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Sysomos, now part of Meltwater

Sysomos, now part of Meltwater

Overview

What is Sysomos, now part of Meltwater?

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater…

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Recent Reviews
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Pricing

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Sysomos

$1,000.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Sysomos, now part of Meltwater?

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

Sysomos, now part of Meltwater Screenshots

Screenshot of TOP CONTENT: See the best performing content from all your social media channels in one view plus compare it against your competitors’ pages.Screenshot of FAN MODERATION: Sysomos Expion makes it easy to know who to speak to, when to engage in conversation and can even be integrated with customer care centers.Screenshot of PUBLISH: Easily plan, schedule and publish content from a simple drag-and-drop calendar with workflow that’s easy to track and review.Screenshot of OPTIMIZE PAID ADS: Optimize paid ads with smarter analytics and trending triggers so you can better understand how organic and paid content are working together.Screenshot of DYNAMIC DASHBOARDS: Powerful marketing analytics shows that it’s not just about creating a report or crunching some numbers - but about telling a story.  You’ll discover patterns, breakouts, and trends in real time to capitalize on opportunities.

Sysomos, now part of Meltwater Competitors

Sysomos, now part of Meltwater Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Chinese, Japanese

Frequently Asked Questions

Sysomos was a social media listening and marketing solution for content discovery, planning, publishing, moderation, and analytics. Sysomos was acquired by Meltwater, and is no longer available, but the features of the former Sysomos are now part of the Meltwater platform.

