital marketing agencies by providing centralized management of client's social media accounts, gathering analytics, and offering reporting tools. Its detailed analysis across all social channels makes it a preferred choice for agencies looking to track social progress and provide comprehensive reports to clients.
With its versatility, Sprout Social is used by universities as well to manage social media accounts for announcements, news, public relations, and marketing purposes.
Overall, Sprout Social proves to be an essential tool in managing social media by catering to a wide range of use cases. From scheduling content and engaging with customers to monitoring analytics and generating reports, this software simplifies the complex landscape of social media management.
Users commonly make the following recommendations based on their experience with the software:
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Integrate with Asana: Users suggest integrating the software with Asana to streamline workflow and enhance task management capabilities.
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Spend time exploring functions: Reviewers advise investing time in exploring and familiarizing oneself with the various functions of the software to fully understand its capabilities.
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Choose a company that treats customers well and aligns with goals: Users recommend selecting a software company that provides both a powerful tool and prioritizes customer satisfaction. They suggest finding a company that aligns with business goals and offers reliable support and service.
These recommendations emphasize the potential benefits of integration, the importance of understanding the software's functions, and considering customer-centricity when choosing a software provider.
Attribute Ratings
Reviews
(76-100 of 115)Companies can't remove reviews or game the system. Here's why
October 15, 2014
All You Need is Sprout Social
- Ease of scheduling posts.
- Easy to read analytical reports.
- Tracking conversations
- Needs to be able to post to LinkedIn business pages
- Forces you to put text above an image. Some images do not need text.
- LinkedIn and Google+ analytics missing from reports.
September 16, 2014
Sprout Social Review
- Social Media Analytics
- Cross channel analysis for performance of social media campaigns
- Management of multiple social media accounts for multiple organizations
- The pricing is cost prohibitive for resale to small to medium businesses
Score 8 out of 10
Vetted Review
Verified User
- SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
- The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
- You cannot schedule content for LinkedIn through SproutSocial. Some of our clients want to post to LinkedIn so it makes it harder. It would be easier to be able to use SproutSocial for everything.
- Only one employee at a time can be logged into SproutSocial. This is very difficult when several employees need to program for different clients. If another employee signs on while someone else is in the program, the first person on will be kicked off without warning. This often causes whatever project the employee was working on to be lost.
May 08, 2014
Misses the Mark for analytics
Score 4 out of 10
Vetted Review
Verified User
- Easy to learn
- Nice visual breakdown
- Easy to assign different users and assign tasks
- Analytics reports are often wrong, not able to reliably use them. Demographic data for followers/fans usually differs from other sources
- Wish they supported more modules like LinkedIn, Instagram, etc.
- Difficult to separate out comments from Twitter and LinkedIn
- Wish it had more benchmarking data with others in the industry.
March 21, 2014
Sprout Social Dominates This Space
Score 10 out of 10
Vetted Review
Verified User
- Reporting - the detail and ease of use is SOOO amazing!
- UI - of all the products I've reviewed this is by far the cleanest and easiest UI. I've shared access with a few others on my team (some that aren't as tech savvy) and they find it very easy to use.
- Social engagement - they make it very easy to reply to comments, posts and tweets!
- I'd like to have a report that breaks down the separate Facebook and Twitter metrics for each property. I can do this by going to each group separately, but it'd be ideal to do it from one master group.
- It'd be nice to be able to share the interactive report with someone through a URL link.
January 14, 2014
Don't Doubt Sprout
Score 10 out of 10
Vetted Review
Verified User
- Tracking keywords.
- Cross platform analysis.
- Great GUI.
- User friendly and easy to get into.
- The ability to monitor activities on a wider number of social media outlets.
- The ability to cross-post to a wider number of social media outlets.
January 14, 2014
Sproutsocial is definitely worth signing up for
Score 8 out of 10
Vetted Review
Verified User
- Customer Service.
- Graphic Reporting.
- Sharing.
- Social media reporting could be faster/ more up to date.
- Website analytics could be included /like Google analytics
- Queuing and scheduling posts could be differentiated better.
January 14, 2014
Sprout>Friday @ 5pm
Score 10 out of 10
Vetted Review
Verified User
- Analytics.
- Scheduling.
- Task Management.
- Social Discovery.
- Smart Search.
- Facebook Integration.
- Bit Link compatibility across platforms.
- No Pinterest Integration.
November 15, 2013
Sprout Social Has Plenty of Room for Growth
Score 5 out of 10
Vetted Review
Verified User
- Sprout allows me to schedule all of my Twitter, Facebook, Linkedin and Google+ posts (including photos) from the Messaging module.
