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SurveyMonkey

SurveyMonkey

Overview

What is SurveyMonkey?

SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer…

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Recent Reviews

TrustRadius Insights

Confusing and Outdated User Interface: Several users have found the user interface of SurveyMonkey to be confusing, difficult to navigate, …
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Awesome Survey Tool!

10 out of 10
March 27, 2023
We use SurveyMonkey to create and distribute various surveys to our employees to include feedback, DEI, exit questionnaires, etc. Prior to …
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Utterly Pointless Product

1 out of 10
February 23, 2022
We were going to use SurveyMonkey to survey our members. As we're volunteer-run, we use free services. SurveyMonkey is bottom-feeding …
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SurveyMonkey Review

1 out of 10
June 11, 2021
As a consultant to nonprofit organizations, I use Survey Monkey to gauge stakeholder opinions on controversial issues like homelessness. I …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Response tracking (73)
    9.4
    94%
  • Standard reports (73)
    9.3
    93%
  • Multiple question types (74)
    9.0
    90%
  • Survey templates (71)
    9.0
    90%

Reviewer Pros & Cons

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Pricing

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Business Plan - Team Advantage

$27

Cloud
Per User Per Month (billed annually)

Personal Plan - Advantage Annual

$34

Cloud
Per User Per Month (billed annually)

Business Plan - Team Premier

$89

Cloud
Per User Per Month (billed annually)

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.surveymonkey.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

SurveyMonkey

YouTube

Transformation ai SurveyMonkey Integration Demo

YouTube

Surveymonkey demo video

YouTube
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Features

Survey Format & Appearance

Features related to the type, look & feel of surveys.

8
Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

8.7
Avg 8.6

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

7
Avg 8.3

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

9.3
Avg 8.3

Survey Administration & Security

Features related to administration & security for survey tools and data.

9.4
Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

9.3
Avg 8.1
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Product Details

What is SurveyMonkey?

According to the vendor, SurveyMonkey is trusted by 98% of Fortune 500 companies and is used in over 350,000 organizations. Additionally, the vendor says SurveyMonkey’s people powered data platform gives millions of people around the world a way to turn feedback into action that drives growth and innovation.


SurveyMonkey Features

Survey Format & Appearance Features

  • Supported: Online surveys
  • Supported: Paper surveys
  • Supported: Survey templates
  • Supported: Survey library
  • Supported: Themes
  • Supported: Custom logo/branding
  • Supported: Single page survey
  • Supported: Progression bar
  • Supported: Responsive design

Survey Content Features

  • Supported: Multimedia content
  • Supported: Drag-and-drop editor
  • Supported: Changes to live survey
  • Supported: Question bank
  • Supported: Question design help
  • Supported: Multiple question types
  • Supported: Matrix questions
  • Supported: Translation/multi-lingual

Survey Logic Features

  • Supported: Survey logic flexibility
  • Supported: Response requirement/validation
  • Supported: Skip logic
  • Supported: Conditional questions
  • Supported: Question branching
  • Supported: Piping logic
  • Supported: Randomization

Survey Reporting & Analytics Features

  • Supported: Response tracking
  • Supported: Data export
  • Supported: Real-time results
  • Supported: Standard reports
  • Supported: Custom reports
  • Supported: Visualizations
  • Supported: Analytics

Survey Integrations Features

  • Supported: CRM Integration
  • Supported: Social media integration
  • Supported: E-commerce integration

Survey Automation Features

  • Supported: Notifications and alerts
  • Supported: Calendar/scheduling
  • Supported: Follow-up emails

Survey Distribution Features

  • Supported: In-tool invites
  • Supported: Email distribution
  • Supported: Cross-channel distribution
  • Supported: Anonymous responses
  • Supported: Vendor-offered crowdsourcing
  • Supported: Unlimited questions per survey
  • Supported: Unlimited responses per survey
  • Supported: Respondent restrictions

Survey Administration & Security Features

  • Supported: Multiple users
  • Supported: Access controls
  • Supported: Compliance

Additional Features

  • Supported: NOTE: Features vary by plan. See details here: https://www.surveymonkey.com/pricing/details/

SurveyMonkey Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web

Frequently Asked Questions

SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.

Qualtrics XM for Strategy and Research, Alchemer, and Typeform are common alternatives for SurveyMonkey.

