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Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in …
Starting at $750 per month
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What is Sugar Market?
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining…
Recent Reviews
Pricing
Core
$1,000
Cloud
Database size
Entry-level set up fee?
- Setup fee required
For the latest information on pricing, visithttp://www.salesfusion.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $750 per month
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Sugar Market?
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue.
Salesfusion was acquired by SugarCRM May 2019.
Salesfusion was acquired by SugarCRM May 2019.
Sugar Market Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Budgeting
- Supported: Program Management
- Supported: Social Listening and Tracking
- Supported: Social Engagement and Promotion
- Supported: Social Analytics
- Supported: Sandbox / Test Environment
- Supported: Secure Partitions / Workspaces
- Supported: User Roles and Permissions
- Supported: Content Management System
- Supported: Reverse IP Lookup
- Supported: SEO Optimization
- Supported: Website Tracking & Analytics
- Supported: PPC & Adwords Integration
- Supported: Multi-channel Campaign Management
- Supported: Surveys
Sugar Market Video
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Sugar Market Integrations
- Google Analytics
- Multiple CRMs: e.g. Microsoft Dynamics and InforCRM
- Event Management: e.g. Webex and GoToWebinar
- Lead Enrichment: InsideView
- Social Media: Oktopost
- Email Testing: e.g. Litmus and SpamAssassin
Sugar Market Competitors
Sugar Market Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | All |
| Supported Languages | English, French |
Frequently Asked Questions
Sugar Market starts at $750.
Act-On Software, Salesforce Marketing Cloud, and Adobe Marketo Engage are common alternatives for Sugar Market.
Reviewers rate Email deliverability reporting highest, with a score of 7.
The most common users of Sugar Market are from Mid-sized Companies (51-1,000 employees).
Sugar Market Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 20% |
| Mid-Size Companies (51-500 employees) | 70% |
| Enterprises (more than 500 employees) | 10% |
Comparisons
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Reviews and Ratings
(22)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users of Sugar Market rely on the software for a wide range of marketing tasks. The Marketing Department, in particular, finds value in creating, executing, and tracking campaigns, as well as monitoring website traffic. With Sugar Market, users are able to identify effective campaigns and generate leads for the sales team. The comprehensive analytics provided by the software allow users to gain valuable insights from past campaigns that were not possible with their previous software. Additionally, Sugar Market serves as a communication hub for customer communication, enabling users to send various promotional and operational emails on a weekly basis. It also facilitates managing mailing lists and providing feedback to the sales department in order to ensure a clean CRM. Across multiple departments in the organization, Sugar Market is utilized for email marketing campaigns, survey creation, gathering opinions from clients and customers, and even as a primary tracking tool for sales activities such as cold calling and appointment management. Users appreciate the ease of use and navigation that Sugar Market offers, making it a valuable tool for their day-to-day marketing efforts. Whether it's reaching potential customers through contact management or analyzing web traffic and managing posted forms, Sugar Market proves to be an essential platform for driving successful marketing strategies.
Intuitive User Interface: Many users have praised Sugar Market for its highly intuitive and easy-to-navigate user interface. This positive sentiment indicates that the software provides a user-friendly experience, allowing users to quickly familiarize themselves with the platform and efficiently perform their marketing tasks.
Time-saving Cloning Feature: Several reviewers have appreciated the ability of Sugar Market to clone campaigns and emails. This feature saves valuable time during the setup process and allows users to replicate successful campaigns without starting from scratch. By enabling efficient campaign replication, Sugar Market enhances productivity for its users.
Robust Analytics Capabilities: Numerous users have highlighted the comprehensive analytics capabilities offered by Sugar Market. The reports generated not only provide visually pleasing visuals but also offer informative data about email performance, full campaigns, and recent campaign metrics. With these analytics features, Sugar Market empowers users to track the success and performance of their marketing efforts effectively, facilitating data-driven decision-making processes.
Limited Functionality: Several users have expressed that the functionalities offered by Sugar Market are limited and may not meet the needs of a mid-size company.
Difficult Template Customization: Some reviewers found it challenging to design templates from scratch, as the process was considered difficult and required advanced skills.
Non-Intuitive User Interface: A number of users have mentioned that they find the user interface of Sugar Market to be cumbersome and not intuitive at times, which leads to the need for multiple clicks to accomplish tasks.
Users commonly recommend the following:
-
Attending training sessions to learn best practices and tips for using the software effectively. Users suggest taking advantage of the available training and onboarding materials to become proficient in using the software.
-
Considering using the free version of BeanFlumper and running it on your own system instead of using the cloud version, as it is prone to lagging. Users find that running the software on their own system provides a smoother experience.
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Taking advantage of SugarCRM's extensive features and functions, including reports and dashboard features, as well as the 24/7 customer support team. Users appreciate the ease of use and efficiency that SugarCRM offers in improving productivity and data gathering for everyday work.
Attribute Ratings
Reviews
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February 20, 2020
Sugar Market(Salesfusion) Review from an Everyday User
Sugar Market (Salesfusion) is being used as a contact management and marketing platform to ensure we are reaching all of our potential customers. Mostly the usage is to view web traffic and manage posted forms. However, single promotional emails are sent throughout the year with little usage of large scale campaigns.
- Single email builder is a great function.
