TrustRadius MAP - Easy to Use Social Listening ToolSysomos MAP is typically used by the social team to provide initial listening into volume, trends, sentiment and authority around a conversation among social audiences. This includes research for new business efforts, competitive auditing, always-on social channel maintenance and internal comms. Different users access different functions within MAP and collectively, our team takes full advantage of the software's offerings.,Influencer bio search - detailed assessment of Twitter profiles Authority scoring - filters out search results to identify influencers talking about a trend or brand Facebook page analysis - fan insights, sentiment and top followers,Sentiment scoring could be more qualitative - typically the majority of sentiment is categorized as neutral Logo search - searching social content by brand icons helps filter out irrelevant content Context around negative sentiment - some words are categorized as negative when they are actually positive,8,Ease of use for quick influencer requests Simple functionality and onboarding for social team Visualizations are not great for client presentations,5,Crimson Hexagon, Spredfast, Sprinklr and SocialBakers,Spredfast, Socialbakers Analytics, Crimson Hexagon ForSight3 years with Sysomos MAP - what I've learnedWe enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.,Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic. Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more. User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.,Limited API access to some networks. Though this is hardly unique to Sysomos, the limited APIs provided by closed-networks like LinkedIn and Facebook, and others like Instagram, often disappoint our users, who may have unrealistic expectations as to what we can report on. In reality, Sysomos MAP is highly focused on Twitter, which is often not our core channel. Though Sysomos is bound by the limitations of the APIs provided, perhaps some creative innovation would enable limited but interesting observations. Identifying LinkedIn statuses that were simultaneously pushed to Twitter, for example, gives a window into that otherwise private world. Scraping of LinkedIn's trending topics might be revealing. Sentiment analysis is automated and therefore only moderately accurate. Some advanced customization might enable us to get better results, perhaps by uploading custom dictionaries of positive, negative or neutral terms. For example to a loss-adjuster or insurer, many terms like flood, bankruptcy, damage, fraud risk etc may in fact be used positively as part of a marketing proposition or work undertaken ("X company insurance saved us from awful disaster"). Automated systems will always struggle with these. I wish I could make mass-edits to such inbound comments that would learn and persist.,8,Some savings on avoidance of costs for studies that would otherwise be outsourced to agencies. Some additional costs in terms of platform licenses. Some enablement costs within our business. Some added value - information we otherwise simply wouldn't have access to, at least not on-demand.,30,Sysomos Heartbeat, Radian6, Sprinklr and Synthesio,Sprinklr,7,6,8Sysomos Map Reivew[It's] Used to track trends inside and outside the industry. Also used to track campaign performance for hashtag usage, community growth etc.,Searching specific terms on Twitter and forums Tracking competitor actions Finding trends in conversations,Expand forum capabilities - improve filtering for them Improve reddit integration Create more filters,8,It has helped us find conversations around our business that would otherwise be missed,2,,Sysomos Heartbeat, Lithium Social Media ManagementSysomos MAPs your way to quick insightWe use Sysomos MAP as a way to get quick insights and numbers for a broad overview of a topic or issue. It can give ideas for volume and what potential irrelevancies may come in without going through a full set up of a monitoring project. It can also provide really good insights on influencer and interrelated communities identification, if that is something that is of use to the client. The tool is used primarily for desk research.,Influencer and communities identification is definitely a strong suit for the tool. Quick analytics. Historical data back a year.,It does not provide a visual for volume over time. The visuals aren't excellent, and would require an export to create better looking graphics. The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.,it is relatively pricey for what it is, which is a quick insights tool it does save the time of the user as far as needing no complex set-up or continuous monitoring,8,Crimson Hexagon ForSight, NetBase, Talkwalker and Zignal Labs,Talkwalker, Zignal Labs, Crimson Hexagon ForSight,,8,10,8Thumbs Up for Sysomos MAPSysomos MAP is used across the whole organization to measure impact of social media campaigns on Twitter. It is also used to find social influencers.,Brand mentions Most retweeted posts Comparison of one Twitter account to another,Expanding to other platforms, namely Instagram Being able to weed out media members/organizations to find social influencers,Very positive as it has allowed us to showcase Share of Voice and engagement numbers without having to do it manually.,9,,110,7,8,9,Twitter analytics Compare users,Facebook Insights,9Sysomos Map Rules!I was consulting with a company that was involved in political polling and social media for political candidates and campaigns. I used Sysomos Map to query conversations regarding candidates, their campaigns and other wide varying subjects regarding climate change, alternative energy and traditional energy economic impacts. Sysomos Map gathers conversational data across the internet in detail from websites, forums, blogs and all major social media outlets. Sysomos Map is very effective at being able to reach backwards in time; which was very important and enlightening for my work.,It is particularly good at being able to look backwards in time at conversations. The information generated from queries is rich, and comes off in real time. The graphs generated along with data as spreadsheets is intensely rich with useful information.,Sysomos MAP does take some significant ramp up time to get a comfortable level of usability due its richness and sheer power of scraping from billions of conversations and web data. Sysomos MAP needs better tutorials and tools to help users quickly become adept at using. Sysomos should offer longer