Percolate, now part of Seismic, Sprinklr Social, and Khoros Marketing are common alternatives for Sysomos, now part of Meltwater.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Sysomos, now part of Meltwater are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(103)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Ryan Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use it for 3 functions. Monitoring, measurement, and insight development.
  • Quickly allows us to pull basic data.
  • Very easy to use if you know how to construct Boolean queries.
  • Flexibility to quickly update keywords / queries.
  • Customer service.
  • Needs more and faster growth for shared / owned channel analysis.
  • It is twitter heavy. Pulling from more social sources would be ideal.
Overall the ease of use, flexibility, and speed of the product makes it VERY useful for us.
  • Single seat / license can be used for multiple clients.
  • It saves a bunch of time being able to quickly adjust and segment queries.
  • The compare tab is very useful to get basic numbers with different filters, queries, geographic areas all at once.
Radian6 is at the very low end with Crimson Hexagon and Netbase at the very top. Sysomos is at the bottom third in terms of sophistication but makes up for a lot by being very easy to use.
Insights, Monitoring
  • To inform research and planning functions for communication programs.
  • Measurement tool for earned communication programs.
Fills a big need for flexible and quick-turn social listening.
We didn't switch but added it as a complimentary tool to Radian6.
  • Implemented in-house
It is a browser-based tool that doesn't require set up.
Some users might require some help getting keyword sets built if they are new to social listening.
  • Online training
  • Self-taught
They are very accommodating and understanding of the agency's unique set of needs.
They have a great online training for basic Boolean queries. That is the best place to start.
Doesn't require much support for us, but the overall customer service experience has been very positive even through a sales rep change.
No
Score 5 out of 10
Vetted Review
Verified User
  • Identifies conversation around a product or service
  • Tests brand perceptions around the 5 W's & how (ex: who is talking about my product? where are they talking? how are they describing it?)
  • Influencer search on Twitter should be better. MAP weighs too much on the volume of a retweet, so it sees spam bots as influential
  • Like all text analytics tools, the software does not understand sarcasm in speech
Would recommend examining other tools before committing to Sysomos (Map or Heartbeat)
  • Online word-of-mouth, understanding what percentage of the conversation is dedicated to certain terms, where the conversations take place, and a (somewhat brief) look at the demographics of those talking about the researched product/service
Radian 6 was the runner up. We selected Sysomos because the engine is slightly faster and yields better looking reports. Also, Sysomos has superior text analytics.
8
Strategy, Analytics, Social Media, New Business
1
  • Social Media Analytics
Analysis often cannot go beyond common sense. 1-word associations of buzzgraph lack context
No
  • Vendor implemented
This is an online Software as a Service product.
  • Online training
Varies person to person but generally they are helpful. The sales team is especially bright & useful in training team members for initial runs through MAP
Not Sure
The product is faster than its most relevant competitors
  • Ideally, the tool would allow users to manually change the sentiment returns of comments from within MAP, and MAP would save the edited version. The users could fix poor sentiment returns via crowdsourcing.
Negotiations are largely based on length of contract
Score 9 out of 10
Vetted Review
Verified User
  • Identifies key social conversations around a brand across social media, blogs and traditional news sites
  • Helps to calculate estimated impressions for Twitter campaigns
  • Shows buzz around keywords for up to 2 years (only 1 year for Twitter)
  • Less information is available for Facebook (only up to 6 weeks) though this is due in part to Facebook's restrictions
  • Would like historical data for longer periods of time
  • The ability to access impressions on Twitter allows us to quantify earned media more effectively than with other agency tools.
  • Overall buzz and impression numbers help to quantify earned media overall.
Radian 6 and Meltwater Buzz were also on the shortlist. Radian 6 was not chosen based on their per-result pricing model (at the time of our evaluation, this model has since changed) as well as the focus on widget data display. Meltwater Buzz was the economical candidate coming in with the most functionality at its lower price-point. We felt their focus had shifted from listening to more of an engagement tool. While the listening portion still appeared to have great capabilities, we were more impressed with Sysomos.
10
Social Media Strategy, Analytics, Consumer Science, Strategic Planning
  • Ad hoc keyword searches
  • Blogger identification
  • Key hashtag identification
  • Twitter campaign impression calculations
  • Consumer behavior research
  • Quarterly Social Media conversation analysis
  • Campaign buzz research
We have been extremely satisfied. Cost and Facebook integration may cause a product switch, but we have been overall very happy with Sysomos and will likely renew.
We switched agency social listening solutions from Oracle Collective Intellect to Sysomos MAP.
  • Don't know
No implementation necessary, technology is self service vs. needing to be added to a website or harddrive etc.
Self service
  • Online training
  • In-person training
Our support team is great at quickly getting back to us and has been very helpful in assisting with multiple on-boardings as new segments of the agency begin using the tool.
No
We use support very infrequently. The platform is very self serve. We have had limited support from our account team (who are fantastic!).
The product is very easy to use. The platform is visual and data is easy to read. Boolean construction can sometimes be difficult, but the boolean constructor tool is helpful for boolean beginners. For more experienced boolean constructors, the boolean display at the top is very helpful in identifying where there may be holes in the construction.
The system is typically pretty fast and easily accesible. Due to contract restrictions, our team sometimes has issues with overlap in usage (we only have one login to share amongst the team).
We did not necessarily negotiate specialized terms but had in the past been able to communicate our budget and work towards a solution to fit within it. These were not the final terms agreed upon (as our budget changed), but Sysomos was very willing to discuss possible options to work around budget constraints. My best advice is to communicate any shortcomings that may prevent the contract and see how much they are willing to work together to get around them. The team is very good at working with agencies and clients across the spectrum of industries.
Score 8 out of 10
Vetted Review
Verified User
  • Using Boolean syntax, we are able to tap into what conversations are happening around the search set. Searches are keywords-based, but the Boolean capabilities allow us to filter the data set to drill down to precisely what we want.
  • Although Boolean logic is a powerful way to filter large data sets, the syntax can be tricky to learn.
  • For full-on sentiment analysis capability, Sysomos Heartbeat might be a better choice. In Hearbeat you can see what people are saying specifically. You can also alter sentiment (e.g. from negative to neutral). In MAP you cannot manipulate the data in this way.
N/A
  • We are able to harvest competitive insights on behalf of our clients.
Radian6, Collective Intellect, and others.

