TrustRadius
https://media.trustradius.com/product-logos/RW/2U/B9Z3W0TT9A5P.PNGExpion... Better than all the rest!Expion is being used across eight of the Hanesbrands brands. Expion is our go-to vendor for Social Media Platform. Each of our brands has multiple agencies and the Expion Platform allows one central area for all agencies to manage their posts, and gives management oversight into what each brand/agency is posting, performance, schedule and benchmark the data. Several of our agencies use the library to share social assets. Each brand/agency can only see the brand for which they are responsible and mgmt can see everything. Expion helps ensure best practices are being implemented across brands.,The calendar view of posts is a plus for managing multiple social pages. The ability to monitor competitive brands in the advanced analytics section has been very informative. The Library is a great place to share assets amongst teams or cross-functional agencies. The ability to post in different languages and utilize globally.,We use the App builder regularly, and I'd like to see more flexibility in some aspects of the current templates. For example: Some times we do not want email selection to be mandatory and in some templates there is no option to change.,Social has a HALO effect for our business and ROI is not the primary KPI. However, it has been identified as a MUST HAVE in budget planning each year.,10,,,10,10,8,9,,One central area to manage all social media posts and replies. Consistent reporting templates with data coming from one source. Easy to implement and launch Applications to support marketing and research activity.,Monitoring competitor activity was a pleasant surprise once we implemented Expion!,If we ever bring social moderation in-house Expion is the perfect partner. As we expand our social presence, in-house Consumer Services will benefit from Expion.,10,Vendor implemented,No,Change management was minimal,None -- our biggest challenge was making it use mandatory for all agencies/marketers.,10
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Sysomos Expion
31 Ratings
Score 8.3 out of 101
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Sysomos Expion Reviews

Sysomos Expion
31 Ratings
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Score 8.3 out of 101
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Feature Scorecard Summary

Boolean keyword searches (7)
8.1
Filtering out noise/spam (7)
8.9
Sentiment analysis (8)
8.1
Broad channel coverage (9)
7.7
Content planning and scheduling (7)
9.1
Audience targeting (5)
7.5
Content optimization (6)
7.5
Workflow management (7)
7.7
Automated routing and prioritization (4)
8.5
Customer interaction histories (5)
6.9
Bulk actions (6)
6.7
Lead generation (3)
8.0
Content marketing (4)
7.4
Paid media management (2)
7.3
Campaigns and promotions (3)
7.0
Twitter (9)
8.2
Facebook (9)
8.5
LinkedIn (3)
7.0
Google+ (5)
5.4
Instagram (5)
6.3
Pinterest (4)
5.4
YouTube (5)
5.4
Campaign success analytics (7)
7.9
Real-time tracking (6)
7.5
Competitor analysis (7)
6.8
Role-based user permissions & privileges (7)
7.1
Mobile access (5)
7.5

About Sysomos Expion

Sysomos Expion is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises, no matter how large or complex. The vendor says, Sysomos Expion makes content planning a snap with a simple drag-and-drop content calendar, and workflow that’s easy to track and review, across even the largest enterprises. With this solution, users will know who to speak to; when to engage in conversation and can even integrate with customer care centers.

Additionally, the vendor says with their solution, users will see the best performing content from all of their social media presences and their competitors’ pages, all within one view. Users can share it with brands or markets across their organizations to inspire creative thinking. The vendor’s value proposition is this solution enables marketers to manage their reputation and benchmark their performance at the same time.

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Sysomos Expion Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: English, Chinese, Japanese