Reviewers rate Respondent restrictions highest, with a score of 9.5.

The most common users of SurveyMonkey are from Mid-sized Companies (51-1,000 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(1057)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
I coordinate surveys for the firm. We historically only used them for the Marketing team; however, once the firm realized its capabilities and that I knew how to administer and analyze surveys, other employees started to come to me with their survey needs. I have had individual Practice Unit leaders request surveys, our HR department, and Shareholders who want to help clients with SurveyMonkey. It is able to address most business problems. Our main use of SurveyMonkey is our annual client survey. Prior to my role at Schneider Downs, the firm did it via hard mail copy. Currently, we use SurveyMonkey and all of the results are tabulated electronically, saving me a TON of time. I initially thought this was benefit enough, but SurveyMonkey recently upgraded their software! I can now do analysis on each question. For example, I could want to know how every client in the Manufacturing industry answered, select an option that says only tabulate Manufacturing clients and BAM, my scores are tabulated! I LOVE the new version of SurveyMonkey.
  • SurveyMonkey Analysis - SurveyMonkey tabulates all scores of a survey. You do not need to figure out averages, how many people chose what option, etc... I am not a very visual person, but they also provide the user with graphs to each question. If you are visual, these graphs would be a great help. The filters in the analysis section are also wonderful. We may want to know how every client in an industry answered, so we can single out that industry and Survey Monkey tabulates all results. We can figure out how all of our new clients answered, compared to how all of our longer-term clients have answered. These are wonderful tidbits of information for our client servers. Does one industry group seem to perform better with clients than another? Do we need to change our service model for newer clients to ensure that they are as happy as our long-term clients? SurveyMonkey can give us the answers almost immediately.
  • SurveyMonkey Help - Customer Service is a big deal when purchasing a product. Survey Monkey says they will get back to you within 24 hours with answers to your questions, and not only do they make good on that promise, they usually get back to me within hours! They give me detailed help, as well. I know that when I have a question their customer service department will always come through in a timely fashion.
  • SurveyMonkey Design - Designing a survey is extremely simple. I usually do it from scratch, which i have a very easy time with; however, they also give standard survey designs for their users to use!
  • I have talked about the singled out filters a lot in this review, because they are so helpful to myself and my firm. This is a new mode of analysis that Survey Monkey has and I absolutely love it. I have had one issue with the filters though and i will use an example. One of our industries performed very well in our client survey and they also had about 1/5 of our responses. I was curious to see what the firm scores would look like if I took that specific industry out. I selected the industry question and selected all of my industries, except that high performing one. One of my selections was "Other" because not all of our clients fall into one of our main industries. When I clicked, Analyze, it gave me a total of three surveys, which is very clearly not correct. It should have been our total, minus the high performing industry. I emailed Customer Service, and as usual, they did get back to me in a very timely fashion, with an answer. They said that it was a glitch in the system and were working on it. This was a couple of weeks ago and it still has not been fixed. That has been my only issue/complaint!
It is very very well suited as a feedback survey. If you want to know how you are doing, the analysis is wonderful. It tabulates all ranked and scoring questions, as well as spits out open-ended questions. I have not come across a survey that SurveyMonkey has not worked well with, but we do conduct mostly feedback surveys. If you are interested in graphs, make sure to be very careful with your question design. If you design the question wrong, your graph may not look right.
  • I believe that we have an extremely high ROI. Survey Monkey is not very expensive, but our return is invaluable. Our HR department conducted a employee events survey. From this survey, they were able to find out which events were popular, if they were having enough events and if anyone had event suggestions. This is great for employee morale to know that the firm truly does care about how happy we are and it will help HR design employee events in the future. Our client surveys give us great feedback. We know what we do well and what we need to work on. If a client is unhappy, it can be immediately addressed. These are all anonymous responses! (they don't need to be anonymous if you don't want them to be!)
I have never used any other Survey Software/Program, because Survey Monkey has never let me down! If I were to need to find another program to use, I would most likely use the Internet and word of mouth and try to gather recommendations/referrals, but again, I have never felt it necessary to do so.
10
There are a few people that actually use our Survey Monkey account; however, when people need a survey done they do come to me. People that have came to me for surveys include, but are not limited to, Human Resources, Practice Unit Leaders, various members of management, and of course, my Marketing Team.
2
I am the main "Survey Person" at my firm. I came into this role because of my Business Marketing major at my University. To receive my degree, I had to take a Market Research class, where we learned about effective survey design, valuable ways to analyze our results and best ways to use results. I showed an interest in the field and my Director charged me with being our Survey/Market Research person.
  • Client Survey Feedback - Main use of Survey Monkey. We send a survey out to our largest clients and get invaluable feedback, analyze it and share it with each client's engagement team and the Client Service team.
  • Employee Happiness - We can poll our employees to see how happy they are with the events that our firm offers and receive anonymous suggestions
  • Client Feedback - We can get information from OUR employees about experiences at OUR clients. Almost like a secret shopper type deal.
