Storify (discontinued)

Storify is the best at what it does - aggregating social media content to create dynamic digital stories. The platform addresses my needs to engage students in the learning process and gives them a venue for sharing their research with a large audience.

It is a great tool and one I tell many people about!

The free Storify version is intuitive and can help nonprofit organizations achieve its goals to establish their brand authority in a particular area through aggregation/curation of news and content around their area of expertise as well as demonstrate in one snapshot the effectiveness of a PR campaign they have worked on. Sources from social media as well as news, video, images can be pulled into one topical Storyboard to show depth of a nonprofit's focused population of people they serve, demonstrate advocacy effectiveness or need for advocacy, feature an event through the eyes of its participants, or demonstrate the reach of a PR or viral campaign for a nonprofit organization into one document that can be shared as a content creation vehicle. Amazing tool with endless possibilities!

It's just been a great way to capture conversations and such that occur over many hours, even days.

Storify allows the user to tell a story or convey a message using not just words but conversations that take place in the social media. As use of Facebook, Twitter, Pinterest, Instagram and other social media increase, journalists - and anyone with a message - needs something like this to pull the information into one unifying form. Storify does that.

I have been pretty much completely happy with my decision to explore Storify as a tool for use within my department, as it has resulted in many positive side effects and continues to serve our department's needs well. In fact I am currently using it to collect coverage and communications work related to a major research finding on autism, which is getting extremely widespread coverage from media, on social media, etc.

Storify is worth it if you and your organization is creating a lot of social media buzz. If there are less than 15 people that are a part of the social media conversation, you really don't need to use this tool. It's most effective as an organizational storytelling tool, so you need to find a way to get people talking about you before you implement it.

Overall, the free version is an 8 for me. With room for a few new features and a little time, this is bound to improve. I found it easy to use and useful from day 1. Adds some quick content creation tools to my web presence toolkit. Since it is free to try, I'd highly recommend you try it.

My original use of Storify was for a specific purpose, transmedia storytelling, but now that I've seen the functionality of the site and realize how easy it is to tell a story from seemingly disparate social elements, I will most likely use it for storytelling within my current job. As a person in a position of needing to create a good stream of inspiration for my team, share timely news and trends, present information in a more interesting way, and share innovative products with my agency, I can see many different uses for Storify. I'll have to get creative with those uses, though, because I don't see another strong specific need for the use of Storify. An interesting tool that I'd love to see other people using differently.

Storify is a really great publishing option, filling a niche not filled by any other publishing platform.

I would renew my use of Storify if I found a need for curation. At the current moment we don't have a need for it. However, we often plan client events or conferences and i can imagine myself using it again at those times.

I am no longer with the company that was using it, but I would recommend it to businesses that have the resources to use it. Besides being another social channel, it offers a place to engage with specific users on other social channels who you already know are interested in related products or industries. By searching, incorporating, and notifying the users behind specific Tweets or other social interactions, you can literally target down to the user who is actually most likely to convert. No other platform gives you that power so easily. Especially for businesses with high margin products, even a small number of sales leads will make Storify pay for itself.

Storify is a great tool to use when publishing on social media. With the growth of social media, PR and Marketing I feel it will continue to develop and see improvements over the coming years.

Our relationship with the client is up for renewal

I need metrics, such as number of users and engagement, and I need an opportunity to create a promotional partnership with Storify in order to make this a worthwhile project to my supervisor.

At this time, Storify is the only product that we've identified that offers the functionality we need: organizing, archiving, and embedding of our social media content. So I think it is highly likely that we will continue using Storify, at least in the near future. In the longer-term, I hope to see Storify expand its services to provide more functionality around live social media events.