TrustRadius Insights
Synthesio's Social Intelligence Suite has proven to be an invaluable tool for digital marketing departments, enabling them to efficiently …
Starting at $1,200 per month
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What is Synthesio Social Intelligence Suite?
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human…
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Pricing
Synthesio
$1,200.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Synthesio Social Intelligence Suite?
Synthesio Social Intelligence Suite Video
Synthesio Social Intelligence Suite
Synthesio Social Intelligence Suite Competitors
Synthesio Social Intelligence Suite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.
A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.
Customers are large, particularly French, brands.
Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Social Data Intelligence SM2 are common alternatives for Synthesio Social Intelligence Suite.
The most common users of Synthesio Social Intelligence Suite are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(20)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Synthesio's Social Intelligence Suite has proven to be an invaluable tool for digital marketing departments, enabling them to efficiently monitor and respond to discussions about their organizations. Users have reported that the software has allowed them to maintain a comprehensive understanding of their brand's reputation in real-time. By tracking customer sentiments on a global scale, marketing teams are able to effectively manage both positive and negative feedback, fostering better customer relations.
Additionally, Synthesio has been lauded by Corporate Communications departments for its ability to facilitate crisis listening over social media. This functionality has played a crucial role in helping organizations respond promptly to potential issues, ensuring that any emerging concerns are addressed in a timely manner. Brands within the financial services industry have also found value in Synthesio's social media monitoring capabilities. By gaining insight into consumer perceptions and evaluating their standing among competitors, they have been able to make informed decisions based on the data provided by the software.
Furthermore, Synthesio is widely regarded as a useful tool for tracking media coverage of companies on a global scale. This feature allows organizations to stay informed about their mentions in the press and address any arising concerns swiftly. The software has also been instrumental in building strong social media presence and increasing global brand awareness. By generating ideas and insights, it has helped marketing teams develop effective social media strategies and engage with their target audience more effectively.
In addition to these core use cases, Synthesio has proven valuable for expanding knowledge about competitors and clients. Users appreciate its ability to provide a better understanding of competitors' social activity and identify key trends or patterns in the market. This insight allows organizations to stay competitive and make well-informed decisions.
The usefulness of Synthesio's Social Intelligence Suite has resulted in its adoption by various departments within organizations. Recognizing its value in social media monitoring and reputation management, users from different teams have found ways to leverage the software's features to meet their specific needs effectively.
Useful HashTag Tracking: Several users have found the HashTag Tracking feature to be highly beneficial for pre and post-event data analysis. They appreciate its ability to track brand mentions and filter out extraneous noise, providing valuable insights and enabling effective monitoring of consumer engagement.
Efficient Filters for Refining Search: Many reviewers have praised the ability to set up filters for multiple topics and keywords in Synthesio. This feature allows them to refine their search and focus on pulling in mentions that are most relevant, saving time and effort in the process.
Effective Social Listening Capabilities: A number of users have been impressed with Synthesio's social listening capabilities. They find it effective in aggregating brand mentions from various sites and platforms, helping them monitor their social accounts' hygiene and ensuring brand safety.
Inaccurate Sentiment Analysis: Some users have expressed dissatisfaction with the accuracy of Synthesio's sentiment data. They feel that the software's analysis of sentiment needs improvement, indicating a lack of confidence in the reliability of the provided data.
Limited Filtering Capabilities: Several reviewers have mentioned their frustration with the inability to filter out all mentions related to specific arenas associated with their business. This suggests that Synthesio's filtering capabilities are lacking and may not fully meet the needs of users who want to exclude certain topics or industries from their analysis.
Difficult Navigation and User Interface: Users have found navigating within Synthesio's software to be challenging. They suggest that the user interface is not intuitive, which can hinder their ability to efficiently use and explore the platform.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
December 04, 2019
Highly recommended for social listening
It is being used by the digital marketing department to monitor what is being said about the bank so we can either respond or simply be aware of our reputation. We also monitor our competitors to be aware of our standing from a consumer standpoint in the industry of financial services.
- Aggregating brand mentions.
- Filtering out extraneous noise.
- Pulling in mentions from multiple sites and platforms.
- Filter setup for multiple topics and keywords.
- I’d love better graphics when I pull reports.
- The sentiment data is still inaccurate.
- We are unable to weed out all mentions of the arena associated with the bank.
2
It’s just myself and my manager in the digital marketing department.
- Better customer support in real time.
- Better data on competitive trends.
- Live monitoring of topics of concern to the bank for reputation management.
Synthesio is solely dedicated to social listening over total social media management so we find their tool to be more robust.
November 18, 2019
Great Value
Synthesio is mostly used by the Corporate Communications department to do crisis listening over social media. However, we are expanding to other departments as they see the value.
- Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
- Synthesio has an excellent support team. They are always available to answer any questions we have.
- The dashboards are just ok. I think there could be a lot of improvement on the visual look of the dashboards. That being said, if you're just into the data. It works great.
12
Technology, Analytics, Supply Chain, Social Media, Crisis Management, Reputation Management
- Synthesio has helped us with online reputation providing us with an online reputation score that is measurable. It has also helped us monitor our brand for any crisis that may be happening online.
We've evaluated several other listening platforms. What we like about Synthesio are unlimited mentions. It allows us to focus less on cost and more on value.
January 16, 2018
Synthesio makes social listening easier
We use Synthesio to track the negative and positive sentiments about the company. It's used by the marketing team globally. It helps us track what customers are saying. It helps us to track media coverage of our company globally and address the issues. It helps us in getting the ideas for building our brand globally and to be aware. It also helps in increasing our knowledge about competitors and our clients' social activity. It is a very useful tool.
- User friendly modules
- Easy to use
- Interactive data charts
- No option to choose time
- Difficult navigation
- Expensive
- Helped us in tracking
- Made daily news sharing easy
- Helped in improving our presence
5
The people who use Synthesio are either from the marketing team or a part of PR support function. It will help you track the clients too along with your own brand. In our organisation marketing focuses on the social media handling part, so this is used by the marketing, PR, and branding teams only.
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.