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https://media.trustradius.com/product-logos/RW/2U/B9Z3W0TT9A5P.PNGOur experience working with Sysomos and ExpionI was first introduced into Sysomos Expion through their listening solution, a tool considered to be one of the most powerful in the market and one that served our needs to perfection. Fast forward when Sysomos acquired Expion, and our team quickly adopted the new addition to our family of tools with ease. What makes Expion unique is their quite robust solutions, including publishing our content from a centralized location, team collaboration and content review, and analytics. We easily track content and campaigns by adding unique tags to group published content. But our favorite feature to date is competitor tracking, and keywords monitoring.,Keywords and competitor monitoring/tracking Content planning and publishing Community engagement Analytics and reporting,The tool is so powerful and filled with features that some of our new users got scared and got lost while trying to master the basics. Would love it if they can develop a beginners onboarding plan where team admins can disable certain features for new joiners until they become accustomed to the platform.,9,14,Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics Competition tracking was never easier,Sprout Social, Evernote, ShopifyA robust content management toolWe have used Expion to streamline our content management across various verticals. Working in food, asset, and content management is a beast. We have a new menu and a new batch of assets every week, so asset discipline and organization is key. We're evaluating Expion as a tool to help us with that.,Asset organization Content management Content discovery,Better bulk upload Content category analysis and tagging,9,3,Streamline content management and planning Efficiency improvements freed up resources for more strategic thinking,Falcon.io,Google Analytics Premium, Cisco SSL VPN, Tableau Online, HubSpot, MailChimpSysomos Expion Is ExceptionalSysomos is an exceptional social media management tool! It has exceptional page analytics, copy and social media post management, and so much more! Additionally, they put on really impressive summits including the New York City one that is coming up https://sysomos.com/summit-newyork/ I would strongly recommend the sysomos and expion tools to anyone!,Strong Customer Service Strong Social Media Management Strong Social Media Analytics,Analytics are strong but more is always better Would like to see Instagram usage increase Competetive needs work,8,20,Sentiment Analysis Social Media Results Social Media Content Management,Sprinklr and Hootsuite FreeGreat tool for starters or for small organizations with fewer employeesSysomos Expion was the first social media moderation & marketing tool that we used after creating the Community and Social Media teams. The social media team used the program to plan/schedule marketing posts, but my team and I used it for social moderation and monitoring. Expion is meant to address companies' needs for more streamlined planning/scheduling of social posts and for much greater ease with moderation than compared to trying to use native sites, particularly if your company or organization has multiple accounts on each platform.,Expion was pretty customizable, though the tool we transitioned to has since made me realize how much more customizable other options can be. That said, Expion served us well and offered more customization than other tools we looked at. Expion's best asset, really, is its support staff. Our account rep and the support agents were always responsive and reacted with appropriate levels of urgency. Though a lot of the problems we experienced were due to API limitations, the things they COULD address were resolved with relative speed. I enjoyed the ability to approach our workload from either an inbox-style view or a more visual view with the workspaces and stacks. People with a more right-brained slant worked better in stacks than left-brained folks who seemed to appreciate the more linear, text-based style of the Single Stream moderation option.,Reporting is Expion's weakest component. Please bear in mind that I'm not referring to marketing stats or page analytics. I'm talking more about productivity metrics for moderators and quality reports (viewing outbound messages for quality purposes). Expion WILL work with you to get you what you need, but building new reports takes a lot of time, and what you get back isn't always exactly what you're looking for. The tool we moved to has dynamic reporting options that *I* can modify on the spot, so whereas this downside was a tad annoying before, I've come to weight it a bit more heavily because now I see just what can be achieved when you don't have to wait for someone else to build dashboards and widgets for you. Locating additional posts from the same customer is a challenge. Although you can perform profile searches, viewing a complete history is frustrating. You can only see outbound messages in relation to each inbound message. The new tool we use allows for you to view the entire message thread all in one view, which is impossible in Expion. Expion does not update live. If you have multiple moderators working simultaneously, then it is WAAAAAAAAAAAY too easy to step on each other's toes unless