trial periods. The entry price is quite [high] compared to other tools that are now offered. The pricing structure is makes entry tough for many businesses and Sysomos could do better by offering alternative pricing and use possibilities.,It was very important to be able to scrape conversations that are dated. Sysomos MAP does this better than any tool we tried.,10,uberVU via HootSuite and Viralheat,uberVU via HootSuite, Viralheat,2,9,10,10Map is a great listening tool with a few expected caveatsIt is primarily used by the firm marketing team for brand research. We also use it on a limited basis for client research. On the client side, we use it most frequently for share of voice research. That means when we are doing a RFP or something, we'll show a client how they stand in their competitive environment. Most clients at this phase aren't doing any social efforts (or poor ones), so the results can be quite startling.,It's good for major brands and research (especially consumer facing) It's good for establishing share of voice It's good for identifying trends over time - focusing in on what caused conversations spikes.,Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score. The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up. Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.,No proven ROI at this point, but clients have liked the information provided from share of voice. It has cut time in identifying massive trends, spikes and potential hashtags for campaigns from a manual process to a much quicker/shorter one.,6,Radian6,,5,7,7Sysomos: track your marketing footprint on real-timeAt my company, the Insights team uses Sysomos MAP on a daily basis for many different clients; from CPG to financial brands and many more. The tool is reliable and we mostly use it for real-time monitoring, tracking what people are saying on different digital channels (social media, forums and blogs) about a specific brand or campaign.,Identify most retweeted and most authoritative tweets. This helps us understand why and how conversations go viral and who is influencing the overall sentiment. Show volume trend and popularity. A snapshot overview on how conversations are evolving throughout a specific date range. This helps us analyze relevant spikes and predict future analysis. Build queries and analyze everything and anything. Within Sysomos, we can build infinite queries and also analyze competitive share of voice.,Sentiment. The sentiment analysis in Sysomos is not as accurate as it is in other third party tools where you can apply/modify sentiment manually. Any link of content analyzed within Sysomos should open on a different tab.,9,Increased employee efficiency. Analysts can spend more time reading and analyzing data, so to provide insightful solutions.,Visible Intelligence,Radian6,Topsy,Simply Measured,HootSuite Enterprise,Sprout Social,Sprinklr,Spredfast Conversations,10,5,0,Build or adjust queries Analyze spikesI miss you, MAP. Review from a former user.Sysomos MAP is a fantastic intelligence gathering tool. At my previous employer, I frequently used this product for two reasons: - Tracking success of a social media or PR campaign by looking at the growing number of mentions of a company name, hashtag or topic over time - Doing new business research by discovering strengths and weaknesses of an organization based on social media chatter around their products or services or discovering trends in their industry In both occasions, I found Sysomos MAP to be incredibly helpful. Being able to save searches and return to them over time was great, though I did wish for the ability to get a regular update mailed to me with new hits/data. The interface isn't the most user-friendly/visual in this space, but the quality of the data and speed of the product made that worthwhile for me. Their customer service is also top-notch: very helpful, friendly and quick to respond.,Huge amounts of data available across multiple channels (blogs, social. web, etc) Price was not too expensive for my agency's needs Speed of being able to quickly run searches and produce answers,Email alerts of recurring reports would be helpful Speed in adding new social networks is sometimes slow Visuals were lacking (downloadable reports weren't easy to read or print, graphics needed to be re-created by our designers to be client-friendly),Ability to win new business with smart data Ability to provide clients with fact-driven social media results Ability to generate new content ideas for clients,9,Infegy Atlas,Radian6,4,7,9,1Sysomos Map for Social Planning and InsightsWe use it for 3 functions. Monitoring, measurement, and insight development.,Quickly allows us to pull basic data. Very easy to use if you know how to construct Boolean queries. Flexibility to quickly update keywords / queries. Customer service.,Needs more and faster growth for shared / owned channel analysis. It is twitter heavy. Pulling from more social sources would be ideal.,Single seat / license can be used for multiple clients. It saves a bunch of time being able to quickly adjust and segment queries. The compare tab is very useful to get basic numbers with different filters, queries, geographic areas all at once.,9,,,3,7,2,To inform research and planning functions for communication programs. Measurement tool for earned communication programs.,10,,Implemented in-house,8,Online training Self-taught,8,They have a great online training for basic Boolean queries. That is the best place to start.,No,7Faster than Radian6 and better-looking reports.Identifies conversation around a product or service Tests brand perceptions around the 5 W's & how (ex: who is talking about my product? where are they talking? how are they describing it?),Influencer search on Twitter should be better. MAP weighs too much on the volume of a retweet, so it sees spam bots as influential Like all text analytics tools, the software does not understand sarcasm in speech,Online word-of-mouth, understanding what percentage of the conversation is dedicated to certain terms, where the conversations take place, and a (somewhat brief) look at the demographics of those talking about the researched product/service,5,5,8,1,Social Media Analytics,No,,Vendor implemented,10,Online training,10,8,7,10,9,Ideally, the tool would allow users to manually change the sentiment returns of comments from within MAP, and MAP would save the edited version. The users could fix poor sentiment returns via crowdsourcing.,,Negotiations are largely based on length