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Tableau Desktop

Tableau Desktop

Overview

What is Tableau Desktop?

Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual…

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Recent Reviews

Analytics with Tableau

7 out of 10
February 27, 2024
We use Tableau to generate daily and weekly reports for our business module to generate our key performance indicators. These insights we …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 30 features
  • Report sharing and collaboration (156)
    9.3
    93%
  • Drill-down analysis (158)
    9.2
    92%
  • Customizable dashboards (165)
    9.0
    90%
  • Formatting capabilities (161)
    8.9
    89%

Reviewer Pros & Cons

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Pricing

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Tableau Creator

$70.00

On Premise
Per User / Per Month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.tableau.com/products/desktop

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $70 per month
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Product Demos

Tableau Desktop Tutorial | Tableau Desktop Training | Online Tableau Desktop Training - Youtube

YouTube

- Tableau Demo: Quick Tutorial to Getting Started with Tableau Desktop

YouTube

Tableau Desktop Naming Conventions Part 1

YouTube

Tableau Desktop Introduction Part 1

YouTube
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Features

BI Standard Reporting

Standard reporting means pre-built or canned reports available to users without having to create them.

8.5
Avg 8.2

Ad-hoc Reporting

Ad-Hoc Reports are reports built by the user to meet highly specific requirements.

8.9
Avg 8.1

Report Output and Scheduling

Ability to schedule and manager report output.

8.8
Avg 8.4

Data Discovery and Visualization

Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.

8.6
Avg 8.1

Access Control and Security

Access control means being able to determine who has access to which data.

8.7
Avg 8.6

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

8.4
Avg 7.9

Application Program Interfaces (APIs) / Embedding

APIs are a set of routines, protocols, and tools for used for embedding one application in another

8.6
Avg 7.9
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Product Details

What is Tableau Desktop?

Tableau Desktop supports data-driven decisions by helping users to answer questions more quickly, solve harder problems more easily, and uncover new insights.

Tableau Desktop connects directly to hundreds of data sources, both on-premises or in the cloud, with the goal of making it easier to start analyses. Interactive dashboards, drag and drop functionality, and natural language queries help users of all skill levels quickly discover actionable insights, all from its visual interface. Users can ask deeper questions by quickly building calculations, adding trend lines and seeing statistical summaries, or clustering data to see relationships.


Tableau Desktop Video

In this video, the TrustRadius team will be discussing the top business intelligence tools available: Qlik Sense, Tableau, ThoughtSpot, and IBM Cognos Analytics.

Tableau Desktop Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Mac
Mobile ApplicationNo

Frequently Asked Questions

Tableau Desktop is a data visualization product from Tableau. It connects to a variety of data sources for combining disparate data sources without coding. It provides tools for discovering patterns and insights, data calculations, forecasts, and statistical summaries and visual storytelling.

Tableau Desktop starts at $70.

IBM Cognos Analytics, SAP Lumira Discovery, and Qlik Sense are common alternatives for Tableau Desktop.

Reviewers rate Report sharing and collaboration highest, with a score of 9.3.

The most common users of Tableau Desktop are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(2271)