you have people divvying up work and filtering by message type or platform or date ranges. For example, if we're both looking at the same list of messages on different computers and I respond to a message or mark it as read, then that does NOT change on your work list until/unless the workspace, stack, or stream refreshes. (The tool we use now is almost immediately updated with changes you've made.) This tool does not allow you to designate any kind of message properties for tracking purposes. This may not matter to companies with only one product line, but our company sells a massive catalog of products that extend across a wide variety of user markets. Being able to tag messages accordingly is a huge benefit, but it's one that Expion does not offer.,5,17,Expion had a great impact on our social moderation goals. As a new team, it was nice to be starting out with a tool that helped introduce us to moderation in a way that gave us flexibility and customization.,SprinklrSysomos - no-frills social listening on a budgetSysomos is a very simple, easy to use product that returns social listening results within one year. Its advantages are its ease of use, speed to return data, and unlimited number of queries. Its disadvantages are its extremely simplistic analysis features. Pales in comparison to Crimson Hexagon for things like sentiment analysis, quality of visualizations, topic waves, topic clusters, etc etc etc. :) Number of users accounts is also limited so depending on your plan and how many people are using the tool you can get kicked out when other people log-in with the same credentials. It has once NICE feature which is "Communities". This is a cluster analysis based on linguistic patterns. Frankly a GREAT feature, but the other features of the platform are so limited I can't recommend it.,Simple queries within 1 year Quick to return data Good at basic volume and sentiment,Low quality of visualizations Poor filtering options for exploring drivers of positive / negative sentiment over time Poor filtering options by platform / content source Limited to 1 year of data Limited number of concurrent users,3,,Crimson Hexagon ForSight,Crimson Hexagon ForSight, Sprinklr, Tableau Desktop, Slack, Trello,Social listening metrics for campaign reporting Influencer analysis (rudimentary) Twitter conversation analysis through "Communities" featureExpion... Better than all the rest!Expion is being used across eight of the Hanesbrands brands. Expion is our go-to vendor for Social Media Platform. Each of our brands has multiple agencies and the Expion Platform allows one central area for all agencies to manage their posts, and gives management oversight into what each brand/agency is posting, performance, schedule and benchmark the data. Several of our agencies use the library to share social assets. Each brand/agency can only see the brand for which they are responsible and mgmt can see everything. Expion helps ensure best practices are being implemented across brands.,The calendar view of posts is a plus for managing multiple social pages. The ability to monitor competitive brands in the advanced analytics section has been very informative. The Library is a great place to share assets amongst teams or cross-functional agencies. The ability to post in different languages and utilize globally.,We use the App builder regularly, and I'd like to see more flexibility in some aspects of the current templates. For example: Some times we do not want email selection to be mandatory and in some templates there is no option to change.,Social has a HALO effect for our business and ROI is not the primary KPI. However, it has been identified as a MUST HAVE in budget planning each year.,10,,,10,10,8,9,,One central area to manage all social media posts and replies. Consistent reporting templates with data coming from one source. Easy to implement and launch Applications to support marketing and research activity.,Monitoring competitor activity was a pleasant surprise once we implemented Expion!,If we ever bring social moderation in-house Expion is the perfect partner. As we expand our social presence, in-house Consumer Services will benefit from Expion.,10,Vendor implemented,No,Change management was minimal,None -- our biggest challenge was making it use mandatory for all agencies/marketers.,10I Heart ExpionI love the different templates that you can select for Craigslist. This makes the listing stand out. Sometimes we have special promotions like "waived pet fee" and I love to use the dogs and cats template for this. I have used other social media management software that make you do 3 to 5 different steps to post on Craigslist, Expion is the fastest. The one we use currently make use puts in the current price and fix come up with new ad headlines every week. It's terrible. I love the photo options when posting to Craigslist, we were using the same 3 photos for every Ad until someone showed me how to change the photos to customize each listing.,After posting the Ad, an acknowledgment link is sent to your e-mail before the Ad can truely be listed. I always forget to hit the acknowledgement link.,10,Much more efficient, posting to Craigslist the old fashion way was time consuming and hard to remember who posted last or how many posts may have been schedule for any given day. With a variety of templates and the ability to change