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Synthesio Social Intelligence Suite

Synthesio Social Intelligence Suite

Overview

What is Synthesio Social Intelligence Suite?

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human…

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Recent Reviews

TrustRadius Insights

Synthesio's Social Intelligence Suite has proven to be an invaluable tool for digital marketing departments, enabling them to efficiently …
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Great Value

8 out of 10
November 18, 2019
Incentivized
Synthesio is mostly used by the Corporate Communications department to do crisis listening over social media. However, we are expanding to …
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Pricing

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Synthesio

$1,200.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Synthesio Social Intelligence Suite?

Synthesio Social Intelligence Suite Video

Synthesio Social Intelligence Suite

Synthesio Social Intelligence Suite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

Brandwatch, Salesforce Marketing Cloud Social Studio (retiring), and Social Data Intelligence SM2 are common alternatives for Synthesio Social Intelligence Suite.

The most common users of Synthesio Social Intelligence Suite are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(20)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Synthesio's Social Intelligence Suite has proven to be an invaluable tool for digital marketing departments, enabling them to efficiently monitor and respond to discussions about their organizations. Users have reported that the software has allowed them to maintain a comprehensive understanding of their brand's reputation in real-time. By tracking customer sentiments on a global scale, marketing teams are able to effectively manage both positive and negative feedback, fostering better customer relations.

Additionally, Synthesio has been lauded by Corporate Communications departments for its ability to facilitate crisis listening over social media. This functionality has played a crucial role in helping organizations respond promptly to potential issues, ensuring that any emerging concerns are addressed in a timely manner. Brands within the financial services industry have also found value in Synthesio's social media monitoring capabilities. By gaining insight into consumer perceptions and evaluating their standing among competitors, they have been able to make informed decisions based on the data provided by the software.

Furthermore, Synthesio is widely regarded as a useful tool for tracking media coverage of companies on a global scale. This feature allows organizations to stay informed about their mentions in the press and address any arising concerns swiftly. The software has also been instrumental in building strong social media presence and increasing global brand awareness. By generating ideas and insights, it has helped marketing teams develop effective social media strategies and engage with their target audience more effectively.

In addition to these core use cases, Synthesio has proven valuable for expanding knowledge about competitors and clients. Users appreciate its ability to provide a better understanding of competitors' social activity and identify key trends or patterns in the market. This insight allows organizations to stay competitive and make well-informed decisions.

The usefulness of Synthesio's Social Intelligence Suite has resulted in its adoption by various departments within organizations. Recognizing its value in social media monitoring and reputation management, users from different teams have found ways to leverage the software's features to meet their specific needs effectively.

Useful HashTag Tracking: Several users have found the HashTag Tracking feature to be highly beneficial for pre and post-event data analysis. They appreciate its ability to track brand mentions and filter out extraneous noise, providing valuable insights and enabling effective monitoring of consumer engagement.

Efficient Filters for Refining Search: Many reviewers have praised the ability to set up filters for multiple topics and keywords in Synthesio. This feature allows them to refine their search and focus on pulling in mentions that are most relevant, saving time and effort in the process.

Effective Social Listening Capabilities: A number of users have been impressed with Synthesio's social listening capabilities. They find it effective in aggregating brand mentions from various sites and platforms, helping them monitor their social accounts' hygiene and ensuring brand safety.

Inaccurate Sentiment Analysis: Some users have expressed dissatisfaction with the accuracy of Synthesio's sentiment data. They feel that the software's analysis of sentiment needs improvement, indicating a lack of confidence in the reliability of the provided data.

Limited Filtering Capabilities: Several reviewers have mentioned their frustration with the inability to filter out all mentions related to specific arenas associated with their business. This suggests that Synthesio's filtering capabilities are lacking and may not fully meet the needs of users who want to exclude certain topics or industries from their analysis.

Difficult Navigation and User Interface: Users have found navigating within Synthesio's software to be challenging. They suggest that the user interface is not intuitive, which can hinder their ability to efficiently use and explore the platform.

Attribute Ratings

Reviews

(1-1 of 1)
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Basil C. Puglisi, M.P.A. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • HashTag Tracking - Pre Event, Post Event Data Analysis
  • Infographic Designs.
  • Customer Service.
  • Realtime data at events.
  • Synthesio Data Tracking helped us provide ROI to our sponsors and garnish additional Sponsorships.
  • Synthesio provided clean professional looking Infographics to help increase Social Shares on both our blog posts and social media accounts.
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Be clear about what you want to track and why, Synthesio did a great job helping eliminate data that was not relevant to our needs, but we needed to be clear about that when we started. Work with the representative and ask that they too provide a report when using it for a large scale campaign or event.
No
The Customer Support was built into service agreement. The NYC representative Ben Farkas worked tirelessly to meet our needs, if there was a premium support above the service he provided I be amazed.
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
No
In the first Social Media Week that we used Synthesio, Ben Farkas not only provided data tracking for our event, he built in comparisons to host cities and adjusted the data to remove erroneous results or data that was not relevant to our event and needs. He also played a role in helping market our event and participated in a supporting role for it, he was like having a team member not just a service provider.
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