Attribute Ratings

Reviews

(26-50 of 193)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tableau is currently being used in several different departments to display trending data related to patient safety and status, financial and claims highlights, tracking patterns related to inpatient flow through the hospital. The flexibility of data sources and display options had made it a popular tool for analysts in financial and clinical areas.
  • Displaying complex trending data in simplified format
  • Creating stories to use as presentation materials with data highlights
  • Customized statistical models with trending predictions
  • Formatting the data to work correctly in graphical presentations can be time consuming
  • Daily data extracts can run slowly depending on how much data is required and the source of the data
  • The desktop version is required for advanced functionality, editing on [the] Tableau server allows only limited features
Tableau has been extremely useful at our organization due to the flexibility it allows for data sources and displaying data. We have multiple types of databases, Tableau is compatible with all of them. The advanced functionality such as using scripting languages and the R open source language for statistical analysis allows for a large range of capabilities.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is widely being used by my organization before making any business decisions. Complete Analysis is done with the banking data provided, as you can import data directly from the database management systems like SQL, do data cleaning and then visualize and extract a lot of insights from the data which is helpful to higher management and client to come to common grounds and make better business decisions. Also the data can be presented using its nice storytelling feature.
  • Storytelling.
  • Data visualization.
  • Data analysis.
  • Pricing.
  • Poor support.
  • Lags sometimes.
Tableau is a highly useful Business Intelligence software where you want to extract insights from a large chunk of data and present data in a storytelling way. It has a very high learning curve as you can do almost anything you can think of with it in terms of visualization and data analysis with a lot less clicks. Also you can do all of this either on your local machine using their Tableau Desktop or even on cloud.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tableau is being used by our organization across all levels. From shop floor to the chefs office. We visualize quality data as well as sales figures. It's the most used BI tool in our organization.
  • Nice UI for designers and users.
  • Easy to create new dashboards.
  • A wide range of connectivity.
  • Handling large data sets.
Tableau is good with getting an overview over your data. Load the data and drag'n'drop your data to build nice charts. You see at a glance where you're missing data or [where] the data quality is bad.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is used by the BI team to create business dashboards which are then consumed by the rest of the organisation. It is a useful tool and makes dashboarding very simple and easy. It addresses the problem organisations have with viewing how their business is performing through data as well as providing insight into management.
  • Very easy to use
  • Wide selection of graphs and charts
  • Excellent array of toolips
  • Good for advanced users as allows deep level of customisation
  • UI could be more intuitive
  • Stand alone product from the web editor so requires additional setup and installation
  • Easier use for managing custom parameters
Tableau is best suited for easy and high-level visualisation of data. This for example could be executive dashboards, or team based dashboards which are driven by OKRs or KPIs. Tableau is less appropriate for detailed and raw data extracts which may be consumed by team such as Finance for cash or transaction reconciliation.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We used Tableau [Desktop] to create dashboards of our product marketing strategy's outcome and analyze their performance. In one dashboard we would narrow down on 3-4 metrics to track their performance, ingest the data in excel sheets, prepare the data and then create visualization dashboards. The graphics of Tableau [Desktop] and ease of use made it easier for everyone in the team understands the dashboard and provides good insights.
  • The Visualizations graphics are really good and the color options help in designing attractive charts. They help to convey more information and can be made interactive.
  • You can add filters with offer you to plug and play with values and understand different outcomes.
  • You can drag and drop options while creating charts and dashboards. also it is a very fluid layout.
  • When handling use amounts of data the system slows down or freezes.
  • You need to update parameter as your data changes
  • You cannot import visuals from other platforms
[Tableau Desktop is a] good to start in the data visualization journey if you want really pretty-looking charts and dashboards, but if you need more functionality like more statistical analysis, huge loads of data it is not the best solution. Having some data cleaning features would be really helpful. Also providing more integrations and not building everything from scratch and custom ones could be more beneficial.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau [Desktop] is used across the entire organization and in my specific case, I am using it for quarterly monitoring. It has been a fairly good tool to use once you have the graphs set up and for monitoring you just need to provide the data in the requested format to update.
  • Quick
  • Easy
  • No code
  • Costly
  • Non-transferrable knowledge
  • Have to work locally
[Tableau Desktop] is suited like in my situation that the legacy tools have been set and the work will not last for too large so that there is no point for you to reinvest the time and energy to recreate the graphs in other tools and have to validate the result is the same.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is used across the entire organization and is also used to provide clients with insights. There is one department that creates and manages dashboards/views for the entire company. Tableau is not the only BI tool the company uses but is probably the most widely used.
  • Tableau does visualizations very well.
  • It is more intuitive than other BI products.
  • A lot of flexibility on the backend for those with developer skills.
  • Cleaning and organizing data can be cumbersome.
  • Filters and prompts can be tricky.
  • It can take a little longer to learn than other tools.
I think Tableau is very useful for teams that are comprised of people that have intermediate developing skills. While it is not always required, having those skills helps unlock all of the capabilities of the tool. Other scenarios that it is less appropriate would be those where the organization is unwilling to adopt an end-user, self-service culture (i.e. the organization wants everything sent to their email in Excel).
Emily Janowski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using Tableau Desktop to generate dashboards of analytics and information on site performance for our clients.
  • Easy-to-use interface
  • Customizable
  • Easy to share with clients or teams
  • Expensive
  • Customer support is lacking
We've found it to be a good resource when preparing campaign metrics and website analytics, as the nature of the business ebbs and flows. Gives the client a good snapshot at any given time.