  • We have sent out surveys on behalf of our clients to develop a report for them about how our clients' clients feel. It gives us great goodwill with our clients and really helps them out.
  • I currently can not think of anything because we already use it so often!
We have been renewing and will continue to renew our Survey Monkey account. I use it for all of our Marketing needs, and the rest of the firm is now aware of it's capabilities and people
very often come to me and want a survey done. Aforementioned, I believe our ROI is very high and it is an inexpensive product.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
SurveyMonkey is used by many departments and often, departments come to my team for our expertise in survey design. Survey data is used to make business decisions based on ratings and feedback expressed by a relevant audience. The tool also allows us to establish scores that we trend over time to monitor progress of various business solutions or initiatives (e.g., satisfaction, utility, efficiency and effectiveness of training, services, tools, and/or processes).
  • SM provides the ability to customize surveys visually and analytically. Visual design elements include html coding, them customization and saving, text alteration, image uploading/internal branding. Analytically, SM offers numerous types of questions that can be used in designing the survey to fit your analysis needs. For example, if I want scores, I use the rating scale option. If I am interested in demographic information such as "career level", I choose drop down or multiple choice to obtain the output in percentages. There is also question logic and page logic, custom disqualification pages.
  • What's more? Customize settings such as anonymous/not anonymous, allow multiple responses per computer/one response per computer, set up multiple collector links per survey, customize thank you pages, publish/not publish results, filter responses, cross reference data, customize charts in the SM tool, download per question, and much more.
  • SurveyMonkey offers multiple download formats once you have survey results (e.g., PDF, Excel, and now PPT). The summary downloads are fairly clean and easy to understand. Many customers are very happy with raw data summaries requiring very little manipulation. At the same time, I can enhance raw downloads by setting up my own templates to transfer results and analyze them further. Additionally, there is an option to download response per participant using text or numerical coding (this is handy if need deep analysis and SM is compatible with SPSS).
  • SurveyMonkey is always improving their tool. I have given feedback at various points in time and soon enough, the enhancements I request become a reality (probably because many other users are also asking for the same thing). For example, a while ago I requested to be able to download one individuals' survey responses in PDF and now they have that option. This tool is also affordable and user friendly.
  • I would like to be able to save questions that I create into a "bank" that can easily be added to any new survey that I design.
  • The first suggestion is a precursor to my next suggestion, which is to be able to select one question from my bank and analyze the results for that question across all of the surveys that it is placed in (meta analyze)
  • Allow sharing of survey responses by collector only.
SurveyMonkey requires knowledgeable administrators to test and safeguard the delivery of surveys and analysis of results for highest quality and utilization. Study methods and statistics are not provided in this tool; an analyst has to know the ins and outs of sampling, delivery, and results interpretation to draw the most meaning from the results.
  • Provides backup evidence for business justifications
  • Helps ensure training is current and meets learning needs
  • Allows teams to identify opportunities for improvement and develop action plans
I have only used SM. Our team continually explores other tools that could make our work more efficient and we have not yet encountered a compelling demonstration. In addition, most of the research I have conducted leads back to SM.
If there was something better that was equally cost effective, we might adopt it.
5
Three people in my immediate team. In the entire organization, I estimate there are at least 10 with varying levels of skill with the tool.
5
Analysts, administrators.
  • Satisfaction
  • Effectiveness
  • Utilization
  • Submit anonymous questions to very large department meetings
Megan Abbott | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
SurveyMonkey is used for our whole organization. We are a small nonprofit trade association but we use it throughout the year. Before I worked there, polls would be done by email which is not an effiecent way to gather information. I used SurveyMonkey in my previous job and recommended we use SurveyMonkey over two years ago. It makes getting feedback so much easier and it's user friendly. I recently taught my co-workers the basics of using it so they could create surveys by themselves. Since I've created so many surveys before, it's usually just a copy of a previous survey that needs to be updated and then it's ready to go out to our members and event attendees.
  • They make it easy to create surveys. Once you create a survey, if it's a format you use over and over, all you have to do is copy it, rename it and make any updates you need to.
  • They have a whole list of ways you can gather information. There are different question types and you can use skip logic so if the question doesn't apply, people can skip to the next set of questions.
  • Exporting your final data is easy and easily goes into an excel spreadsheet or PDF file. You can even filter your results now which is a recent upgrade.
  • You can create custom web links but if something is already being used, you can't use it. I understand why you can't use the same one but I don't know if there is something they can do about it or not.
  • Sometimes it can get "stuck" when you have been editing a survey. If you go in to change the page info, it sometimes won't let you click in the box to let you type. You then have to close out of that pop up box and I usually have to go out of the survey then back in.
  • It won't let you change the font or bold or underline anything. I wish it would offer that because sometimes you need to call out a deadline for instance in your intro paragraph.