out photos it gives a more creative and personal feel to marketing on Craigslist.,10,10Expion: a Promising ExperienceExpion is a tool our company (Schnucks Markets) uses to make monitoring local store Facebook pages easier. Each Facebook Administrator has a login to access the Publishing Calendar for their location, and they can consult data collected by the dashboard, such as fan interaction with their page and/or specific posts; they can view posts from other stores to learn what their fans like or dislike; they can also reply to public comments or private messages sent by Facebook users.,Scheduling posts is incredibly easy, especially with the week-at-a-glance calendar. Simply click on a time on the calendar to create a post for the future; from there you can attach any media you wish, add the message text, etc. A live preview on the right side of the page shows you exactly how your post will appear on Facebook. The Quick Post option works much the same way, and is especially useful if you’re using their mobile app. You have all the same options available to you as with the publishing calendar. If you want to see how your fans are reacting to your page, you can do so with a click on the “Fan Conversations” tab on the Dashboard. From there, you can see a timeline of all fan comments, beginning with the newest first. This is conveniently separate from posts made to your page by you or ones that were made company-wide.,Unfortunately, one of the biggest complaints I have is in connection with the management of media. (Note: I have not had trouble with photos when using Quick Post or the calendar.) If I wish to change the cover photo for my page, I must email the photo to a colleague of mine at corporate, and they change it for me at headquarters. When I first began using Expion around 9 months ago, the uploading of photos to the media albums (for later use, or company-wide sharing) was completely non-functional. This HAS been improved, however. Another complaint I have, that I would love to see addressed, is the overwhelming depth of information regarding analysis of page statistics. This is a double-edged sword, as the wealth of information provided by Expion is astounding. But one thing the dashboard lacks is graphs. I would love to see a graph showing the growth of my likes, rather than crunch a bunch of numbers to compare. It is also somewhat difficult to know the difference between sets of numbers, just by looking at them. This is one area where I feel creating/managing a page strictly through Facebook would be preferable, as Facebook’s dashboard is more intuitive and has graphs in addition to the numbers. Something I noticed while scrolling through fan comments to my page was private messages are not separated clearly enough. The envelope icon, signifying a private message to me as the administrator, is easily missed amid the others; I was nearly two weeks late in replying to a customer request about a product. Replying to fan comments and/or private messages isn’t as smooth as it could be. Clicking the Expion logo on the right side of the page (when looking at a table of comments/messages) brings up several options: Assign Task, Reply, Like (for fan comments) and [Mark as] Read. Unfortunately, these don’t always work properly, as there are several messages I know I have read, but their status still reads “Unread”.,7,Over the course of nine months, my page’s Likes have increased by nearly 1000%. Those numbers don’t lie. Our fans are able to stay in the loop with us, even if they don’t shop every day. Paired with our company’s main Facebook page, fans and customers still feel connected, and don’t miss out on great deals. As the use of social media continues to increase, being able to offer our customers another way to reach us is invaluable, as it reinforces the “one-on-one” feeling of being connected to their store, in their community.,Dropbox,Evernote,Moodle,Blackboard,4Expion is Very Helpful for Easy Community and Content ManagementMakes publishing to many pages and platforms easy Expion's Analysis tool is very helpful for reporting Representatives have been helpful when it comes to resolving issues quickly,Post failures can be frustrating, but many times they are caused by the Facebook API, which is beyond their control Expion sometimes freezes and has random errors which can be frustrating A lot of clicks go into creating posts, could be a little easier,Our client likes using Expion for daily content approvals Expion provides an easy way for us to draft a lot of content easily and efficiently,8,8Expion: EXPerts In Optimized NetworkingSpectacular customer service: We conducted a through, investigative RFP and found that no solution could service a global agency such as ours, though Expion was the closest. They worked patiently to ensure that our wish list became a priority on their internal roadmap. Versatility: No matter the size or scope of a client's social community needs - from publishing, workflow, moderation or analytics, Expion does it all and does it better than its competition. Other competitors nickel and dime us for every feature, every community or user added. None of that drama here. Hunger: Their team has a drive to be the best, and it shows in their work. They don't rest, they don't settle and they strive to be the leaders in the space.,Integration with paid media tools, that's