Tailwind - the scheduler that used to be great
I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the …
Starting at $14.99 per month
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What is Tailwind?
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Recent Reviews
Popular Features
- Workflow management (8)9.595%
- Pinterest (10)9.090%
- Content planning and scheduling (10)8.080%
- Content optimization (10)7.171%
Reviewer Pros & Cons
Pricing
Pinterest Plus
$14.99
Cloud
per month
Instagram Plus
$14.99
Cloud
per month
Tailwind Create
$119.88
Cloud
billed annually
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
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What is Tailwind?
Tailwind Video
Tailwind Create - Users React to the Fastest Way to Create Gorgeous Pinterest Designs
Tailwind Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Reviewers rate Automated routing and prioritization and Paid media management and Campaigns and promotions highest, with a score of 10.
The most common users of Tailwind are from Small Businesses (1-50 employees).
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(31)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Tailwind has proven to be an essential tool for marketing, design, and public relations teams within organizations. Its primary function is to manage Pinterest activity for websites, making it easier to stay active and promote community engagement while producing great content for clients. By allowing stress-free planning and posting on social media platforms, Tailwind connects users to the communities they serve.
One of the key use cases of Tailwind is its ability to schedule pins on Pinterest at set intervals throughout the day. This feature solves the problem of scheduling pins, which was not previously possible with other scheduling sites. By strategically pinning on Pinterest, users are able to gain recognition and preference in others' feeds, ultimately resulting in increased traffic and leads for their websites.
In addition to Pinterest, Tailwind also serves as a valuable tool for planning and scheduling Instagram posts. Users appreciate the software's ability to create and schedule posts well in advance, allowing for more thoughtful and strategic content planning. This feature enables collaboration with other businesses, bloggers, and influencers, facilitating growth and exposure on social media platforms.
Furthermore, Tailwind helps users find unique and relevant content to share with their followers while discovering content from others in the same niche. This ensures that social media pages are consistently updated with fresh and relevant content on a regular schedule. With the automation of manual work and saving time, Tailwind has become an indispensable tool for many organizations.
While the majority of users highly appreciate the features offered by Tailwind, there are some who have evaluated the product's price point in relation to its benefits. For these users, automating Pinterest scheduling and looping were highly valued but did not outweigh the perceived cost of the software.
User-Friendly Interface: Users have consistently praised the user-friendly interface of Tailwind, with many stating that it sets the software apart from other complicated and stressful programs in the market. The intuitive design makes scheduling posts, staying connected with the community, and navigating through various features effortless.
Helpful Tutorial Videos: Several reviewers have found the tutorial videos provided by Tailwind to be incredibly helpful in getting started and maximizing their use of the software. These step-by-step guides serve as valuable resources for understanding all the features and functionalities offered by Tailwind.
Effective Scheduling Tools: Many users appreciate Tailwind's powerful scheduling tools, including its ability to determine the best time to pin and automate pinning. This feature saves users guesswork and allows them to be more active on platforms like Pinterest. Additionally, users value being able to schedule pins at preferred times, reschedule pins automatically, and loop pins to ensure regular showcasing of their best content on boards.
Limited Platform Support: Some users have expressed dissatisfaction with Tailwind's limited support for platforms, as it may not meet the needs of those looking for an all-inclusive platform manager.
Lack of Sales/Engagement Impact: Several users have reported that they did not see a noticeable increase in sales or page views after using Tailwind, making it difficult to justify paying for the service.
Usability and Interface Issues: Users have found the user interface of Tailwind to be less intuitive than expected and have pointed out various usability issues such as inconvenient screen switching when uploading images, difficulty adding pins to the Tailwind queue, and non-user-friendly link placement in posts.
Users of Tailwind have made several recommendations based on their experience with the platform. The three most common recommendations are:
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Give it a try: Users highly recommend trying out Tailwind, emphasizing its user-friendly interface and ease of use. They suggest taking advantage of the step-by-step tutorial to become familiar with the platform and its features.
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Upgrade to the Plus subscription: Many users suggest upgrading to the paid Plus subscription to access more in-depth analytics. They find these advanced analytics beneficial for monitoring social media performance and optimizing their strategies.
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Test out the free trial: Users recommend taking advantage of the free trial offered by Tailwind to get a feel for the platform before committing to a subscription. This allows users to explore the features, automation capabilities, and assess if it aligns with their specific needs.
