Storify (discontinued)

Storify is well suited to connecting far-flung colleagues. It appeals to working professionals who may not be able to participate in the conversation in real time, but value the information being shared. Storify has provided me with many useful tips and links and can be compared with a recorded Webinar in terms of quick access to pertinent information.

In my experience, Storify is best used for visually portraying a multi-media conversation and highlighting resources.

I am already recommending Storify to my journalism colleagues and at least three of them are using Storify this fall based on my recommendation. I have also recommended it to a colleague who teaches strategic communication, as Storify has great potential for advertising & PR.

Storify is particularly well suited to a narrative collection of social posts. It is wonderful for telling a story. It also does a great job of displaying text AND image posts in a single stream in a way that is easily consumable.

It is not as good for non-linear needs such as general insights from a conference or convention, for example. There are better solutions on the market like Tint or RebelMouse.

Storify is a very well suited program to gather content in any capacity. I have used Storify in different employer settings and the experience has translated well across different work situations. The program works especially well in newsroom/journalism settings but it has also been an asset in regards to digital marketing.

I highly recommend Storify. All you need to get started with Storify is a computer and internet connection. The learning curve is short as story creation is intuitive on this platform. The resulting dynamic digital stories are worth any time spent with a new tool.

Be sure to explore the tool, check out the capabilities and ensure you know how to use the tool before diving in on a large-scale project.

My advice is to try Storify. Look at your marketing and PR goals and see how storytelling using this tool can be deployed to assist in achieving your goals. Then, build a tactical plan and play with it. The drag and drop functionality of the tool can make a story appear with relatively short time investment. It is then sharable and usable throughout other digital vehicles. It may not work for everything but it is a great way to compile campaign and event experiences when using a hashtag or tracking website articles for your intiatives in one place that can be shared to promote your effectiveness, communicate fun at an event and digital savvy to get others excited to participate with your organization.

It's great when it comes to event coverage. See http://storify.com/hbsalumni/hbsreunion2013-day-1.

I would recommend spending some time familiarizing themselves with the interface and experimenting. After they have a feel for what can be done, they should look around at what others have done, especially those more experienced with telling stories.

I would advise that Storify is easy to use and includes many built-in resources, such as search tools, but that its application can be improved even more by combining it with other tools such as Google News (also accessible in Storify, but using standalone site is easy), Twitter (corporate and 3rd party) search tools and media management / "clipping" services like Vocus.

I would recommend that someone using Storify should have a social media strategy before investing any time in it. Also, Storify works best when coupled with events. There should be a plan to live-tweet, a hashtag and a way to communicate to people that you and your organization are capturing moments on Twitter, Instagram, etc. It would also be helpful if the organization has a platform to schedule tweets, such as Sprout Social or HootSuite, to pre-program tweets before an event.

Modular. Easy to use. Intuitive. I'd also tried Pinterest experimentally. When I found Storify, I liked the storify model better as it allows for easy drag and drop ordering of content elements. If you run your own wordpress blog, this a nice addition via wordpress plugin. Since you can grab story elements from other stories, anyone in marketing will love this tool.

I would recommend Storify if a colleague were looking for an interesting way to share a story, tie some social elements together, or wants an interesting social tool to look into. Storify could be good as a type of newsletter or to share a social conversation between a group. For all the strengths and weaknesses shared, Storify is simple to use and free. Though it still has some rough edges when it comes to sharing and embedding the content, as well as building stories from older social elements, Storify does make sense of social noise and that is well worth the time it takes to build a story.

I would recommend Storify, but would make sure it fits the business objectives of the colleague.

Simply, Storify is easy to use. If someone asked me for help finding a curation tool I would absolutely recommend it.

I would advise them to consider their goals. It resources are limited and large reach is the goal, Storify may not be for them. I would recommend identifying exactly that the objectives and KPIs are in the social strategy and see how that aligns with what's available.

Stay involved in the growing changing world of social media. Monitor trends and really get to understand what your consumer wants. Use Storify as a way to do it.

It's the best tool around to create a social story from crowdsourced contributors, period.

I would say it's an interesting tool whose potential is still being explored. It's great for creating a nice timeline of events across social media channels, and if there is an opportunity for a multi-format story to be told, then it's a good alternative. It's good for aggregating material to share out through email blasts and social media.

Before using Storify, you need to ask yourself why. If you're looking for a hot new social media platform that is going to drive new audiences to your content, then Storify is not the solution. But, if you are looking for a way to organize your social media content, archive it, and present it on platforms across the Web, then Storify does that better than anyone. In the academic world, I think most of my colleagues should be on Storify; the key is that they get into it for the right reasons.