honestly it.,Increased efficiency and service for clients: less time doing manual labor and more time able to spent being strategic Cost efficiency. They are a better product at a fraction of the cost.,10,10Hospitality World & ExpionOrganizing posts for future dates. Having the sample posts from our corporate office ready to use. Being able to link Twitter posts & Facebook posts,They may want to think about making the program more user friendly, easier to navigate.,Definitely has been a time saver (in our case we have 3 hotels).,7,10Great Tool - Would Recommend to Businesses Focused on Social ListeningWith Sysomos, you get instant and unlimited access to all social media conversations. The ability to see what's happening, why it's happening, and who's driving the conversations. And the power to uncover meaning in the data—not only from the tone of conversations, but from advanced sentiment analysis by gender, age and location. We used Sysomos across the Remington eCommerce Team for social media listening and evaluating how our hotels were doing in the social atmosphere (primarily Facebook & Twitter). It helped supplement the social media management software we had which didn't give as detailed reports as Sysomos Expion did.,Sysomos Heartbeat: the proactive social media monitoring software. The dashboard was efficient and minimalist, and provided detailed reporting on where the social conversation was held for each individual hotel. The rich data and the simplicity of the dashboard made this tool particularly useful and easy to implement -- it was also easier to train new employees with the software. Sysomos Heartbeat: We also used it to keep track of any crisis that arose. The tool made it easy to catch any spikes in conversation that would spread rapidly either across one channel or multiple channels. Customer Service: Our hotels receive lots of inquiries, requests, payments, and reviews through various social channels. Sysomos helped keep track of them.,Slow/clunky: the dashboard wasn't always as fast and load times were slow. When scheduling content for 90 hotels, this can be particularly burdensome. Scheduled posts would often not post or go through. The dashboard did have some responsiveness issues, and wasn't as user friendly as expected or marketed.,5,,,Sprout Social, Hootsuite Pro,Increased engagement by 35% across all hotel portfolios.Gets the job done, but you can do betterI use Sysomos Expion to moderate and schedule a clients' social content. It is used by the department I work in for one client. The application allows me to moderate the numerous social pages in one place across Facebook, Twitter, and Google +. The feed within the app updates as content comes in from fans and followers, allowing us to address them.,You can publish the same message to multiple platforms. Moderating comments is in one feed.,Interface is slow. Resource hog on computer. Live feed isn't live. It is always on a delay.,6,2,Lithium Social Web and Sprinklr,Sprinklr, Lithium Social Web, TweetDeck,Moderating and scheduling is easy when it works Wish there was a mobile app,2,Moderation Scheduling Word Clouds for content planning,2Expeditious ExpionOur company uses Sysomos Expion to schedule multiple social posts at one time. It is being used primarily in one department. It is a great way to save time and plan your social media posts in advance. I think it is a great program and I have really enjoyed using it.,Social media planning - you can plan your entire day, week or month of posts out in advance. Time management - you can schedule multiple posts at once which saves you time. The ability to post on multiple platforms at once.,I have had scheduled posts fail, but that might have been an issue with the social media site I was posting to.,9,,Better customer service Increased employee efficiency Ability to disperse information rapidly,Facebook at Work,Facebook at Work,10A rough start, but a great product!We are an international company. Expion allows us to see what other properties in our company have done through Expion, and allows us to see how successful these things were. Expion customer service is extremely helpful. I have emailed with many tutorials and they are very available to help and provide pre-made tutorials. Expion has allowed me to connect our Twitter, Google+, Facebook, Four Square, and Instagram. It's great to have all of those sites in one place, where many systems like this do not allow that many.,There were many kinks at the beginning that needed to be worked out. Set up process was lengthy.,There has absolutely been increased employee efficiency. This is a huge time saver.,9,8Expion Ups and DownsI mainly use this for Twitter and Facebook. It is very helpful for scheduling posts. Capability to track down what people say on your posts are a big help to gain feedback. New dashboard feature helps with quick reporting.,The UI could be improved. It has glitches from time to time. It can be a bit slow loading pages, but it is a 3rd party software grabbing data from facebook or twitter.,Learned what customers wanted to see and their ideas. Helped us understand the demographics of our fans. Internal efficiency improved.,7,8
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Sysomos Expion
31 Ratings
Score 8.3 out of 101
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Sysomos Expion Reviews

