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Taboola

Taboola

Overview

What is Taboola?

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline,…

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Recent Reviews

TrustRadius Insights

Taboola has become an essential tool for digital marketers looking to expand their reach and connect with a wider audience. Through …
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Traffic, traffic, traffic.

7 out of 10
February 13, 2018
Taboola is a native advertising platform that I've used to reach top of funnel traffic effectively and on the cheap. You can expect to pay …
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Reviewer Pros & Cons

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Pricing

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Campaigns

$10.00

Cloud
Starting Price Per Day

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Investor Day 2022: Newsroom Demo

YouTube
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Product Details

What is Taboola?

Taboola is a cloud-based, AI-driven native advertising platform — from the global company of the same name headquartered in New York City — known for publishing "recommended" content in a variety of popularly visited news sites and digital properties. Taboola is partnered with many publishers such as TIME, NBC, Business Insider, Yahoo, USA Today, CBS News, MSN, The Independent and BBC Global News. Taboola is used by big brand advertisers, performance marketers, affiliate marketers and others for its massive global reach and ability to drive conversions.

Taboola Video

Demo - Taboola Feed

Taboola Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).

Meta Business Suite, Google Ads, and Outbrain are common alternatives for Taboola.

Reviewers rate Support Rating highest, with a score of 2.9.

The most common users of Taboola are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(28)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Taboola has become an essential tool for digital marketers looking to expand their reach and connect with a wider audience. Through running display native campaigns, users have been able to target and engage users who may not have otherwise been exposed to their ads. This has proven particularly useful for social media teams who are keen on managing social media accounts and utilizing various digital marketing tools to maximize their reach. By leveraging Taboola, they have successfully expanded their readership and achieved greater visibility.

One of the strengths of Taboola lies in its ability to curate news articles for promotion across its platform. This feature enables marketers to effectively drive top-of-funnel traffic at cost-effective CPM rates, often below $1. Additionally, retargeting users on Taboola's platform can be done with CPM rates ranging between $1-3. The self-serve platform is complemented by responsive and well-trained support from Taboola, ensuring that marketers receive the assistance they need to optimize their campaigns.

The platform also tackles the challenge of addressing 2nd-tier quality web traffic by providing valuable insights into ad clickers' demographics. This information allows marketers to refine their targeting strategies and ensure that their content is reaching the most relevant audience. Moreover, Taboola serves as a recommendation tool that helps create high-quality and engaging content with a global reach. Through this functionality, it has proven itself as a revenue driver on websites, benefiting marketing and client programs departments alike.

With its ability to drive users with similar interests to content, Taboola has emerged as an effective means of increasing engagement. Marketing and search teams have utilized the platform to promote specific content and drive traffic to websites successfully. Additionally, Taboola's collaboration with partners allows for personalized recommendations based on user interests and reading habits, further enhancing the user experience.

Furthermore, the insights provided by trends.taboola.com offer valuable information not only for Taboola users but also for other networks. Marketers can gain valuable industry insights and trends that can inform their strategies beyond the Taboola platform.

In summary, Taboola offers a range of powerful use cases for marketers, enabling them to expand their reach, curate content, target specific audiences, and drive engagement. The platform's effectiveness, combined with its user-friendly interface and responsive support, has made it an indispensable tool in the digital marketing landscape.

Easy-to-use Interface: Many users have praised Taboola for its easy-to-use interface, stating that it is intuitive and simple to navigate. With this user-friendly design, managing campaigns becomes a seamless process, allowing users to easily access the features they need.

Great Customer Service: Several reviewers have expressed their appreciation for the excellent customer service provided by Taboola. Users have reported that the account representatives are responsive and quick to assist with any questions or issues that arise. This level of support helps users feel valued and supported as they navigate the platform.

Custom Targeting Feature: The custom targeting feature offered by Taboola has received positive feedback from numerous customers. This functionality enables users to reach their specific target audience effectively, ensuring their ads are shown to top-of-funnel traffic. By providing this capability, Taboola empowers marketers with the tools needed to optimize campaign performance and achieve desired results.

Difficulty in Excluding Irrelevant Sites: Some users have expressed frustration with the lack of an easy way to exclude irrelevant sites and bid on specific sites only. This has hindered their ability to effectively target their desired audience and optimize their campaigns.

Uneven Performance Across Campaigns: Multiple reviewers have reported experiencing uneven performance across campaigns, with only a few news articles performing well and consuming a large portion of the budget. This inconsistency has made it challenging for users to achieve consistent results and allocate their resources effectively.

Lack of Performance Whitelisting: Several users have mentioned the absence of performance whitelisting as a drawback. Without this feature, it becomes difficult for them to identify the best traffic sources and optimize their campaigns accordingly.

Based on user reviews, the following recommendations have been made for Taboola:

Users recommend reaching out to an account representative at the beginning to obtain a whitelist of placements.

They also suggest diversifying ad providers and not relying solely on Taboola.

Users advise reviewing the pricing structure to ensure it aligns with the brand's budget and goals.

It is important to keep the customer first and prioritize their needs.

Some users believe that the quality of support and integration for new enterprise customers can be improved.

Users recommend spending time filtering placements to achieve the desired quality of traffic.

Unique tracking parameters should be used for each headline/image combination.

Staying in touch with Taboola account managers and support people is recommended, along with providing feedback.

Users have had different experiences with Taboola, with some strongly advising against using it, while others describe their partnership as responsive and good.

Attribute Ratings

Reviews

(1-8 of 8)
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