Sysomos allowed for more robust reporting.
10
Consumer science, strategic planning, PR, social media
0
  • Reporting for social media reports, consumer insights, competitive reporting.
  • The principal use case is collection of data for our clients competitors to help with campaign messaging and design.
The only real issue is the inherent difficulty of training our various departments on how to use Boolean logic. There are alternative methods of filtering data sets.
Oracle Collective Intellect.
  • Implemented in-house
  • Online training
  • In-person training
  • Self-taught
Somewhat better to dive in and play with the system yourself. Geeting in to the tool was better than the training classes. This might be a reflection of the way I prefer to learn things.
The team is very helpful! We can either call or email and they are very responsive and helpful.
No
Our contract provides us with up to five support hours / month and, to date, we have not needed this much.
Not really an availability issue, but concurrency licensing rules mean that only one user can be logged in at a time.
If searching over longer time frame, it can take a while to return results. SOmetimes as long as two to three minutes.
  • No
N/A
Score 8 out of 10
Vetted Review
Verified User
  • The user interface was very intuitive. This was important for us as we let others use the product without much training.
  • Comprehensiveness of data was also excellent. The system caught a large number of blog posts, etc. This was augmented by the full Twitter fire hose.
  • Sysomos also generated decent visuals. We did not have to export the data to Excel to get acceptable looking charts and graphs. The system generated graphs that we could re-use.directly with clients.
  • Influencer identification. Influencer functionality is designed to tell us ho are the most influential people on a given topic. Sysomos was not great at this. It looked at someone's social graph and could tell us who a specific Twitter user is connected with, and how often they interact with these people. But it was not stellar it identifying who were the true influencers rather than those, for example, who just re-tweeted content from someone influential.
  • This is an immature area. These tools are typically good at counting re-tweets, but not at identifying who the re-tweeters are. Influencer ID was a nice to have for us, rather than a strong requirement so we could live with this weakness.
  • Ability to research and guide strategy. This was the number one thing in our case. A lot of PR is guided by soft factors / qualitative metrics. This data is not invalid, but to be able to look back at what actually happened and and back up the strategy with data is great. We were able to do things like, for a given client, present them with their competitor's playbooks We could demonstrate what are people actually talking about versus what we might think they are talking about.
  • We could make more data for clients on reporting side. We could give a solid picture of how they performed on Twitter.
  • The tool was quite powerful and gave us a lot of confidence that the data we were reporting to clients was accurate and reliable.
Radian 6 Visible Technologies Meltwater Buzz Nielsen Buzzmetrics We ultimately picked Sysomos because it had a great UI and we felt that it would be easy for non-specialists to use effectively. It also seemed to have the horsepower we needed in terms of comprehensiveness.
12
Main users of the product were social media analysts - 4 people. However, other people throughout the agency used the product for smaller scale projects like monthly activity reports - 8 people This tool was open to anyone within the agency. Anyone could use it and ask us for specific expertise if needed.
1
The product didn't really require much internal support, but I was the main product person at the agency.
  • We use Sysomos for two primary purposes: Measurement and Strategy.
  • Measurement: we build quarterly reports for clients which clearly show the buzz that was generated over the last period. we correlate that social media buzz with press hits which are monitored in our custom tool. The correlation between mainstream media mentions and social media comments gives us a complete picture of the defectiveness of marketing campaigns.
  • Strategy. Sysomos Map is a great tool for working on strategy. Because it allows us to look back to social media activity over a 2-year period, its's a great way to research, for example, competitive activity: What are a client's competitors doing in the social space and how is that helping to drive revenue. It's a great tool to work on strategy with clients on new engagements. we can do things like look at a specific industry and understand what's generating buss , what's trending. We can also start to look at who are the influencers that do not show up on standard media lists.
We felt that Sysomos was a great product overall.
We had been using Lithium Social Media Monitoring.
  • Implemented in-house
  • Online training
We had a kick-off training with the whole team where they walked us through the functionality. This was a pretty effective and comprehensive training.
We had an account manager and he was great. Really though, we didn't use him for support that much. He was very responsive and thoughtful whenever we did need help.
Not Sure
Like all software products, Sysomos has a learning curve. However, the UI is significantly better than some of the other tools we looked at. Even without training, a competent person could jump in and do the basics.
100%. Never saw any down time.
Intense queries sometimes took a minute or so, but generally the performance was great.
  • We thought about integration with our home-grown too media tracking tool, but we decided it wasn't worth it in the end. we were fine using both tools independently, and then correlating the data manually.
  • They have APIs for sentiment, charting, etc, and the product can be integrated with other platforms quite easily. We just never did so.
The buying process was fairly standard and transparent - not a big negotiation. They offered bulk discounts and some pricing flexibility.
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