  • When you want to just preview your survey, you can't just click throught to each page if you have questions that require an answer. You have to fill in those required fields to move on to preview your survey. You should be able to view the draft without having to enter anything (even into required fields).
I think for surveying small groups of people, it works great. I don't have experience sending out a survey to over probably 300 people. And it depends how you use it. I only use it as a link that I embed into a personal email. Those are things you should look at before purchasing.
  • We use this to survey vendors after a trade show and their comments to me have helped improve other shows. I don't have hard numbers but I know our vendors, some of whom are associate members, are very happy to give this feedback because it helps their ROI too.
  • I know it has saved us employee time as we aren't sifting through email responses and entering them into a spreadsheet. SurveyMonkey does that for us.
  • We often need to do quick polls to our members to make decisions. This makes them feel like they are getting value for their membership dues that they pay our association.
It's very budget friendly. I think we pay a little over $200 a year for our annual subscription and we pretty much use it on a monthly basis to get feedback from our members on meetings, conferences, trade shows and gathering contact info.
3
Two of us who do Member Services use it to survey members and our Executive Director uses it occassionally but it's mostly me.
1
I guess I'm the in house support. There are only four of us and I consider myself tech savvy but I am by no means an IT person. As long as you're comfortable with using a computer and aren't afraid to try things, then you can support SurveyMonkey in house.
  • Surveying members to get feedback on meetings and events.
  • Surveying Attendees at our big statewide conference to get feedback on the speakers and venue.
  • We also use it to gather specific information about our members besides the usual contact info. We gather info about what their specific areas of expertise are and how many years experience they have in their fields.
  • As mentioned in the last question, using it to gather more information about our members.
  • We mainly use it to survey people so I don't know how else we would use it.
Rachel Berry | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We're using SurveyMonkey to collect some quick user feedback for two departments working on a beta version of a new feature for our web-based subscription product.
  • If you use the pre-scripted questions, you are setting yourself up for success. Among the biggest problems faced by people with no research experience who want to do some research is a total lack of understanding of how to ask questions in a survey. By providing pre-screened, expert-crafted questions, SurveyMonkey has provided an end run around that problem.
  • Someone with no technical or analytical background whatsoever can handle SurveyMonkey just fine. Requires zero technical savvy and the analysis function is pretty much push-button, so you can find yourself with useful data even if you are a complete newbie to research (but you should stick with SurveyMonkey's prewritten questions - see above.)
  • Unlike other survey software, SurveyMonkey's Basic version (free) is quite robust and can provide useful results to a simple question set.
  • SurveyMonkey has recently discontinued a feature that allowed the survey sponsor to offer a prize to a randomly selected respondent. My recent experience with the feature was pretty bad: our 'contest' ended abruptly, with no advance warning or permission requested from us before SurveyMonkey decided to close the contest and tell us that we had to award the prize. Obviously there were issues with this feature, but pulling it instead of fixing it isn't doing a service to your users. UPDATE: contest feature appears to have been discontinued.
  • Bad customer communication on the contest feature; we had to email two different entities (SurveyMonkey) and a mysterious 'prize partner' to try and resolve the contest issue, which was not ultimately resolved to our satisfaction, nor were we refunded the cost of the upgrade.
  • SurveyMonkey could stand to do a better job educating users about WHY they need to ask questions with such care. Assuming the tool is largely being used by people with little or no research experience, some context on how the wording of questions affects the data you collect could keep users from making mistakes by simply tinkering with language without understanding the potential consequences.
Do I need significant support from the survey provider? Do I need questions that are non-standard? If not, do I have anyone on the team who has research experience? If you answered yes to any of those, this may not be the best way for you to do research. Try hiring a research firm instead.
  • Early feedback has improved our ability to make rapid changes during the beta testing period. Because we had a team with research experience, our need for specific information that went beyond SurveyMonkey's prepared questions wasn't a liability. For less than $250, we got actionable information that is letting us improve the new feature now and allowing us to see what kinds of users had issues, and who really likes the feature as is.
I haven't used other survey platforms recently.
I think there's plenty of room for competition in this area, and after our recent disappointment with the prize feature, I might give SurveyGizmo a try. UPDATE: Other departments in our organization are using SurveyGizmo - so far, they have been satisfied with it.
7
Software development, editorial research, marketing, account management, product management
0
SurveyMonkey is web-based and doesn't require software downloads or specialists to use it. Having a lead user with a research background is ideal but not essential.
  • Customer feedback on products
  • Employee research
  • None yet
  • Considering using it for market research
  • Implemented in-house
No
Change management was minimal
No implementation required. SurveyMonkey is easy and intuitive for even a first-time user, so no change management was required when we starting using the tool.
  • N/A
Implementation not required.
  • Setting up and deploying a survey could take less than half an hour, depending on the complexity of your survey
  • The "Analyze" function is simple enough to be operated by a chimpanzee
  • Reports are easily shareable and simple to read
  • None, really.
Useability is one of SurveyMonkey's strong points. Made for the non-researcher to be successful at research.
March 07, 2014

