- What are you trying to uncover or learn through social listening?
- Are you interested in understanding where all the conversations are coming from? Who are the biggest influences or driving most of the conversations?
- Is there a specific time frame or project that you're interested in using social listening for?
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.