- Sprout also allows me to use an RSS Feed to push blog posts to my Twitter account automatically.
- With the discovery tool, Sprout allows me to search for new customers with keywords or phrases.
- "Cleanup" allows me to see which Twitter users are inactive and who isn't following back so I can prioritize who to engage with.
- The Twitter Comparison tool allows me to compare my twitter account to competitor accounts, allowing me to keep an eye on what kind of content engages our market the most.
- Sprout might see a vast increase in their number of clients if they implemented the ability to link a Pinterest account. Also, (and I know I'm reaching really far with this one), if Sprout paired up with Pinterest and implemented a batch upload tool for Pins in their scheduling module-I would do so much happy dancing. SO MUCH DANCING.
- Facebook Reports: Vague. For example, on my current facebook report I see "Facebook Impressions" and beneath that, the word "Check-In" and the number 2.2k. What is a Facebook Check-In? How does that information help me? Perhaps developers could take a look at implementing the new Facebook Insights into the SS reports. Here's what I want to know when I see my report--Who shares and likes our content the most? Who should I reach out to? Let me link Facebook contests so I can get a specific report on how the contest is doing and how many fans we're engaging.
- Twitter Reports: Also vague. I want to see who shares our content the most. I see how many mentions and retweets I received, but that just strokes my ego. What I want to know is--who should I keep reaching out to and engaging with and who am I annoying? ;)
- Google Analytics: Doesn't show correct information. Mine doesn't allow me to plug in a date past March 13, 2013 for report purposes. It also continues to tell me that it "doesn't have any data for me yet." Could be a glitch on my end though so I can't say fairly either way.
- LinkedIn and Google+: I don't personally use LinkedIn or Google+ very much, but it makes sense to me that if you're offering reports for Facebook and Twitter, perhaps reports should be included for those two platforms as well.
- It'd be great to add Facebook and Linkedin to the Discovery section so we're not just limited to finding new Twitter users. Also, it would be amazing if, when new people were suggested as connections for us, their Facebook, Twitter, Linkedin, and/or Pinterest accounts were all available as options to follow/like/connect with in just a few clicks. That might be a little too creepy to implement, but it would be soooo nice. ;)
- Currently, the RSS Feed can only push my blog content to Twitter and it would be really great if I had the option to push it to Facebook and/or to Google+ and LinkedIn as well. (And Pinterest. Am I pushing too much? Pin-ter-est. Pin-ter-est. Pin-ter-est!) *Really though, Pinterest drives five times the traffic of all other social media platforms to our website. It just makes sense to get in on it!)
- Why is there no Facebook comparison tool?
November 01, 2013
Sprout Satisfaction | Give It A Try!
Score 10 out of 10
Vetted Review
Verified User
- Scheduling Posts. I trust that the posts I create will be posted at the scheduled time without having to worry that an error will take place. This ensures that I post at time that offer the most engagement with my brands' followers.
- Analytics. I like the easy-to-read layout of its stats. It gives me the opportunity to track what posts are working, thus increasing followers and engagement with existing fans.
- Management of Multiple Brands. Working on several different brands at one time can be difficult, however, Sprout lays everything out in a clear manner, reducing the risk of overlooking a fan comment or writing on the wrong brand medium.
- More simplistic layout. With all the green, it can be a lot to take if using Sprout all day.
- Something that shows you what competitors are posting throughout the day.
- A buzz feed of sorts that make users aware of the top news going on for that day.
November 01, 2013
Don't Get Lost with Social Media Use Sprout
Score 6 out of 10
Vetted Review
Verified User
- Easy to use.
- Functional.
- Graphs and charts make sense.
- Reporting could be separated out into more detailed sections.
- Smart Inbox could be easier to navigate.
- Website navigation.
October 31, 2013
Sprout Social Review
Score 10 out of 10
Vetted Review
Verified User
- Manage twitter outlets for multiple smart device accounts.
- Community management.
- Sharing ideas and products.
- More social media outlets
October 29, 2013
If You're Not Using This Product, You Should Be!
Score 10 out of 10
Vetted Review
Verified User
- Sprout Social is an amazing tool! I was able to manage several different social profiles in one, easy to use interface.
- The scheduling feature was my favorite. I would log on everyday and schedule all the posts that needed to go out that day. I never had to worry about the posts the rest of the day. The features were advanced and the different posting options were abundant. One of the best schedule tools on the market now.
- I also really loved the analytic tools. The information that it tracks is unbelievable. The detail associated with these reports really helps you understand whats happening on your social networks and helps you make decisions.
- I only used the standard edition of Sprout Social so the features I wanted were available, they just came in a different plan. You can still do so many great things in the standard edition and if you need that added functionality, then you can upgrade your plan.