of contractSysomos MAP used for advertising agencyIdentifies key social conversations around a brand across social media, blogs and traditional news sites Helps to calculate estimated impressions for Twitter campaigns Shows buzz around keywords for up to 2 years (only 1 year for Twitter),Less information is available for Facebook (only up to 6 weeks) though this is due in part to Facebook's restrictions Would like historical data for longer periods of time,The ability to access impressions on Twitter allows us to quantify earned media more effectively than with other agency tools. Overall buzz and impression numbers help to quantify earned media overall.,8,9,10,Ad hoc keyword searches Blogger identification Key hashtag identification Twitter campaign impression calculations Consumer behavior research Quarterly Social Media conversation analysis Campaign buzz research,,,Don't know,9,Online training In-person training,10,8,No,10,8,8,9,,We did not necessarily negotiate specialized terms but had in the past been able to communicate our budget and work towards a solution to fit within it. These were not the final terms agreed upon (as our budget changed), but Sysomos was very willing to discuss possible options to work around budget constraints. My best advice is to communicate any shortcomings that may prevent the contract and see how much they are willing to work together to get around them. The team is very good at working with agencies and clients across the spectrum of industries.Boolean logic powerful but tricky to learn.Using Boolean syntax, we are able to tap into what conversations are happening around the search set. Searches are keywords-based, but the Boolean capabilities allow us to filter the data set to drill down to precisely what we want.,Although Boolean logic is a powerful way to filter large data sets, the syntax can be tricky to learn. For full-on sentiment analysis capability, Sysomos Heartbeat might be a better choice. In Hearbeat you can see what people are saying specifically. You can also alter sentiment (e.g. from negative to neutral). In MAP you cannot manipulate the data in this way.,We are able to harvest competitive insights on behalf of our clients.,6,8,10,0,Reporting for social media reports, consumer insights, competitive reporting. The principal use case is collection of data for our clients competitors to help with campaign messaging and design.,,,Implemented in-house,7,Online training In-person training Self-taught,9,8,Somewhat better to dive in and play with the system yourself. Geeting in to the tool was better than the training classes. This might be a reflection of the way I prefer to learn things.,The only customization we did was creating a folder-based organizational system so that individual client histories are easy to locate by team members. It's easy to create folders and organize search history by client.,No,7,8,7,7,No,,N/AVery comprehensive data, but influencer ID weak.The user interface was very intuitive. This was important for us as we let others use the product without much training. Comprehensiveness of data was also excellent. The system caught a large number of blog posts, etc. This was augmented by the full Twitter fire hose. Sysomos also generated decent visuals. We did not have to export the data to Excel to get acceptable looking charts and graphs. The system generated graphs that we could re-use.directly with clients.,Influencer identification. Influencer functionality is designed to tell us ho are the most influential people on a given topic. Sysomos was not great at this. It looked at someone's social graph and could tell us who a specific Twitter user is connected with, and how often they interact with these people. But it was not stellar it identifying who were the true influencers rather than those, for example, who just re-tweeted content from someone influential. This is an immature area. These tools are typically good at counting re-tweets, but not at identifying who the re-tweeters are. Influencer ID was a nice to have for us, rather than a strong requirement so we could live with this weakness.,Ability to research and guide strategy. This was the number one thing in our case. A lot of PR is guided by soft factors / qualitative metrics. This data is not invalid, but to be able to look back at what actually happened and and back up the strategy with data is great. We were able to do things like, for a given client, present them with their competitor's playbooks We could demonstrate what are people actually talking about versus what we might think they are talking about. We could make more data for clients on reporting side. We could give a solid picture of how they performed on Twitter. The tool was quite powerful and gave us a lot of confidence that the data we were reporting to clients was accurate and reliable.,10,8,12,1,We use Sysomos for two primary purposes: Measurement and Strategy. Measurement: we build quarterly reports for clients which clearly show the buzz that was generated over the last period. we correlate that social media buzz with press hits which are monitored in our custom tool. The correlation between mainstream media mentions and social media comments gives us a complete picture of the defectiveness of marketing campaigns. Strategy. Sysomos Map is a great tool for working on strategy. Because it allows us to look back to social media activity over a 2-year period, its's a great way to research, for example, competitive activity: What are a client's competitors doing in the social space and how is that helping to drive revenue. It's a great tool to work on strategy with clients on new engagements. we can do things like look at a specific industry and understand what's generating buss , what's trending. We can also start to look at who are the influencers that do not show up on standard media lists.,,,Implemented in-house,9,Online training,8,8,9,10,9,We thought about integration with our home-grown too media tracking tool, but we decided it wasn't worth it in the end. we were fine using both tools independently, and then correlating the data manually. They have APIs for sentiment, charting, etc, and the product can be integrated with other platforms quite easily. We just never did so.,,The buying process was fairly standard and transparent - not a big negotiation. They offered bulk discounts and some pricing flexibility.
Sysomos MAP
42 Ratings
Score 7.9 out of 101
<a href='' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Sysomos MAP Reviews

