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Tailwind

Tailwind

Starting at $14.99 per month
View Pricing

Overview

What is Tailwind?

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

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Recent Reviews

TrustRadius Insights

Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function …
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Popular Features

View all 22 features
  • Workflow management (8)
    9.5
    95%
  • Pinterest (10)
    9.0
    90%
  • Content planning and scheduling (10)
    8.0
    80%
  • Content optimization (10)
    7.1
    71%

Reviewer Pros & Cons

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Pricing

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Pinterest Plus

$14.99

Cloud
per month

Instagram Plus

$14.99

Cloud
per month

Tailwind Create

$119.88

Cloud
billed annually

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

9.2
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

9.6
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

9.9
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.5
Avg 8.5

Reporting/analytics

9.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

7.5
Avg 8.1
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Product Details

What is Tailwind?

Tailwind Video

Tailwind Create - Users React to the Fastest Way to Create Gorgeous Pinterest Designs

Tailwind Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

Reviewers rate Automated routing and prioritization and Paid media management and Campaigns and promotions highest, with a score of 10.

The most common users of Tailwind are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(31)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.

One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.

In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.

Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.

While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.

User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.

Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.

Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.

Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.

Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.

Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.

Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:

  1. Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.

  2. Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.

  3. Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.

Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.

Attribute Ratings

Reviews

(1-11 of 11)
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Score 1 out of 10
Vetted Review
Verified User
Incentivized
Tailwind may work for beginners just learning to build their social media presence. I don't think it's the best way to get Pinterest engagement anymore, and they don't offer much compared to other social media schedulers. When they focused solely on Pinterest, they were great, but as they've branched out into other areas (emails, marketing plans, Instagram sharing) they let their Pinterest product stagnate. I already have a social media scheduler that includes quite a few more platforms and features most social media managers or comms teams really need and use on a day-to-day basis and it costs less, so I have a hard time thinking of people I'd recommend try Tailwind, honestly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have recommended Tailwind to a number of different companies to help with their scheduling of their Instagram and Pinterest posts. Many of them have started using Tailwind and are finding it worthwhile. I have also recommended it to many bloggers for their use and it has worked well for them as well.
Kate Knight | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Tailwind is perfect for an up and coming business. It allows you to manage, monitor, and connect, which is whatever small business needs! It has easy to learn with its step by step tutorials. It is ahead of its time in social media operations, and I'm sure it will continue to update features to serve its customers best.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tailwind is a time-saver, and an effective way to reach an intended audience. With the ability to join communities, share information, and expand your following, organizations should all be jumping on the Tailwind bandwagon.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For marketing professionals who incorporate a blog or creative/fun elements in their company and brand Tailwind is an excellent platform to use for managing Pinterest and Instagram. If your brand would not come across well on Pinterest then I would suggest not using this software for Instagram only.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tailwind is perfect for users who want to grow their Pinterest or Instagram accounts. It is well suited for the person who likes to collaborate, plan ahead, schedule your social media in advance, and share your content with other users. It's a win/win for everyone involved. I can share content, provided by other tribe members, that I know my readers and followers will love and enjoy - which will keep them coming back for more. Likewise, I am able to share my content, and hopefully have another blogger or business owner, whose readers may enjoy and appreciate my content, share my content as well. Tailwind is really perfect for businesses or all sizes... even more appropriate for the 1-man-show who is trying to schedule it. Tailwind is lies suited for those who aren't tech savvy as some general teach savviness is required.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
heather figi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Tailwind has mastered automation. They made it really easy to increase my presence on Pinterest. Along the way of my free trial, they sent really great tutorials about how to best use the service. This being said, they would be ideal for any brand that is looking to get noticed on social media. Facebook is pretty much a dying service in my opinion, and Pinterest is a huge platform where people go to discover. It is overlooked by many but definitely has some compelling stats to prove why it is a great place to get noticed and direct people to your website.
Shawngela Pierce | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Tailwind is suited for any company that is serious about leveraging the power of Pinterest. Tailwind makes scheduling easy so it frees up a lot of your time. Tailwind will help you to grow your follower count and build important connections to other businesses if you are using Tribes. Tailwind also allows you to pin to Instagram, although this is still in beta.
Aleia Walker | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Tailwind is great for teams of all sizes. I used it as a team of one but don't doubt that it can be used well on a larger team. Ideally, I'd have an employee responsible for loading pins to Pinterest weekly. A team that used batch work would like Tailwind very well.
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