- Honestly, no complaints! Sprout Social fulfilled all my various and basic needs.
Score 10 out of 10
Vetted Review
Verified User
- Reporting on Sprout is comprehensive and fast. Working with clients who don't understand the ROI of social media, these reports are very helpful to prove the success and value we bring. They are also a great way for us to analyze what our audience looks like, what time of day they respond, what types of content they respond to and more. We can use this data to adjust our social media strategy.
- The ability to export reports with a customized logo is great. Prior to using Sprout it took us at least a half and hour or more to pull Facebook and Twitter reports and analyze them in one document. Now we can simply select the dates, add our logo and export monthly reports to a nice PDF.
- The mobile app is amazing! Not only can you switch through your groups of accounts, you can post to all networks (Which is perfect for live tweeting) and notify clients of any negative comments or feedback on the go. Our clients are impressed at how fast we alert them to these and it's all due to Blast and the inbox feed.
- The ability to schedule a recurring post saves us so much time especially with Twitter since we want to push the message there continuously.
- Smart search is by far the best way to connect with relevant brands and businesses on Twitter. Easy way to search, see their profile and follow them all in one place.
- The reporting could definitely provide more data. Specifically the percentage increase month over month on engagement, fans, etc. These are great stats to show clients. More reporting on Facebook advertising campaign success would be great as well.
- Suggested posts and topics would be nice. This is a feature other Social media management softwares offer and I think it would help keep things fresh as many times it gets hard to continue to create new, unique posts.
- I think there is room for improvement on search terms and making sure the inbox is listing all mentions of the brand that may have not specifically tagged the brands handle.
- Bringing reputation management help in the future would make it a more complete management system.
October 29, 2013
SPROUTisfaction
Score 10 out of 10
Vetted Review
Verified User
- I loved the overall interface of Sprout Social. I found the dashboard easy to navigate, especially important when you're managing multiple profiles for clients.
- The mobile app is a great extension of the desktop version; I greatly appreciated this feature since I would work off of an iPad and iPhone while on the go.
- If I ever had a question or wanted to change my plan, customer service reps were knowledgeable and easily accessible.
- Sprout’s reports are very detailed and thorough, providing fantastic metrics for my clients.
- At the time I was subscribing to Sprout, there were only a few of the social networks integrated into the software. I imagine by now, that is no longer the case.
- The subscription cost was a little high, compared to Hootsuite.
October 28, 2013
Sprout Social as a Social Care Tool
Score 9 out of 10
Vetted Review
Verified User
- Sprout Social provides almost real time access to our customer comments and posts across Twitter, Facebook, blogs and other online searches.
- Our entire Social Care team is able to use Sprout globally to respond to customers and assign tasks to other users. We are also able to segment our fans into lists, identify customers and more.
- The Analytics section in Sprout does an amazing job of providing the proper KPI's for our company. Whether you need to know the efficiency of our Engagement, speed to response, popular posts or channel growth the reports are all there.
- We have had a very good relationship with our account manager. They are sensitive to our unique use cases and work with us to find solutions. We are also very excited for the Enterprise version of Sprout to be released.
- Sprout's easy to use Inbox makes it easy for us to respond to comments, archive them and categorize responses.
- We would really like Sprout to add Sentiment to the listening portion.
- It would also be nice if Sprout had labels so we could further categorize the social comments and posts.
- Due to the Facebook API we don't believe that the Engagement score shown by our Care Team is always accurate.
October 28, 2013
Reasons Why I Love Sprout Social!
Score 10 out of 10
Vetted Review
Verified User
- I find Sprout Social's Keyword tracking tool particularly useful. It helps me communicate with others who are talking about our brand.
- I love Sprout Social's social media reports. They are visually appealing and easy to digest. I also love the option to download our data into excel for use in our own internal social media dashboard.
- Sometimes the program loads a little slow, which makes it hard for me to jump right into my work.
October 28, 2013
Sprout Social Review: Social Media Management on Steroids
Score 8 out of 10
Vetted Review
Verified User
- I used the 30-day version for another client in August 2013. The 30-day window was nearly sufficient testing ground. However, I was at a social media conference during part of that time.
- Dashboard - Unparalleled, intuitive, teachable.
- Impressive customer service team - "Team Social".
- Cross-platform, one-stop-shop for Facebook, Google+ Pages only, LinkedIn and Twitter.
- Analytics at a glance.
- Given the ultimate cost of $39 per user, a 45-60 window would have helped me dig into the product and "sell" it to the five brands that were formerly under my purview.
- Pinterest and Instagram capabilities would have nicely rounded out the product as a one-stop shop.