Sysomos Expion
31 Ratings
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Score 8.3 out of 101
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December 13, 2018

Sysomos Expion Review: "Our experience working with Sysomos and Expion"

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Lowered costs and overhead when Expion got introduced as we now use one centralized solution for all of our social media work
  • We can finally calculate ROI with ease and understand our campaign performance through proper tracking and analytics
  • Competition tracking was never easier
Read this authenticated review
Joshua P. Kennedy profile photo
August 11, 2017

Sysomos Expion Review: "Great tool for starters or for small organizations with fewer employees"

Score 5 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Expion had a great impact on our social moderation goals. As a new team, it was nice to be starting out with a tool that helped introduce us to moderation in a way that gave us flexibility and customization.
Read Joshua P. Kennedy's full review
Brooke Hébert profile photo
June 03, 2015

Sysomos Expion Review: "I Heart Expion"

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Much more efficient, posting to Craigslist the old fashion way was time consuming and hard to remember who posted last or how many posts may have been schedule for any given day.
  • With a variety of templates and the ability to change out photos it gives a more creative and personal feel to marketing on Craigslist.
Read Brooke Hébert's full review
Andrea Dobek profile photo
April 03, 2014

Sysomos Expion Review: "Expion: a Promising Experience"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Over the course of nine months, my page’s Likes have increased by nearly 1000%. Those numbers don’t lie.
  • Our fans are able to stay in the loop with us, even if they don’t shop every day. Paired with our company’s main Facebook page, fans and customers still feel connected, and don’t miss out on great deals.
  • As the use of social media continues to increase, being able to offer our customers another way to reach us is invaluable, as it reinforces the “one-on-one” feeling of being connected to their store, in their community.
Read Andrea Dobek's full review

Feature Scorecard Summary

Boolean keyword searches (7)
8.1
Filtering out noise/spam (7)
8.9
Sentiment analysis (8)
8.1
Broad channel coverage (9)
7.7
Content planning and scheduling (7)
9.1
Audience targeting (5)
7.5
Content optimization (6)
7.5
Workflow management (7)
7.7
Automated routing and prioritization (4)
8.5
Customer interaction histories (5)
6.9
Bulk actions (6)
6.7
Lead generation (3)
8.0
Content marketing (4)
7.4
Paid media management (2)
7.3
Campaigns and promotions (3)
7.0
Twitter (9)
8.2
Facebook (9)
8.5
LinkedIn (3)
7.0
Google+ (5)
5.4
Instagram (5)
6.3
Pinterest (4)
5.4
YouTube (5)
5.4
Campaign success analytics (7)
7.9
Real-time tracking (6)
7.5
Competitor analysis (7)
6.8
Role-based user permissions & privileges (7)
7.1
Mobile access (5)
7.5

About Sysomos Expion

Sysomos Expion is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises, no matter how large or complex. The vendor says, Sysomos Expion makes content planning a snap with a simple drag-and-drop content calendar, and workflow that’s easy to track and review, across even the largest enterprises. With this solution, users will know who to speak to; when to engage in conversation and can even integrate with customer care centers.

Additionally, the vendor says with their solution, users will see the best performing content from all of their social media presences and their competitors’ pages, all within one view. Users can share it with brands or markets across their organizations to inspire creative thinking. The vendor’s value proposition is this solution enables marketers to manage their reputation and benchmark their performance at the same time.

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Sysomos Expion Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Languages: English, Chinese, Japanese