Probably less suited for something that is a quick turnaround request or a short campaign, simply because of the time-intensive setup.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is used by multiple departments in my company. Our main use case is to share better data visualized reports to higher management and clients. Also a handy tool for creating sales reports and sales data visualization for better analytics.
  • Easy integration with multiple sources like MSExcel,Oracle etc
  • Small learning curve.
  • Many inbuilt chart options available.
  • Executive view option
  • Error messages are not self explanatory .I was doing integration with oracle data but seeing different errors with same query in two systems.
  • Bit expensive .
  • Sometimes is slow and behave weirdly with large datasets.
Within our company [Tableau Desktop is the] only available tool and best suit for our needs.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It was tested as one of the candidates for choosing the Business Intelligence solution. major needs we were expecting to be addressed were the ability to produce BI reports, dashboards on the fly and be able to provide real-time data and stats to our large base of users. Another important aspect was the cost of implementation and usage.
  • Very rich set of features
  • A large set of connection options
  • Attractive UI
  • Tableau UI is very attractive but at the same times looks a bit intimidating for the new user
  • For settings where you may need to cater to a large set of subscribers, Tableau is cost-prohibitive
I would strongly recommend Tableau to somebody who is looking for a robust BI solution with all the bells and whistles. Tableau is very well-equipped and is capable of handling the majority of the needs out there. In the same vein, if the requirement is to cater to a large set of users or subscribers Tableau is not the best choice as it gets quite expensive.
Jason Guinn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tableau touches every department within our organization, and also serves as the analytics platform for customer-facing data analysis needs. Clinical data, financial data, human capital metrics, and productivity data are all visualized and understood using Tableau Desktop. Tableau Desktop is able to blend data from multiple sources, making it a robust analytics platform for companies that have a need to tie underlying data together from disparate systems in order to understand trends and opportunities for improvement.
  • Quantitative analysis and trending.
  • Easily proves or disproves hypotheses about operational factors that drive data trends.
  • Allows subject-matter experts to visually display the story being told by the underlying data in a way that non-experts are able to understand.
  • Blending qualitative and quantitative information for visual presentations.
  • Level of detail can be somewhat challenging for new users to fully understand.
  • Easier editing of published data sources would be a nice-to-have.
Tableau Desktop is a highly effective, efficient tool used to understand quantitative data. Trends can be easily identified using a number of rapid-fire tools that make iterating through different analyses, testing hypotheses, and visualizing data in a manner that makes the most sense exceptionally easy. Tableau Desktop is a perfect fit for answering very specific questions about how operational outcomes can be improved by paying attention to identified KPIs. It is important to move beyond thinking of Tableau Desktop as a tool used to "dump" raw data out into a report format for further analysis, but rather a tool to be used to do all the heavy-lifting analytics before the end-user engages with the data.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is being operated by our analytics team, and the reports are being used by the leadership team, the marketing team and the sales teams. This has a lot [of] useful features that [have] become handy for multiple stakeholders, for a variety of use cases. For instance, one can get live reports, notifications, filters, various views etc. And drawing insights out of this also becomes easy.
  • Data visualization.
  • Setting up database and queries.
  • Live report.
  • Notifications.
  • Error reasons to fix problems.
  • More formats and types of charts.
  • Deeply linking with third-party tools.
It is well suited if you want a very good internal reporting tool for your senior management or even internal teams. This can help you track your targets and ensure higher visibility across teams. We used to have reports from Tableau displayed on the TV for the entire office to track.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop has been used in the entire organization. It is a very important tool to create concise and clear visualizations. I was able to get started on using it right away with minimal initial training. Tableau Desktop is an intuitive tool, doesn't require coding and the users can become proficient in a short period of time.
  • The learning curve is minimal.
  • Easy to use and very intuitive.
  • Tableau provides good quality online help.
  • The dashboards alignment can sometimes become a challenge.
  • It doesn't have the donuts/ the ring as a native visualization format.
  • Sometimes is difficult when dealing with dates calculations.
Tableau visualizations should be used when an organization at any level tries to get performance metrics regarding a certain business area. Instead of using spreadsheets, Tableau gives the users the an overall and at-a-glance view of the business operations and information regarding different aspects for different areas of interest. Is is also gives the capability to view the data in real time. Tableau maybe less suited for very detailed data analysis.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This program is being used as a program for sharing and distributing charts and graphics between departments. We especially like how many options it gives you for customizing the charts. Like a more functional pivot table. It helps our users share their data in a method that is user friendly and easy for end users to interpret.
  • Customizable
  • Easy to use
  • Great for end users
  • Some of the functions can be tricky at first
  • Making it easier to make data changes after the fact
  • Ability to change the layout (If not already there)
Tableau Desktop is well suited for higher education. Many organizations will find it useful but being in higher ed I can say that it has been very helpful with sharing data and allowing easy visualization for end users. It might not be the most beneficial for organizations that need fine tuning of graphs and charts, but definitely a great start for anyone needing to share their data.
Akhilesh Arya | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using it in the department of computer science and engineering for analytics in R&D. Drag and drop facilities make this tool easy to use.
With few clicks you can add your data from cloud to the platform for the analysis part. This tool allows you to find the granule details and insight of the data which is huge in nature. Further different charts makes the presentation of analysis more effective and clear.
  • Direct import of excel data sheets and other data sources.
  • Various charts makes the data presentation much better.
  • It can connect to multiple data sources simultaneously.
  • Price is the major factor, costing is a bit high.
  • Version support is poor.
  • One needs proper training in order to use this tool effectively.
If you want to fetch data from multiple data sources for the analysis and they are heterogeneous in nature this is the best tool.
April 27, 2021