Sysomos MAP
42 Ratings
<a href='' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101
Show Filters 
Hide Filters 
Showing 14 of 42 Sysomos MAP ratings and reviews.
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Job Type

Reviews (1-14 of 14)

  Vendors can't alter or remove reviews. Here's why.
Kristen Squire profile photo
April 14, 2016

User Review: "Sysomos MAPs your way to quick insight"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

Researchers that work in support of the overall business. They conduct desk research and create reports based on the needs of the client. It is also used by the client and project managers to get quick information on what is going on with the industry or client in an overall way.
Read Kristen Squire's full review
No photo available
November 12, 2012

Sysomos MAP Review: "Very comprehensive data, but influencer ID weak."

Score 8 out of 10
Vetted Review
Verified User
Review Source

Users and Roles

12 - Main users of the product were social media analysts - 4 people.

However, other people throughout the agency used the product for smaller scale projects like monthly activity reports - 8 people

This tool was open to anyone within the agency. Anyone could use it and ask us for specific expertise if needed.
Read this authenticated review

About Sysomos MAP

Sysomos MAP is a social research engine that is designed to deliver deep, actionable insights into the people and conversations that matter most to an organization’s brand. The vendor says MAP is key to making sense of social media data and using it to design the most effective social listening, content and engagement programs. This solution is focused on helping organizations identify key influencers, understand customer sentiment and track their social strategies over time. 

Sysomos MAP Features

Has featureIn-Depth Market Research
Has featureInfluencer Identification
Has featureGeographic and Demographic Research
Has featureCompetitive Benchmarking
Has featureShare of Voice

Sysomos MAP Screenshots

Sysomos MAP Competitors

Sysomos MAP Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No