- A mobile app would be awesome.
- I envision a Klout-like ability to search for influential Twitter users. This would be fantastic.
October 27, 2013
Building a Brand? Sprout Makes it That Much Easier.
Score 10 out of 10
Vetted Review
Verified User
- Scheduling
- Engagement
- Analytics
- Facebook posts --Being able to include a photo to be scheduled with a post, and being able to have that photo appear as a large photo under content. Right now, we must manually go into Facebook to do this.
- Not sure if there's any way for this to be done, but how about Instagram scheduling?
October 26, 2013
Would recommend Sprout Social to any social media professional
Score 10 out of 10
Vetted Review
Verified User
- I like that Sprout Social shows you your history of interactions with contacts and allows you to assign non social contact information. In this way, Sprout serves a CRM tool for the social world which is something other social media management platforms do not offer.
- The reporting is in-depth without being overwhelming and easily customizable.
- I also like that you can turn messages into tasks that can be assigned and shared within your team.
- I would like to see additional networks added to Sprout, particularly Instagram. This is very important to location based businesses like restaurants and hotels. People tag pictures to the hotel all the time, but I cannot view within Sprout. I have to manage Instagram within the app itself.
- Maybe I don't have it set up correctly, but I would like to receive alerts on the Sprout Social app when I have new messages.
October 26, 2013
Great Reporting and Time Saver
Score 9 out of 10
Vetted Review
Verified User
- I enjoy the integration with facebook, twitter, google+ and google analytics.
- I has a great reporting function that can be exported to a CSV, or PDF (info graphic style).
- You can multiple accounts on the platform easily.
- I use a widget on the Chrome browser that allows me to quickly share content and webpages through tweets or google+
- It has a nice scheduling function for publishing.
- Allows you to save searches for specific terms, hashtags or profiles.
- You can compare twitter accounts to competitors.
- Support is helpful and quick to respond.
- In general, I prefer using Hootesuite for twitter monitoring since it can show me multiple feeds and searches on one screen.
- It could use more Social Media channels such as Pinterest, Instagram, and YouTube.
October 25, 2013
Fan of Sprout Social
Score 10 out of 10
Vetted Review
Verified User
- I like being able to see engagement for all my social brands at a quick glance.
- Sending out messages is incredibly easy.
- Customizing my message screen has been a breeze and we're engaging with more people now than ever.
- If they could add LinkedIn functionality for business pages, it'd make my life easier.
Score 10 out of 10
Vetted Review
Verified User
- Attractive reports that can be shared with key decision makers
- Makes it easy and efficient to track brand mentions across social channels and the internet
- Great price point
- Makes it easy to schedule a month of social posts in a few minutes
- Great iPad app version of the product
- Makes it both easy to switch from professional and personal accounts, and also easy to not use the wrong account accidentally.
- Can't manage LinkedIn Business pages through SproutSocial. This made me look for competitors' tools to use, so that I can optimize the timing of when the posts are going out.
- Facebook reporting varies significantly from within Sprout Social than in my actual Facebook account reports. I'm not sure why.
- I dislike the default "Group Reports" view, because it throws my stats off significantly (we manage several accounts). I would like to be able to set my own default report that I can see in the landing page of the reports tab.
October 25, 2013
White Bulldog Media Review of Sprout Social
Score 6 out of 10
Vetted Review
Verified User
- Sprout Social is visually beautiful, which is especially helpful when it comes to generating reports for clients.
- Sprout Social allows us to target Facebook posts by language, which is something Facebook does not currently permit us to do here in Mexico. This is actually the main reason we use Sprout, which was a tough bullet to bite as we're paying $50/month for, essentially, one feature that is free in the US.
- The scheduler in Sprout is pretty robust and intuitive.
- The pricing is tough. For a small agency like us, it's a big expense.
- It's surprising that Sprout has not added support for Instagram by now. We currently have to present reporting from Sprout as well as from Statigr.am as Instagram is, arguably, the most important network for our clients.
- Sprout is still, for some reason, unable to pull the profile image of one of our clients in the scheduler. Not a big deal, but kind of annoying.
October 25, 2013
Great for covering the basics.
Score 8 out of 10
Vetted Review
Verified User
- Analytics on interactions.
- Scheduling posts.
- Shows interaction history.
- Would like to see if they can get Pinterest/Instagram.
- Would be interested to see if they could manage ads within the system.
- The mobile app isn't fluid. Much easier to use Facebook's Page Manager and Twitter's app to manage multiple accounts from mobile.
- Would like to see if they can get more analytics on followers and fans (what things they are talking about, other Facebook pages they like, etc). Maybe more integration tools with a company's website API.