Get your data to talk

Karan Gupta | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our [organization] uses [Tableau Desktop] in some of the departments to create dashboards for senior leaders as well as to improve team's overall processes. From understanding the sales across regions and clients to providing a breakup of workfront's tasks and due dates, Tableau [Desktop] is helpful in communicating the vast data into easy to understand and interactive visuals.
  • Clear Presentation
  • Easy to use and learn
  • Good repository of learning materials online
  • Connection to Microsoft apps
  • Easier access for users who dont have a license
Tableau [Desktop] is suited to derive quick insights from large sets of data (organized) to create good visuals to tell a story. It helps in quick communication of complex data and makes it easier to interpret it.
Tableau [Desktop] is not suitable if the data is very unorganized and needs human understanding and manipulation before it can be used. Though Tableau can be used to manipulate data, but if the data needs to be in a certain shape in order to be read by Tableau
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is used in conjunction with Tableau Server to provide reporting and analytic content to end users across the company. Desktop is primarily used as a development vehicle by IT to share via on-prem server. However, there is some use of desktop by power users in the business to create ad-hoc analytics.
  • Excellent visualizations.
  • Initial entry to the tool is intuitive.
  • Large number of sources supported.
  • Once getting past the basics, creating more complex structures and calculations can be more challenging and less intuitive than other reporting tools.
  • Maintaining version synchronization between server and desktop is annoying. Would be better if the server compatibility could be specified in the desktop.
  • Support for 3rd party olap technologies could be better.
Tableau is a useful tool for anyone looking to provide analytics with good visualizations. It used to be the best tool on the market, but now other competitors have hit parity, or in some areas have surpassed. Spotfire and Power BI both also provide similar feature functionality. Both should be seriously considered when considering a purchase of Tableau. Power BI is probably the best bang for the buck, particularly if just using the desktop version.

Tableau's relatively recent acquisition by Salesforce does potentially make it a good fit for organizations with an existing Salesforce presence. This may become more relevant as time passes and Salesforce integrates Tableau more with their platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is being used across the organization as our main Dashboard reporting tool. We, as department create tableau reports, which are then accessed and used by the organization as a whole. The main problem it addresses is providing accurate, on-time reporting on our KPIs, which users can filter on to just get the data they need.
  • Dashboard and Tile creation
  • Having various data sources connectivity
  • Support for various way of displaying the data
  • Good documentation support
  • Dashboard display speed once user selects a filter can be super slow depending on how much data the dashboard is displaying
  • Not all the data sources are supported natively, for some others we have to find work-arounds
  • License is expensive
Tableau Desktop is well suited for a large organization with a sizeable budget, since it's a fairly expensive tool. It's not suited for a lean start-up which is worried about costs. Also, IT support can be required for some of the larger projects, which means extra stuff. Also, if the company has one type of data source, other cheaper alternatives can be explored.
Christopher Penn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is our default basic data visualization and exploration tool when we need to examine data visually.

Before we hard-code our data and software like Python or R, we do our exploration in Tableau Desktop. It's used across the organization and we find a very helpful for understanding the basic parameters of a data set and look for obvious anomalies.

  • Visualization of data
  • Basic trend analysis of time series data
  • Basic exploration of data
  • Sharing data via Tableau dashboards
  • Lacking more sophisticated statistical tools
  • Difficult to integrate with code environments
  • Expensive, especially Tableau Server

Tableau Desktop is good for business users and junior level data analyst who are exploring data sets and trying to draw some initial conclusions from data. It is not well suited for environments that are high code environments that require substantial integration with custom code; it struggles to pass data back and forth well. It is less appropriate for organizations that do not have the money to spend on the software subscription. In the early days, you could purchase Tableau as a one-time expense, but it has moved to a subscription model, making it a consistent expense.