Overall, users highly recommend Tailwind as a tool for automating Pinterest activity, organizing social media accounts, and boosting one's career.
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Reviews
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January 22, 2024
Tailwind - the scheduler that used to be great
I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the scheduler extension, community boards, and analytics almost daily to schedule all of my pins, and it was great for that. However, as Pinterest's interests shifted, Tailwind changed, adding quite a few tools I don't have a use for. A year ago, I downgraded to the free version, as I felt like it just wasn't meeting my specific needs for the cost. I now use it solely to share 3-4 pins a month to communities.
February 24, 2021
Love It! Tailwind for social media
We use Tailwind for our two non-profit organizations for Pinterest and Instagram. It has made it so easy to stay up on scheduling our pins and our Instagram posts that our engagement and followers have grown substantially because of using Tailwind. We also love that for Instagram there is SmartBio where a person can link directly to that post and for Pinterest, we love the community section where others can find and pin your posts.
December 06, 2019
Tailwind for Small, Up and Coming, Business
We use Tailwind to manage our Pinterest activity for our website. We have found that it is difficult to manage multiple social media accounts, stay active, promote community, and still produce great content for our clients. Through using Tailwind, we can do all of these things with ease. I am the primary user of Tailwind in our company because I am in charge of all social media posting. I am thankful for a program that creates stress-free planning and posting, as well as connecting to the community we serve.
December 02, 2019
Social Media for Recruitment
We use Tailwind to raise Mental Health Awareness, as it directly relates to our clients, and also as a means of recruiting on social media platforms such as Pinterest. Overall, interested candidates see our social media pages and see what we are passionate about, the events we are a part of and want to be a part of our organization. Through the utilization of Tailwind, we can keep our social media page updated and active without dedicating too much time to scrolling on Pinterest or stressing about how many pins to post each day.
November 21, 2019
Tailwinds will blow you away!
Tailwind is currently being used by my companies marketing, design and public relations teams. At this time it is benefiting the whole organization but not used by the whole organization. This software is mostly beneficial for planning, tracking and evaluating progress for posts on Instagram and pins on Pinterest. This software address the issue of posting scheduled pins to Pinterest, which for a long time was not an option with other scheduling sites.
July 17, 2019
Grow your Pinterest account with ease!
We use Tailwind to schedule our Pinterest and Instagram posts well in advance. We also use it to collaborate with other business owners, bloggers, and influences to find unique and relevant content that our followers would enjoy and to share our content, that may be relevant to other businesses, in the same niche. Tailwind allows us to provide fresh and relevant content on a continual / regular schedule - something you can't always do when you are scheduling manually the day of.
I use Tailwind to create and schedule my organization's Instagram posts. As a one-person marketing department for a small independent school, I have a lot of roles and responsibilities to juggle, and being able to batch schedule our Instagram posts is a huge help to me. Tailwind helps me be more thoughtful and strategic about our Instagram posts.
December 28, 2018
Great Idea & Well Organized (But, Did Not See Any ROI)
I sell sheet music on my education website and an overwhelming majority of my traffic comes from Pinterest. Like all things social media related, Pinterest has its method of preferring your pins to show to others and one way that it does this is by rewarding you the more active you are. This means that the more you pin, the more preference you get in other people's feeds. Tailwind helps you gain recognition on Pinterest by strategically pinning for you at set intervals throughout the day. I wanted to maximize my presence on Pinterest since this was the proven traffic source for my website so I tried out Tailwind to help promote my website.
December 08, 2018
A nice pin scheduling and looping tool
Tailwind was evaluated by our company to automate Pinterest scheduling and looping. It helped save us time by automating manual work, but was not worth the price.
November 27, 2018
Get Tailwind if you want to leverage the power of Pinterest!
I use Tailwind to automatically post images to Pinterest. My marketing department generates more leads from Pinterest then any other social media channel. In addition to this, my website gets 10X more traffic from Pinterest. Since Pinterest is my #1 social media network, Tailwind plays a critical role in my marketing strategy.
June 19, 2018
Tailwind, ehhh but ahhhh!
Tailwind is used to schedule pins to Pinterest. I'm a team of one so I use it to drive traffic to my website, mainly to get them to my profile and eventually my blog.