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StackAdapt

StackAdapt

Overview

What is StackAdapt?

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Product Details

What is StackAdapt?

StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.

Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.

StackAdapt Videos

Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]

StackAdapt Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(29)

Attribute Ratings

Reviews

(1-14 of 14)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Outstanding customer service: quick to respond, great (proactive) recommendations and reporting.
  • Fair pricing.
  • Great response time to RFPs with great insights and opportunities.
  • Some of the audience targets are a bit small, even for less than niche audiences/targets.
Mark Whitlock | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Their ad development tool is outstanding.
  • They offer to help you create a super-detailed profile of your specific audience but their online tools for ratcheting down your audience are strong.
  • Their customer support works hard for you.
  • There is no way to QA your own ads. They QA for you and based on the level of their customer support, you can trust their QA, but the lack of self-assessment can cause problems for your company/agency.
  • To know where your ads were actually deployed, when, and for how long would be amazing. They certainly know because they can track all sorts of analytics.
  • Budgeting.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's user-friendly, as we can navigate well throughout the platform.
  • The option to have custom segments built strengthens our targeting efforts.
  • Support from the StackAdapt team is awesome.
  • Dashboard and filter options. When you are running multiple campaigns it's challenging to pull the right analytics. Could potentially be a user error BUT I'd prefer it to be an easier process.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
  • I'd like to see easier grouped campaign reporting.
  • Easy to find benchmarks and anticipated results. I love how LinkedIn's ad platform gives you examples of what to expect with your campaign. Having an easily accessible view of benchmarks and projected results would be great.
  • Live mockups. Like Teads, I'd love to see shareable mockups of ads to share with stakeholders for approval.
Megan Schutz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use.
  • New services & capabilities offered regularly.
  • Great customer service!
  • More in-depth audience targeting.
  • Ability to switch between image sizes when creating an ad.
  • Users being able to remove topics in the custom audience segments without having to contact support.
Cameron Solu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
  • Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
  • Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.
  • The interface can be a bit confusing.
Marina Grindle | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • They have really great customer service. Everyone is assigned a person on their account that can help them with pretty much anything.
  • The platform is really easy to use. I have no experience doing paid media and I am able to set up campaigns successfully.
  • The results for our clients have been really impressive and we can continue to ramp up native ad budgets for clients because the results speak for themselves.
  • I wish you had the ability to resize images to the recommended sizes straight from the campaign management page, but you have to upload images that are the correct size already.
Eric Figura | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Christopher Penn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • Outstanding customer service - highly responsive.
  • Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business.
  • Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.
  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
Kristy Mihill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • StackAdapt provides quality traffic to our client websites.
  • StackAdapt's staff is extremely knowledgeable and will do anything to help you and your clients.
  • StackAdapt's process of making sure no traffic from their platform is fraudulent, is amazing.
  • There aren't many things I find that need improvement on the StackAdapt platform. Whenever we suggest a change, they happily oblige, and do anything they can to build it into their platform.
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