April 08, 2021

Super Tableau

Krunal Thakkar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is used by our organization for the internal purpose and also for client service for dash board related project.
  • For professional dashboard
  • We can also sync Tableau Desktop with other tools
  • We can also use for forecasting purpose
  • It is complete package don't see as of now we required any improvement
We can use Tableau Desktop from a development point of view. We can make lots of professional dynamic dashboards on this platform. As Tableau is costly, I think small businesses won't able to afford instead they can make a dashboard on Microsoft Excel.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is being used across the organization, and it's specifically being used to give the insights to the sales representatives so they can target customers effectively and create revenue for the organization. Our team made dashboards on the renewal opportunities and the sales team focused on specific customers by following the dashboard and making it their tool for daily usage.
  • Extremely easy to use
  • Great options for charts
  • Great color palette and filtering capabilities
  • Easy to use on mobile
  • Handling big data
  • Less expensive
  • Tableau University for teaching new users
Tableau Desktop is well suited for exploratory analysis and easy to use for non-technical folks. The free trial of the product gives new consumers a good idea of what the software can do and an opportunity to test it and buy it for themselves or the whole company.

Less appropriate for big data handling and very expensive for smaller organizations.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is being used by our entire department across multiple agencies. It is our standard enterprise data analytics solution. We have so many silo solutions within our department for data analytics and business intelligence. Based on the department OCIO's evaluation, Tableau Desktop dashboards became the standard for the department and all agencies will migrate their dashboards to Tableau Desktop progressively.
  • Ease of use
  • Nice visualizations
  • Strong in geospatial capabilities
  • Flexible to deploy
  • Performance in large datasets
  • Needs more advanced analytics capability
  • Needs adaptors for migration from other BI platforms
The Tableau Desktop is very easy to use and build dashboards without any technical background. It is flexible to save in many formats and accessible to other external users. However, the Tableau Creator licenses require keys to operate. This is too troublesome to manage and requires a lot of manpower to maintain and operate.
Carlos Ochoa | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The whole organization is using Tableau as a front end. We are trying to have updated insights to accelerate decisions. It is no longer enough nor it is feasible in the long term to have people working constantly on excel graphics and PowerPoint presentations. Tableau is a good way to have reliable insights and set the work efforts where they should be.
  • Consolidate data
  • Gives a variety of graphs to choose from
  • Provide executive views
  • Connectivity with SharePoint documents and other enterprise software
  • Increase drag and drop functionality
Well suited when you have a report that needs to be updated constantly. It is better to automate the extraction of information and create a Tableau dashboard. It is also well suited when you want to create relevant insights from raw data as it allows you to create your own measures.

Less appropriate when you have a one-time presentation. It is better to use other ways for presenting the info/insights you want.
Pusshpendar Kumaarr | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tableau Desktop is being used across the organization for data analytics and visualization. In my area, we use Tableau Desktop to track program and project progress, resource utilization, demand and supply, estimation, and forecasting. I've been using Tableau Desktop for four years, and it helps me a lot in improving the efficiency of the team and productivity and to keep an eye on resource demand. What I like about Tableau Desktop are its frequent updates based on user feedback and great community support for query resolution and learning. You can connect almost every data source with it, be it .csv, flat file, SQL, cloud platform, or another source. Tableau Desktop provides great flexibility of joins and blending of data and easy-to-create visualization.
  • Data connection
  • Dataset joining and blending
  • Visualization
  • Storytelling
  • Dashboarding
  • Calculation feature
  • Filters
  • Formating
If you have a large audience who just want to see reports, Tableau Desktop is a great tool. But if there are only one or two users, it's better to use alternatives. For example, if a dashboard needs to be published for a larger audience then it is good to use Tableau Desktop and publish it online, but if you are just making a report for your manager, user another tool.
February 11, 2020

Good for a lone wolf

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used Tableau to analyze billing and pushed through several million dollars that were stuck because it wasn't visible to management until I created the Viz. We also analyzed quality and security.
  • Instantly changes views of data to slice and dice depending on need.
  • Map feature is fantastic.
  • Tableau is very customizable, which means that a lot of simple analytics tools have to be built from scratch.
  • Importing data is not always intuitive to a lay person like me.
Tableau Desktop can rescue millions of dollars in missing revenue. It can point out trends that nobody knew about. It can give you feedback that allows you to tweak business processes or online learning to better serve the organization. Tableau Desktop doesn't work with databases directly like Tableau Server, so it's not good for real-time applications. Data must be extracted, transformed and loaded.
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