SurveyMonkey rocks!

Angela Kristoff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We used SurveyMonkey for all our Marketing surveys across the organization. We used SurveyMonkey to send product development surveys to clients in order to determine if we could launch new products. SurveyMonkey made it easy to create the survey as well as analyze survey results. We could extract the result to Excel, which made it really nice.
  • Allows exporting results to Excel
  • User friendly for the creator and the survey taker
  • Easy to move questions around on the survey
  • I would have like to seen more reporting features
  • The ability to post that "I took this survey" on Facebook or Twitter would be nice
  • The ability to have multiple users on one account
I think SurveyMonkey could be used anytime a company needs to perform a survey. They offer a variety of question formats to suit any need. For example, they offer fill in the blank, multiple choice and ranking questions. I wouldn't choose any other survey company for my surveys.
  • We were able to determine if clients preferred our items above competitors
  • We were able to determine if we should launch new products
  • We were able to target clients and receive feedback in regards to what they would like to see from our company in the future
I used Google to create surveys for a while. SurveyMonkey offered far more as far as reporting and question design. Also, SurveyMonkey made it very easy to send the survey to recipients.
I love SurveyMonkey! I could not see myself using another product for surveys. The price for the service is great, and it's very user friendly.
15
We had people all over the company using SurveyMonkey. Project Managers, Product Managers, Interns, and Vice Presidents. VPs typically would review the results from the survey, but at times, they would log in and change survey designs.
15
Anybody can use SurveyMonkey, they make the site very user friendly. We had Project Managers, Product Managers, Interns, Associate Product Managers, and many others use SurveyMonkey.
  • Product launch
  • Surveying current users of products to see if we can improve the product
  • Creating surveys for contests and giveaways
  • We used SurveyMonkey to facilitate contests, our clients were very impressed.
  • We used SurveyMonkey before we met with clients to provide us more information before meeting with them. Quesions such as "how long have you been in business", "what's your biggest challenge" etc. are very easy to create and easy for the client to answer.
  • We may consider using SurveyMonkey as a follow-up to meeting with clients.
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