- Web activity of a specific cookie email is great.
- Its user functionality is not very intuitive, and I find myself clicking multiple buttons to figure out what I want to do.
September 13, 2017
Easy to use, but not powerful enough
Salesfusion has been used by our marketing team. We use it for our communication hub for our customer communication. We send 5-6 various promotional/operational emails a week (not including ones that are a part of nurtures or auto-generated). We also use it to manage our mailing lists and to provide feedback to our sales department with regards to incorrect contact information, etc. It helps us to keep our CRM clean.
- The email builder is easy to use.
- The platform has a great mix of usability and functionality.
- It's not an intuitive process to set up and manage nurture campaigns.
- Building landing pages is very hard. You need coding knowledge.
- The functionalities are limited and do not suit the needs of a mid-size company.
February 08, 2016
Life is a breeze with Salesfusion!
When I worked with FMSI, I used Salesfusion to track my calling efforts and response rate. It was used primarily by the sales department and was our primary tracking tool for cold calling contacts, managing appointments and evaluating the results of our efforts. The reason I liked it so much was that it was easy to use and navigate. I didn't have to constantly search around to find what I was looking for - it was self explanatory.
- It was easy to navigate.
- I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
- I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
- I didn't see any room for improvement - I really enjoyed using the system.
January 29, 2016
Finally, Access to the Data Marketers Really Need!
We currently use Salesfusion as one part of overall marketing strategy for our clients. Some use the service to communicate with existing clients, others use the system as a platform to attract new customers based on website interaction.
- Easy to locate email tracking results.
- Database management is simple and effective.
- Lead scoring is easily managed and extremely helpful in directing potential quality leads to the appropriate contact person.
- The user interface is somewhat cumbersome and not intuitive at times.
- Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
- Custom reporting is complicated to set up.
June 24, 2015
Our Best Decision!
Score 9 out of 10
Vetted Review
Verified User
We use SalesFusion in the Marketing Department for almost everything we do. We use this to create, execute, and track campaigns as well as tracking traffic on our website.
One of the best problems that SalesFusion has helped is knowing what campaigns are working and creating leads for our sales team. With our previous software we were unable to receive all of the analytics from past campaigns.
One of the best problems that SalesFusion has helped is knowing what campaigns are working and creating leads for our sales team. With our previous software we were unable to receive all of the analytics from past campaigns.
- The analytics from our campaigns is by far my favorite thing about SalesFusion. It really helps determine what our customers like to see and what they are interested in. This has let us realize what is not working and saving us time by not reproducing a similar campaign.
- Web tracker and alerts have also been a great thing for our sales team. We are able to see a customer on the back end of our website at all times, and we are able to turn that over to a rep who can provide that customer what they need in a short time period.
- Creating dialogs in front of certain content on our website has also turned leads into HOT leads for our sales team.
- The HTML creator is not the easiest to design a template in. If you know little HTML it can be quite difficult, but they do provide templates that are very easy to change.
- Their support team is great, but some times it is a longer wait to hear back than I would like.
Score 8 out of 10
Vetted Review
Verified User
We use SalesFUSION as a marketing automation platform to send message to our partners, prospective partners, customers and prospective customers. We also white-label market on behalf of our partners. We have webinars and recently hosted a partner conference and used SalesFUSION for all correspondence for the show. I am in the system a few times a week if not daily. Like many other software applications, there are so many features I cannot use them all, but I use what I need to get my job done. They have excellent training when you want to go to the next level.
- The application is fairly intuitive and once you get into a rhythm things run pretty smoothly.
- I am able to clone campaigns and emails to save time in the set up of the email and html.
- They have a great template library for people who are not familiar with html. I have used many of the templates and they have a good variety and a very professional look.
- The reports are visually pleasing and provide great data about a single email, full campaign or the last XX days of campaigns. I am able to do A/B testing and determine open rates, unsubscribes, etc.
- They recently changed the interface and I am not a fan. I preferred the grey background because it was easier on my eyes. The menus are modern and pop out from the side, but sometimes I find them to be in the way.
- When I am looking at past emails I wold like to copy I would like to be able to see an image of the email so I choose the correct one. I think it would be helpful to see the open rate, click through and unsubscribes so I pick the most effective one to copy. This info is all available, but could be in the screen I am choosing from to make it faster.
December 04, 2014
SalesFUSION - Two Thumbs Up
Score 10 out of 10
Vetted Review
Verified User
SalesFUSION is being used in several different departments throughout the organization. We use it for everything from all of our email marketing campaigns across all departments to creating surveys to gather opinions of our clients and customer base.
- SalesFUSION is amazing is giving support. If you ever have an issue arise, they are extremely quick to respond to email through their support team and they always have a solution to fix whatever is wrong with the way you are using the program, or your account.
- SalesFUSION is very efficient in uploading distribution lists. As long as you have an Excel file with valid emails, the file easily uploads into the database.
- Emails are finally made simple! We are able to easily track statistics and look at the email HTML through SalesFUSION, which is a huge improvement over other email marketing software.
- SalesFUSION only seems to really work properly with Google Chrome. I wish it was more compatable with IE, as that is the default browser at work.
- They continuously change the logo and site look and feel, which makes it hard to find where you are wanting to go at first glance. Once you find what you want and get a grasp on it, it seems to change with the next login.